- Friendly User Interface

- You don't really need to install it - everything may be done in a cloud.

- Good solution for midmarket and up when your goals can't be met with free analytical software while maintaining data privacy. Adobe takes care of the latter. Review collected by and hosted on G2.com.

- May take time to wholly understand all the features. Wish they had a videocourse or paid consultants that could have made it easier. Review collected by and hosted on G2.com.

Individualised experience over batch or cluster experience. Capability to create a more personalised and meaningful experience over time. Its algorithm over time becomes intelligent and is able to orchestrate both inbound and outbound communication consistently. Overall, it is taking personalisation to a new level all the way, opening doors for hyper-personalisation through generated intelligence over time. Review collected by and hosted on G2.com.

Lack of centralised decision process, too much difficulty in executing real-time experiences and insights, and also too much "build to order" content. Digital maturity is still not there and there is a clear opportunity for seamless integration of people and processes to create an enhanced experience across channels. Review collected by and hosted on G2.com.

The fact that it is focused mainly on an API first approach, makes it super helpful in terms of implementation and tracking. The other great part about Adobe Journey Optimizer is that it uses Microsoft's Azure which comes really handy at times Review collected by and hosted on G2.com.

There's not much that I dislike in terms of the functionalities except for the interface which sometimes feels a bit difficult for me to use. But with time it's obviously easier to user and work with Review collected by and hosted on G2.com.

You can build & manage mobile sites and responsive designs from one single platform.

● Easy to manage multiple site.

● Improved search

● Better task management

● Personalize content Review collected by and hosted on G2.com.

Hope we get more features to save time and make our work effective. There is no glitch or error or dislike felt about Adobe. Review collected by and hosted on G2.com.

With Adobe Journey Optimizer, companies can quickly, flexibly, and methodically find the following best link with their customers.

Users can employ real-time profiles, scalable segmentation, and identity resolution. Email, push notifications, digital asset management, intelligent decision-making, and more are vital features. Review collected by and hosted on G2.com.

The available training resources are limited and only apply to "out of the box" approaches. Review collected by and hosted on G2.com.

Finding the right blend of effort vs what a program can do for you, is best blended in Adobe Journey Optimizer. The best part of its personalization capabilities, giving a new dimension to the customer experience. Review collected by and hosted on G2.com.

The product comes with the brand value of abobe, thus high expectations are always there, but the product fulfilled on its word go leaves not much space to nit-pick negatives. Review collected by and hosted on G2.com.

Cross channel managing capabilities

Real time communications using audience segments

Higher possibilities to shoot bulk communications

Not overshadowing adobe campaign..so no migration pressure

Managing real time personalized communications Review collected by and hosted on G2.com.

Inbuilt reporting feature is there but needs more improvement in terms of displaying detailed information.

Cannot send personalised email with attachments from the same sender domain. Review collected by and hosted on G2.com.

Best suited for omnichannel journey, provides insights on the next best action to take for our customers.

Personalized solution and optimized on the go as per convenience. Review collected by and hosted on G2.com.

It is slightly expensive for small to mid scale organisation and better suited for large ones.

It is difficult to migrate existing marketing systema to Adobe Journey optimized Review collected by and hosted on G2.com.

I liked the multiple features and the ease of working. It is quite helpful to keep me organized as I freelance for multiple clients. Adobe products are well designed in the sense of ux. Review collected by and hosted on G2.com.

I think it is a bit overpriced for beginners. If you are the established professional it won't be an issue for you. I think there are multiple stages to take care and that is bit over whelming for me. Review collected by and hosted on G2.com.

Adobe journey optimizer is one of its kind service to help provide best customization experience. It is really helpful in presenting your platform in the most innovative way to a world wide audience. Review collected by and hosted on G2.com.

Talking about downside of Adobe journey optimizer, it depends on the project one is doing.in general the service provided is highly self sufficient and do not require much tweaking. Review collected by and hosted on G2.com.