Meltwater Reviews & Product Details

Meltwater helps me gain valuable insights into audience conversations, market trends, consumer sentiment, and brand performance. These insights are incredibly useful in shaping my marketing strategies, planning promotional activities, identifying new opportunities, and making more informed decisions. It allows me to better understand what our audience is talking about, what matters to them, and how we can create more relevant and impactful campaigns. Overall, Meltwater has become an essential tool in my marketing toolkit. I’m genuinely happy to work with them and would highly recommend Meltwater to any marketing professional looking to strengthen their social listening capabilities, improve their marketing strategy, and make a greater impact with their campaigns! Review collected by and hosted on G2.com.

So far Nothing. I really like work with Meltwater Review collected by and hosted on G2.com.

I use Meltwater to monitor Canyon Bicycles' brand news globally. I like that the platform updates very quickly and I like Mira Studio, which I consider a 'game changer', as it allows generating and sharing reports in a safer and visually better way through a shareable link. The initial setup evolved with team support, which was positive. Review collected by and hosted on G2.com.

I am working to learn how to better use Mira Studio, especially to improve analytical reports based solely on Searches data. I believe the process of standardizing monthly reports could be more structured. It would be great to have a more scalable prompt that ensures consistency and accuracy in the data presented monthly, without altering the presentation structure. Review collected by and hosted on G2.com.

What I like most about Meltwater is having media coverage, social mentions, and reporting in one place. The monitoring dashboard makes it easy to keep an eye on specific topics and quickly see what is getting attention. I also like the way the results can be filtered and organized, especially when there are a lot of mentions to go through.

The reporting side is probably one of the most useful parts for me. Being able to look at reach, sentiment, coverage trends, and advertising value equivalency gives me a much clearer picture of how a campaign or topic is performing. The interface is fairly easy to navigate once everything is set up, and the visual reports make it easier to share results with other people. Meltwater fits well into my workflow because I can use the monitoring and reporting features to collect media coverage and then use those insights in our regular reporting process. I mainly use it alongside our existing reporting and communication workflow rather than relying on a lot of direct integrations. Being able to review reach, sentiment, trends, and AVE in Meltwater and then share those findings with the team makes the overall process much easier. Review collected by and hosted on G2.com.

There are quite a few features and settings, so it can take a little time to understand the best way to organize streams, filters, and reports. When there is a large amount of coverage, the dashboard can also feel a bit busy. I think the overall experience becomes much smoother after spending some time getting the setup right. Review collected by and hosted on G2.com.

I like Meltwater's user experience and its very good UI, which makes it easier to navigate and interact with. I also appreciate its ability to get through pesky paywalls, making access to information hassle-free. Another thing I enjoy is the connection capability, allowing us to have multiple connections to Instagram and Facebook pages for our competitors and industry pages. This gives us a good idea of what our competitors are doing and insight into who is talking about us, even if they aren't tagging us correctly or at all. The explore feature is also useful, as it lets us set up searches for different keywords in different regions, providing valuable insights. Review collected by and hosted on G2.com.

The Boolean search method is great, but it does not filter out context that is incorrect. For instance Stockyard is wildly used in America as the name of a location. Works for Nike. Not for us. Review collected by and hosted on G2.com.

Interactive dashboards are very useful. Meltwater's AI is good, but it has a long way to go to reach the level of analysis and reporting of other AIs. Review collected by and hosted on G2.com.

Look, Studio has improved, but now that they have restricted downloads, using their AI to analyze search results is essential and it doesn't work properly. It doesn't pull all the data and the reports remain very biased. Review collected by and hosted on G2.com.

The social listening side is probably one of my favorite parts. I also like the media monitoring as it adds context beyond our own social channels. The integrations are also useful, and we do not have to constantly jump between disconnected tools to piece together campaign information. Pulling together campaign performance and showing what actually happens is much more straightforward with Meltwater. Review collected by and hosted on G2.com.

The amount of information can feel overwhelming at first, as well as the interface not feeling intuitive in the beginning, and pricing also made us pause, but these were the least important things in front of Meltwater’s incredible potential. Review collected by and hosted on G2.com.

I find the automatic keyword search function for articles published online in a newsletter format particularly positive. It's especially practical to be able to sort the published articles by reach, date, or other criteria. Furthermore, the search seems quite reliable to me, more so than Google Alerts or similar services. Review collected by and hosted on G2.com.

The system is not very customizable. Users have little control over many design elements within the program. For example, the date is displayed in a specific way, without the option to switch it to the American metric system. Furthermore, bugs occur frequently, which customer support is quick to fix, but which nevertheless do appear. Review collected by and hosted on G2.com.

I’ve really enjoyed using it to discover new creator profiles and evaluate potential influencer partnerships. The platform gives a much clearer picture of each creator’s actual reach across channels, engagement rates, audience demographics, and previous brand collaborations. It has significantly improved how we assess influencers and make partnership decisions. Review collected by and hosted on G2.com.

The platform has improved noticeably. While metrics like engagement rate can still occasionally be influenced by sponsored content or a viral Reel/TikTok, the insights are now more reliable and representative overall. The platform also provides a stronger foundation for evaluating creators, making it much easier to assess potential partnerships with confidence. Review collected by and hosted on G2.com.

It's relatively simple to use, works well with verbiage copied over from Microsoft Word, and has a nice database of media contacts to work with. We have not needed to use it for a ton, but we were kindly walked through all of its features regardless, and it has worked well when we've used it. I am not privy to how much we are paying for this service, but I understand that we feel we're getting a good value for it and have no intention of switching services. Review collected by and hosted on G2.com.

The homepage looks a little clunky, at least on desktop (which is the only spot I use it). It presents kind of a lot of info at once, and at first glance it's hard to see where you should be looking on a given page. Review collected by and hosted on G2.com.

The platform is really good and does what we need but the integration to Globe Newswire is one of the hidden gems. It is a far more cost-effective alternative to other wire services. Review collected by and hosted on G2.com.

There is little to dislike. The team is very responsive to issues or challenges I face and work hard to address them in a timely manner. Review collected by and hosted on G2.com.