Adobe Campaign Features

Integration (3)

Data Import & Export Tools: Based on 52 Adobe Campaign reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs: Based on 45 Adobe Campaign reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications: Based on 42 Adobe Campaign reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Platform (10)

Customization: Based on 52 Adobe Campaign reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements
Workflow Capability: Based on 52 Adobe Campaign reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management: Based on 50 Adobe Campaign reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization: Based on 44 Adobe Campaign reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments: Based on 44 Adobe Campaign reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability: Based on 51 Adobe Campaign reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation: Based on 45 Adobe Campaign reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Optimization: Based on 20 Adobe Campaign reviews and verified by the G2 Product R&D team. Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing: Based on 20 Adobe Campaign reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization: Based on 19 Adobe Campaign reviews and verified by the G2 Product R&D team. Facilitates global text message and mobile marketing campaigns.

Email Marketing (4)

Building and Personalizing Emails: Based on 160 Adobe Campaign reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails: Based on 155 Adobe Campaign reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability: Based on 154 Adobe Campaign reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses: Based on 149 Adobe Campaign reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Online Marketing (5)

Landing Pages and Forms: Based on 123 Adobe Campaign reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content: Based on 154 Adobe Campaign reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing: Based on 135 Adobe Campaign reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized: Based on 146 Adobe Campaign reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization: Based on 87 Adobe Campaign reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Lead Management (8)

Marketing Lead Database: Based on 70 Adobe Campaign reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management: Based on 141 Adobe Campaign reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation: Based on 142 Adobe Campaign reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading: Based on 64 Adobe Campaign reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing: Based on 64 Adobe Campaign reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking: Based on 65 Adobe Campaign reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks: Based on 133 Adobe Campaign reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration: Based on 124 Adobe Campaign reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Campaign Management (4)

Program Management: Based on 148 Adobe Campaign reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing: Based on 130 Adobe Campaign reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring: Based on 128 Adobe Campaign reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting: Based on 109 Adobe Campaign reviews and verified by the G2 Product R&D team. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Social (5)

Social Listening: Based on 77 Adobe Campaign reviews. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Social Sharing: Based on 122 Adobe Campaign reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns: Based on 124 Adobe Campaign reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement: Based on 75 Adobe Campaign reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Social Media Advertising: Based on 113 Adobe Campaign reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Reporting & Analytics (5)

Basic Reporting: Based on 155 Adobe Campaign reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics: Based on 91 Adobe Campaign reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics: Based on 73 Adobe Campaign reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics: Based on 72 Adobe Campaign reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics: Based on 76 Adobe Campaign reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Analysis (4)

Application Attribution: Based on 18 Adobe Campaign reviews and verified by the G2 Product R&D team. Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis: Based on 20 Adobe Campaign reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking: Based on 17 Adobe Campaign reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights.
Custom Dashboards: Based on 18 Adobe Campaign reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs.

Campaigns (6)

Proximity Marketing: Based on 19 Adobe Campaign reviews. Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications: Based on 19 Adobe Campaign reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices
Bulk SMS: Based on 18 Adobe Campaign reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging: Based on 16 Adobe Campaign reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns: Based on 18 Adobe Campaign reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation: Based on 17 Adobe Campaign reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties.

Engagement (1)

Marketing Operations (6)

ROI Tracking: Based on 23 Adobe Campaign reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection: Based on 25 Adobe Campaign reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights: Based on 25 Adobe Campaign reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access: Based on 24 Adobe Campaign reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management: Based on 12 Adobe Campaign reviews. Includes features for budgeting, forecasting, and managing marketing investments
White Label: Based on 11 Adobe Campaign reviews and verified by the G2 Product R&D team. Offers a white labeling service for agencies or resellers to customize platform branding

Campaign Activity (6)

Campaign Insights: Based on 25 Adobe Campaign reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards: Based on 25 Adobe Campaign reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness: Based on 24 Adobe Campaign reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking: Based on 25 Adobe Campaign reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization: Based on 24 Adobe Campaign reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics: Based on 11 Adobe Campaign reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Platform Basics (2)

Dynamic Segmentation: Based on 12 Adobe Campaign reviews and verified by the G2 Product R&D team. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization: Based on 14 Adobe Campaign reviews and verified by the G2 Product R&D team. Automates the testing and optimization of customer-facing messaging and campaigns.

Platform Data (4)

Journey Reporting: Based on 14 Adobe Campaign reviews and verified by the G2 Product R&D team. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting: Based on 12 Adobe Campaign reviews and verified by the G2 Product R&D team. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards: Based on 14 Adobe Campaign reviews and verified by the G2 Product R&D team. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering: Based on 14 Adobe Campaign reviews and verified by the G2 Product R&D team. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

Platform Additional Functionality (3)

Journey Mapping: As reported in 12 Adobe Campaign reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations: Based on 13 Adobe Campaign reviews and verified by the G2 Product R&D team. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts: Based on 12 Adobe Campaign reviews and verified by the G2 Product R&D team. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.

Agentic AI - Customer Journey Analytics (4)

Agentic AI - Marketing Analytics (3)

Agentic AI - Marketing Automation (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Mobile Marketing (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives