Act! Reviews & Product Details

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Seller

Act!

Discussions

Act! Community

Languages Supported

German, English, French

Solution Type

All-in-One

Overview by

Leslie Reynolds

Used by Digiscribe and 2 others

Beta

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00

1 user/mo

View More Pricing Information

Act! Integrations

(8)

Verified by Act!

Act! Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Act!, and what problem is it built to solve?

Act! is a CRM and marketing automation solution designed to help businesses connect with their customers. It focuses on building customer relationships and serves small and medium-sized professional businesses at different stages.

What languages does Act! support?

Act! supports 3 languages: English, French, and German.

What company sizes and industries is Act! the best fit for?

Act! appears most aligned with small businesses, with mid-market organizations also represented. The industries most represented among positively rated users include:

Company size: Small businesses (50 or fewer employees), with mid-market organizations (51–1,000 employees) also represented.
Industries: Financial services, construction, real estate, marketing and advertising, and insurance.

How long does it take to implement Act! across a team?

Implementation can be quick for a straightforward setup, while more involved configuration may take weeks or months. The reported time to go live falls into several ranges:

Time to go live	Relative frequency
Under 1 day	Most frequently reported
Under 1 month	Also commonly reported
1–3 months	Reported for more involved implementations
3–6 months or longer	Less commonly reported

What customer support options does Act! provide, and how do users find the overall support experience?

Act! offers a mix of direct and self-service support, and the experience can be helpful, though consistency varies. Support includes phone, chat, and knowledge-base resources. Users describe patient, knowledgeable help with setup and troubleshooting, while also noting delays reaching support or difficulty communicating clearly with a representative.

What is the experience like for teams switching to Act! from another tool?

Act! has been chosen as an alternative to tools such as GoldMine and Maximizer, as well as marketing or CRM products including Constant Contact, Zoho, and Bigin. The change is often about having contact management, follow-ups, and marketing activity together, or finding a simpler, more customizable, or better-priced option. The core CRM experience can feel straightforward, though moving data—especially notes or customized records—may require extra work.

What tools and platforms does Act! integrate with, and how do these integrations help users get more value from the product?

Act! offers 8 integrations. Named connections include:

Email and marketing: Microsoft Outlook and Intuit Mailchimp Email Marketing.
Quoting: QuoteWerks.
Automation: Zapier.

These connections can help keep email interactions associated with contact records, support quoting workflows, and link Act! with other tools. The experience depends on the connection: users value the convenience of Outlook and QuoteWerks, while reporting that syncing or data transfers can sometimes take additional effort.

What features or capabilities could make Act! even more useful?

Act! could be more useful with a smoother day-to-day experience and stronger support for connected workflows. The recurring improvement requests include:

Modernize the interface and simplify navigation so common tasks, setup, and customization take fewer steps.
Make email and third-party integrations more reliable, especially syncing with Outlook and transferring data between systems.
Expand reporting and analytics with more flexible customization and clearer ways to view business data.
Improve data-management tools for imports, duplicate handling, and correcting mistakes.

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Steven C.

President/CEO

Enterprise (> 1000 emp.)

Originally submitted 12/15/2022

"Loyal ACT! User for over 35 years"

5/5

What do you like best about Act!?

The ability to have every client at your fingertips, along with a detailed history of every meeting and/or activity, is monumental to the proper professional management of prospects and clients. ACT! has always been the main focal point of my business relationship process to ensure that I can be up-to-date and relevant and stay ahead of my marketing, sales and support communications with my prospects and clients. The program is extremely easy to use and has always continued to improve and fine-tune the performance and benefits. I also use Handheld Contact to keep the synchronization between my mobile device and my computer up to date. I have used ACT! from the very first day of its' launch back in April of 1987 and will continue to be a loyal user. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Very few items come up that cause me to be concerned or frustrated with ACT!. After using this incredible program for over 35 years, When I see that there are some areas that might need some updating or possibly new capabilities that need to be added, it seems that they are included in one of the future updates that come along. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

Complete and accurate details of every prospect and client that I work with, as well as all of my agents across the country that work with me. I never have the challenge of not having the details or contact information that I need as well as what phase a person is in within my sales process or training process. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you, Steven! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. Thanks for sharing and continued success to you!

Verified User in Market Research

Small-Business (50 or fewer emp.)

8/23/2025

"Managed a large contact database for decades"

4/5

What do you like best about Act!?

Flexibility in adding new fields and in being able to group contacts. Customer support has also improved considerably in the past few years, with fast response times and helpful techs. Review collected by and hosted on G2.com.

What do you dislike about Act!?

ACT can be difficult to upgrade - and a few times we've lost features we used and liked after desktop upgrades. That fact might push us to using or at least trialing the cloud version. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for letting us know Act! is helping you manage your contacts and organize your sales pipeline. We appreciate your review!

Ellie P.

Partner

Small-Business (50 or fewer emp.)

8/5/2025

"ACT! review"

3.5/5

What do you like best about Act!?

Being able to see all the pertinent data on one page. Being able to note and schedule contact with customers and prospects. Review collected by and hosted on G2.com.

What do you dislike about Act!?

That the online version is so different from the desktop version. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thanks for your review, Ellie!

craig b.

Owner Broker

Small-Business (50 or fewer emp.)

3/15/2025

"Stale software"

4/5

What do you like best about Act!?

I really like our shortcut tools on the desktop version. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The web-based version does not have any shortcut tools it's a shame the act has been around a long time, and you're ahead of the curve as far as shortcut tools. Those tools would be a game changer. Mid-management and upper management company I'm not sure if you're not looking forward or considering the fact a lot of people have used the desktop version in the past and are switching to other products, think a little out-of-the-box and how you can recapture some of those clients and be different than everyone else. I'm happy to give you half an hour of my time to consult with you to drive the company forward if you like. I'm guessing it's more profitable to move everyone off the desktop version to the web-based product, but you still need to retain some of the key elements you have printing printing labels also to with the shortcut tools, Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thanks for your feedback, Craig. I have forwarded it to our dev team. We are continually updating our cloud version with feature updates, and we hope you'll check it out again soon!

MARINA P.

8/27/2025

"Decades of Dependable, User-Friendly Service with Act!"

5/5

What do you like best about Act!?

I love Act!'s user-friendly interface, making it easy to manage my business database efficiently. It interacts well with other software, like Outlook, enhancing its usability. The support team is very efficient, assisting with database transfers seamlessly, which I greatly appreciate. Review collected by and hosted on G2.com.

What do you dislike about Act!?

nothing Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We love hearing that Act! is helping you manage your business, Marina. Thank you for letting us know!

Verified User in Financial Services

Small-Business (50 or fewer emp.)

Originally submitted 7/31/2019

"ACT! is just what I need"

5/5

What do you like best about Act!?

I have tried other database software and I love the ease of the product and the reports I can generate Review collected by and hosted on G2.com.

What do you dislike about Act!?

I am a one person office so sometimes I don't get things updated as I should and therefore, I don't use all of its features, unfortunately. Review collected by and hosted on G2.com.

Recommendations to others considering Act!:

The upfront cost was a big budget item for a single business owner, but I can justify how I use it daily like other software. In addition, I purchased the latest version because my computer had crashed, so I am glad now to have the "cloud" version so I don't have to externally back up all the time. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

I like to use the tasks feature and it works very well as reminders for me. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We are thrilled to hear that Act! is still helping you run your business, after all of these years! Thank you for taking the time to leave this review.

Verified User in Wholesale

Small-Business (50 or fewer emp.)

10/22/2025

"Easy Mobile Access, with great cusomer support"

5/5

What do you like best about Act!?

Ease of use and easy access to mobile use. Customer support and onboarding has been brilliant. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Some features are over complicated. Previous features are misisng. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for your feedback - we really appreciate you taking the time to let us know that Act! is easy to access via mobile!

Marc B.

Vice President - National Sales Manager

Small-Business (50 or fewer emp.)

Originally submitted 4/19/2023

"Long Time User"

5/5

What do you like best about Act!?

The ability to send personalized mass emails and letters. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I had a 8 GBs of memory which is what the web site said was the minimum but you really need at least 16 GB. I got a new 32 GB computer and it runs super smooth. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Hi Marc, it's exciting to hear from our long-term customers - especially those leveraging the power of CRM and the time savings that come with marketing automation! We hope you'll reach out to our support team for assistance with your Outlook integration at https://www.act.com/resources/contact/ or call 866-873-2006 as we want to help however we can.

Will W.

President

Small-Business (50 or fewer emp.)

5/1/2025

"Very happy with Act!"

5/5

What do you like best about Act!?

Keeping track of my contacts and calls / emails, and although I do not do a lot of e-marketing, I like the new marketing automation. Review collected by and hosted on G2.com.

What do you dislike about Act!?

About 50% of the time I call support, I cannot understand the person on the phone as English does not seem to be their first language. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for taking the time to leave this review, Will. It means a lot to us!

Joe D.

President. Head Cook and Bottle Washer

Small-Business (50 or fewer emp.)

1/27/2025

"Has flaws, but the best that I've found."

4.5/5

What do you like best about Act!?

The way it can coordinate To Do's, Calls, Meetings, Opportunities, Detailed client information Review collected by and hosted on G2.com.

What do you dislike about Act!?

To do, Call and meeting notes need a date and time stamp. I've communicated this for years to ACT! but to no avail. One of the add-on companies include it in their array and it was one of the main reasons I bought their product. You finally cleaned up the iPhone app, but it was a long time coming. There's still no Mac version, which forces me to maintain a separate PC computer basically just for ACT!. Integration with Outlook doesn't function well even with aftermarket add-ons. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Hi Joe, Thank you for taking the time to provide this feedback and letting us know that Act! is helping you keep track of all of the moving parts and pieces to your business. That said, if you continue experiencing integration issues, please reach out to us at 866-873-2006 - we’d like to help you however we can.