--- title: Adway Reviews meta_title: 'Adway Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 13 reviews by the users' company size, role or industry to find out how Adway works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 13 scale: '5' date_modified: '2026-09-30' parent_category: name: Recruiting url: https://www.g2.com/categories/recruiting --- # Adway Reviews **Vendor:** Adway.ai **Category:** [Programmatic Job Advertising Software](https://www.g2.com/categories/programmatic-job-advertising) **Average Rating:** 4.7/5.0 **Total Reviews:** 13 ## About Adway Adway is a social-first programmatic job advertising and employer brand activation platform, built to help enterprises and staffing agencies hire better people, faster: at the speed of social. Recruitment isn't about more applicants; it's about better-qualified hires. Adway automatically turns every open role into targeted employer-brand ad campaigns across Meta, LinkedIn, TikTok, Snapchat and YouTube, using AI-powered targeting, pre-engaged social talent pools and always-on employer-brand activation to reach the high-quality candidates job boards never see. Key features: - Always-On Job Ads: every requisition becomes a programmatic social ad campaign automatically, no manual media buying. - Social Apply: candidates apply directly from the ad in as little as 30 seconds, lowering cost-per-application by 54%. - Smart Profile & Scorecards: AI-driven screening shortlists the most relevant candidates before they reach your ATS, no CV upload required. - Creative Studio (with Reels): scroll-stopping ads that showcase your employer brand and lift application quality. - Pre-Engaged Social Talent Pools: reach compounds into a scored candidate audience you own and can re-activate for future roles. - ATS-integrated and fully automated: 30+ ATS/CRM integrations; one platform for campaign launch, nurture journeys, analytics and ROI tracking. With real-time analytics, predictive insights and mobile-first candidate experiences, Adway turns recruitment marketing into a data-driven, automated engine: scaling hiring while improving candidate quality, reducing manual workload, and making social media one of your strongest hiring channels for both active and passive talent. Recognised as a Fosway 9-Grid Core Leader in Talent Acquisition for 5 consecutive years, Adway helps TA teams boost quality of hire, cut time-to-hire, and focus on the human side of recruiting while automation handles the rest. Key customer outcomes: - 54% lower cost-per-application with Social Apply - 33% more quality hires per vacancy - Social recruiting scaled from 7% to 100% of open roles, at 23× ROI Trusted by enterprises and staffing agencies in 54 countries, including PwC, Adecco, Manpower, Sandvik and KPMG. Rated 4.9/5 on G2. ## Adway Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **automation** in Adway, allowing more time for other tasks while effectively targeting job ads. (2 reviews) - Users appreciate the **ease of use** of Adway, finding it simple and efficient for small teams. (2 reviews) - Users value the **time-saving aspects** of Adway, allowing focus on other crucial tasks while reaching target groups effectively. (2 reviews) - Applicant Management (1 reviews) - ATS Tools (1 reviews) - Users feel supported by Adway's **great customer support** , which aids their success and partnership with the service. (1 reviews) - Data Management (1 reviews) - Users value the **efficiency** of Adway, finding it supportive for small teams in achieving their goals. (1 reviews) - Tracking Ease (1 reviews) **What users dislike:** - Difficult Learning (1 reviews) - Lack of Guidance (1 reviews) - Limited Customization (1 reviews) - Users experience **poor visibility** when the system selects incorrect images or text, necessitating additional checks before posting ads. (1 reviews) - Users find the **generated emails** for job ads somewhat confusing, especially for those not familiar with Adway. (1 reviews) ## Adway Reviews ### 1. A user-friendly platform for boosting social media visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Emilia P. | Talent Attraction Specialist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 29, 2026 **What do you like best about Adway?** Adway offers an automated and user-friendly platform that makes it easy to promote our job advertisements. We also highly appreciate the support and the team behind Adway, who are always helpful, responsive, and easy to work with. **What do you dislike about Adway?** Continue developing and improving the platform the way you already do. **What problems is Adway solving and how is that benefiting you?** Adway helps us reach both active and passive candidates, strengthening our talent pipeline and employer brand. The automated campaign creation also saves us a lot of time and simplifies our recruitment marketing efforts. ### 2. Time-Efficient Targeting with Exceptionally Supportive Account Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 24, 2026 **What do you like best about Adway?** It’s time-efficient and effective at reaching our target audience. Our account manager is always available and genuinely happy to help whenever we need support. **What do you dislike about Adway?** I don’t like that you can’t pause campaigns. I also wish it were easier to adjust the marketing packages, although our account manager is always quick to make those adjustments for us when we need them. I also wish you could set how much of the budget you want to allocate across different channels and across different geographical areas. **What problems is Adway solving and how is that benefiting you?** It makes social media recruitment marketing almost automatic, instead of having to create everything manually. It saves a lot of time that I can use for business development and sales. ### 3. Easy-to-Use Automation That Saves Us Time—Plus Great Collaboration with Adway **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer S. | Central Rekryteringsansvarig, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Adway?** We really appreciate how easy Adway is to use. The automation makes our work much smoother and saves us a lot of time. The portal is simple and user-friendly, and we also have a really good collaboration with the Adway team. **What do you dislike about Adway?** We’d like to see more video and other dynamic content created automatically as part of our campaigns. This may already be possible, but it’s an area we’d definitely like to take greater advantage of and use more consistently. **What problems is Adway solving and how is that benefiting you?** Adway makes it easier for us to manage and streamline our recruitment advertising. The automation saves us time, reduces manual work and helps us reach the right candidates more efficiently. ### 4. Effortless Global Campaign Coordination with Adway **Rating:** 4.0/5.0 stars **Reviewed by:** Hanna T. | Employer Branding Media Specialist (global responsible), Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 14, 2026 **What do you like best about Adway?** I like and appreciate their customer approach and service-minded attitude, as they are willing to resolve any issues and understand my business needs well. Their software is very easy to use, even for people who don't fully understand how social media works. Additionally, they make it easy to use social media in local markets, help with precise targeting, and provide useful data for tracking social media as a recruitment channel. **What do you dislike about Adway?** No thoughts about it. **What problems is Adway solving and how is that benefiting you?** Adway simplifies coordinating social media campaigns across 16 countries, providing precise targeting and tracking as a recruitment tool. It offers essential data and is easy to use, even for beginners in social media. ### 5. Review from Stena Recycling **Rating:** 4.5/5.0 stars **Reviewed by:** Karin A. | Pianobarsartist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 17, 2026 **What do you like best about Adway?** Collaboration, professional guidance, digital automization and help with reporting/analytics **What do you dislike about Adway?** Can't think of anything in particular. The only thing is that is can be difficult sometimes to determine the ROI as we use other platforms as well **What problems is Adway solving and how is that benefiting you?** Employer branding, visibility towards both active and passive talent, easy work-flow through integration with our ATS. Quicker time to attract. ### 6. Always Helpful Support That Understands Our Needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Adway?** They’re always willing to help and make sure we get exactly what we’re asking for. They take the time to understand our needs and struggles so they can help us optimize how we use the product. **What do you dislike about Adway?** Sometimes they can be a bit slow to respond to ad-hoc questions on a personal level. Overall, there’s nothing I dislike about Adway. **What problems is Adway solving and how is that benefiting you?** They’ve helped us improve our ads and where we advertise. They also helped us understand different target groups using data and analytics, which has helped us improve our numbers. ### 7. Simple, reliable, and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Karin F. | Recruiting Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** March 12, 2025 **What do you like best about Adway?** It's simple and efficient. We're a small team. Adway gives us the help we need to succeed. Their experience covers where we lack experience. We see Adway as a partner and that's the way we like to cooperate. The customer support is great. **What do you dislike about Adway?** Sometimes the system chooses the wrong picture or the wrong text with the picture, which means that we have to check to be sure it looks okay before you put the ad into social media. **What problems is Adway solving and how is that benefiting you?** See my last answer. ### 8. Easy to use and has really fulfilled our needs in recruitment marketing **Rating:** 5.0/5.0 stars **Reviewed by:** ✪ Carolina E. | Talent Acquisition & Employer Branding Lead, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 24, 2025 **What do you like best about Adway?** Automated tool for recruitment marketing and with the settings we have made, we can spend time on other things, meanwhile our promoted job ads reach our target groups. **What do you dislike about Adway?** The generated emails to promote your job ad can be a little confusing for the user not using Adway on a regular basis. **What problems is Adway solving and how is that benefiting you?** Reach our target groups for a higher converting rate. ### 9. Making social campaigns easy **Rating:** 4.0/5.0 stars **Reviewed by:** james E. | Talent Attraction lead, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 03, 2024 **What do you like best about Adway?** Adway is great as it makes a previously long-winded and manual process really easy for our recruiters to set up and publish social campaigns, and it ensures all the branding and audience segmentation is on point. The support team at Adway are fab and made the whole onboarding and setup really easy. **What do you dislike about Adway?** Some of the templates are generic but you can upload your own if needed. **What problems is Adway solving and how is that benefiting you?** We have a large team of recruiters who aren't talent attraction experts, but Adway allows them to set up social media campaigns in a really quick and easy way. ### 10. Talent Attraction done right! **Rating:** 5.0/5.0 stars **Reviewed by:** Anita F. | Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 09, 2024 **What do you like best about Adway?** What I appreciate most about Adway is their holistic approach to talent attraction that unlocks entire available workforce, not just active job seekers. It seamlessly integrates with our ATS (SAP SuccessFactors) and career page and enables us to take full control of our data and strategic TA investments. The combination of targeting talent on social media combined with automated nurturing to maximise on quality applications has helped us increase our fill-rate and decrease our time-to-hire hugely! And we’re boosting our employer brand at the same time! It’s the proactive, data-driven approach we’ve been looking for. **What do you dislike about Adway?** Initially, I was skeptical about the reliance on automation and social media. The concern was that automation might lead to a less personalised approach to recruitment and that we wouldn’t find the talent we required on social platforms. However, this initial doubt was proved wrong. Adway’s efficient social media targeting means we have a steady stream of filled talent pools keeping us 3 steps ahead of the game and cutting back on heavy manual tasks has meant my team has more time to invest in giving great candidates the attention they need. **What problems is Adway solving and how is that benefiting you?** Adway solves key recruitment challenges by proactively unlocking the entire available workforce, not just active job seekers. This has positively impacted our time-to-hire, fill-rate and the quality and diversity of our applicants. Enhanced efficiency, an improvement of the candidate experience, and the facilitation of data-driven decisions has ensured we meet the growth goals of the company. **Official Response from Caelin Roodt:** > Hi Anita Thank you so much for your fantastic review! What a tremendous way to start the year. We're delighted to hear about your success with Adway, especially how our integration with SAP SuccessFactors and your career page has empowered your talent attraction strategy - pure music to our ears! It's rewarding to know that our approach has significantly improved your fill-rate and reduced time-to-hire, while also enhancing your employer brand. Your experience, particularly with our social media targeting and automated nurturing, is exactly what we strive for! We appreciate your trust in Adway and look forward to continuing to support your team's success. Best, Caelin Product Marketing Manager, Adway ### 11. The product is great - the team is outstanding! **Rating:** 5.0/5.0 stars **Reviewed by:** Hanna B. | HR Analytics & Innovation, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 31, 2024 **What do you like best about Adway?** The product is exceptionally user-friendly, featuring an elegant graphical design. The support team, particularly the Customer Success Manager, provides outstanding advice and coaching. We can really recommend this product! **What do you dislike about Adway?** I wish I could say something helpful here, but we are just really satisfied with this supplier and their services. **What problems is Adway solving and how is that benefiting you?** Reaching a wider group of potential candidates with the right skills, which is working out just great. ### 12. Nothing else like this exists for talent attraction **Rating:** 5.0/5.0 stars **Reviewed by:** Adam G. | Director, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 30, 2024 **What do you like best about Adway?** Programmatic solutions and automation make this so easy to use. **What do you dislike about Adway?** Worth thinking about what roles you are using the solution for. **What problems is Adway solving and how is that benefiting you?** Defined budget gets you the right number of candidates from the right audience. ### 13. Recruitment Manager at Sandvik **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel S. | Manager Nordic Recruitment and Employer Branding, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 15, 2024 **What do you like best about Adway?** The team at Adway! Really professional in every detail. **What do you dislike about Adway?** Really doesn't see any downsides at the moment! **What problems is Adway solving and how is that benefiting you?** Finding the right candidates in a cost efficient way - [View Adway pricing details and edition comparison](https://www.g2.com/products/adway/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-30+18%3A38%3A20+-0500&secure%5Bsession_id%5D=1c3457cf-1025-4439-8900-38d01bab4fa0&secure%5Btoken%5D=a21983994eac68d905689578dafbe92c9aa7da7ca05816ad54df190f30b8831b&format=llm_user) ## Adway Features **Job Ad Creation** - Targeted Ads - Predict Performance **Generative AI** - AI Text Generation **Purchasing** - Budgeting - Automate Purchasing - Job Site Publishing **Tracking** - Real Time Adjustments - Analytics ## Top Adway Alternatives - [Radancy](https://www.g2.com/products/radancy/reviews) - 4.7/5.0 (199 reviews) - [Appcast](https://www.g2.com/products/appcast/reviews) - 4.2/5.0 (167 reviews) - [Joveo](https://www.g2.com/products/joveo/reviews) - 4.8/5.0 (119 reviews)