--- title: Adobe Marketo Engage Reviews meta_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3156 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 3156 scale: '5' date_modified: '2026-09-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,156 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly. (192 reviews) - Users value Adobe Marketo Engage for its **extensive automation capabilities** , enhancing engagement and streamlining communication across channels. (185 reviews) - Users value the **seamless integrations and robust personalization** features of Adobe Marketo Engage for targeted marketing success. (142 reviews) - Users appreciate the **strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency. (129 reviews) - Users value the **advanced marketing automation** capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management. (119 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (101 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging to navigate and utilize Adobe Marketo Engage effectively. (176 reviews) - Users find the **steep learning curve** of Adobe Marketo Engage challenging without prior experience or technical background. (135 reviews) - Users find Adobe Marketo Engage **not intuitive** , requiring frequent usage to navigate its outdated interface comfortably. (108 reviews) - Users find the **complexity** of Adobe Marketo Engage creates challenges in campaign management and usability for new users. (99 reviews) - Users find the **pricing of Adobe Marketo Engage extremely high** , which limits accessibility and value for tier 3 countries. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. Marketing and customer engagement become cost effective and time saving. **Rating:** 4.0/5.0 stars **Reviewed by:** Saniya K. | Software developer, Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 24, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is helping me to manage and circulate marketing campaigns easily and reach new customers. Engaging with new customers becomes easy after applying it in our work. Finding new leads and managing leads also becomes easy because of using AME. I can integrate it with other platforms as well. Implementing it in the existing system is also easy. **What do you dislike about Adobe Marketo Engage?** AME is a little bit costlier, but its cost is justifiable because of its rich features and ability to manage marketing. Integrating it with other platforms is easy but needs improvement. Customer support of AME can also be improved. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Using Adobe Marketo Engage I can easily manage our existing marketing campaigns and circulate new marketing campaigns. Using this I can easily find new leads from the market. It provides many analytical options that help us to see the performance of our marketing campaigns. It also provides automation options for automating some of the marketing tasks. ### 2. Best automation Tool out there **Rating:** 4.5/5.0 stars **Reviewed by:** Savan R. | SEO Expert | Webflow and WordPress | Local SEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** Best part of adobe marketo engage is its Easy to understand UI /UX we can easily manage and streamline process with it **What do you dislike about Adobe Marketo Engage?** We cannot say dislike about it but yes little bit improvement needed for sure in pricing model because its bit expensive **What problems is Adobe Marketo Engage solving and how is that benefiting you?** a busy marketing person, I was wasting time to do repetitive tasks like sending emails and social posts. Our team and I wanted to nurture leads better but couldn't without automation. Since adopting Marketo Engage, my whole team feels less overwhelmed. It's been a total game changer for converting more leads into sales! ### 3. Using Adobe Marketo Engage for streamlining our B2B and B2C marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Mohak W. | Operations Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 18, 2023 **What do you like best about Adobe Marketo Engage?** For us Adobe Marketo Engage is a very useful tool for streamlining our marketing needs. By using this our marketing become easy because it allows us to organize all the info in a single dashboard. Using this I can send personalize message to the customers. It also allows me to automate our repetative work. **What do you dislike about Adobe Marketo Engage?** If Adobe Marketo Engage will provide some more customization option, then it will become more useful for users like me. Its user interface can also be modified to make it more useful. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is helping me to solve our problem of stramline marketing. By using this, I can easily organize all the marketing information in one dashboard. Using this I can easily reach to my B2B as well as B2C customers. I can easily message them personally. It also allows me to automate some of repeatative works that saves my lots of time and money. ### 4. One of the best Versatile Tool for professionals **Rating:** 4.0/5.0 stars **Reviewed by:** Vishal S. | Senior Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** As a Product Engineer, I have had the opportunity to explore Adobe Marketo from a unique perspective. While my primary focus is not marketing, I have found Adobe Marketo to be a valuable asset for streamlining our product launch and promotion efforts. Adobe Marketo offers a wide array of features,The tracking and analytics tools have helped us gain insights into the effectiveness of our promotional efforts, enabling data-driven decision-making. I wholeheartedly recommend Adobe Marketo to any engineering team looking to enhance their marketing automation capabilities. **What do you dislike about Adobe Marketo Engage?** It will take time to understand the functions completely. The pricing is high for this tool. Need to update user interface. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Good landing page creation. Email performance reports. Sales & marketing alignment. Helps us to automate form submissions & manage data. ### 5. Program.. Program.. Program.. **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj P. | Demand Generation Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 26, 2024 **What do you like best about Adobe Marketo Engage?** This the best tool around 4 programs. 1. email 2. engagement 3. nurture 4. default **What do you dislike about Adobe Marketo Engage?** The integration part. Unless admin shows how to use the different integration. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The marketing automation helps me for lead generation, event creation and creating different programs. ### 6. Marketo Certified Expert **Rating:** 5.0/5.0 stars **Reviewed by:** Joy M. | Senior Director of Marketing Operations, Marketing and Advertising, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 16, 2013 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** Update May 2023: I have been using Marketo for 11 years now and am still a fan of the platform just as much as I was 11 years ago! In fact, I have built my career around helping other organizations with Marketo implementations, optimizing their Marketo instance, and marketing operations processes such as lead lifecycle, scoring, and so much more. I received the Marketo Certified Architect certification in 2018 and am now a 2022 Marketo Champion...a group of elite Marketo users that I've learned from for years! Marketo continues to innovate and provide for me in so many ways - from business scalability and growth to career growth, and I'll forever be grateful this platform exists. I appreciate the product innovation and product roadmap that Marketo has. Original Review in 2013: One of the main things I like about Marketo is the vibrant user community - whether you have a question about the platform, have an idea to submit, or just want to see what other best practices other users are doing, the community offers a great space to connect and collaborate. The community is very active; I have learned a lot of tips and tricks just by reading the discussions, questions and ideas submitted by users and Marketo Champions. The community feels like an extension of our marketing arm within our organization. I also love the organization of Marketo - their easy folder system makes it easy to see the logic behind the campaign, every asset of the program, and the progression steps in which a lead flows through the system and (if you wish) integrate into your CRM solution. My productivity has doubled since switching to Marketo about one year ago; it is so easy to create a program, asset (email, landing page, form, etc). Now that I have been using Marketo for about a year, it is easy to clone a program and make a couple tweaks for fast program set up. I also love the integration with Marketo partners in LaunchPoint; it makes it easy to conduct a webinar, for example, by integrating directly with our webinar platform of choice. LaunchPoint really helps bring the solution full circle with its offerings and capabilities. **What do you dislike about Adobe Marketo Engage?** Update May 2023: Marketo has expanded many of their training offerings since my original review. In addition, the Community has continued to expand and grow. Original Review in 2013: One thing that I would recommend from the start is investing in using a Marketo consultant in their professional services team to get up and running during implementation of the platform. Their professional services team really helped us get our questions answered fast and the answers were relevant and tailored to our business needs. Without this additional support, we would not have been up and running as fast as we were. The basic training was just too basic for our needs. **Recommendations to others considering Adobe Marketo Engage:** I would highly recommend Marketo to any organization seeking a marketing automation platform solution. It is always the right thing to do your due diligence to determine which platform fits your business needs the best, but it is very likely Marketo will end up in your top 2 or 3 choices anyways. Marketo has put together a great team of employees and a great product. I highly recommend including them in your consideration set. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is a staple at every in-house role I've had, as well as now helping clients implement and optimize it. The core problems it's helping solve is around lead management and lifecycle, scoring, campaign execution, sales insights, reporting and more. ### 7. For digital marketer like me, AME is a must have **Rating:** 4.0/5.0 stars **Reviewed by:** Prakash R. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 16, 2023 **What do you like best about Adobe Marketo Engage?** Why I like Adobe Marketo Engage is that it is very much easy to use. It provides inbuilt templates for email marketing that help me to smoothly circulate personalized ads through email marketing methodologies. It also allows me to create workflows that automate some of my important tasks. **What do you dislike about Adobe Marketo Engage?** Till now, I am very much satisfied with this tool. Initially, it was not easy for me but after working some time in it, it became easy for me. Their customer support is good, due to which my queries are resolved in a very short time. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** In my lead generation journey, Adobe Marketo Engage is helping me. Using this, I can easily circulate personalized ad campaigns according to the interest of the users. Overall, it helps me from the initial to the final stage of my sales and lead generation process. ### 8. Good MAP but UX a little outdated **Rating:** 3.0/5.0 stars **Reviewed by:** Patrick B. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 14, 2024 **What do you like best about Adobe Marketo Engage?** Solid MAP in terms of features for email and nurturing activities **What do you dislike about Adobe Marketo Engage?** UX is a little outdated and not everything is as intuitive as it could be! **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Ability to segment and test audiences and create nurturing programs. ### 9. Adobe Marketo Engage Rocks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 12, 2023 **What do you like best about Adobe Marketo Engage?** I have been using Adobe Marketo Engage for about two years and there are still new features I learn about everyday. It seems there are endless opportunities to improve your experience, specifically depending on how you choose to use it. We used to use HTML emails that we would paste, whereas now, we are able to use the templates and tokens which has been faster and easier to create emails. **What do you dislike about Adobe Marketo Engage?** While I previously mentioned that the options are what I like best, they also make it difficult to know if we are creating and sending our emails in the best way possible. There is a lot of trial and error with the options we are able to use. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With the Marketing Automation, we are able to save so much time by automating a process that does not need to be manual. Specifically with using tokens and templates, vs previously editing HTML emails, it makes it easier to avoid mistakes and keep consistency over our emails. ### 10. Best Tool I Ever Use in My Marketing Journey **Rating:** 5.0/5.0 stars **Reviewed by:** Harsh P. | Head of Digital Marketing , Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** Being a Digital Marketing Manager, I most like this tool compared to other tools which are available in the market. By using Adobe Marketo, we can able to increase our productivity to measure our leads. Good email marketing templated and landing pages able to help us to run our campaign effortlessly. **What do you dislike about Adobe Marketo Engage?** Reporting structure can be improved. Pricing is high. Another disappointing thing is, they are not providing complete training about using their software. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** As IT company Digital Marketing manager, we'd like to create too many landing pages and want to run email marketing automation campaign. And Marketo help us to manage all campaign under one platform. Marketo help us to improve our work efficiency and we can able to manage our project with utmost productivity. ### 11. Versatile tool for Improving the design of marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Roushan K. | Assistant Manager - Robotics Process Automation, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 09, 2023 **What do you like best about Adobe Marketo Engage?** It gives me the information I need to grow in my company makes it a useful marketing tool. It is very versatile tool data due to its in built features, The Adobe Marketo community is also very helping that guides me when I need any help.The community is very helpful and supportive and I love it. **What do you dislike about Adobe Marketo Engage?** The only issue I have with Adobe Marketo Engage is that sometimes newer templates and designs are not available,so that needs to updated otherwise everything is good. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By using the Adobe marketo engage I have been able to manage my interaction with my customers and clients more effectively. It has also helped our marketing team to gather data very easily. ### 12. For targeted marketing, AME is my primary marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Krishna D. | Senior Executive, Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 08, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage provides a huge number of features like marketing automation, campaign management, targeted campaigns, user behavior measurement. Its UI is very easy and customer support is also very good. Their analytics tool is very feature-rich. **What do you dislike about Adobe Marketo Engage?** Overall, Adobe Marketo Engage is a very useful tool for me. Its customer support is also very good. One thing that can be improved is its integration ability with all types of CRMs. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am a marketing professional and I use it for automating most of our marketing work. It helps me in running targeted campaigns as per the users' behavior. It provides an analytics dashboard that also helps me in making data-driven decisions. ### 13. Long time Adobe Marketo user - not great for beginners or SMB, but the best tool for Enterprise. **Rating:** 5.0/5.0 stars **Reviewed by:** Marshall S. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 15, 2023 **What do you like best about Adobe Marketo Engage?** The flexibility, by far, users can do so many variations on program and campaign management that is not available with tools like Hubspot and Pardot. Adobe keeps investing more in its modules and integrations. We use Marketo as a true marketing hub and hope to add more Adobe connections and other native connected tools in the future. **What do you dislike about Adobe Marketo Engage?** A few of the modules are outdated and could use a refresh, like the RCE and other Analytics areas. They switched Deliverability tools and it has very limited access compared to the last tool. There are a lot of exciting features, but it would require an additional cost. I also sometimes struggle with standard marketing users getting used to using the tool, so we tend to keep most build activity to operational people - which means a lot more work for us. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is great for connecting all of our data and lead sources and tracking the progress through the buyer or customer journey. It is our hub of technology and our connection to sales. ### 14. Efficient marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** mario l. | Relationship Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 23, 2024 **What do you like best about Adobe Marketo Engage?** Marketo is an efficient and excellent choice for customer management for smooth working of the process. Its various features helps in various activities of the business **What do you dislike about Adobe Marketo Engage?** Marketo should broken its resources to make customer relationship a streamline process **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps in solving complex business relationships, customer management which thereafter helps to streaming every process of marketing in terms of reaching out to customers, understanding the needs etc ### 15. Best tools for marketing campaigns and memos **Rating:** 5.0/5.0 stars **Reviewed by:** Yolanda A. | Assistant Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 17, 2024 **What do you like best about Adobe Marketo Engage?** Marketo is an efficient tool for marketing purposes. It helps in campaigning, advertisements, etc. It makes it easier for a marketing person to think and work in a broader aspect to have a unique outcome. It's a useful tool for the sales force for being informative and creative. **What do you dislike about Adobe Marketo Engage?** Marketo can simplify its usage mechanism. Customer support can improve a little. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketing campaign, memos, advertisements, digital marketing. I'm sales force to provide vast information. ### 16. Best out of Marketo **Rating:** 4.5/5.0 stars **Reviewed by:** Ashfaq A. | Marketing Automation Specialist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 31, 2023 **What do you like best about Adobe Marketo Engage?** Marketo is the best Marketing automation tool I have ever used as it makes things much easier, campaigns, programs are much customizable and onething Marketo can do is give a very impact to people who are passionate about learning, if any would like to get their career shaped they can get Marketo certification and get hired for very good pay. **What do you dislike about Adobe Marketo Engage?** Emails and landing pages are not very well designed and we need to have a developer team to have this build and customized. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is solving the need to automate the whole marketing cycle of lead and help us identify the potential buyers. This increased the productivity as well as results we expected. Reporting needs to be improved. Designing emails, scripting modules need lots improvement. Campaign processing and other automation systems such as integration launchpoint are excellent but need ease to integrate more applications. ### 17. One of the best software I had ever used before for marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Dharmendra G. | Senior Engineer (R&D Washing Machine), Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 03, 2023 **What do you like best about Adobe Marketo Engage?** From past few month I was using this tool in a daily activity in my office in R&D research and marketing data analysis as a lab assistant. with the help of this tool I enhance my marketing strategy and algorithms that is time saving for me daily basis. **What do you dislike about Adobe Marketo Engage?** before using this tool. Know to other tools it is not user friendly.i had face lot of problems to analysis the productof the market. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I using this tool to analysis the product in the market and algorithms. I make the graph to analysis the product and market strategy with this tool. It is very beneficial for time saving. ### 18. Marketing campaign management tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nadeem S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 25, 2023 **What do you like best about Adobe Marketo Engage?** I mostly liked its ability to automate our marketing campaigns. Its saves our time and money. It helps me in my lead generation journey as well. Because of its easy UI, I can use it easily and implement it for automating marketing task. I integrate it to our crm system to store lead data. **What do you dislike about Adobe Marketo Engage?** I am using it from past one year, and while my this journey I have not seen anything in this tool to dislike expect its customer service. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am a professional marketer and I use to generate new leads from the market. For this purpose, it helps us to find leads by understanding behaviour of user. I can easily track my marketing campaigns also, so that I can see the performance. ### 19. Great marketing automation tool but might be too complex at times **Rating:** 3.5/5.0 stars **Reviewed by:** Rares R. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 19, 2023 **What do you like best about Adobe Marketo Engage?** The processes of setting up emails and automating campaigns are easy to do once you understand the logic. Marketo provides the possibility of adding many filters and triggers which can help you automate almost everything. I like how the folders and files are arranged, it's easy to understand and use. I also like the possibility of segmenting the email and landing page content through the dynamic content option, which helped us in providing our audience with different types of materials depending on countries, product types, and so on. **What do you dislike about Adobe Marketo Engage?** Marketo was the first software that I used for Email and Marketing automation and it was a bit complex to understand at first. There are a lot of options and some of them are not that intuitive. Also, the reporting part of Marketo is a bit tedious and the dashboards are not that pretty, people might have a difficult time in generating and understanding reports when they want to get into very specific information. The coding part might be a bit complex and difficult to set up in some instances. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us maintain and grow our database, and also offers us the opportunity to engage with our leads and customers with regular email campaigns, nurture campaigns, and webinars with the help of integrations (GoToWebinar). Marketo helps us grow the Marketing pipeline by automating engagement with new leads and helps reduce client churn with nurture campaigns for inactive users, different product types or onboardings for new users. ### 20. One of the best automation Marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Dawood K. | Sales And Marketing Specialist, Logistics and Supply Chain, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 23, 2023 **What do you like best about Adobe Marketo Engage?** This showcasing computerization item is perfect in pretty much every manner. My #1 things about Market are the accompanying: Something I like most about the Market client care group is that they are dependably accessible and will assist you with addressing any issues you might have. It is a lead evaluating stage for new entrepreneurs to assist them with running a powerful and beneficial activity. Messages are sent rapidly. Both the data alliance and the mechanization framework are compelling. The choices for inclusion information and memberships have simplified it for us to impart the material to outsiders. **What do you dislike about Adobe Marketo Engage?** Still i didnt find any dislike for this app. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** this application can automate marketing campaigns. This has led to us being in charge of managing our lead generation and nurturing efforts at this time. This platform provides more personalization than any other when compared to others. It is also extremely important for us to be able to integrate third-party platforms and applications with the platform with ease since they can be quite complex to integrate with other platforms and applications. ### 21. Good tool for Digital Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Archana M. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 16, 2023 **What do you like best about Adobe Marketo Engage?** The best thing about Adobe Marketo is that it's easy to use. And easy setup for email marketing campaigns as we get templates for that. We can create quite creative workflows in Marketo. **What do you dislike about Adobe Marketo Engage?** Overall I like Adobe Marketo but at times it's confusing and complicated for someone who is using it for the first time, and also tutorials are not able to resolve all the queries for a new user. But once someone has understood the whole concept, it becomes a piece of cake for the users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe is helping me to score my leads, personalize campaigns, and customize journeys. Overall, I can create a whole sales journey from creating campaigns to generating sales. ### 22. Marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Tsering Y. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 17, 2023 **What do you like best about Adobe Marketo Engage?** It provides features for personalizing marketing as per customers' requirements, interests, behavior, and categories. It provides options to send personalized messages (for email marketing). Allows managing full marketing tasks in one place. Easily integrates with CRMs like Hubspot, Zoho CRM. **What do you dislike about Adobe Marketo Engage?** Overall, this tool is very good and provides a number of features for better marketing. But it lacks some features such as voicemail messages, customization options, etc. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am using Adobe Marketo Engage for full-fledged marketing. It helps me to segment customers according to their interests, preferences, locations, and behaviors. So that our marketing team can run personalized ad campaigns for each segment of customers. ### 23. Automate your advertisement with Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Suraj S. | Skilled Order Processing Administrator, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 25, 2024 **What do you like best about Adobe Marketo Engage?** The automation of marketing campaigns have made acquisitions of new customers very easy for me. Now I can create, customize and track any campaign with dashboards and reports that Marketo Enage provides. **What do you dislike about Adobe Marketo Engage?** Pricing is little bit higher than the competitors **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Analysis of the revenue and other components of a marketing campaign has become easier ### 24. Future of Market Campaigning:Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Ankur J. | Senior Service Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 24, 2024 **What do you like best about Adobe Marketo Engage?** An automation tool for market Campaigning. It can target specific audience with customized campaigns. It also features dashboards and reports which give amazing insights of a campaign **What do you dislike about Adobe Marketo Engage?** Pricing component can be considered as a con otherwise no complaint **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It has enabled customisation of a marketing campaign for me which was very difficult earlier ### 25. Good platform with lots of feature for enhancing marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Manoj G. | Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 06, 2023 **What do you like best about Adobe Marketo Engage?** It is a robust tool for marketing related needs. Its feature related to marketing automation, personalized engagement, and analytics dashboard are some interesting features that I like most in this tool. It is very much easy and their customer support is also very good. **What do you dislike about Adobe Marketo Engage?** Implementing and integrating this marketing tool with our CRMS's and other platform is very much easy and it. But, its user interface needs modification. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use it automating some of my marketing related tasks and processes. It helps me in generating potential leads from the market. It also help me to analyze data so that I can make decision of personilized ad compaigns. ### 26. Powerful Marketing Automation framework perfectly suited for enterprises **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 12, 2023 **What do you like best about Adobe Marketo Engage?** Marketo offers so many great features, and perhaps my favorite ones are the ability to create custom objects, custom activity, and program member fields to better define your profiles in Marketo. Marketo is great for sending emails at scale to a large audience like 1MM, 2MM, 3MM+ users. **What do you dislike about Adobe Marketo Engage?** Sometimes the API connections are slow, and you cannot upload data as they limit the concurrent upload channels at 10. Also, post campaign activity data can come late, as late as two days post the campaign send date. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is used for various use cases, and the most common uses are: ad hoc emails, trigger based emails, personalized communication, internal communications, and partitioning of target audience based on different segmentations. ### 27. Customer journey management become easy **Rating:** 4.0/5.0 stars **Reviewed by:** Namgyal L. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 16, 2023 **What do you like best about Adobe Marketo Engage?** Features of Adobe Marketo Engage like customer journey management, marketing automation, personalized advertisement through customer segmentation, and track marketing insights and CRMs are some key things that I like most in this tool. **What do you dislike about Adobe Marketo Engage?** It is helpful for managing customer journey from all aspects of marketing journey. It does not fit well with all the CRMs. It works fine with Hubspot CRM, but when I use it with Zoho then it does not work well. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Using it for segmenting customers and acquiring customers by showing them personalized ads as per their interests. Helping me in the sales journey and customer acquisition journey. ### 28. Adobe Marketo Engage **Rating:** 4.5/5.0 stars **Reviewed by:** Giuseppe Vitorio V. | Global Advisor II, Webinar Support, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 07, 2024 **What do you like best about Adobe Marketo Engage?** Engage is really end-to-end on platforms **What do you dislike about Adobe Marketo Engage?** Too many folders and subfolders for task **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Creating and securing target lists, e-mail builds, and cascading data as a real-time check on systems. ### 29. Related to marketing- Adobe Marketo Engage is what you need. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 05, 2024 **What do you like best about Adobe Marketo Engage?** One thing I liked the most is that it's a single solution that lets you attract, segment, & nurture customers. **What do you dislike about Adobe Marketo Engage?** I believe it's the speed of navigation; it's slow in that regard. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Earlier, it was a challenge in coordination of sales & marketing. Now, with this, coordination is better & provides a better customer experience. ### 30. Best Marketing Automation Platform Ever Used **Rating:** 4.5/5.0 stars **Reviewed by:** Darshan P. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 30, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo is easy to use platform and also provides Personalization, Data Insights and cross channel engagement **What do you dislike about Adobe Marketo Engage?** Pricing is very high, Some of the features take time to learn & Reporting are not good as per other platforms **What problems is Adobe Marketo Engage solving and how is that benefiting you?** These platform can automate many of the task which is involved in marketing and these makes my work very easy and fast, And also helps to coordinate marketing campaign across multiple platforms such as email & social media these helpse to deliver personalised experience to my customer also provide deeper insights of customers ### 31. User-friendly, Easy to use software **Rating:** 5.0/5.0 stars **Reviewed by:** Anmol D. | Innovation Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 02, 2023 **What do you like best about Adobe Marketo Engage?** I liked the user friendly interface, basically the operations is based on very simple and easy steps. We can easily understand marketing tasks and workflows to increase the productivity of work. **What do you dislike about Adobe Marketo Engage?** It is a complete package software but a lot of tutorials are there so when you start using the software for first time it tends to be a bit confusing. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We are a leading fast moving electronics group that innovates new features, since the implementation of Marketo our services for customer had a consistent and considerable improvement. ### 32. Best platform for market management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** As we can see it has lot of features by which we can get best things to do related to market management. Also it has better customer support so that they can easily discuss their problems. Adobe marketo engage is easy to use as compare to others. **What do you dislike about Adobe Marketo Engage?** There is nothing to dislike in this platform. Because it has lots of good things as compare to other. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** In the use of adobe marketo engage there is no such type of problem which can affect the users. ### 33. A single software for focused marketing according to customer needs **Rating:** 4.0/5.0 stars **Reviewed by:** Vishnu V. | HR Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 28, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is a software that is fully focused on improving our marketing through automation. It provides features for tracking ads, conducting webinars for market research, landing page templates, and other features as well. All of these features are very easy to implement and use. **What do you dislike about Adobe Marketo Engage?** It is a complex tool to use. Initially, I faced issues using this, but after a certain time, I became proficient in using this software. Customer service is also good. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** After implementing Adobe Marketo Engage, we have seen improvements in our marketing campaigns. Now, our marketing campaigns have become more customer-centric and focused on their interests. ### 34. Overall very good tool but still can be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 03, 2023 **What do you like best about Adobe Marketo Engage?** Important thing for this tool is that it can be used for B2B and also B2C. So no one need to find or search any other tool for any of the single use. Also its very easy to integrate with any other tools which improves its usability. **What do you dislike about Adobe Marketo Engage?** It can be improved via reducing the coding efforts via user/administrator. Also its expensive compared to other tools for the same purpose. Also UI is little bit complicated to understand for any layman. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This tool is very much useful for the automation of the Marketing. Once we understood the tool, its very easy to operate and time saving as well. Its also useful to integrate with other tools which is very important and beneficial to the users or adminstrators of its as via this integration it can be used proficiently. ### 35. Ultimate Marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Chiranjeet S. | Director of Martech & automation, Telecommunications, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 02, 2023 **What do you like best about Adobe Marketo Engage?** Easy to use and powerful database segmentation, personalization, lead lifecycle management. Marketo system token and my token supercharge your program scalability and customer intimacy by using out-of-the-box Marketo reports. **What do you dislike about Adobe Marketo Engage?** Lacks drag and drop functionality for building emails and landing pages, need to have expertise in HTML and CSS for creating email templates and landing pages, or take a support of agency that can help you build these templates and you can clone it for your respective marketing campaigns types. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Using Marketo can are able to manage lead life cycle and downstream of leads, score leads and share marketing campaign insight with sales team to take action on the right time, and close deals faster. ### 36. Help us to streamline our Campaign under one roof **Rating:** 4.0/5.0 stars **Reviewed by:** Ram V. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** I like many of features of Adobe Marketo, but out of all them easy to user interface, robust automation features for campaign management, and it is great tool for lead management. **What do you dislike about Adobe Marketo Engage?** Most disliking thing about Adobe Marketo is, high pricing for individuals and small business, sometimes slow customer support, and difficult to use for beginners. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo help us to centralize our marketing efforts. It helps us to analyse and measure campaigns effectiveness. Ultimately help us to save time, improve engagement, and make data-driven future decisions. ### 37. Best Marketing Automation Tool by Adobe **Rating:** 4.0/5.0 stars **Reviewed by:** Pinakin S. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** I believe this tool can be useful by all sizes of business and most impressive things are detailed reporting features and able to manage multi channel marketing in one place. **What do you dislike about Adobe Marketo Engage?** When I setup it first time, I believe initial setup is not beginner friendly. Over all user interface could be more intuitive. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** As it provides detailed reporting, it help us to collectively measure marketing efforts and improve ROI. And most important thing is, it is useful to decide which marketing channel best to focus on. ### 38. I've learned so much as soon as I started using Marketo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 31, 2016 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** What I like most about Marketo is the support I always feel like there is a way to find a solution be it searching the community, calling support or going to user groups there is never a dead end. I began using Marketo early in my career and I have only ever found new things to add to my skill set. That's what I like most is that I don't ever see myself being bored using Marketo because there is always something new to discover. **What do you dislike about Adobe Marketo Engage?** I wish certain highly voted updates were made to Marketo be it as simple as minimize all or not going to design studio after approving an email. It is the little things that I'd like to see make my experiences with Marketo easier. **Recommendations to others considering Adobe Marketo Engage:** I would recommend and make sure you have a plan for how to use all the features available. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Hyper personalization is our priority right now and Marketo makes it easy to implement. I still need to do the research and optimize the best emails to use in our programs, but Marketo is a great tool for that. The other priorities we have are database hygiene and updating our templates. ### 39. User Friendly and Easy to use Adobe Marketo Engage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 21, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is Very User Friendly. Very Easy to train others as how to use Adobe. In other marketing automation platforms, I find that I can't accomplish the same complexities I can accomplish with Marketo. **What do you dislike about Adobe Marketo Engage?** This is Amazing Product and I don't have any dislike. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I was using it daily for marketing automation for different marketing campaigns for various team members and found this platform very useful and unique. ### 40. My User's Perspective for AME **Rating:** 5.0/5.0 stars **Reviewed by:** Chriscains C. | Entrepreneur, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 27, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** As a first person I used Marketo to manage my campaigns. Adobe Marketo helps me solve my problems and improve productivity. **What do you dislike about Adobe Marketo Engage?** According to me, I think emails and web pages need improvement in their appearance. To make it proper, we are assembling a team of developers. They will create and customize these emails and web pages. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This tool helps me a lot to solve and boost my marketing tasks. It does it automatically and there's no need to do it manually. ### 41. Great platform - Needs some updates but Adobe Roadmap looks impressive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 12, 2023 **What do you like best about Adobe Marketo Engage?** Marketo has the ability to provide a deep look at the customer 360. Designed for B2B it simplifies Lead and contact objects into a flat "Person" with a total history of that person's digital and offline footprint. The munchkin tracking cookie allows markets to see every digital touchpoint and sync audiences between other tools and the Adobe Experience Cloud. **What do you dislike about Adobe Marketo Engage?** Troubleshooting CRM sync errors is difficult due to limited tools to monitor and run reports against. Price is based on database size so if you have a large database of unmarketable records that can be a challenge. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is the engine that our demand generation programs are run on. It allows end to end automation and gives us total digital footprint of our customers that we can use for very specific audience creation for marketing as well as provide to the sales team a vivid view of the customer. ### 42. Simple and easy to use marketing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Nitanshu A. | Junior software engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 18, 2023 **What do you like best about Adobe Marketo Engage?** I like many of its features such as its ability to send personal messages. I can manage all the necessary marketing stuffs in a single place. It is easy to use also. **What do you dislike about Adobe Marketo Engage?** This marketing tool became a life-saving tool for us. Because of this tool, the communication between our customers and us became very easy. So, it is very useful for me. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I have used it for automating our marketing work. Because of this, I can easily manage accounts-related data also in a single place. It shows real-time analytics also to monitor my marketing impacts. ### 43. Awesome tool for marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Mary M. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 08, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is an awesome marketing tool. Its features for robust marketing, email marketing, marketing automation, cross-sectional content, and content management are some considerable features according to me. **What do you dislike about Adobe Marketo Engage?** Overall, Adobe Marketo Engage is a robust marketing tool, but it lacks some important features. And it is not as flexible a tool compared to Drupal. But customer service is good. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage in my workspace for various marketing-related tasks. It has automated our marketing campaigns. It helps me in personalized email marketing. ### 44. Future of Market campaigning :Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Ashish J. | Business Development Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 19, 2024 **What do you like best about Adobe Marketo Engage?** Marketo Engage helps in automating marketing efforts. It helps in building marketing strategies and in targeting specific audience. **What do you dislike about Adobe Marketo Engage?** Primitive UI and design templates could be a little better **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo can easily be integrated with other sales marketing tools ### 45. Best-in-Class Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nick D. | Performance Marketing Operations Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 31, 2023 **What do you like best about Adobe Marketo Engage?** The Adobe Marketo Engage Community! I have had the pleasure to meet, virtually and in person, many of the people behind the supportive user community. If you're a new or an experienced user, there's so much you can still learn. I also like the scalability of Marketo. It has an enormous amount of capabilities that require to be configured but you can start simple and scale to sophistication. **What do you dislike about Adobe Marketo Engage?** Adobe Marketo Engage is an impressive marketing automation platform but it comes with a very steep learning curve. While some functionalities are intuitive, others might be overwhelming. Having the right people using Marketo is very important. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage improves our customer journey. Marketo has a ton of functionalities to help prospects in their journey by delivering the right content at the right time. Brings sales and marketing closer. Having a successful lead lifecycle with a continuously improved scoring model, enables sales to contact the right leads. ### 46. Harnessing the Power of Digital Marketing with Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Sanjay G. | Head-Content Strategy, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 27, 2023 **What do you like best about Adobe Marketo Engage?** I appreciate the sheer versatility and robustness of Adobe Marketo Engage. Its ability to comprehensively handle multi-channel marketing campaigns, from social media to email marketing, sets it apart from other marketing automation platforms. The granular data analytics is particularly impressive, giving me the insights necessary to tailor and tweak campaigns for maximum effectiveness. The customer segmentation and personalization features are robust, facilitating targeted marketing with a depth that's hard to match. Additionally, the intuitive user interface and the scalability of the software make it a valuable tool for businesses of all sizes. **What do you dislike about Adobe Marketo Engage?** While Adobe Marketo Engage is a powerhouse in marketing automation, the initial learning curve can be steep, especially for those new to the realm of digital marketing. The plethora of features can seem overwhelming at first, which might be off-putting for some users. Another point of concern is the cost; the premium features come with a premium price tag. I also believe that the customer support could be more responsive, as issues might take longer than expected to be resolved. Finally, certain integrations can be a bit tricky to set up, requiring more manual work than one might expect from a solution of this caliber. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage has helped to solve the challenge of effectively managing and coordinating multiple, simultaneous marketing campaigns. Before adopting Marketo, it was difficult to maintain a consistent brand message and customer experience across various channels. Now, we can ensure that our messaging is unified and targeted. Furthermore, the insights provided by Marketo have allowed us to understand our customers better and tailor our approach to meet their needs. This has resulted in higher conversion rates and overall marketing ROI. ### 47. Best Marketing Software **Rating:** 5.0/5.0 stars **Reviewed by:** Siddhi J. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 31, 2023 **What do you like best about Adobe Marketo Engage?** It helps in measuring tasks and workflows. Also, increases operational efficiency **What do you dislike about Adobe Marketo Engage?** Nothing to dislike about the software as of now **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helps in solving sales insight which is it's unique feature and that helps marketing ### 48. Good features **Rating:** 5.0/5.0 stars **Reviewed by:** Deepanshu R. | Manager - Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 04, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage streamlines marketing with robust automation, analytics, and personalized engagement. Efficient and scalable for diverse campaigns. **What do you dislike about Adobe Marketo Engage?** adobe marketo engage is bit complex to operate sometimes **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage aids in automating marketing processes, enhancing lead management, analyzing customer data, and fostering personalized, data-driven campaigns for businesses. ### 49. Adobe marketo engage is awesome **Rating:** 4.5/5.0 stars **Reviewed by:** Jigme N. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 17, 2023 **What do you like best about Adobe Marketo Engage?** Ease to use with ad management, personalized ad management, cross-channel marketing, its AI capabilities to automate marketing tasks, and perform A/B testing. **What do you dislike about Adobe Marketo Engage?** Compared to other similar tool like Braze, it is a expensive one. But, its customer support is good. It is not a flexible tool. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Solving my problems related to email marketing, content management for marketing, running personalized ad campaigns, see and check customers preferences, and perform A/B testing to know more about the interest of customers. ### 50. marvelous tool for Managing lead generation data and run marketing related activities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 01, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** when I used Adobe software, their Integration capabilities with other Adobe products was excellent. Additionally, it helped me and my peers alot to managing lead generation so we could swiftly convert it into prospective sales orders. Also the adaptibility of it was trouble-free. **What do you dislike about Adobe Marketo Engage?** A little pricey, especially for small-scale businesses. The user interface may not be as intuitive for all users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Using This platform helps my marketing team to find business opportunities, increases business relevancy along with highest customer satisfaction which leads to more successful conversion of leads to final sales orders. Glad to say that the growth of business is visible and viable enough. ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?_re=eyJhbGciOiJIUzI1NiJ9.eyJzdWIiOiI0NzEwOTA0MC1kZjQ2LTQzNWItOGY0Zi1mMmM1MWIzZWYwMzciLCJpc3MiOiJhZG1pbiIsImV4cCI6MTYyMTc1NzIwNywiaWF0IjoxNjE5MTQyMDA3LCJjcCI6NDA1MTksInJlZCI6ImNsYXNzX3RpbWVzdGFtcF9hc3NldHMvc3RvcnkifQ.2ZJBB3qFzYNHx_1GTiRgGm9rnYHngP89CMf4Gk-03nU&page=9§ion=pricing&secure%5Bexpires_at%5D=2026-09-12+05%3A22%3A50+-0500&secure%5Bsession_id%5D=48632d51-05b7-4df1-b78d-4d8c0767a0e1&secure%5Btoken%5D=f8875bb59bd17aebddd23f70053e0ab8e5cb1a3b7f09dcbfb2cc5b83df2ea375&format=llm_user) ## Adobe Marketo Engage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Library - Email Management - Customizable Templates **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization - Prioritization **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Contacts** - Personalization - Information Locater - Record Prospect Data - Contact Management **Customizations** - Email Platform Integration - Email Scheduling - Real-Time Notifications - Email Categorization - Templates - Third-Party Integrations **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation - Generative AI **Additional Functionality** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions - Social Promotion **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking - AI/Machine Learning **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Meeting Management - AI Copilot - Reminders - Recommendations - Lead Distribution - Workflow Management - Performance Management - Dashboard - Email Management - Lead Management - Activity Tracking - Email Templates - Third-Party Integrations - Customizable Fields - Sales Pipeline Management - Generative AI - Automatic Call Distribution - Call Monitoring - Lead Capture - Deal Management - Call List Management - Multi-Channel Communication - Call Recording - For Contact Centers - CRM - Data Management - Calendar Management - Chat/Messaging - Lead Qualification - API - Task Management - Interaction Tracking - Reporting & Statistics **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights - Generative AI **Additional Functionality** - Chat/Messaging - Prospecting Tools - Content Delivery - Personalization - Reporting/Analytics - Task Management - Alerts/Notifications - Activity Tracking - Third-Party Integrations - API - CRM - Campaign Management - Audio/Video Recording - Collaboration Tools - Appointment Scheduling - Real-Time Notifications - Contact Database - For Sales Teams/Organizations - Lead Management - Activity Dashboard - Scheduling - Reporting & Statistics - Email Tracking - User Management - Interaction Tracking - Workflow Management - Calendar Management - Lead Capture - Call Recording - Template Management - Customizable Branding - Social Media Integration - Content Management - Performance Management - Lead Nurturing - Document Management - Sales Trend Analysis - Meeting Management - Lead Qualification - AI Copilot - Video Support - Microsoft Outlook Integration - Audio File Management - Engagement Tracking - Contact Management - Goal Management - Sales Planning - Mobile Access - CRM Integration - Pipeline Management - Conversation Intelligence - Access Controls/Permissions - Gamification - Lead Scoring - Opportunity Management - Microlearning - Content Sharing - Real-Time Data - Workflow Automation **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Adobe Marketo Engage Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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