# Adway Reviews **Vendor:** Adway.ai **Category:** [Recruiting Automation Software](https://www.g2.com/categories/recruiting-automation) **Average Rating:** 4.8/5.0 **Total Reviews:** 8 ## About Adway Adway’s Social Recruiting Technology helps enterprises and staffing agencies hire better people, faster – at the speed of social. Recruitment isn’t about more applicants; it’s about better-qualified hires. Adway uses AI-powered targeting, pre-engaged social talent pools and always-on employer-brand activation to reach high-quality candidates on the social platforms they use every day. Key features in our Social Recruiting Technology: - Social Apply: lets candidates apply directly from the ad in as little as 30 seconds – lowering cost-per-application by 54 %. - Smart Profile & Scorecards: shortlists the most relevant candidates with AI-driven screening – no CV upload required. - Creative Studio (with Reels): scroll-stopping ads to showcase your employer brand and boost quality applications. - Pre-Engaged Social Talent Pools: target your total addressable candidate market more precisely than job boards. - ATS-Integrated & Fully Automated: one platform for campaign launch, nurture journeys, analytics and ROI tracking. With real-time analytics, predictive insights, and mobile-first candidate experiences, Adway enables you to scale hiring while improving candidate quality and employer branding. Users love its ease of use, time savings, proactive support and the ability to target both active and passive talent pools. Perfect for medium to large organisations, Adway turns recruitment marketing into a data-driven, automated engine – reducing manual workload and transforming social media into one of your strongest hiring channels. Recognised as a Fosway Core Leader four years running, Adway helps TA teams boost quality of hire, cut time-to-hire, and focus on the human side of recruiting while automation handles the rest. Key Customer Outcomes: +54 % lower CPA with Social Apply +33 % increase in applicant quality per vacancy +72 % diversity lift across campaigns Trusted by 200 + global enterprises including PwC, Adecco, Manpower, Sandvik and KPMG NPS 9.2 / 5-star rating ## Adway Pros & Cons **What users like:** - Users appreciate the **automation** capabilities of Adway, enhancing efficiency in social recruiting and candidate engagement. (2 reviews) - Users appreciate the **ease of use** of Adway, allowing efficient management of social recruiting and hiring processes. (2 reviews) - Users find Adway to be a **time-saving tool** , automating recruitment and allowing focus on strategic hiring. (2 reviews) - Users appreciate the **automated social recruiting** features of Adway, making hiring efficient and data-driven. (1 reviews) - Users praise the **effortless automation** of Adway's ATS tools, enhancing efficiency in social recruiting and candidate management. (1 reviews) - Users feel supported by Adway's **great customer support** , which aids their success and partnership with the service. (1 reviews) - Data Management (1 reviews) - Users value the **efficiency** of Adway, finding it supportive for small teams in achieving their goals. (1 reviews) - Tracking Ease (1 reviews) **What users dislike:** - Users find the **difficult learning** curve for advanced features can hinder new user experience and customization efforts. (1 reviews) - Users find a **lack of guidance** for advanced features, making it challenging for new users to adapt. (1 reviews) - Users find the **limited customization options** can hinder their ability to tailor Adway effectively to their brand. (1 reviews) - Users experience **poor visibility** with Adway, leading to potential errors in images and text before posting ads. (1 reviews) - Users find the **generated emails confusing** , especially those unfamiliar with Adway, complicating the job ad promotion process. (1 reviews) ## Adway Reviews ### 1. Effortless, Data-Driven Social Recruiting with Real-Time Analytics and ATS Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Adway?** It easily automates social recruiting while keeping everything data driven. It is also easy to manage. It takes very little time to create and launch job campaigns, and the platform also handles audience targeting, optimization, and performance tracking on its own. It also significantly reduces manual labour for the HR team allowing us to focus more on strategic hiring and candidate engagement. The real-time analytics and smooth ATS integration allow us to measure the impact and manage the entire hiring funnel from one place. **What do you dislike about Adway?** Some advanced features have a slight learning curve, particularly for new users. Some customisation options like fine-tuning creatives, and automated messages can be more user-friendly. Although the templates are useful, they are a bit generic and require additional modifications to match organization's employer branding. **What problems is Adway solving and how is that benefiting you?** It solves the problem of managing social recruiting across multiple platforms in a simple manner. It saves our HR team a lot of time and manual labour. It automates job campaigns, targeting, performance-tracking. It allows us to efficiently reach the right candidates and focus more on engaging with the talent instead of managing ads. ### 2. Simple, reliable, and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Karin F. | Recruiting Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2025 **What do you like best about Adway?** It's simple and efficient. We're a small team. Adway gives us the help we need to succeed. Their experience covers where we lack experience. We see Adway as a partner and that's the way we like to cooperate. The customer support is great. **What do you dislike about Adway?** Sometimes the system chooses the wrong picture or the wrong text with the picture, which means that we have to check to be sure it looks okay before you put the ad into social media. **What problems is Adway solving and how is that benefiting you?** See my last answer. ### 3. Easy to use and has really fullfilled our needs in recruitment marketing **Rating:** 5.0/5.0 stars **Reviewed by:** ✪ Carolina E. | Talent Acquisition & Employer Branding Lead, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Adway?** Automated tool for recruitment marketing and with the settings we have made, we can spend time on other things, meanwhile our promoted job ads reach our target groups. **What do you dislike about Adway?** The generated emails to promote your job ad can be a little confusing for the user not using Adway on a regular basis. **What problems is Adway solving and how is that benefiting you?** Reach our target groups for a higher converting rate. ### 4. Making social campaigns easy **Rating:** 4.0/5.0 stars **Reviewed by:** james E. | Talent Attraction lead, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Adway?** Adway is great as it makes a previouly long winded and manual process really easy for our recruiters to setup and publish social campaigns and it ensures all the branding and audience segmentation is on point. The support team at adway are fab and made the whole onbaording and setup really easy. **What do you dislike about Adway?** some of the templates are generic but you can upload your own if needed **What problems is Adway solving and how is that benefiting you?** we have a large team of recruiters who arent talent attraction experts but adway allows them to setup social media campaigns in a really quick and easy way ### 5. Talent Attraction done right! **Rating:** 5.0/5.0 stars **Reviewed by:** Anita F. | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Adway?** What I appreciate most about Adway is their holistic approach to talent attraction that unlocks entire available workforce, not just active job seekers. It seamlessly integrates with our ATS (SAP SuccessFactors) and career page and enables us to take full control of our data and strategic TA investments. The combination of targeting talent on social media combined with automated nurturing to maximise on quality applications has helped us increase our fill-rate and decrease our time-to-hire hugely! And we’re boosting our employer brand at the same time! It’s the proactive, data-driven approach we’ve been looking for. **What do you dislike about Adway?** Initially, I was skeptical about the reliance on automation and social media. The concern was that automation might lead to a less personalised approach to recruitment and that we wouldn’t find the talent we required on social platforms. However, this initial doubt was proved wrong. Adway’s efficient social media targeting means we have a steady stream of filled talent pools keeping us 3 steps ahead of the game and cutting back on heavy manual tasks has meant my team has more time to invest in giving great candidates the attention they need. **What problems is Adway solving and how is that benefiting you?** Adway solves key recruitment challenges by proactively unlocking the entire available workforce, not just active job seekers. This has positively impacted our time-to-hire, fill-rate and the quality and diversity of our applicants. Enhanced efficiency, an improvement of the candidate experience, and the facilitation of data-driven decisions has ensured we meet the growth goals of the company. **Official Response from Caelin Roodt:** > Hi Anita Thank you so much for your fantastic review! What a tremendous way to start the year. We're delighted to hear about your success with Adway, especially how our integration with SAP SuccessFactors and your career page has empowered your talent attraction strategy - pure music to our ears! It's rewarding to know that our approach has significantly improved your fill-rate and reduced time-to-hire, while also enhancing your employer brand. Your experience, particularly with our social media targeting and automated nurturing, is exactly what we strive for! We appreciate your trust in Adway and look forward to continuing to support your team's success. Best, Caelin Product Marketing Manager, Adway ### 6. The product is great - the team is outstanding! **Rating:** 5.0/5.0 stars **Reviewed by:** Hanna B. | HR Analytics & Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Adway?** The product is exceptionally user-friendly, featuring an elegant graphical design. The support team, particularly the Customer Success Manager, provides outstanding advice and coaching. We can really recommend this product! **What do you dislike about Adway?** I wish I could say something helpful here, but we are just really satisfied with this supplier and their services. **What problems is Adway solving and how is that benefiting you?** Reaching a wider group of potentential candidates with the right skills, which is working out just great. ### 7. Nothing else like this exists for talent attraction **Rating:** 5.0/5.0 stars **Reviewed by:** Adam G. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Adway?** Programmatic solutions and automation make this so easy to use. **What do you dislike about Adway?** Worth thinking about what roles you are using the solution for. **What problems is Adway solving and how is that benefiting you?** Defined budget gets you the right number of candidates from the right audience. ### 8. Recruitment Manager at Sandvik **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel S. | Manager Nordic Recruitment and Employer Branding, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Adway?** The team at Adway! Really professional in every detail. **What do you dislike about Adway?** Really doesn't see any downsides at the moment! **What problems is Adway solving and how is that benefiting you?** Finding the right candidates in a cost efficient way - [View Adway pricing details and edition comparison](https://www.g2.com/products/adway/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+19%3A35%3A06+-0500&secure%5Bsession_id%5D=60fb255c-b6b9-4afb-92ea-e05d57b13177&secure%5Btoken%5D=d57863bddcc75991c2086ddc65c869ea0edd6bf430e2e0e0bdc6b4ea0fdc8e05&format=llm_user) ## Adway Features **Platform Functionality** - Sourcing and Candidate Identification - Job Posting **Job Ad Creation** - Targeted Ads - Predict Performance **Generative AI** - AI Text Generation **Purchasing** - Budgeting - Automate Purchasing - Job Site Publishing **Agentic AI - Recruiting Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Tracking** - Real Time Adjustments - Analytics **Platform** - Customization - Integration APIs - Internationalization - User, Role, and Access Management - Performance - Reporting - Dashboards ## Top Adway Alternatives - [JobDiva](https://www.g2.com/products/jobdiva/reviews) - 4.7/5.0 (1,736 reviews) - [Zoho Recruit](https://www.g2.com/products/zoho-recruit/reviews) - 4.4/5.0 (1,779 reviews) - [SAP SuccessFactors HCM](https://www.g2.com/products/sap-sap-successfactors-hcm/reviews) - 4.1/5.0 (1,452 reviews)