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Compare Adobe Campaign and HCL Unica 
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At a Glance
Market Segments
Small-Business (37.3% of reviews)
Enterprise (48.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignHCL Unica
Star Rating
(128)4.2 out of 5
Market Segments
Enterprise (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaAdobe Campaign vs HCL Unica
When assessing the two solutions, reviewers found HCL Unica easier to use, set up, and administer. Reviewers also preferred doing business with HCL Unica overall.
- Adobe Campaign and HCL Unica both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, Adobe Campaign and HCL Unica provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of HCL Unica over Adobe Campaign.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableHCL Unica
No pricing availableFree Trial
Adobe Campaign
No trial information availableHCL Unica
No trial information availableRatings
Meets Requirements
8.5
284
8.5
90
Ease of Use
7.4
290
8.5
93
Ease of Setup
6.7
105
7.6
39
Ease of Admin
7.3
99
7.8
33
Quality of Support
7.8
274
7.8
87
Has the product been a good partner in doing business?
7.8
98
8.2
33
Product Direction (% positive)
7.7
280
8.2
89
Features by Category
Email Marketing
8.4
160
|
Verified
8.6
67
|
Verified
8.4
155
|
Verified
8.7
57
|
Verified
8.2
154
|
Verified
8.3
59
|
Verified
8.2
149
|
Verified
8.3
65
|
Verified
Online Marketing
8.3
123
|
Verified
8.0
57
|
Verified
8.1
154
|
Verified
8.2
59
|
Verified
8.1
135
|
Verified
8.3
62
|
Verified
7.9
146
|
Verified
8.0
56
|
Verified
8.1
87
|
Verified
7.8
50
Lead Management
8.1
70
|
Verified
8.5
61
|
Verified
8.2
141
|
Verified
8.6
59
|
Verified
8.1
142
|
Verified
8.7
60
|
Verified
7.9
64
|
Verified
8.4
55
|
Verified
8.2
64
|
Verified
8.6
53
|
Verified
8.4
65
|
Verified
8.6
51
|
Verified
8.0
133
|
Verified
8.7
54
|
Verified
7.9
124
|
Verified
8.6
55
|
Verified
Campaign Management
8.3
148
|
Verified
8.8
63
|
Verified
8.1
130
|
Verified
8.5
50
8.1
128
|
Verified
8.5
54
|
Verified
8.0
109
|
Verified
8.1
53
Social
8.0
77
8.1
48
8.4
122
|
Verified
8.2
48
|
Verified
8.4
124
|
Verified
8.1
49
|
Verified
8.2
75
|
Verified
7.9
48
8.1
113
|
Verified
8.2
55
Reporting & Analytics
8.0
155
|
Verified
8.3
63
|
Verified
8.0
91
|
Verified
8.2
56
|
Verified
7.8
73
|
Verified
8.3
53
|
Verified
8.1
72
|
Verified
8.5
52
|
Verified
8.2
76
|
Verified
8.3
45
|
Verified
Platform
8.2
52
|
Verified
8.3
46
|
Verified
8.1
52
|
Verified
8.7
47
|
Verified
8.0
50
|
Verified
8.9
47
|
Verified
8.0
44
|
Verified
8.5
43
|
Verified
8.3
44
|
Verified
8.1
47
|
Verified
8.0
51
|
Verified
8.8
47
|
Verified
8.1
45
|
Verified
8.4
46
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
8.4
47
|
Verified
7.6
45
|
Verified
8.4
44
|
Verified
7.1
42
|
Verified
8.3
43
|
Verified
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and HCL Unica are categorized as Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics, Mobile Marketing, and Customer Journey Analytics
HCL Unica has no unique categories
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Marketing and Advertising
18.3%
Information Technology and Services
11.3%
Financial Services
7.8%
Banking
7.8%
Telecommunications
7.0%
Other
47.8%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 Comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 Comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 Comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
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