Link copied to clipboard # Adobe Campaign vs Oracle Eloqua Comparison - What are their main differences? Share [ Export ](/compare/adobe-campaign/oracle-eloqua/export.csv) Adobe CampaignOracle Eloqua[+ Add Product](#) Reviews **Adobe Campaign** [ 4.1/5(347) ](https://www.g2.com/products/adobe-campaign/reviews#reviews) **Oracle Eloqua** [ 3.9/5(628) ](https://www.g2.com/products/oracle-eloqua/reviews#reviews) Pricing **Adobe Campaign** No pricing available **Oracle Eloqua** **$2,000** /month ยท Basic **Pricing Insights** from reviews Time to Implement **Adobe Campaign** 3 monthsFaster Based on 28 responses **Oracle Eloqua** 4 months Based on 20 responses Return on Investment **Adobe Campaign** 14 months6 months sooner Based on 20 responses **Oracle Eloqua** 20 months Based on 12 responses Perceived Cost **Adobe Campaign** $$$$$ **Oracle Eloqua** $$$$$ Average Discount **Adobe Campaign** 11% **Oracle Eloqua** 14%3% more ![Adobe Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-campaign.svg "Adobe Campaign") ![Oracle Eloqua](https://images.g2crowd.com/uploads/product/hd_favicon/69fc615d6e3c5b210b5db23e62009085/oracle-eloqua.png "Oracle Eloqua") G2 offers free advice on this comparison. 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Pros & Cons **Adobe Campaign** [ Integrations (4) ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048011&qs=pros-and-cons#reviews)[ Ease of Use (3) ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048016&qs=pros-and-cons#reviews)[ Complexity (3) ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284221&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284309&qs=pros-and-cons#reviews) **Oracle Eloqua** [ Marketing Automation (3) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354671&qs=pros-and-cons#reviews)[ Automation Efficiency (2) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2393618&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354618&qs=pros-and-cons#reviews)[ Expensive (2) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354659&qs=pros-and-cons#reviews) Integrations **Adobe Campaign** Not enough data **Oracle Eloqua** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_edb0569d09d7f3bb3496c2c872e952ea/goto-webinar.png "Product Avatar Image") GoTo Webinar ](https://www.g2.com/products/goto-webinar/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_be08dab78dcba32b9dfe8cb030a1c88d/ringcentral-events.png "Product Avatar Image") RingCentral Events ](https://www.g2.com/products/ringcentral-events/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image") Salesforce Platform ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Salesforce Sales Cloud ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ View all ](https://www.g2.com/products/oracle-eloqua/integrations) Screenshots **Adobe Campaign** ![Adobe Campaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/68460/expirable-direct-uploads_2F40b82a34-7668-4b62-82d2-06f38077c030_2FScreenahots_G2_report.png) **Oracle Eloqua** ![Oracle Eloqua screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/85419/campaignorchestration.png) Ratings Meets Requirements **Adobe Campaign** 8.5 8.5287 **Oracle Eloqua** 8.1 8.1510 Ease of Use **Adobe Campaign** 7.4 7.4293 **Oracle Eloqua** 7.2 7.2512 Ease of Setup **Adobe Campaign** 6.8 6.8108 **Oracle Eloqua** 6.6 6.6231 Ease of Admin **Adobe Campaign** 7.4 7.4100 **Oracle Eloqua** 7.3 7.3231 Quality of Support **Adobe Campaign** 7.8 7.8277 **Oracle Eloqua** 7.0 7.0470 Has the product been a good partner in doing business? **Adobe Campaign** 7.8 7.899 **Oracle Eloqua** 7.5 7.5226 Product Direction (% positive) **Adobe Campaign** 7.7 7.7282 **Oracle Eloqua** 6.7 6.7493 Features Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 8.1 183 7.7 440 Email Marketing Building and Personalizing Emails 8.4(won by 0.1) 161 | Verified 8.3 389 | Verified Sending Outbound Emails 8.4 157 | Verified 8.7(won by 0.3) 389 | Verified Manage Email Deliverability 8.2(tied score) 156 | Verified 8.2(tied score) 376 | Verified Automated Email Responses 8.2 149 | Verified 8.5(won by 0.3) 356 | Verified Online Marketing Landing Pages and Forms 8.3(won by 0.2) 124 | Verified 8.1 227 | Verified Dynamic Content 8.1(won by 0.3) 155 | Verified 7.8 336 | Verified A/B Testing 8.1(won by 0.7) 136 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 322 | Verified Mobile Optimized 7.9(won by 0.6) 146 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 334 | Verified Search Tracking and Optimization 8.1(won by 0.8) 87 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 290 | Verified Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.1 70 | Verified 8.2(won by 0.1) 213 | Verified Data Quality Management 8.2(won by 0.5) 141 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 330 | Verified Segmentation 8.1 143 | Verified 8.2(won by 0.1) 351 | Verified Lead Scoring and Grading 7.9 64 | Verified 8.0(won by 0.1) 306 | Verified Lead Nurturing 8.2(tied score) 65 | Verified 8.2(tied score) 329 | Verified Email Tracking 8.4(won by 0.5) 65 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 309 | Verified Automated Alerts and Tasks 8.0(won by 0.1) 133 | Verified 7.9 299 | Verified CRM Lead Integration 7.9(tied score) 124 | Verified 7.9(tied score) 314 | Verified Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.3(won by 0.2) 149 | Verified 8.1 322 | Verified Event / Webinar Marketing 8.1(won by 0.1) 130 | Verified 8.0 280 Calendaring 8.1(won by 1.0) 128 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 229 | Verified Budgeting 8.0(won by 1.2) 109 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.8 195 Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Listening 8.0(won by 1.1) 77 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 160 Social Sharing 8.4(won by 1.3) 122 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 167 | Verified Social Campaigns 8.4(won by 1.2) 125 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 179 | Verified Social Media Engagement 8.2(won by 1.1) 75 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 170 Social Media Advertising 8.1(won by 1.0) 113 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 151 Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 8.0(won by 0.3) 155 | Verified 7.7 360 | Verified Web Analytics 8.0(won by 0.8) 91 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 298 | Verified ROI Analytics 7.8(won by 0.7) 73 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 249 | Verified Revenue Analytics 8.1(won by 0.9) 72 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 230 | Verified SEO / Keyword Analytics 8.2(won by 1.3) 76 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 205 Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 8.2(won by 0.5) 52 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 155 | Verified Workflow Capability 8.1(tied score) 53 | Verified 8.1(tied score) 148 | Verified User, Role, and Access Management 8.0(tied score) 51 | Verified 8.0(tied score) 158 | Verified Internationalization 8.0(won by 0.4) 44 | Verified 7.6 103 | Verified Sandbox / Test Environments 8.3(won by 1.1) 45 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 116 | Verified Performance and Reliability 8.0(won by 0.3) 53 | Verified 7.7 154 | Verified Output Document Generation 8.1(won by 0.7) 45 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 105 | Verified Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 7.9(won by 0.1) 54 | Verified 7.8 161 | Verified Integration APIs 7.6(won by 0.1) 46 | Verified 7.5 142 | Verified Breadth of Partner Applications 7.1 42 | Verified 7.7(won by 0.6) 134 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 8.5 18 Not enough data Platform Basics Dynamic Segmentation 8.8(won by default) 13 | Verified Not enough data Journey Optimization 8.6(won by default) 16 | Verified Not enough data Platform Data Journey Reporting 8.3(won by default) 15 | Verified Not enough data Trends Reporting 8.1(won by default) 12 | Verified Not enough data Dashboards 8.6(won by default) 14 | Verified Not enough data Advanced Data Filtering 8.6(won by default) 14 | Verified Not enough data Platform Additional Functionality Journey Mapping 8.6(won by default) 12 Not enough data Integrations 8.2(won by default) 13 | Verified Not enough data Automated Alerts 8.3(won by default) 12 | Verified Not enough data Agentic AI - Customer Journey Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) 8.5 22 Not enough data Analysis Application Attribution 8.4(won by default) 18 | Verified Not enough data Campaign Analysis 8.5(won by default) 21 | Verified Not enough data Uninstall Tracking 8.2(won by default) 17 | Verified Not enough data Activity Dashboard 8.1(won by default) 18 | Verified Not enough data Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing 8.6(won by default) 19 Not enough data Alerts/Notifications 8.8(won by default) 20 | Verified Not enough data Bulk SMS 8.7(won by default) 19 | Verified Not enough data Two-Way Text Messaging 9.0(won by default) 16 | Verified Not enough data Email Campaigns 8.3(won by default) 18 | Verified Not enough data Audience Segmentation 8.7(won by default) 18 | Verified Not enough data Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions 8.1(won by default) 17 | Verified Not enough data Social Promotion Not enough data Not enough data Platform Optimization 8.5(won by default) 21 | Verified Not enough data Integrations - Mobile Marketing 8.7(won by default) 21 | Verified Not enough data Internationalization 8.4(won by default) 19 | Verified Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.4 29 Not enough data Marketing Operations ROI Tracking 7.8(won by default) 23 | Verified Not enough data Data Collection 8.4(won by default) 25 | Verified Not enough data Customer Insights 8.3(won by default) 25 | Verified Not enough data Multi-User Access 8.2(won by default) 25 | Verified Not enough data Spend Management 8.1(won by default) 12 Not enough data White Label 8.8(won by default) 11 | Verified Not enough data Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.3(won by default) 25 | Verified Not enough data Reports and Dashboards 8.7(won by default) 26 | Verified Not enough data Campaign Stickiness 8.5(won by default) 24 | Verified Not enough data Multichannel Tracking 8.5(won by default) 25 | Verified Not enough data Brand Optimization 8.7(won by default) 25 | Verified Not enough data Predictive Analytics 8.5(won by default) 11 | Verified Not enough data Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data User Insights Reviewers' Company Size [![Adobe Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-campaign.svg "Adobe Campaign")](https://www.g2.com/products/adobe-campaign/reviews) Adobe Campaign Small-Business(50 or fewer emp.) 37.0% Mid-Market(51-1000 emp.) 32.7% Enterprise(\> 1000 emp.) 30.3% [![Oracle Eloqua](https://images.g2crowd.com/uploads/product/hd_favicon/69fc615d6e3c5b210b5db23e62009085/oracle-eloqua.png "Oracle Eloqua")](https://www.g2.com/products/oracle-eloqua/reviews) Oracle Eloqua Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 32.2% Enterprise(\> 1000 emp.) 54.1% Small-Business (50 or fewer emp.) 37.0% 13.7% Mid-Market (51-1000 emp.) 32.7% 32.2% Enterprise (\> 1000 emp.) 30.3% 54.1% Reviewers' Industry [![Adobe Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-campaign.svg "Adobe Campaign")](https://www.g2.com/products/adobe-campaign/reviews) Adobe Campaign Marketing and Advertising 16.4% Information Technology and Services 5.8% Financial Services 4.5% Computer Software 3.9% Hospital & Health Care 3.6% Other 65.8% [![Oracle Eloqua](https://images.g2crowd.com/uploads/product/hd_favicon/69fc615d6e3c5b210b5db23e62009085/oracle-eloqua.png "Oracle Eloqua")](https://www.g2.com/products/oracle-eloqua/reviews) Oracle Eloqua Computer Software 14.9% Information Technology and Services 12.8% Marketing and Advertising 12.3% Financial Services 5.3% Telecommunications 3.6% Other 51.0% FAQs ## Adobe Campaign vs Oracle Eloqua FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Oracle Eloqua vs Adobe Campaign? Adobe Campaign stands out for its higher reviewer satisfaction, especially in support and overall rating, while Oracle Eloqua is more prominent in the enterprise segment and is noted for its segmentation capabilities. | [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) | [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) | | --- | --- | | 3.9/5 (626 reviews) | 4.1/5 (347 reviews) | | Enterprise | Small-Business | | 6.6 | 6.8 | | 7.0 | 7.8 | | Market Segmentation | Integrations | ### How do the pricing models of Oracle Eloqua and Adobe Campaign compare? Adobe Campaign is rated higher for value, with a stronger Price/Cost satisfaction score than Oracle Eloqua. - **Oracle Eloqua:** In recent reviews, several reviewers cite the platform as expensive and note that advanced features and add-ons can increase costs. - **Adobe Campaign:** Reviewers acknowledge a high cost but express greater satisfaction with the value received, as reflected in its higher Price/Cost score. - **Switching reasons:** Reviewers mention switching from Oracle Eloqua due to cost concerns and a desire for more intuitive, modern interfaces. ### What are the best alternatives to Oracle Eloqua and Adobe Campaign? The top three alternatives to Oracle Eloqua and Adobe Campaign are Agentforce Marketing (formerly Salesforce Marketing Cloud), HubSpot Marketing Hub, and ActiveCampaign. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) | 3.9/5 (626 reviews) | Enterprise | Premium pricing, noted as expensive in reviews | Market Segmentation | | [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) | 4.1/5 (347 reviews) | Small-Business | High cost, but higher value satisfaction | Integrations | | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4629 reviews) | Enterprise | โ€” | Comprehensive marketing automation features | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14917 reviews) | Small-Business | โ€” | User-friendly interface and ease of use | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14780 reviews) | Small-Business | โ€” | Automation and email marketing capabilities | ### Which Marketing Automation features should I prioritize when comparing Oracle Eloqua and Adobe Campaign? Buyers comparing Oracle Eloqua and Adobe Campaign should prioritize segmentation, automation workflows, integrations, reporting/analytics, and ease of use. - **Segmentation:** Oracle Eloqua (2 all-time mentions), Adobe Campaign (1 all-time mention); both products are frequently praised for segmentation capabilities. - **Automation Workflows:** Oracle Eloqua (3 all-time mentions for marketing automation), Adobe Campaign (2 all-time mentions for automation); both products are recognized for robust automation features. - **Integrations:** Adobe Campaign (4 all-time mentions), Oracle Eloqua (integration capabilities cited in recent reviews); Adobe Campaign is more frequently cited for integration strengths. - **Reporting/Analytics:** Oracle Eloqua (dashboard and insights cited in reviews), Adobe Campaign (2 all-time mentions for analytics); both products offer strong analytics, with Adobe Campaign slightly ahead in reviewer sentiment. - **Ease of Use:** Oracle Eloqua (1 all-time mention), Adobe Campaign (3 all-time mentions); Adobe Campaign is more often praised for ease of use. ### What are the pros and cons of Oracle Eloqua vs Adobe Campaign? Oracle Eloqua's headline strength is market segmentation, while Adobe Campaign's is integrations. - **Oracle Eloqua strengths:** Market segmentation (2 all-time mentions), automation efficiency (2), feature variety (2), customizability (1), and centralized campaign management. - **Oracle Eloqua trade-offs:** Learning curve (3 all-time mentions), expensive (2), limited customization (2), not intuitive (2), and dated user interface. - **Adobe Campaign strengths:** Integrations (4 all-time mentions), ease of use (3), comprehensive tools (2), automation (2), analytics (2), and content creation (2). - **Adobe Campaign trade-offs:** Complexity (3 all-time mentions), learning curve (3), bug issues (2), and high complexity for non-technical users. ### Is Oracle Eloqua or Adobe Campaign better for small businesses? Adobe Campaign is a better fit for small businesses, as it is most prominent in the small-business segment and receives positive sentiment from small-business reviewers. - **Oracle Eloqua:** Largest segment is enterprise; reviewers note the platform is often too expensive and complex for small businesses. - **Adobe Campaign:** Largest segment is small-business; reviewers highlight its suitability for small teams and its user-friendly interface, despite some complexity. ### Which Marketing Automation platform has better integrations? Adobe Campaign is favored for integrations, with more reviewer-cited mentions and higher satisfaction. - **Oracle Eloqua:** Reviewers mention integration capabilities with internal systems and CRM, but cite challenges with setup and maintenance. - **Adobe Campaign:** Integrations are cited in 4 all-time mentions, with reviewers highlighting compatibility with other Adobe Experience Cloud products and ease of connecting to third-party systems. ### How do Oracle Eloqua and Adobe Campaign compare on customer support? Adobe Campaign leads on Quality of Support, with a 0.8-point advantage over Oracle Eloqua (7.8 vs 7.0). - **Oracle Eloqua:** Reviewers report mixed experiences, with several noting slow or limited support and a need for more accessible resources. - **Adobe Campaign:** Reviewers consistently praise support responsiveness and helpfulness, with multiple mentions of effective tutorials and assistance. ### Which is easier to implement, Oracle Eloqua or Adobe Campaign? Adobe Campaign and Oracle Eloqua are nearly equal on Ease of Setup, with Adobe Campaign scoring 6.8 and Oracle Eloqua 6.6, indicating parity. - **Oracle Eloqua:** Reviewers describe the setup as complex, with a steep learning curve and a need for technical expertise, but some note that onboarding is manageable with dedicated support. - **Adobe Campaign:** Reviewers mention a learning curve and complexity, but also highlight accessible help resources and a structured onboarding process. ### Which product has better Segmentation? Both Oracle Eloqua and Adobe Campaign are highly rated for segmentation, with Oracle Eloqua having a slight edge in reviewer-cited mentions. - **Oracle Eloqua:** Segmentation is cited in 2 all-time mentions, with reviewers praising its robust audience segmentation and targeting capabilities. - **Adobe Campaign:** Segmentation is cited in 1 all-time mention, with reviewers noting effective audience targeting and workflow-driven segmentation. Alternatives **Adobe Campaign Alternatives** ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) **Oracle Eloqua Alternatives** ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews) ## Adobe Campaign vs Oracle Eloqua When assessing the two solutions, reviewers found Adobe Campaign easier to use, set up, and administer. Reviewers also preferred doing business with Adobe Campaign overall. - Reviewers felt that Adobe Campaign meets the needs of their business better than Oracle Eloqua. - When comparing quality of ongoing product support, reviewers felt that Adobe Campaign is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Adobe Campaign over Oracle Eloqua.