Freepik Reviews & Product Details

The all-in-one nature of it is the biggest win. Having AI image generation, AI video generation, and a massive stock library under one subscription means I'm not juggling multiple tools or accounts just to get visual assets done. Also like that the stock photos have a variety of quality options to choose from for download.

The AI image generator is genuinely good for production ready visuals, and the stock photo and video library is deep enough that I rarely come up empty. We use it quite often for our creative work.

It's also fast to use, searching and generating takes very little time, and the interface doesn't get in the way. For the amount of creative output it enables, the value per dollar is hard to beat compared to having separate subscriptions for each use case. Review collected by and hosted on G2.com.

Rate limits and slowdowns for AI generations can impact our productivity. Although some models were touted as 'unlimited', these were eventually clawed back or rate limited. Review collected by and hosted on G2.com.

It has so many AI models for video and image generation, all curated in one place. It’s very easy to use, and it also includes other helpful features like stock images and assets, which are useful too. Review collected by and hosted on G2.com.

Sometimes the AI models don’t work, or they run very slowly, but most of the time everything is good and works perfectly. Review collected by and hosted on G2.com.

What I like best about Freepik is that it’s a very reliable platform for designers, especially when you need graphic assets urgently. It offers a wide range of high-quality elements like vectors, icons, backgrounds, and templates that help speed up the design process. Whenever I’m short on time, Freepik really helps me deliver professional work quickly without compromising on quality. Review collected by and hosted on G2.com.

What I find frustrating about Freepik is that in 2025, they changed their pricing plans, which made things less convenient. Previously, a Freepik subscription allowed you to download 30 to 40 images without much hassle, but now the system is credit-based, which restricts how you can use your downloads. I think it would be much better if Freepik let users use all their credits in a single day or distribute them throughout the month, instead of imposing such strict limitations. Review collected by and hosted on G2.com.

1. Best feature about freepik is, it can convert any given text to image very easily, which makes designers life so much easier.

2. Generates images which have consistent design language, which makes the bran-language too seem consistent.

3. Delivers high quality visuals which can be use for marketing collaterals, ads, website design and PDP images.

4. Helps a newer brands to generate images that can save so much money and time.

5. It is hard to bring the concepts in designers head to reality, but Freepik has bridged the gap. Review collected by and hosted on G2.com.

1. The subscription is expensive.

2. Limits gets run out very fast. Review collected by and hosted on G2.com.

Freepik has a wide variety of images that you can download especially if you have a premium account with them. You can choose what kind of file you want to download including a psd file that lets you edit the image on photoshop. Review collected by and hosted on G2.com.

Freepik's AI assistant tool in generating images is not yet advanced and accurate compared to other softwares. Review collected by and hosted on G2.com.

I like Freepik because it offers tons of templates, which really help in getting started with tasks. It also makes my life easy by allowing prompt tweaking to create new templates. I use it daily Freepik to find creatives for resources such as decks, posts, presentations, and websites. It solves the problem of spending too much time creating visuals, as I can use existing templates or create new ones by giving prompts. Review collected by and hosted on G2.com.

Nothing in particular that I dislike about Freepik. Review collected by and hosted on G2.com.

Clean design options, Quick downloads and the variety across vectors, photos and icons make daily creative work much smoother without wasting time. It provides multiple option to download. Review collected by and hosted on G2.com.

Sometimes the premium assets feel a bit repetitive, and finding something that’s truly different can take more scrolling than I expected. Review collected by and hosted on G2.com.

Freepik offers an incredible range of ready to use templates, vectors, AI image tools and background remove features that saves a lot of time during design work. The platform is very easy to navigate, also it Integrates smoothly. Review collected by and hosted on G2.com.

The search filters sometimes fail to surface very specific results, even when I narrow things down. Review collected by and hosted on G2.com.

I like the sheer volume and variety of assets on Freepik. The AI generator is a valuable feature for me as a designer because it helps me visualize specific ideas for my projects. Freepik makes my work easier and better by providing the specific assets I need. I appreciate the general easy-to-use features of the platform. It's easier to find exactly what I'm looking for without having to search too many places. Freepik is more affordable, offers more assets, and the assets are just as good as those I used to get from other platforms. The initial setup of Freepik was very easy. Review collected by and hosted on G2.com.

The AI acts up sometimes and I am not able to find exactly what I want. Review collected by and hosted on G2.com.

Freepik Pro provides me with access to an extensive and varied library of high-quality assets, including vectors, photos, icons, PSDs, mockups, and more, all covered by a commercial license. Since I’m already subscribed to the Pro plan, I don’t have to worry about attribution, which is essential when working on client projects.

What truly distinguishes Freepik for me now is its integrated AI suite. The platform’s text-to-image and video generation tools, along with features like upscaling, background removal, and retouching, are all available within the same interface. This allows me to quickly prototype visuals or create concept assets without needing to switch between different stock sites, mockup tools, or editing software, saving me valuable time.

The user interface is intuitive and well-organized, and the search function is effective, offering filters for style, file type, orientation, color, and more. For ongoing campaigns, I rely on collections and favorites to streamline asset reuse. Overall, the Pro plan gives me peace of mind regarding legal usage for all my client work. Review collected by and hosted on G2.com.

While the AI tools are undeniably powerful, the results can sometimes appear a bit uncanny or less than perfect, particularly when it comes to intricate details, facial features, or complex textures. I often find that tweaking prompts is necessary, which can interrupt the seamless 'instant vision to image' experience. The search algorithm performs well overall, but in very specific cases, I still encounter repetitive or visually similar results, prompting me to scroll further or refine my prompts. Additionally, the AI tools sometimes experience lag or throttling during peak times, especially when generating videos or high-resolution outputs. Lastly, although the Pro version includes many benefits, I would appreciate more transparent usage metrics—such as a clear breakdown of credits used per tool—and more advanced predictive AI editing features, like 'smart suggestions' for compositions. Review collected by and hosted on G2.com.