Compare Act! and Agentforce Sales (formerly Salesforce Sales Cloud) 
At a Glance
Market Segments
Small-Business (78.8% of reviews)
Mid-Market (46.0% of reviews)
Entry-Level Pricing
$60.00 1 user/mo
$25.00 1 User Per Month
Act!
Star Rating
(511)3.9 out of 5
Market Segments
Small-Business (78.8% of reviews)
Pros & Cons
Entry-Level Pricing
$60.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansAgentforce Sales (formerly Salesforce Sales Cloud)
Star Rating
(25,761)4.4 out of 5
Market Segments
Mid-Market (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Agentforce Sales excels in automation and real-time insights, making it a powerful tool for managing sales pipelines. Users appreciate features like customizable dashboards that streamline their workflow and save time on repetitive tasks.
- Users say that Act! offers a straightforward and reliable experience for day-to-day sales and contact management. Reviewers highlight the depth of contact records and the unified interaction timeline, which is particularly beneficial for teams managing multiple client touchpoints.
- According to verified reviews, Agentforce Sales has a significant edge in overall user satisfaction, reflected in its high G2 Score. Users frequently mention the platform's ability to foster collaboration between marketing and sales teams, enhancing client relationships throughout the sales process.
- Reviewers mention that while Act! is appreciated for its simplicity, it sometimes struggles with more complex workflows, leading to configuration challenges. Users have noted that it meets basic needs well but may not scale as effectively for larger teams or more intricate operations.
- Users highlight that Agentforce Sales provides robust support features, including a centralized system for managing customer inquiries. This capability allows teams to track performance insights and resolve issues efficiently, which is a significant advantage for businesses focused on customer service.
- G2 reviewers indicate that Act! has a lower entry-level price, making it an attractive option for small businesses. However, users also note that the platform's features may not be as comprehensive as those offered by Agentforce Sales, which could limit growth potential as businesses expand.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Ultimate
$60.00
1 user/mo
Includes everything in Professional, plus:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables
Agentforce Sales (formerly Salesforce Sales Cloud)
Starter Edition
$25.00
1 User Per Month
Out-of-the-box CRM for up to 10 users
- Automatic data capture
- Lead Management
- Opportunity Management
Free Trial
Act!
Free Trial is available
Agentforce Sales (formerly Salesforce Sales Cloud)
Free Trial is available
Ratings
Meets Requirements
8.2
444
8.8
14,162
Ease of Use
7.9
449
8.2
18,158
Ease of Setup
7.3
241
7.8
9,095
Ease of Admin
7.6
199
7.9
4,492
Quality of Support
7.6
425
8.1
12,363
Has the product been a good partner in doing business?
7.5
189
8.4
4,457
Product Direction (% positive)
5.8
449
8.3
13,787
Features by Category
Sales Force Automation
8.4
303
|
Verified
8.8
9622
|
Verified
Feature Not Available
8.3
6403
|
Verified
7.4
231
|
Verified
8.7
9343
|
Verified
8.1
288
|
Verified
8.3
9553
|
Verified
6.7
163
|
Verified
8.0
7327
|
Verified
7.5
258
|
Verified
8.2
7626
|
Verified
6.6
163
|
Verified
8.0
6768
|
Verified
6.6
169
|
Verified
8.1
6669
|
Verified
7.9
236
8.3
7420
|
Verified
Marketing Automation
7.2
213
|
Verified
8.0
6682
|
Verified
7.1
187
|
Verified
8.1
7002
|
Verified
7.7
225
|
Verified
8.5
8137
|
Verified
6.5
82
|
Verified
7.9
5430
Customer Support
7.4
194
8.3
6838
|
Verified
7.0
183
8.1
6388
|
Verified
7.6
160
|
Verified
8.2
6794
|
Verified
7.0
172
8.0
5500
|
Verified
7.3
75
8.2
5990
|
Verified
Reporting & Analytics
7.3
240
|
Verified
8.5
9042
|
Verified
7.4
231
|
Verified
8.5
9205
|
Verified
6.7
166
|
Verified
8.2
7483
|
Verified
Mobile & Social
Feature Not Available
7.9
5629
|
Verified
Feature Not Available
7.8
5248
|
Verified
6.4
153
|
Verified
7.7
6110
|
Verified
Platform
7.5
157
|
Verified
8.5
3688
|
Verified
7.2
136
|
Verified
8.5
3694
|
Verified
7.7
150
|
Verified
8.6
3647
|
Verified
6.9
98
|
Verified
8.4
2906
|
Verified
6.2
82
|
Verified
8.5
3188
|
Verified
7.2
132
|
Verified
8.1
3207
|
Verified
7.6
158
|
Verified
8.7
3678
|
Verified
7.3
131
|
Verified
8.1
3033
Integration
7.6
157
|
Verified
8.5
2614
|
Verified
6.6
109
|
Verified
8.5
3106
|
Verified
6.9
99
|
Verified
8.5
2921
|
Verified
Generative AI
5.0
36
7.6
897
Agentic AI - CRM
5.2
11
8.1
290
5.2
11
8.0
254
5.3
11
8.3
271
5.0
11
8.1
239
4.8
11
8.1
243
5.0
11
8.2
265
5.0
11
8.3
260
Email Marketing
8.1
32
|
Verified
Not enough data
8.2
32
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
7.2
27
|
Verified
Not enough data
Online Marketing
6.9
30
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
6.7
24
|
Verified
Not enough data
6.8
26
|
Verified
Not enough data
7.5
25
Not enough data
Lead Management
7.8
31
|
Verified
Not enough data
8.1
29
|
Verified
Not enough data
7.9
28
|
Verified
Not enough data
7.4
27
|
Verified
Not enough data
7.8
27
|
Verified
Not enough data
7.1
26
|
Verified
Not enough data
7.3
25
|
Verified
Not enough data
7.2
27
|
Verified
Not enough data
Campaign Management
6.9
26
|
Verified
Not enough data
7.0
25
|
Verified
Not enough data
8.3
30
|
Verified
Not enough data
6.8
25
Not enough data
Social
7.0
27
Not enough data
6.7
26
|
Verified
Not enough data
6.7
27
|
Verified
Not enough data
6.3
26
Not enough data
6.5
27
|
Verified
Not enough data
Reporting & Analytics
7.6
28
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
6.7
26
|
Verified
Not enough data
6.3
28
|
Verified
Not enough data
6.6
26
|
Verified
Not enough data
Platform
8.2
28
|
Verified
Not enough data
6.9
26
|
Verified
Not enough data
7.6
26
|
Verified
Not enough data
6.7
23
|
Verified
Not enough data
6.1
22
|
Verified
Not enough data
7.7
25
|
Verified
Not enough data
6.8
27
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.0
33
|
Verified
Not enough data
7.0
26
|
Verified
Not enough data
6.6
24
|
Verified
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cartography
Not enough data
8.7
36
Not enough data
8.4
32
Not enough data
8.6
36
Not enough data
8.4
36
Analysis
Not enough data
8.3
29
Not enough data
8.5
36
Not enough data
8.4
32
Not enough data
8.4
31
Reporting
Not enough data
8.7
30
Not enough data
8.3
25
Not enough data
8.6
23
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.6
273
Not enough data
8.8
298
Not enough data
8.8
321
Not enough data
8.7
293
Organization
Not enough data
9.0
356
Not enough data
8.8
349
Not enough data
8.8
343
Performance Analysis
Not enough data
8.4
287
Not enough data
8.8
311
Sales Analysis
Not enough data
8.5
285
Not enough data
8.8
303
Generative AI
Not enough data
8.5
125
Not enough data
8.5
125
Agentic AI - AI Sales Assistant
Not enough data
9.2
32
Not enough data
9.2
31
Not enough data
9.0
28
Not enough data
9.1
27
Not enough data
9.3
28
Not enough data
9.1
28
Not enough data
9.3
30
Integrated Workflows
Not enough data
8.7
521
Not enough data
8.5
511
Not enough data
8.1
466
Not enough data
8.1
460
Not enough data
8.9
524
Not enough data
8.4
468
Not enough data
8.6
481
Repeatability and Reportability
Not enough data
8.4
482
Not enough data
8.7
501
Not enough data
8.7
498
Not enough data
8.3
482
Not enough data
7.8
415
AI and Automation
Not enough data
8.5
462
Not enough data
8.4
470
Not enough data
8.3
427
Not enough data
8.0
431
Not enough data
7.8
415
Generative AI
Not enough data
7.4
269
Agentic AI - Sales Engagement
Not enough data
8.3
88
Not enough data
8.5
89
Not enough data
8.6
87
Not enough data
8.4
88
Not enough data
8.3
88
Not enough data
8.2
88
Not enough data
8.5
88
Call Analytics
Not enough data
8.7
133
Not enough data
8.6
137
Not enough data
8.7
133
Not enough data
8.9
133
Artificial Intelligence - Conversation Intelligence
Not enough data
8.7
142
Not enough data
8.7
126
Not enough data
Not enough data
Generative AI
Not enough data
8.3
60
Agentic AI - Conversation Intelligence
Not enough data
8.8
14
Not enough data
9.2
15
Not enough data
9.3
15
Not enough data
9.2
15
Not enough data
8.8
14
Not enough data
8.8
15
Not enough data
9.1
15
Revenue Sourcing and Forecasting
Not enough data
8.7
66
Not enough data
8.6
68
Not enough data
8.9
69
Not enough data
8.5
63
Not enough data
8.5
66
Not enough data
8.4
58
Not enough data
8.2
58
CRM Data Enrichment
Not enough data
8.1
63
Not enough data
8.4
62
Not enough data
8.2
59
Not enough data
8.2
65
Not enough data
8.5
56
Account Management
Not enough data
8.3
63
Not enough data
8.1
63
Not enough data
8.1
60
Not enough data
8.2
59
Not enough data
8.6
55
Not enough data
8.4
56
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
8.1
22
Not enough data
8.4
23
Not enough data
8.4
21
Not enough data
8.2
21
Not enough data
8.3
23
Territory Mapping
Not enough data
8.8
32
Not enough data
8.6
30
Not enough data
8.5
30
Route Planning
Not enough data
9.0
29
Not enough data
9.0
31
Not enough data
9.2
32
Sales Performance Management
Not enough data
8.3
27
Not enough data
8.4
30
Not enough data
9.0
30
Presentation and Forms
Not enough data
8.1
26
Not enough data
8.3
29
Not enough data
8.6
29
Integrations
Not enough data
8.1
157
Not enough data
8.5
158
Not enough data
8.1
158
Not enough data
8.1
157
Not enough data
8.8
160
Branding & Customizatio
Not enough data
8.1
152
Not enough data
8.2
156
Not enough data
8.3
155
Automatic Rules & Configurations
Not enough data
8.4
156
Not enough data
8.3
156
Not enough data
8.0
158
Agentic AI - Business Scheduling
Not enough data
8.4
33
Not enough data
8.4
34
Sales Performance Features - Sales Planning
Not enough data
8.5
173
Not enough data
8.5
162
Not enough data
8.5
167
Not enough data
8.6
169
Not enough data
8.7
171
Not enough data
8.8
166
Not enough data
8.2
162
Territory Management - Sales Planning
Not enough data
8.6
164
Not enough data
8.5
170
Quota & Capacity Management - Sales Planning
Not enough data
8.4
166
Not enough data
8.4
174
Not enough data
8.4
166
Agentic AI - Sales Planning
Not enough data
8.5
56
Not enough data
8.6
55
Agentic AI - Lead Scoring
Not enough data
8.0
57
Not enough data
8.3
56
Not enough data
8.0
57
Not enough data
8.2
58
Attribution
Not enough data
8.9
455
Not enough data
8.9
460
Not enough data
8.6
436
Discovery
Not enough data
8.9
464
Not enough data
8.6
455
Not enough data
8.6
432
Management
Not enough data
8.5
420
Not enough data
8.7
441
Platform
Not enough data
8.6
431
Not enough data
8.6
431
Agentic AI - Sales Performance Management
Not enough data
8.5
69
Not enough data
8.7
69
Not enough data
8.5
70
Incentives
Not enough data
8.2
433
Not enough data
8.4
496
Not enough data
8.0
430
Not enough data
8.6
508
Personalization
Not enough data
8.6
478
Not enough data
8.8
556
Not enough data
8.9
589
Not enough data
8.6
532
Administrative
Not enough data
8.7
559
Not enough data
8.5
522
Not enough data
8.4
503
Agentic AI - Email Tracking
Not enough data
8.2
62
Not enough data
8.4
60
Not enough data
8.4
60
Not enough data
8.3
62
Not enough data
8.4
61
Not enough data
8.3
60
Not enough data
8.4
63
Analytics
Not enough data
8.3
569
Not enough data
8.4
576
Not enough data
8.3
590
Customizations
Not enough data
8.7
623
Not enough data
8.5
592
Not enough data
8.6
625
Not enough data
8.4
570
Not enough data
8.4
598
Generative AI
Not enough data
7.5
289
Agentic AI - Sales Analytics
Not enough data
8.3
78
Not enough data
8.6
79
Not enough data
8.4
78
Not enough data
8.4
77
Not enough data
8.2
78
Data Sourcing
Not enough data
8.5
966
Not enough data
8.7
997
Not enough data
8.4
899
Not enough data
8.7
1028
Not enough data
8.6
959
Predictive Analytics
Not enough data
8.4
944
Not enough data
8.6
959
Not enough data
8.1
852
Not enough data
8.3
893
Sales Management
Not enough data
8.7
983
Not enough data
8.1
854
Not enough data
8.6
977
Not enough data
8.8
1046
Agentic AI - Outbound Call Tracking
Not enough data
8.6
38
Not enough data
8.6
39
Calling
Not enough data
8.5
185
Not enough data
8.4
176
Not enough data
8.7
185
Not enough data
8.7
183
Not enough data
8.6
44
Contacts
Not enough data
8.8
176
Not enough data
8.7
179
Not enough data
8.7
181
Insights
Not enough data
9.1
189
Not enough data
8.9
182
Not enough data
8.3
178
Not enough data
8.5
188
Not enough data
8.4
182
Not enough data
8.7
38
Agentic AI - Sales Coaching
Not enough data
9.0
20
Not enough data
8.9
20
Not enough data
9.1
20
Not enough data
9.2
20
Training
Not enough data
8.8
255
Not enough data
8.8
247
Not enough data
8.5
207
Not enough data
8.5
242
Feedback
Not enough data
8.8
236
Not enough data
8.6
232
Not enough data
8.6
213
Not enough data
8.6
200
Not enough data
8.8
224
Not enough data
8.9
226
Not enough data
8.7
198
Generative AI
Not enough data
7.6
70
Agentic AI - Sales Enablement
Not enough data
8.0
33
Not enough data
8.0
33
Not enough data
8.2
33
Content Management
Not enough data
8.3
351
Not enough data
8.1
342
Not enough data
8.2
328
Not enough data
8.5
318
Not enough data
8.3
335
Analytics
Not enough data
8.7
346
Not enough data
8.4
344
Not enough data
8.5
226
Not enough data
8.3
351
Learning Management - Sales Enablement
Not enough data
8.4
27
Not enough data
8.4
27
Not enough data
8.5
27
Revenue Enablement - Sales Enablement
Not enough data
8.3
26
Not enough data
8.3
28
Not enough data
8.8
27
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
6
Categories
Categories
Shared Categories
Act! and Agentforce Sales (formerly Salesforce Sales Cloud) are categorized as CRM
Unique Categories
Act! is categorized as Marketing Automation
Agentforce Sales (formerly Salesforce Sales Cloud) is categorized as Sales Planning, Business Scheduling, Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Engagement, AI Sales Assistant, Location Intelligence, Field Sales, Sales Coaching, Sales Enablement, Outbound Call Tracking, Sales Analytics, Lead Scoring, Email Tracking, Sales Performance Management, and Revenue AI Platforms
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agentforce Sales (formerly Salesforce Sales Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.0%
Marketing and Advertising
5.5%
Real Estate
5.3%
Construction
5.1%
Insurance
4.5%
Other
70.6%
Computer Software
13.5%
Information Technology and Services
11.8%
Financial Services
6.8%
Marketing and Advertising
4.9%
Internet
3.2%
Other
59.8%
Discussions
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
Will it integrate with my ERP?
1 Comment
IM
Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using.Read more
When do you need a CRM?
11 Comments
TF
Hi there! It's best to start with a CRM as soon as you can so you can start to track all your customer interactions and revenue. Salesforce offers editions...Read more
How can total cost of ownership (TCO) be made better using Salesforce?
11 Comments
MD
TCO can be reduced by hiring the right salesforce admin so that the data which is entered inside the CRM is maintained and used to the fullest Read more
What are the features of CRM software?
8 Comments
AP
1. Workflow automation , Customization , Third-party integration , Customer service , Employee tracking , Lead management , Real-time data , CRM analytics ,...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
