It's ease of integration is remarkable building on top of other Adobe modules. The UI is intuitive, allowing marketers to manage journeys without diving into technical details. Having the ability to create personalized journeys is very useful Review collected by and hosted on G2.com.

As mentioned, integration is easy only if you are already utilizing Adobe package. Outside of that, there's complexity to integrate other data sources to AJO.

Adoption across the organization is also a disadvantage majorly because journeys cannot be built to satisfy business objectives of all product lines. Review collected by and hosted on G2.com.

What I love most about Adobe Journey Optimizer is how it turns customer journeys into something you can actually see and shape in real time. It’s not just about sending campaigns it’s about meeting your audience exactly where they are with the perfect message at the perfect moment. The blend of automation and personalization feels effortless, making it a dream tool for creating meaningful, results-driven interactions. Review collected by and hosted on G2.com.

What I find challenging about Adobe Journey Optimizer is that it can feel overwhelming at first—there are so many options and features that it’s easy to get lost in the setup. While it’s powerful, the learning curve can slow you down if you’re not already familiar with their ecosystem. It’s definitely one of those tools that shines once you’ve invested the time to master it, but getting there takes some patience. Review collected by and hosted on G2.com.

The interface is pretty intuitive, and it’s great for setting up personalized campaigns without a ton of manual work. Super handy if you’re already using other Adobe tools. Review collected by and hosted on G2.com.

It can be a bit overwhelming at first and need time to learn. Also, sometimes it feels like it tries to do too much, performance can lag a bit with complex journeys. Review collected by and hosted on G2.com.

The platform isn't just reactive like some others in the space. It's also anticipatory and delivers tailored messaging, through the right medium (text, email, etc) with exceptional timing. This is particularly helpful if you're juggling various touchpoints along the customer journeys for a broad audience. Bringing a personalized CX to audiences at scale was made much easier by using AJO. Review collected by and hosted on G2.com.

For SMB applications, it's a bit overkill. At the price point, it may not be the most reasonable for SMB/MM use cases. The real benefit of the platform is scale, and in those situations, that benefit doesn't really apply. Review collected by and hosted on G2.com.

Ease of use and the specific targeting to clients who were incentivized to buy my products by the discount codes applied and helping lower overstocking Review collected by and hosted on G2.com.

it is hard for small teams to use it without a professional on site, which translates into another cost for my company, and the tool itself is expensive. Review collected by and hosted on G2.com.

AJO is the next generation product if integration across channels, real-time activation, AI driven solutions and to keep up with the ever evolving world for MarTech. Review collected by and hosted on G2.com.

AJO is great for use-case oriented programs, it still has ways to go and gaps to fill before it can become a one-size-fits-all solution in the marketing activation space. Review collected by and hosted on G2.com.

AJO makes it easy to build customer experience, drag & drop components, simple and intuitive. It doesnot require you to be an expert. As usual, Adobe packs a ton of features, enhances & evolves their products every year. AJO gives you the power to track customer interactions & optimize customer journey Review collected by and hosted on G2.com.

As it s a complex tool, with ton of features packed into it, it is a bit slow sometimes. The visual rendering of journey takes time. Review collected by and hosted on G2.com.

AJO is great for Omni channel communication, the tool allows you to personalize and send 1:1 communications to consumers. Review collected by and hosted on G2.com.

Since the tool is on the newer side it can be a little glitchy. Review collected by and hosted on G2.com.

Perfect tool for product to design customer journey based on various audience, triggers, and leverage a lot of integrations that come out of the box Review collected by and hosted on G2.com.

learning curve involved before you can build journeys with confidence Review collected by and hosted on G2.com.

This one has been a real game-changer for me, and I especially love how easy it is to use and intergrate with other tools from Adobe. If you're looking to imrpove campaigns, and deliver better, and more personalized customer interactions, this one is an excellent choice for that. Review collected by and hosted on G2.com.

The platform is a bit more advanced and can feel overwhelming at first, especially if you are unfamiliar with Adobe features. However, if you are someone more experienced with other Adobe platforms, this one is an excellent choice for you. Review collected by and hosted on G2.com.