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 ![Adway](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a52d157dacfeb713749337420bbe298f/adway.png "Adway")
](/products/adway/reviews)

# Adway Discussions

Adway is a social-first programmatic job advertising and employer brand activation platform, built to help enterprises and staffing agencies hire better people, faster: at the speed of social. Recruitment isn't about more applicants; it's about better-qualified hires. Adway automatically turns every open role into targeted employer-brand ad campaigns across Meta, LinkedIn, TikTok, Snapchat and YouTube, using AI-powered targeting, pre-engaged social talent pools and always-on employer-brand activation to reach the high-quality candidates job boards never see. Key features: - Always-On Job Ads: every requisition becomes a programmatic social ad campaign automatically, no manual media buying. - Social Apply: candidates apply directly from the ad in as little as 30 seconds, lowering cost-per-application by 54%. - Smart Profile & Scorecards: AI-driven screening shortlists the most relevant candidates before they reach your ATS, no CV upload required. - Creative Studio (with Reels): scroll-stopping ads that showcase your employer brand and lift application quality. - Pre-Engaged Social Talent Pools: reach compounds into a scored candidate audience you own and can re-activate for future roles. - ATS-integrated and fully automated: 30+ ATS/CRM integrations; one platform for campaign launch, nurture journeys, analytics and ROI tracking. With real-time analytics, predictive insights and mobile-first candidate experiences, Adway turns recruitment marketing into a data-driven, automated engine: scaling hiring while improving candidate quality, reducing manual workload, and making social media one of your strongest hiring channels for both active and passive talent. Recognised as a Fosway 9-Grid Core Leader in Talent Acquisition for 5 consecutive years, Adway helps TA teams boost quality of hire, cut time-to-hire, and focus on the human side of recruiting while automation handles the rest. Key customer outcomes: - 54% lower cost-per-application with Social Apply - 33% more quality hires per vacancy - Social recruiting scaled from 7% to 100% of open roles, at 23× ROI Trusted by enterprises and staffing agencies in 54 countries, including PwC, Adecco, Manpower, Sandvik and KPMG. Rated 4.9/5 on G2.

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