Freepik Reviews & Product Details

What I like best about Freepik is that it’s a very reliable platform for designers, especially when you need graphic assets urgently. It offers a wide range of high-quality elements like vectors, icons, backgrounds, and templates that help speed up the design process. Whenever I’m short on time, Freepik really helps me deliver professional work quickly without compromising on quality. Review collected by and hosted on G2.com.

What I find frustrating about Freepik is that in 2025, they changed their pricing plans, which made things less convenient. Previously, a Freepik subscription allowed you to download 30 to 40 images without much hassle, but now the system is credit-based, which restricts how you can use your downloads. I think it would be much better if Freepik let users use all their credits in a single day or distribute them throughout the month, instead of imposing such strict limitations. Review collected by and hosted on G2.com.

1. Best feature about freepik is, it can convert any given text to image very easily, which makes designers life so much easier.

2. Generates images which have consistent design language, which makes the bran-language too seem consistent.

3. Delivers high quality visuals which can be use for marketing collaterals, ads, website design and PDP images.

4. Helps a newer brands to generate images that can save so much money and time.

5. It is hard to bring the concepts in designers head to reality, but Freepik has bridged the gap. Review collected by and hosted on G2.com.

1. The subscription is expensive.

2. Limits gets run out very fast. Review collected by and hosted on G2.com.

I like the sheer volume and variety of assets on Freepik. The AI generator is a valuable feature for me as a designer because it helps me visualize specific ideas for my projects. Freepik makes my work easier and better by providing the specific assets I need. I appreciate the general easy-to-use features of the platform. It's easier to find exactly what I'm looking for without having to search too many places. Freepik is more affordable, offers more assets, and the assets are just as good as those I used to get from other platforms. The initial setup of Freepik was very easy. Review collected by and hosted on G2.com.

The AI acts up sometimes and I am not able to find exactly what I want. Review collected by and hosted on G2.com.

Freepik Pro provides me with access to an extensive and varied library of high-quality assets, including vectors, photos, icons, PSDs, mockups, and more, all covered by a commercial license. Since I’m already subscribed to the Pro plan, I don’t have to worry about attribution, which is essential when working on client projects.

What truly distinguishes Freepik for me now is its integrated AI suite. The platform’s text-to-image and video generation tools, along with features like upscaling, background removal, and retouching, are all available within the same interface. This allows me to quickly prototype visuals or create concept assets without needing to switch between different stock sites, mockup tools, or editing software, saving me valuable time.

The user interface is intuitive and well-organized, and the search function is effective, offering filters for style, file type, orientation, color, and more. For ongoing campaigns, I rely on collections and favorites to streamline asset reuse. Overall, the Pro plan gives me peace of mind regarding legal usage for all my client work. Review collected by and hosted on G2.com.

While the AI tools are undeniably powerful, the results can sometimes appear a bit uncanny or less than perfect, particularly when it comes to intricate details, facial features, or complex textures. I often find that tweaking prompts is necessary, which can interrupt the seamless 'instant vision to image' experience. The search algorithm performs well overall, but in very specific cases, I still encounter repetitive or visually similar results, prompting me to scroll further or refine my prompts. Additionally, the AI tools sometimes experience lag or throttling during peak times, especially when generating videos or high-resolution outputs. Lastly, although the Pro version includes many benefits, I would appreciate more transparent usage metrics—such as a clear breakdown of credits used per tool—and more advanced predictive AI editing features, like 'smart suggestions' for compositions. Review collected by and hosted on G2.com.

I am thoroughly impressed with Freepik as it provides invaluable support for my role as a digital marketer, especially by offering access to incredible facilities like the AI image generator and AI video generator. Being a premium member has been immensely beneficial for our organization, making Freepik our indispensable tool for daily use. The AI image generator, in particular, is outstanding for creating images that often exceed my imagination and simplify my workflow by producing the desired results with just the right prompts. Not only does Freepik offer a vast library of images that has never let me down at the last moment, but the ease of access to these resources is phenomenal. Additionally, the initial setup of Freepik is straightforward and hassle-free, enhancing its usability. This combination of effectiveness and efficiency is why I confidently rate Freepik at 10 out of 10 for recommendations to friends and colleagues. Review collected by and hosted on G2.com.

I would like Freepik to add more images related to technology, similar to what Shutterstock offers. Review collected by and hosted on G2.com.

I appreciate Freepik for its wide variety of high-quality images that are perfectly tailored to my social media needs, ensuring that I don't have to struggle with watermarks like before. The website's smooth and intuitive interface made the setup process effortless, enhancing my overall user experience. I find the AI features particularly beneficial for generating images, significantly improving my workflow efficiency, even though I'm aware that improvements in AI video generation would be welcome. The ease with which Freepik supports my creation of social media posts is a standout, as it has become an essential tool in my daily work routine. It's these invaluable features, combined with an effective and user-friendly experience, that make me consider Freepik a great resource. The fact that I am willing to recommend it to others with a rating of 9/10 speaks volumes about its role in refining my professional endeavors. Review collected by and hosted on G2.com.

I find the AI video generation feature lacking in quality compared to its image generation capabilities. Review collected by and hosted on G2.com.

Freepik offers a huge variety of high quality design asset in one place. It makes finding icons, illustrations and graphics quick and convenient for everyday design needs. Review collected by and hosted on G2.com.

Advanced filters and exclusive content are mostly available only with a premium plan. Review collected by and hosted on G2.com.

I have always used Freepik as an image bank because it was very good and a Spanish company, but now they have also managed to integrate AI generation very well in both image and video, and I think that's fantastic. Review collected by and hosted on G2.com.

What I like the least is that in the free plan they don't let you do practically anything, not even to run a test and see if the tool you need is available or works well. Review collected by and hosted on G2.com.

I use Freepik for accessing free images for my projects, which solves the problem of copyright and allows me to manage different types of images on a single platform. I like the various categories of images available at any time. I also appreciate the availability of professional templates for projects and presentations. The initial setup was very easy. Review collected by and hosted on G2.com.

The inability to easily select and download multiple images at the same time. Review collected by and hosted on G2.com.

I really like how easy it is to find good-quality graphics in one place. Whenever I’m short on time, Freepik helps me quickly get the visuals I need without much effort.

And lot's of ai features Review collected by and hosted on G2.com.

Everything time changing the UI

Otherwise everything is good Review collected by and hosted on G2.com.