Leading service for managing influencer campaigns

I want to start a discussion with the influencer marketing platforms community on G2. Can any community members recommend the leading service for managing influencer campaigns? Sprout Social Influencer Marketing, GRIN, and Later Influence are some of the top choices, looking at G2’s influence marketing platforms page. See my full top 9 influence marketing software list below.

1. Sprout Social Influencer Marketing

Praised for its AI-driven Affinity Engine and modular campaign workflows, Sprout Social lets users efficiently find creators whose audiences align precisely with brand goals. It’s best suited for brands wanting seamless integration of influencer campaigns with their larger social strategy, backed by unified dashboards and collaboration tools.

2. GRIN

Known for its end-to-end creator program tools—discovering talent, managing content, simplifying payments, and measuring ROI, GRIN streamlines complex campaign operations. A smart pick for e‑commerce brands scaling influencer initiatives with internal teams.

3. Later Influence

Known for its AI-powered influencer sourcing with fraud detection, Later Influence offers a full campaign management toolkit—from outreach to sales tracking. This makes it an excellent choice for businesses needing automated discovery and compliance in large-scale campaigns.

4. Captiv8

Praised for unifying discovery, contract management, reporting, and payments in one platform, Captiv8 simplifies the entire influencer workflow. Ideal for brands that need a single, efficient solution to manage influencer relationships from pitch to payout.

5. Tracknow

Celebrated for its clear affiliate-style tracking dashboard, Tracknow offers real-time click and commission monitoring with easy partner onboarding. Perfect for teams looking for straightforward campaign performance visibility without excess complexity.

6. Afluencer

Known for its freemium marketplace connecting brands with influencers across major platforms, Afluencer makes it simple to launch campaigns without upfront cost. Great for small brands seeking a low-risk entry into influencer marketing with built-in collaboration tools.

7. Agentio

Noted for its comprehensive recruitment and content approval suite, Agentio supports recruitment scoring, segmentation, and streamlined campaign workflows. Ideal for brands that value organized influencer selection and controlled campaign execution.

8. Impact.com

Renowned for its combined affiliate, influencer, and referral program management, Impact.com offers deep tracking and automated workflows. Perfect for brands looking to integrate influencer campaigns into broader partnership programs with precise performance tracking.

9. CreatorIQ

Praised for its enterprise-level influencer scoring, UGC management, and ROI analytics, CreatorIQ delivers advanced oversight for influencer programs. Ideal for companies needing structured evaluation and measurement of influencer campaign impact.

Have you used any of the top influencer marketing software from G2’s category listed above? Let me know in the comments! Based on your first-hand experiences, what are the leading services for managing influencer campaigns?