--- title: Adway Reviews meta_title: 'Adway Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 13 reviews by the users' company size, role or industry to find out how Adway works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 13 scale: '5' date_modified: '2026-09-30' parent_category: name: Recruiting url: https://www.g2.com/categories/recruiting ---

Adway Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the automation in Adway, allowing more time for other tasks while effectively targeting job ads. (2 mentions)
Users appreciate the ease of use of Adway, finding it simple and efficient for small teams. (2 mentions)
Users value the time-saving aspects of Adway, allowing focus on other crucial tasks while reaching target groups effectively. (2 mentions)
Users feel supported by Adway's great customer support, which aids their success and partnership with the service. (1 mentions)
Users value the efficiency of Adway, finding it supportive for small teams in achieving their goals. (1 mentions)
Users experience poor visibility when the system selects incorrect images or text, necessitating additional checks before posting ads. (1 mentions)
Users find the generated emails for job ads somewhat confusing, especially for those not familiar with Adway. (1 mentions)

Top Pros or Advantages of Adway

Top Cons or Disadvantages of Adway

Adway Reviews (13)

Reviews

Adway Reviews (13)

4.7
13 reviews
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Emilia P.
EP
Emilia P.
Talent Attraction Specialist
Enterprise (> 1000 emp.)
"A user-friendly platform for boosting social media visibility"
5/5
What do you like best about Adway?

Adway offers an automated and user-friendly platform that makes it easy to promote our job advertisements. We also highly appreciate the support and the team behind Adway, who are always helpful, responsive, and easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Adway?

Continue developing and improving the platform the way you already do. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
US
Verified User in Staffing and Recruiting
Small-Business (50 or fewer emp.)
"Time-Efficient Targeting with Exceptionally Supportive Account Management"
4.5/5
What do you like best about Adway?

It’s time-efficient and effective at reaching our target audience. Our account manager is always available and genuinely happy to help whenever we need support. Review collected by and hosted on G2.com.

What do you dislike about Adway?

I don’t like that you can’t pause campaigns. I also wish it were easier to adjust the marketing packages, although our account manager is always quick to make those adjustments for us when we need them. I also wish you could set how much of the budget you want to allocate across different channels and across different geographical areas. Review collected by and hosted on G2.com.

Jennifer S.
JS
Jennifer S.
Central Rekryteringsansvarig
Enterprise (> 1000 emp.)
"Easy-to-Use Automation That Saves Us Time—Plus Great Collaboration with Adway"
5/5
What do you like best about Adway?

We really appreciate how easy Adway is to use. The automation makes our work much smoother and saves us a lot of time. The portal is simple and user-friendly, and we also have a really good collaboration with the Adway team. Review collected by and hosted on G2.com.

What do you dislike about Adway?

We’d like to see more video and other dynamic content created automatically as part of our campaigns. This may already be possible, but it’s an area we’d definitely like to take greater advantage of and use more consistently. Review collected by and hosted on G2.com.

Hanna T.
HT
Hanna T.
Employer Branding Media Specialist (global responsible)
Enterprise (> 1000 emp.)
"Effortless Global Campaign Coordination with Adway"
4/5
What do you like best about Adway?

I like and appreciate their customer approach and service-minded attitude, as they are willing to resolve any issues and understand my business needs well. Their software is very easy to use, even for people who don't fully understand how social media works. Additionally, they make it easy to use social media in local markets, help with precise targeting, and provide useful data for tracking social media as a recruitment channel. Review collected by and hosted on G2.com.

What do you dislike about Adway?

No thoughts about it. Review collected by and hosted on G2.com.

Karin A.
KA
Karin A.
Pianobarsartist
Enterprise (> 1000 emp.)
"Review from Stena Recycling"
4.5/5
What do you like best about Adway?

Collaboration, professional guidance, digital automization and help with reporting/analytics Review collected by and hosted on G2.com.

What do you dislike about Adway?

Can't think of anything in particular. The only thing is that is can be difficult sometimes to determine the ROI as we use other platforms as well Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Verified User in Manufacturing
Enterprise (> 1000 emp.)
"Always Helpful Support That Understands Our Needs"
4.5/5
What do you like best about Adway?

They’re always willing to help and make sure we get exactly what we’re asking for. They take the time to understand our needs and struggles so they can help us optimize how we use the product. Review collected by and hosted on G2.com.

What do you dislike about Adway?

Sometimes they can be a bit slow to respond to ad-hoc questions on a personal level. Overall, there’s nothing I dislike about Adway. Review collected by and hosted on G2.com.

Karin F.
KF
Karin F.
Recruiting Manager
Mid-Market (51-1000 emp.)
"Simple, reliable, and efficient"
5/5
What do you like best about Adway?

It's simple and efficient. We're a small team. Adway gives us the help we need to succeed. Their experience covers where we lack experience. We see Adway as a partner and that's the way we like to cooperate. The customer support is great. Review collected by and hosted on G2.com.

What do you dislike about Adway?

Sometimes the system chooses the wrong picture or the wrong text with the picture, which means that we have to check to be sure it looks okay before you put the ad into social media. Review collected by and hosted on G2.com.

✪ Carolina E.
✪E
✪ Carolina E.
Talent Acquisition & Employer Branding Lead
Enterprise (> 1000 emp.)
"Easy to use and has really fulfilled our needs in recruitment marketing"
5/5
What do you like best about Adway?

Automated tool for recruitment marketing and with the settings we have made, we can spend time on other things, meanwhile our promoted job ads reach our target groups. Review collected by and hosted on G2.com.

What do you dislike about Adway?

The generated emails to promote your job ad can be a little confusing for the user not using Adway on a regular basis. Review collected by and hosted on G2.com.

james E.
JE
james E.
Talent Attraction lead
Enterprise (> 1000 emp.)
"Making social campaigns easy"
4/5
What do you like best about Adway?

Adway is great as it makes a previously long-winded and manual process really easy for our recruiters to set up and publish social campaigns, and it ensures all the branding and audience segmentation is on point. The support team at Adway are fab and made the whole onboarding and setup really easy. Review collected by and hosted on G2.com.

What do you dislike about Adway?

Some of the templates are generic but you can upload your own if needed. Review collected by and hosted on G2.com.

AF
Anita F.
Enterprise (> 1000 emp.)
"Talent Attraction done right!"
5/5
What do you like best about Adway?

What I appreciate most about Adway is their holistic approach to talent attraction that unlocks entire available workforce, not just active job seekers. It seamlessly integrates with our ATS (SAP SuccessFactors) and career page and enables us to take full control of our data and strategic TA investments.

The combination of targeting talent on social media combined with automated nurturing to maximise on quality applications has helped us increase our fill-rate and decrease our time-to-hire hugely! And we’re boosting our employer brand at the same time! It’s the proactive, data-driven approach we’ve been looking for. Review collected by and hosted on G2.com.

What do you dislike about Adway?

Initially, I was skeptical about the reliance on automation and social media. The concern was that automation might lead to a less personalised approach to recruitment and that we wouldn’t find the talent we required on social platforms.

However, this initial doubt was proved wrong. Adway’s efficient social media targeting means we have a steady stream of filled talent pools keeping us 3 steps ahead of the game and cutting back on heavy manual tasks has meant my team has more time to invest in giving great candidates the attention they need. Review collected by and hosted on G2.com.

Response from Caelin Roodt of Adway

Hi Anita

Thank you so much for your fantastic review! What a tremendous way to start the year.

We're delighted to hear about your success with Adway, especially how our integration with SAP SuccessFactors and your career page has empowered your talent attraction strategy - pure music to our ears!

It's rewarding to know that our approach has significantly improved your fill-rate and reduced time-to-hire, while also enhancing your employer brand. Your experience, particularly with our social media targeting and automated nurturing, is exactly what we strive for!

We appreciate your trust in Adway and look forward to continuing to support your team's success.

Best,

Caelin

Product Marketing Manager, Adway