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Adobe Journey Optimizer Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the real-time personalized engagement of Adobe Journey Optimizer, enhancing campaign effectiveness through a unified interface. (34 mentions)
Users appreciate the seamless integrations with Adobe Experience Platform, enhancing workflows and enabling powerful multichannel campaigns. (32 mentions)
Users value the real-time and personalized engagement capabilities of Adobe Journey Optimizer, enhancing targeted marketing efforts. (32 mentions)
Users value the advanced personalization features of Adobe Journey Optimizer for creating tailored customer experiences. (32 mentions)
Users find Adobe Journey Optimizer's ease of use invaluable, allowing intuitive design and efficient journey building without coding skills. (30 mentions)
Users value the real-time personalization of Adobe Journey Optimizer, enhancing customer experiences and engagement across multiple channels. (30 mentions)
Users value the automation features of Adobe Journey Optimizer, which streamline personalized customer engagements and save time. (29 mentions)
Users appreciate the exceptional customer support of Adobe Journey Optimizer, enhancing their personalized engagement across multiple channels. (25 mentions)
Users value the audience targeting capabilities of Adobe Journey Optimizer for creating personalized and effective customer experiences. (20 mentions)
Users find the learning curve steep, particularly for newcomers to Adobe's ecosystem, impacting initial implementation ease. (48 mentions)
Users experience a steep learning curve with Adobe Journey Optimizer, requiring significant effort for setup and onboarding. (30 mentions)
Users find the difficult learning curve challenging, especially if they're new to Adobe's ecosystem and data model. (18 mentions)
Users find Adobe Journey Optimizer expensive, especially for small businesses with limited budgets and resources. (16 mentions)
Users find the difficult setup of Adobe Journey Optimizer to be challenging, especially without prior Adobe experience. (14 mentions)
Users find the complexity of Adobe Journey Optimizer can hinder integration and navigation, especially for new users. (11 mentions)

Top Pros or Advantages of Adobe Journey Optimizer

1. Helpful
Users appreciate the real-time personalized engagement of Adobe Journey Optimizer, enhancing campaign effectiveness through a unified interface.
See 34 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Powerful Tool for Real Time Customer Journey"

What do you like about Adobe Journey Optimizer?

i like how adobe Journey Optimizer enables real-time and personalized customer engagement across multiple channels, that alone from a single interface

Torie W.
TW

Torie W.

Small-Business (50 or fewer emp.)

5.0/5

"A very beginner friendly experience"

What do you like about Adobe Journey Optimizer?

What I love most about Adobe Journey Optimizer is how it lets us personalize every step of the customer journey in real time. It’s super easy to use a

2. Integrations
Users appreciate the seamless integrations with Adobe Experience Platform, enhancing workflows and enabling powerful multichannel campaigns.
See 32 mentions

See Related User Reviews

OM

Olivia M.

Mid-Market (51-1000 emp.)

4.5/5

"Streamlined our omnichannel campaigns with minimal hassle"

What do you like about Adobe Journey Optimizer?

We used Adobe Journey Optimizer to help our retail client launch a seasonal cross channel promotion targeting both email and mobile app users. One thi

Kevin H.
KH

Kevin H.

Mid-Market (51-1000 emp.)

4.0/5

"Personal review of adobe journey optimizer"

What do you like about Adobe Journey Optimizer?

I have been using adobe journey optimizer for a few months now, I can honestly state that it has been a great experience, challenging, but enriching,

3. Journey Management
Users value the real-time and personalized engagement capabilities of Adobe Journey Optimizer, enhancing targeted marketing efforts.
See 32 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Powerful Tool for Real Time Customer Journey"

What do you like about Adobe Journey Optimizer?

i like how adobe Journey Optimizer enables real-time and personalized customer engagement across multiple channels, that alone from a single interface

OM

Olivia M.

Mid-Market (51-1000 emp.)

4.5/5

"Streamlined our omnichannel campaigns with minimal hassle"

What do you like about Adobe Journey Optimizer?

We used Adobe Journey Optimizer to help our retail client launch a seasonal cross channel promotion targeting both email and mobile app users. One thi

4. Personalization Services
Users value the advanced personalization features of Adobe Journey Optimizer for creating tailored customer experiences.
See 32 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Powerful Tool for Real Time Customer Journey"

What do you like about Adobe Journey Optimizer?

i like how adobe Journey Optimizer enables real-time and personalized customer engagement across multiple channels, that alone from a single interface

Ander M.
AM

Ander M.

Small-Business (50 or fewer emp.)

4.5/5

"Tailored Personalization for Costumers in One software"

What do you like about Adobe Journey Optimizer?

The advance personalization that i can provide to every costumer, tailored for the client based on the data we have

5. Ease of Use
Users find Adobe Journey Optimizer's ease of use invaluable, allowing intuitive design and efficient journey building without coding skills.
See 30 mentions

See Related User Reviews

Irfan H.
IH

Irfan H.

Small-Business (50 or fewer emp.)

4.0/5

"Great tool for building smarter customer journeys"

What do you like about Adobe Journey Optimizer?

I like how easy it is to design customer journey and send right message at right time. The automation save me lot of effort, and reports make it clear

Angeles G.
AG

Angeles G.

Mid-Market (51-1000 emp.)

3.5/5

"Better than expected 👌 😌"

What do you like about Adobe Journey Optimizer?

Real time analyzing is the key to keep track of KPIs and with this tool I can track without too much effort and make reports to my colleagues to discu

6. Personalization
Users value the real-time personalization of Adobe Journey Optimizer, enhancing customer experiences and engagement across multiple channels.
See 30 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Powerful Tool for Real Time Customer Journey"

What do you like about Adobe Journey Optimizer?

i like how adobe Journey Optimizer enables real-time and personalized customer engagement across multiple channels, that alone from a single interface

Ander M.
AM

Ander M.

Small-Business (50 or fewer emp.)

4.5/5

"Tailored Personalization for Costumers in One software"

What do you like about Adobe Journey Optimizer?

The advance personalization that i can provide to every costumer, tailored for the client based on the data we have

7. Automation
Users value the automation features of Adobe Journey Optimizer, which streamline personalized customer engagements and save time.
See 29 mentions

See Related User Reviews

Irfan H.
IH

Irfan H.

Small-Business (50 or fewer emp.)

4.0/5

"Great tool for building smarter customer journeys"

What do you like about Adobe Journey Optimizer?

I like how easy it is to design customer journey and send right message at right time. The automation save me lot of effort, and reports make it clear

Grant B.
GB

Grant B.

Small-Business (50 or fewer emp.)

3.0/5

"Avro review"

What do you like about Adobe Journey Optimizer?

I like the triggers the most such as when someone interacts with social posts we can enable a trigger for a personalized follow up email or ad such as

8. Customer Support
Users appreciate the exceptional customer support of Adobe Journey Optimizer, enhancing their personalized engagement across multiple channels.
See 25 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Powerful Tool for Real Time Customer Journey"

What do you like about Adobe Journey Optimizer?

i like how adobe Journey Optimizer enables real-time and personalized customer engagement across multiple channels, that alone from a single interface

Torie W.
TW

Torie W.

Small-Business (50 or fewer emp.)

5.0/5

"A very beginner friendly experience"

What do you like about Adobe Journey Optimizer?

What I love most about Adobe Journey Optimizer is how it lets us personalize every step of the customer journey in real time. It’s super easy to use a

9. Audience Targeting
Users value the audience targeting capabilities of Adobe Journey Optimizer for creating personalized and effective customer experiences.
See 20 mentions

See Related User Reviews

OM

Olivia M.

Mid-Market (51-1000 emp.)

4.5/5

"Streamlined our omnichannel campaigns with minimal hassle"

What do you like about Adobe Journey Optimizer?

We used Adobe Journey Optimizer to help our retail client launch a seasonal cross channel promotion targeting both email and mobile app users. One thi

SD

Sophie D.

Enterprise (> 1000 emp.)

4.5/5

"A good move from disjointed email tools to one central hub"

What do you like about Adobe Journey Optimizer?

Our marketing team moved to Adobe Journey Optimizer mostly to renovate our post purchase journeys like order confirmation updates and VIP invitations.

Top Cons or Disadvantages of Adobe Journey Optimizer

1. Learning Curve
Users find the learning curve steep, particularly for newcomers to Adobe's ecosystem, impacting initial implementation ease.
See 48 mentions

See Related User Reviews

Ander M.
AM

Ander M.

Small-Business (50 or fewer emp.)

4.5/5

"Tailored Personalization for Costumers in One software"

What do you dislike about Adobe Journey Optimizer?

learning curve, high prices and depends on Adobe experience platform.

Elias R.
ER

Elias R.

Mid-Market (51-1000 emp.)

5.0/5

"Powerful Customer Journey Tool"

What do you dislike about Adobe Journey Optimizer?

I'm mostly satisfied with Adobe Journey Optimizer. That said, the learning curve can be a tiny bit steep if you're new to Adobe's ecosystem, but it's

2. Steep Learning Curve
Users experience a steep learning curve with Adobe Journey Optimizer, requiring significant effort for setup and onboarding.
See 30 mentions

See Related User Reviews

OM

Olivia M.

Mid-Market (51-1000 emp.)

4.5/5

"Streamlined our omnichannel campaigns with minimal hassle"

What do you dislike about Adobe Journey Optimizer?

While the experience was largely positive, there were some initial implementation challenges. Also, debugging journeys in live in moment can be tricky

Kevin H.
KH

Kevin H.

Mid-Market (51-1000 emp.)

4.0/5

"Personal review of adobe journey optimizer"

What do you dislike about Adobe Journey Optimizer?

Learning curve, probable the high cost as well, complex set up, which I could honestly say it is challenging but not impossible, and that it depends o

3. Difficult Learning
Users find the difficult learning curve challenging, especially if they're new to Adobe's ecosystem and data model.
See 18 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Powerful Tool for Real Time Customer Journey"

What do you dislike about Adobe Journey Optimizer?

It is little hard to learn at first if you haven't any previous experience with other Adobe tools. First time setting takes time. Everything else work

Irfan H.
IH

Irfan H.

Small-Business (50 or fewer emp.)

4.0/5

"Great tool for building smarter customer journeys"

What do you dislike about Adobe Journey Optimizer?

It’s a bit heavy on system and sometimes slow to load. Also few features not very intuitive at start, so you need some time to learn before using smoo

4. Expensive
Users find Adobe Journey Optimizer expensive, especially for small businesses with limited budgets and resources.
See 16 mentions

See Related User Reviews

Ander M.
AM

Ander M.

Small-Business (50 or fewer emp.)

4.5/5

"Tailored Personalization for Costumers in One software"

What do you dislike about Adobe Journey Optimizer?

learning curve, high prices and depends on Adobe experience platform.

Irfan H.
IH

Irfan H.

Small-Business (50 or fewer emp.)

4.0/5

"Great tool for building smarter customer journeys"

What do you dislike about Adobe Journey Optimizer?

It’s a bit heavy on system and sometimes slow to load. Also few features not very intuitive at start, so you need some time to learn before using smoo

5. Difficult Setup
Users find the difficult setup of Adobe Journey Optimizer to be challenging, especially without prior Adobe experience.
See 14 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Powerful Tool for Real Time Customer Journey"

What do you dislike about Adobe Journey Optimizer?

It is little hard to learn at first if you haven't any previous experience with other Adobe tools. First time setting takes time. Everything else work

OM

Olivia M.

Mid-Market (51-1000 emp.)

4.5/5

"Streamlined our omnichannel campaigns with minimal hassle"

What do you dislike about Adobe Journey Optimizer?

While the experience was largely positive, there were some initial implementation challenges. Also, debugging journeys in live in moment can be tricky

6. Complexity
Users find the complexity of Adobe Journey Optimizer can hinder integration and navigation, especially for new users.
See 11 mentions

See Related User Reviews

OM

Olivia M.

Mid-Market (51-1000 emp.)

4.5/5

"Streamlined our omnichannel campaigns with minimal hassle"

What do you dislike about Adobe Journey Optimizer?

While the experience was largely positive, there were some initial implementation challenges. Also, debugging journeys in live in moment can be tricky

Kevin H.
KH

Kevin H.

Mid-Market (51-1000 emp.)

4.0/5

"Personal review of adobe journey optimizer"

What do you dislike about Adobe Journey Optimizer?

Learning curve, probable the high cost as well, complex set up, which I could honestly say it is challenging but not impossible, and that it depends o

Adobe Journey Optimizer Reviews (111)

Reviews

Adobe Journey Optimizer Reviews (111)

4.3
111 reviews
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JG
Enterprise (> 1000 emp.)
"Best in class"
What do you like best about Adobe Journey Optimizer?

Perfect tool for product to design customer journey based on various audience, triggers, and leverage a lot of integrations that come out of the box Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

learning curve involved before you can build journeys with confidence Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Small-Business (50 or fewer emp.)
"Highly Recommend! Easy to use with other Adobe platforms"
What do you like best about Adobe Journey Optimizer?

This one has been a real game-changer for me, and I especially love how easy it is to use and intergrate with other tools from Adobe. If you're looking to imrpove campaigns, and deliver better, and more personalized customer interactions, this one is an excellent choice for that. Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

The platform is a bit more advanced and can feel overwhelming at first, especially if you are unfamiliar with Adobe features. However, if you are someone more experienced with other Adobe platforms, this one is an excellent choice for you. Review collected by and hosted on G2.com.

Sara G.
SG
Marketing Program Manager
Enterprise (> 1000 emp.)
"I would recommend this product!"
What do you like best about Adobe Journey Optimizer?

It can be very challenging to create similar messaging across different platforms - Adobe Journey Optimizer really helped with this! Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

We got feedback from prospects that the continuous marketing could be a little overwhelming and in your face - so we just turned down the frequency of the communication Review collected by and hosted on G2.com.

catalina a.
CA
Enterprise (> 1000 emp.)
"It is powerfully"
What do you like best about Adobe Journey Optimizer?

You can’t integrated it with others apps and components Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

The components like assets that include is basic Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Small-Business (50 or fewer emp.)
"I honestly had high hopes because of the Adobe name, and my standards were absolutely met."
What do you like best about Adobe Journey Optimizer?

I think the upsides include its interface and number of features. Implementing it was a whlole other beast, but customer supprt came through big time. Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

I would say there is a steep learning curve to using this, but that is where our dedicated support team came into play. Review collected by and hosted on G2.com.

Keven L.
KL
Account Executive
Mid-Market (51-1000 emp.)
"Pleasant experience, met expectations"
What do you like best about Adobe Journey Optimizer?

It is very user intuitive and easy to use Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

I wish it was more flexible and easy to change things when needed Review collected by and hosted on G2.com.

Ander M.
AM
Marketing Executive Member
Small-Business (50 or fewer emp.)
"Tailored Personalization for Costumers in One software"
What do you like best about Adobe Journey Optimizer?

The advance personalization that i can provide to every costumer, tailored for the client based on the data we have Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

learning curve, high prices and depends on Adobe experience platform. Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Mid-Market (51-1000 emp.)
"I have limited experience with Adobe Journey Optimizer, but have enjoyed my time using it."
What do you like best about Adobe Journey Optimizer?

I think the most helpful aspect is being able to assess multiple touchpoints of the consumer journey across all channels in a fairly seamless way. Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

The UI has a steep learning curve in my opinion, Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Enterprise (> 1000 emp.)
"Powerful Personalization at Scale"
What do you like best about Adobe Journey Optimizer?

Potential and features to leverage data and use Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

Lack of bug log, qa support and alerts for failing campaigns Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Small-Business (50 or fewer emp.)
"Very game changing"
What do you like best about Adobe Journey Optimizer?

The best part about the journey optimizer is that it is a one stop shop. You can use it to plan and execute strategies on multiple platforms Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

It can integrate more AI technology to help curate content Review collected by and hosted on G2.com.

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