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At a Glance
Market Segments
Small-Business (37.3% of reviews)
Enterprise (54.9% of reviews)
Entry-Level Pricing
No pricing available
$2,000/month
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignOracle Eloqua
Star Rating
(617)3.9 out of 5
Market Segments
Enterprise (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in Dynamic Segmentation with a score of 8.8, allowing for highly targeted marketing efforts, while Adobe Campaign's segmentation capabilities are slightly lower at 8.1, which may limit precision in audience targeting.
- Reviewers mention that Adobe Campaign offers superior Social Media Engagement features, scoring 8.2 compared to Oracle Eloqua's 7.1, making it a better choice for businesses focusing on social media marketing strategies.
- G2 users highlight that Oracle Eloqua's Automated Email Responses feature is rated at 8.5, indicating strong performance in email automation, whereas Adobe Campaign's score of 8.2 suggests it may not be as robust in this area.
- Users on G2 report that Adobe Campaign shines in Campaign Budgeting with a score of 8.0, while Oracle Eloqua's lower score of 6.7 indicates potential challenges in managing campaign finances effectively.
- Reviewers mention that Oracle Eloqua's Journey Optimization feature is rated at 8.6, which is beneficial for mapping customer journeys, while Adobe Campaign does not have a comparable feature highlighted, potentially impacting user experience.
- Users say that Adobe Campaign's Web Analytics capabilities are rated at 8.0, surpassing Oracle Eloqua's 7.2, suggesting that Adobe Campaign may provide better insights into web performance and user behavior.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableFree Trial
Adobe Campaign
No trial information availableOracle Eloqua
No trial information availableRatings
Meets Requirements
8.5
284
8.1
504
Ease of Use
7.4
290
7.2
505
Ease of Setup
6.7
105
6.5
223
Ease of Admin
7.3
99
7.3
230
Quality of Support
7.8
274
7.0
464
Has the product been a good partner in doing business?
7.8
98
7.5
225
Product Direction (% positive)
7.7
280
6.7
488
Features by Category
Email Marketing
8.4
160
|
Verified
8.3
385
|
Verified
8.4
155
|
Verified
8.7
385
|
Verified
8.2
154
|
Verified
8.2
374
|
Verified
8.2
149
|
Verified
8.5
352
|
Verified
Online Marketing
8.3
123
|
Verified
8.1
223
|
Verified
8.1
154
|
Verified
7.8
333
|
Verified
8.1
135
|
Verified
7.4
319
|
Verified
7.9
146
|
Verified
7.3
332
|
Verified
8.1
87
|
Verified
7.3
289
|
Verified
Lead Management
8.1
70
|
Verified
8.2
211
|
Verified
8.2
141
|
Verified
7.7
329
|
Verified
8.1
142
|
Verified
8.2
349
|
Verified
7.9
64
|
Verified
8.0
305
|
Verified
8.2
64
|
Verified
8.2
326
|
Verified
8.4
65
|
Verified
7.9
308
|
Verified
8.0
133
|
Verified
7.8
297
|
Verified
7.9
124
|
Verified
7.9
313
|
Verified
Campaign Management
8.3
148
|
Verified
8.1
321
|
Verified
8.1
130
|
Verified
8.0
279
8.1
128
|
Verified
7.1
229
|
Verified
8.0
109
|
Verified
6.7
193
Social
8.0
77
6.9
160
8.4
122
|
Verified
7.1
167
|
Verified
8.4
124
|
Verified
7.2
179
|
Verified
8.2
75
|
Verified
7.1
170
8.1
113
|
Verified
7.1
150
Reporting & Analytics
8.0
155
|
Verified
7.7
359
|
Verified
8.0
91
|
Verified
7.2
298
|
Verified
7.8
73
|
Verified
7.1
249
|
Verified
8.1
72
|
Verified
7.2
230
|
Verified
8.2
76
|
Verified
6.9
205
Platform
8.2
52
|
Verified
7.7
154
|
Verified
8.1
52
|
Verified
8.1
148
|
Verified
8.0
50
|
Verified
8.0
158
|
Verified
8.0
44
|
Verified
7.6
103
|
Verified
8.3
44
|
Verified
7.2
116
|
Verified
8.0
51
|
Verified
7.7
154
|
Verified
8.1
45
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
7.8
161
|
Verified
7.6
45
|
Verified
7.5
142
|
Verified
7.1
42
|
Verified
7.7
134
|
Verified
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics, Mobile Marketing, and Customer Journey Analytics
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Computer Software
15.1%
Information Technology and Services
12.8%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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