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At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (53.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Month
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignAdobe Marketo Engage
Star Rating
(3,061)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust segmentation and reporting features that simplify campaign management and forecasting. This makes it a preferred choice for those looking for a scalable solution.
- Users say Adobe Campaign provides strong capabilities in customer retention and lifecycle marketing, making it effective for nurturing relationships. However, some users feel it lacks the advanced automation features that Marketo offers.
- Reviewers mention that Adobe Marketo Engage's intuitive setup process allows for smooth implementation, with many noting that once configured, it requires minimal manual intervention, keeping campaigns organized and efficient.
- According to verified reviews, Adobe Campaign is praised for its integration with AEM and the ability to manage content and assets effectively. However, it faces challenges in user satisfaction compared to Marketo, which has a significantly higher G2 Score.
- Users highlight that Adobe Marketo Engage's performance is reliable, with features like automated email responses and dynamic content enhancing user experience. This reliability is a key factor for agencies and businesses that depend on consistent marketing performance.
- G2 reviewers note that while both platforms have similar star ratings, Adobe Marketo Engage benefits from a much larger volume of reviews, indicating a broader user base and more consistent feedback, which can be crucial for potential buyers assessing long-term viability.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableAdobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Adobe Campaign
No trial information availableAdobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.3
2,602
Ease of Use
7.4
290
7.3
2,657
Ease of Setup
6.7
105
6.7
1,308
Ease of Admin
7.3
99
7.7
1,169
Quality of Support
7.8
274
7.5
2,453
Has the product been a good partner in doing business?
7.8
98
7.7
1,162
Product Direction (% positive)
7.7
280
8.0
2,571
Features by Category
Email Marketing
8.4
160
|
Verified
8.3
1750
|
Verified
8.4
155
|
Verified
8.7
1739
|
Verified
8.2
154
|
Verified
8.1
1715
|
Verified
8.2
149
|
Verified
8.5
1650
|
Verified
Online Marketing
8.3
123
|
Verified
7.8
1698
|
Verified
8.1
154
|
Verified
7.8
1518
|
Verified
8.1
135
|
Verified
7.9
1574
|
Verified
7.9
146
|
Verified
7.4
1575
|
Verified
8.1
87
|
Verified
7.4
1339
|
Verified
Lead Management
8.1
70
|
Verified
8.5
1354
|
Verified
8.2
141
|
Verified
7.9
1252
|
Verified
8.1
142
|
Verified
8.2
1624
|
Verified
7.9
64
|
Verified
8.2
1590
|
Verified
8.2
64
|
Verified
8.4
1643
|
Verified
8.4
65
|
Verified
8.0
1535
|
Verified
8.0
133
|
Verified
8.3
1548
|
Verified
7.9
124
|
Verified
8.2
1592
|
Verified
Campaign Management
8.3
148
|
Verified
8.3
1603
|
Verified
8.1
130
|
Verified
8.3
1495
|
Verified
8.1
128
|
Verified
7.3
1193
|
Verified
8.0
109
|
Verified
7.0
948
Social
8.0
77
7.3
750
|
Verified
8.4
122
|
Verified
7.5
802
|
Verified
8.4
124
|
Verified
7.6
790
|
Verified
8.2
75
|
Verified
7.5
757
|
Verified
8.1
113
|
Verified
7.5
719
|
Verified
Reporting & Analytics
8.0
155
|
Verified
7.7
1641
|
Verified
8.0
91
|
Verified
7.2
1416
|
Verified
7.8
73
|
Verified
7.2
1235
|
Verified
8.1
72
|
Verified
7.2
1163
|
Verified
8.2
76
|
Verified
6.9
1014
|
Verified
Platform
8.2
52
|
Verified
7.7
896
|
Verified
8.1
52
|
Verified
8.0
886
|
Verified
8.0
50
|
Verified
8.4
913
|
Verified
8.0
44
|
Verified
7.7
636
|
Verified
8.3
44
|
Verified
7.3
639
|
Verified
8.0
51
|
Verified
7.7
895
|
Verified
8.1
45
|
Verified
7.6
595
Agentic AI - Marketing Automation
Not enough data
7.4
63
Not enough data
7.4
61
Not enough data
7.4
62
Not enough data
7.1
62
Not enough data
7.3
63
Not enough data
7.5
63
Integration
7.9
52
|
Verified
8.0
912
|
Verified
7.6
45
|
Verified
7.9
865
|
Verified
7.1
42
|
Verified
8.1
793
|
Verified
Lead Intelligence
Not enough data
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Lead Management
Not enough data
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Marketing Campaigns
Not enough data
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Campaign Execution
Not enough data
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Agentic AI - Account Data Management
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Integrated Workflows
Not enough data
7.9
31
Not enough data
8.2
31
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
8.0
24
Repeatability and Reportability
Not enough data
7.6
28
Not enough data
7.7
30
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
AI and Automation
Not enough data
7.8
24
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.1
25
Not enough data
7.8
23
Generative AI
Not enough data
7.5
23
Agentic AI - Sales Engagement
Not enough data
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.1
13
Not enough data
6.8
14
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Analytics
Not enough data
8.2
82
Not enough data
8.0
82
Not enough data
7.8
46
Customizations
Not enough data
7.7
81
Not enough data
8.4
78
Not enough data
7.9
45
Not enough data
7.5
46
Not enough data
7.9
82
Generative AI
Not enough data
6.7
41
Agentic AI - Outbound Call Tracking
Not enough data
7.3
5
Not enough data
8.0
5
Calling
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Contacts
Not enough data
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Insights
Not enough data
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Content Management
Not enough data
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Analytics
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Lead Intelligence
Not enough data
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Lead Management
Not enough data
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Marketing Campaigns
Not enough data
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Data Availability - Marketing Account Intelligence
Not enough data
7.9
35
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
35
Agentic AI - Account-Based Analytics
Not enough data
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Lead Intelligence
Not enough data
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Lead Management
Not enough data
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Marketing Campaigns
Not enough data
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Analysis
8.4
18
|
Verified
8.5
107
|
Verified
8.4
20
|
Verified
8.6
117
8.2
17
|
Verified
8.1
84
|
Verified
8.1
18
|
Verified
8.3
93
|
Verified
Campaigns
8.6
19
8.3
103
8.8
19
|
Verified
8.2
103
|
Verified
8.6
18
|
Verified
8.3
101
9.0
16
|
Verified
8.1
99
|
Verified
8.3
18
|
Verified
8.7
98
|
Verified
8.6
17
|
Verified
8.5
98
|
Verified
Engagement
8.1
17
|
Verified
8.1
94
|
Verified
Platform
8.4
20
|
Verified
8.4
113
|
Verified
8.6
20
|
Verified
8.3
110
|
Verified
8.4
19
|
Verified
8.3
106
|
Verified
Agentic AI - Mobile Marketing
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Adobe Marketo Engage are categorized as Mobile Marketing and Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics and Customer Journey Analytics
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
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