Adway Reviews & Product Details

Adway’s Social Recruiting Technology helps enterprises and staffing agencies hire better people, faster – at the speed of social. Recruitment isn’t about more applicants; it’s about better-qualified hires. Adway uses AI-powered targeting, pre-engaged social talent pools and always-on employer-brand activation to reach high-quality candidates on the social platforms they use every day. Key features in our Social Recruiting Technology: - Social Apply: lets candidates apply directly from the ad in as little as 30 seconds – lowering cost-per-application by 54 %. - Smart Profile & Scorecards: shortlists the most relevant candidates with AI-driven screening – no CV upload required. - Creative Studio (with Reels): scroll-stopping ads to showcase your employer brand and boost quality applications. - Pre-Engaged Social Talent Pools: target your total addressable candidate market more precisely than job boards. - ATS-Integrated & Fully Automated: one platform for campaign launch, nurture journeys, analytics and ROI tracking. With real-time analytics, predictive insights, and mobile-first candidate experiences, Adway enables you to scale hiring while improving candidate quality and employer branding. Users love its ease of use, time savings, proactive support and the ability to target both active and passive talent pools. Perfect for medium to large organisations, Adway turns recruitment marketing into a data-driven, automated engine – reducing manual workload and transforming social media into one of your strongest hiring channels. Recognised as a Fosway Core Leader four years running, Adway helps TA teams boost quality of hire, cut time-to-hire, and focus on the human side of recruiting while automation handles the rest. Key Customer Outcomes: +54 % lower CPA with Social Apply +33 % increase in applicant quality per vacancy +72 % diversity lift across campaigns Trusted by 200 + global enterprises including PwC, Adecco, Manpower, Sandvik and KPMG NPS 9.2 / 5-star rating

Seller

Adway.ai

Discussions

Adway Community

Languages Supported

Danish, German, English, Finnish, French, Norwegian, Swedish

Overview by

Caelin Roodt

Top-Rated Alternatives

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Adway Integrations

(1)

Integration information sourced from real user reviews.

Adway Media

In today's AI-driven recruitment world where cost and efficiency are often considered drivers of value, TA professionals increasingly expect quality over quantity. A better quality of applicant results in a better quality of hire and you are who you hire.

Adway Demo - Precision Targeting of Untapped Talent

Through the power of social media advertising, candidates can be precision targeted based on an almost unlimited number of selection criteria. With Adway the right opportunities are presented with pinpoint accuracy to the candidate - like a virtual headhunter - many of whom will not yet know that...

Unleash the power of social media to activate and amplify your employer value proposition. Reach, connect and engage with more of the right people using the right messages for your organisation. Pre-engage with candidates that activate with your employer brand in your social talent pools.

Adway Demo - Pre-Engaged Social Talent Pools

Create a team bench, filled with pre-engaged, pre-qualified talent who are ready to welcome your next opportunity. That's now possible with Adway's Social Talent Pool features.

Adway Demo - Reach the Right Talent Where They Already Are

Your next great hire isn’t scouring job boards. They’re on social media – just like 4.9 billion others.    With an average of 2.5 hours a day spent scrolling, Adway puts your employer branding recruitment messaging where it needs to be: in the heart of their feed.

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Verified User in Consulting

Mid-Market (51-1000 emp.)

2/3/2026

"Effortless, Data-Driven Social Recruiting with Real-Time Analytics and ATS Integration"

4/5

What do you like best about Adway?

It easily automates social recruiting while keeping everything data driven. It is also easy to manage. It takes very little time to create and launch job campaigns, and the platform also handles audience targeting, optimization, and performance tracking on its own. It also significantly reduces manual labour for the HR team allowing us to focus more on strategic hiring and candidate engagement. The real-time analytics and smooth ATS integration allow us to measure the impact and manage the entire hiring funnel from one place. Review collected by and hosted on G2.com.

What do you dislike about Adway?

Some advanced features have a slight learning curve, particularly for new users. Some customisation options like fine-tuning creatives, and automated messages can be more user-friendly. Although the templates are useful, they are a bit generic and require additional modifications to match organization's employer branding. Review collected by and hosted on G2.com.

What problems is Adway solving and how is that benefiting you?

It solves the problem of managing social recruiting across multiple platforms in a simple manner. It saves our HR team a lot of time and manual labour. It automates job campaigns, targeting, performance-tracking. It allows us to efficiently reach the right candidates and focus more on engaging with the talent instead of managing ads. Review collected by and hosted on G2.com.

Karin F.

Recruiting Manager

Mid-Market (51-1000 emp.)

3/12/2025

"Simple, reliable, and efficient"

5/5

What do you like best about Adway?

It's simple and efficient. We're a small team. Adway gives us the help we need to succeed. Their experience covers where we lack experience. We see Adway as a partner and that's the way we like to cooperate. The customer support is great. Review collected by and hosted on G2.com.

What do you dislike about Adway?

Sometimes the system chooses the wrong picture or the wrong text with the picture, which means that we have to check to be sure it looks okay before you put the ad into social media. Review collected by and hosted on G2.com.

✪E

✪ Carolina E.

Talent Acquisition & Employer Branding Lead

Enterprise (> 1000 emp.)

2/24/2025

"Easy to use and has really fullfilled our needs in recruitment marketing"

5/5

What do you like best about Adway?

Automated tool for recruitment marketing and with the settings we have made, we can spend time on other things, meanwhile our promoted job ads reach our target groups. Review collected by and hosted on G2.com.

What do you dislike about Adway?

The generated emails to promote your job ad can be a little confusing for the user not using Adway on a regular basis. Review collected by and hosted on G2.com.

james E.

Talent Attraction lead

Enterprise (> 1000 emp.)

6/3/2024

"Making social campaigns easy"

4/5

What do you like best about Adway?

Adway is great as it makes a previouly long winded and manual process really easy for our recruiters to setup and publish social campaigns and it ensures all the branding and audience segmentation is on point. The support team at adway are fab and made the whole onbaording and setup really easy. Review collected by and hosted on G2.com.

What do you dislike about Adway?

some of the templates are generic but you can upload your own if needed Review collected by and hosted on G2.com.

Anita F.

Enterprise (> 1000 emp.)

1/9/2024

"Talent Attraction done right!"

5/5

What do you like best about Adway?

What I appreciate most about Adway is their holistic approach to talent attraction that unlocks entire available workforce, not just active job seekers. It seamlessly integrates with our ATS (SAP SuccessFactors) and career page and enables us to take full control of our data and strategic TA investments.

The combination of targeting talent on social media combined with automated nurturing to maximise on quality applications has helped us increase our fill-rate and decrease our time-to-hire hugely! And we’re boosting our employer brand at the same time! It’s the proactive, data-driven approach we’ve been looking for. Review collected by and hosted on G2.com.

What do you dislike about Adway?

Initially, I was skeptical about the reliance on automation and social media. The concern was that automation might lead to a less personalised approach to recruitment and that we wouldn’t find the talent we required on social platforms.

However, this initial doubt was proved wrong. Adway’s efficient social media targeting means we have a steady stream of filled talent pools keeping us 3 steps ahead of the game and cutting back on heavy manual tasks has meant my team has more time to invest in giving great candidates the attention they need. Review collected by and hosted on G2.com.

What problems is Adway solving and how is that benefiting you?

Adway solves key recruitment challenges by proactively unlocking the entire available workforce, not just active job seekers. This has positively impacted our time-to-hire, fill-rate and the quality and diversity of our applicants.

Enhanced efficiency, an improvement of the candidate experience, and the facilitation of data-driven decisions has ensured we meet the growth goals of the company. Review collected by and hosted on G2.com.

Response from Caelin Roodt of Adway

edit

Hi Anita

Thank you so much for your fantastic review! What a tremendous way to start the year.

We're delighted to hear about your success with Adway, especially how our integration with SAP SuccessFactors and your career page has empowered your talent attraction strategy - pure music to our ears!

It's rewarding to know that our approach has significantly improved your fill-rate and reduced time-to-hire, while also enhancing your employer brand. Your experience, particularly with our social media targeting and automated nurturing, is exactly what we strive for!

We appreciate your trust in Adway and look forward to continuing to support your team's success.

Best,

Caelin

Product Marketing Manager, Adway

Hanna B.

HR Analytics & Innovation

Enterprise (> 1000 emp.)

5/31/2024

"The product is great - the team is outstanding!"

5/5

What do you like best about Adway?

The product is exceptionally user-friendly, featuring an elegant graphical design. The support team, particularly the Customer Success Manager, provides outstanding advice and coaching. We can really recommend this product! Review collected by and hosted on G2.com.

What do you dislike about Adway?

I wish I could say something helpful here, but we are just really satisfied with this supplier and their services. Review collected by and hosted on G2.com.