--- title: Anova Consulting Group Reviews meta_title: 'Anova Consulting Group Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 99 reviews by the users' company size, role or industry to find out how Anova Consulting Group works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 99 scale: '5' date_modified: '2026-10-07' parent_category: name: Business Services url: https://www.g2.com/categories/business-services ---

Anova Consulting Group Reviews & Provider Details

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User Insights

Average based on 99 real user reviews.

Verified User in Financial Services
CF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"CMO, John Hancock Retirement (former)"
4.5/5
What do you like best about Anova Consulting Group?

They know our organization. They take the time to position results in a way that the organization hears them. Anova doesn't shy away from difficult topics, making sure we hear the good, the bad, and the ugly. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

It is often the case where strengths and weaknesses for our organization are the same, and it is not always clear why, or how we can shift the surveys to gain better clarity. Review collected by and hosted on G2.com.

Verified User in Computer Software
PC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Get to the heart of your deal wins and losses"
5/5
What do you like best about Anova Consulting Group?

Experts in survey design

Collaborative approach to choosing and refining the list of contacts to approach

In depth interviews

Detailed call summary reports AND useful recaps

Macro trends and recommendations at the conclusion of the engagement Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

This isn't so much a dislike, but the client will need to dedicate some time and effort to get the best outcomes and insight from the engagement. Your internal team should include sales leadership AND marketing for the best results (which is a great exercise in building sales and marketing alignment). Review collected by and hosted on G2.com.

Verified User in Financial Services
EF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Comprehensive, focused, eye opening information on why we are winning and losing to our competitors."
5/5
What do you like best about Anova Consulting Group?

The people. They took the time to understand us and our business, work with us to design questionnaires for their interviewers that really unearthed specifics about our business and industry, and gave us action items to better train our field sales people to leverage the findings from their analysis. We even heard from our clients who were interviewed by them how impressed they were that we took the time to become a better firm and better serve our current and future clients. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

Nothing. With previous consultants we have worked with, we felt that they spent more time making us feel small as they shared their expertise and gave the impression that we were lucky that they were sharing their precious time with us. This was not the case with Anova. We really felt that they wanted to partner with us and were genuinely excited to learn about our company and see positive results moving forward. Review collected by and hosted on G2.com.

Verified User in Investment Banking
OI
Verified User in Investment Banking
Enterprise (> 1000 emp.)
"Our client satisfaction program is working well"
5/5
What do you like best about Anova Consulting Group?

My service team is very responsive and I have a good working relationship with them. We had collaborative conversations on the changes we made to the interview guide and these have made for a better client interview. The myView dashboard is helpful for an up to date snapshot of interviews. The year-end report readout was a good, comprehensive run-through and was robust without being too long Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

I do not have anything to offer for improvement at this time Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
PH
Verified User in Hospital & Health Care
Enterprise (> 1000 emp.)
"Great experience with working with Anova on Win-Loss Analysis research"
5/5
What do you like best about Anova Consulting Group?

Anova has a thorough methodology and approach to win-loss analysis and they worked with me in every step of the way from inviting the clients, working on the discussion guide and providing the actionable insights to deliver to our C-Suite executives during our QBRs. The team was knowledgeable, great to work with and were very patient with us. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

There's wasn't much of any downsides because the outcomes really depend on getting prospects to participate in the research without an honorarium or have them see the value in helping us improve. Review collected by and hosted on G2.com.

Verified User in Financial Services
EF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Unparalleled Business Insights from a Key Partner"
5/5
What do you like best about Anova Consulting Group?

There is plenty we like about Anova however the two that stick out most of their people, their active listening and the insights they bring to the table. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

There are no downsides however I'd like to see the brand evolve. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
PI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Proactive and reliable partner for our Win/Loss Program."
5/5
What do you like best about Anova Consulting Group?

We found the Anova team to be very professional.They are on top of the program execution and are proactive and engaged. Special requests we made were handled quickly and well. We also found the team to be flexible and supportive in working with our evolving needs for the program. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

We are happy with our overall experience with Anova. Review collected by and hosted on G2.com.

MW
Moonhee W.
Enterprise (> 1000 emp.)
"Dependable Partnership"
4.5/5
What do you like best about Anova Consulting Group?

Results driven, team members, and flexibility Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

Don't have anything from my perspective. I have always had positive relationship. Review collected by and hosted on G2.com.

Verified User in Computer Software
CC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Skilled professionals with vast experience in driving Win/Loss Customer Interview programs"
4/5
What do you like best about Anova Consulting Group?

Their ability to do Win / Loss interviews is a real strength. They have good experience, are skilled in interviewing, and drawing out analysis from those interviews. My client service team is professional and easy to work with.

Anova produces reports that summarize the insights from our interviews very effectively. They highlight some things that I did not recall seeing in the trends and insights. The reporting is of high quality. Review collected by and hosted on G2.com.

What do you dislike about Anova Consulting Group?

There is a quantitative section of the interview that benchmarks us against the top competitor within each opportunity. I have found that section really helpful, but this year it has been getting filled more rarely than it has in years past. Review collected by and hosted on G2.com.

Verified User in Computer Software
GC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Highly professional and valuable insights obtained through win/loss interview consulting services"
5/5
Describe the project or task Anova Consulting Group helped with:

We have used Anova Consulting to lead our LOB 3rd party win/loss interview program for a few years. The program delivers key insights to our business, providing a more profound understanding of why we win or lose business to our competition. Review collected by and hosted on G2.com.

What do you like best about Anova Consulting Group?

Anova solicits and conducts interviews with customers in a very professional way, allowing our prospective customers to clearly describe the decision process they went through and the key attributes that led to their decision. Anova provides complete transparency, clear communication, and responsiveness regarding the program process. They also do a fantastic job of analyzing qualitative and quantitative data to provide insights that are valuable to our internal understanding of perceived strengths and weaknesses. Review collected by and hosted on G2.com.

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