[ Apptimize Reviews ](https://www.g2.com/products/apptimize/reviews) [ Apptimize Reviews ](https://www.g2.com/products/apptimize/reviews) # Apptimize Features ##### ## Variation Testing (6) A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. WYSIWYG Editor Quickly create variant web pages with an easy-to-use WYSIWYG editor. Conversion Goal Able to set any user action as the conversion goal of the test. Percentage of Traffic Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. Confidence Level Able to view or adjust the necessary confidence level of your test. Multivariant Testing Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. Show More ##### ## Reporting (2) Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Reports and Dashboards Access pre-built and custom reports and dashboards. Show More ##### ## Personalization (3) Standard Targeting Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. Custom Targeting Show different versions based on any variable set up to be tracked on the app's back end. Data Segmentation Segment data by various user demographics to find deeper trends within specific user groups. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Management (3) Flag Management Grants users a centralized dashboard for organized feature flag management. Rollout & Rollback Control Grants users granular control over feature rollouts and rollbacks. Monitoring Allows users to track the status of deployed features and application performance via automated alerts. Show More ##### ## Functionality (3) Multi-Environment Control Empowers users to smoothly deploy features in a variety of environments. Feature Testing Allows teams to test features in production for select target groups without deploying. Low-Code Interface Presents users with a low-code interface to build and maintain feature management systems. Show More [ ![Adobe Journey Optimizer](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-journey-optimizer.svg "Adobe Journey Optimizer") Sponsored Adobe Journey Optimizer 4.2/5 (180) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Optimizely Web Experimentation](https://images.g2crowd.com/uploads/product/hd_favicon/d50e86a068b696487b76cd8dbc6b0a68/optimizely-web-experimentation.svg "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5 (401) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg "VWO Testing") VWO Testing 4.4/5 (915) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![AB Tasty](https://images.g2crowd.com/uploads/product/hd_favicon/ceceb7e0a5def6fc849e00c1952dfade/ab-tasty.svg "AB Tasty") AB Tasty 4.4/5 (404) ](https://www.g2.com/products/ab-tasty/reviews) [ View All Alternatives ](https://www.g2.com/products/apptimize/competitors/alternatives) Apptimize Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0e26aec5fcd5c4a4a2cf1881f4c69e69/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5 (411) [ Compare Now ](https://www.g2.com/compare/apptimize-vs-optimizely-web-experimentation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d603db6b9ab8029ccf346a90bdbee1c3/wingify-vwo-testing.jpeg "Product Avatar Image") VWO Testing 4.4/5 (929) [ Compare Now ](https://www.g2.com/compare/apptimize-vs-wingify-vwo-testing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image") AB Tasty 4.4/5 (409) [ Compare Now ](https://www.g2.com/compare/ab-tasty-vs-apptimize) ##### Categories on G2 [ Mobile App Optimization ](https://www.g2.com/categories/mobile-app-optimization)[ Feature Management ](https://www.g2.com/categories/feature-management) ##### Explore More [ Best tools for combining data visualization with storytelling ](https://www.g2.com/discussions/what-are-the-best-tools-for-combining-data-visualization-with-storytelling)[ Best software for ensuring deployment compliance ](https://www.g2.com/discussions/best-software-for-ensuring-deployment-compliance)[ Types of Advertising ](https://www.g2.com/articles/types-of-advertising) [ Recommended session recording apps for improving my user interface ](https://www.g2.com/discussions/recommended-session-recording-apps-for-improving-my-user-interface)[ Which endpoint security services integrate with existing SIEM platforms without requiring manual configuration? ](https://www.g2.com/discussions/which-endpoint-security-services-integrate-with-existing-siem-platforms-without-requiring-manual-configuration%20)[ Which PDF editor offers the most advanced editing features? ](https://www.g2.com/discussions/which-pdf-editor-offers-the-most-advanced-editing-features) Show More [ Best tools for combining data visualization with storytelling ](https://www.g2.com/discussions/what-are-the-best-tools-for-combining-data-visualization-with-storytelling)[ Best software for ensuring deployment compliance ](https://www.g2.com/discussions/best-software-for-ensuring-deployment-compliance)[ Types of Advertising ](https://www.g2.com/articles/types-of-advertising) [ Recommended session recording apps for improving my user interface ](https://www.g2.com/discussions/recommended-session-recording-apps-for-improving-my-user-interface)[ Which endpoint security services integrate with existing SIEM platforms without requiring manual configuration? ](https://www.g2.com/discussions/which-endpoint-security-services-integrate-with-existing-siem-platforms-without-requiring-manual-configuration%20)[ Which PDF editor offers the most advanced editing features? ](https://www.g2.com/discussions/which-pdf-editor-offers-the-most-advanced-editing-features)