Identity and Access Management

by Holly Landis
Identity and access management (IAM) helps businesses verify users and control access to apps, systems, and data to improve security and efficiency.

What is identity and access management?

Identity and access management (IAM) is a cybersecurity approach that helps businesses verify user identities and control access to systems, apps, and data. It makes sure employees, contractors, and other users can reach only the resources they need to do their jobs.

Organizations often use identity and access management (IAM) software to manage authentication, permissions, reporting, and policy enforcement from one place. This improves security, reduces manual admin work, and supports smoother access across the business.

 

What are the core principles of identity and access management?

Identity and access management depend on a few core capabilities that work together to secure systems and simplify user access. These include authentication, user lifecycle management, single sign-on, and reporting, all of which help businesses protect sensitive data while keeping employees productive.

  • User authentication: IAM systems confirm that users are who they claim to be before granting access. This often includes passwords, multi-factor authentication, biometrics authentication, or other verification methods.
  • User profile configuration: Administrators can create, update, suspend, or remove user accounts as employees join, change roles, or leave the company. This helps keep access aligned with current responsibilities.
  • Single sign-on (SSO): SSO allows users to sign in once and access multiple applications without repeated logins. This improves convenience while reducing password fatigue and support requests.
  • Auditing and reporting: IAM platforms track login activity, access events, and policy violations so businesses can review system usage and support internal or regulatory compliance efforts.

What are the types of IAM solutions?

Identity and access management includes several solution types designed for different security and access needs. Common IAM categories include workforce IAM, customer IAM, privileged access management, and identity governance, each serving a different role in authentication, authorization, and oversight.

  • Workforce IAM: This type manages employee and contractor access across internal business systems. It commonly includes SSO, MFA, provisioning, and access controls for day-to-day operations.
  • Customer IAM (CIAM): CIAM focuses on external users such as customers, partners, or members. It is built for secure login experiences at scale, with features like registration, consent management, and profile controls.
  • Privileged access management (PAM): PAM protects high-risk accounts with elevated permissions, such as administrator or root accounts. It adds tighter controls, session monitoring, and credential protection for sensitive access.
  • Identity governance and administration (IGA): IGA helps organizations review, approve, and document who has access to what. It is especially useful for audits, compliance, and enforcing role-based access policies.

What are the benefits of identity and access management?

Identity and access management helps organizations improve security while making access easier to manage. Its main benefits include stronger data protection, less IT friction, better collaboration, and more consistent control over who can use specific tools and systems.

  • Stronger protection for confidential data: IAM reduces the risk of unauthorized access by combining authentication, access rules, and sometimes encryption. This helps protect company information from both external threats and internal misuse.
  • Improved efficiency for IT teams: IAM tools often automate tasks like account provisioning, password resets, and access updates. That reduces repetitive work for IT staff and speeds up support for employees.
  • Better user productivity: With features like SSO and self-service access options, employees spend less time logging in or waiting for help. This creates a smoother experience across daily workflows.
  • More effective cross-functional collaboration: IAM makes it easier to give teams, managers, and approved external partners the right level of access. That supports faster work without exposing unrelated systems or data.

What are the best practices for identity and access management?

Strong identity and access management depend on policies and habits as much as technology. Important IAM best practices include following zero-trust principles, reducing password reliance, auditing access regularly, and reviewing compliance requirements as rules and risks evolve.

  • Adopt a zero-trust approach: Zero trust assumes no user or device should be automatically trusted. IAM systems should continuously verify access requests and monitor behavior for signs of misuse.
  • Use passwordless or stronger authentication methods: Businesses can reduce password-related risk by using biometrics, passkeys, security keys, or other stronger authentication methods. These approaches can improve both security and user experience.
  • Conduct regular access audits: Scheduled reviews help identify outdated permissions, inactive accounts, and unusual access activity. Regular audits keep IAM controls accurate and easier to defend during compliance checks.
  • Review regulatory and internal policy requirements: IAM practices should stay aligned with changing compliance expectations and company rules. Ongoing reviews help businesses avoid gaps in data handling and access governance.

What is the difference between identity and access management?

Identity and access management is the broader framework that covers both identity verification and access control. The difference comes down to scope: identity management establishes who a user is, and access management determines what that verified user is allowed to access.

Identity management Access management
The process of creating, maintaining, and validating user identities within a system. The process of granting, limiting, or removing access to systems, apps, and data.
Focuses on user records, authentication details, and lifecycle changes such as onboarding or offboarding. Focuses on permissions, roles, and usage rights after a user’s identity has been confirmed.

What software helps with identity and access management?

Businesses often use identity and access management (IAM) software to centralize authentication, user provisioning, reporting, and access control. These platforms help reduce manual admin work, improve consistency, and support security practices like SSO, MFA, and policy-based permissions.

  • Centralized administration: IAM software gives administrators one place to manage users, permissions, and access policies. This is more efficient than configuring access separately across every application.
  • Security enforcement: Many IAM platforms support MFA, conditional access, passwordless authentication, and alerting. These features help reduce the risk of unauthorized access.
  • Lifecycle automation: IAM tools can automate onboarding, role changes, and offboarding processes. This keeps access current and lowers the chance of forgotten or excessive permissions.
  • Compliance visibility: Reporting and audit logs help organizations review who accessed what and when. That visibility is useful for internal governance and external compliance requirements.

Frequently asked questions about identity and access management

Have unanswered questions? Find the answers below.

Q1. What skills are need for IAM?

Identity and access management requires a mix of technical, security, and operational skills. Common IAM skills include understanding authentication methods, user provisioning, access controls, directory services, compliance requirements, and risk management. Professionals in this area also benefit from experience with IAM software, troubleshooting, policy design, and communication skills to work across IT, security, and business teams.

Q2.What are common IAM challenges? 

Common IAM challenges include managing access across many apps and systems, preventing overprovisioning, handling role changes quickly, and maintaining visibility into who has access to what. Organizations may also struggle with user adoption, legacy system integration, compliance demands, and balancing strong security with a smooth login experience.

Q3. What is the difference between IAM and SSO?

IAM is the broader framework used to manage digital identities, authentication, permissions, and access policies across an organization. Single sign-on (SSO) is one feature within IAM that lets users log in once and access multiple applications without signing in again. In simple terms, IAM manages identity and access as a whole, while SSO focuses specifically on streamlining authentication.

Q4. What are the 4 pillars of IAM?

The four core pillars of IAM are authentication, authorization, user management, and auditing. Authentication verifies who a user is, authorization determines what that user can access, user management handles account creation and lifecycle updates, and auditing tracks activity for security, reporting, and compliance purposes.

Improve employee productivity with single sign-on (SSO) solutions that quickly authenticate login credentials.

Holly Landis
HL

Holly Landis

Holly Landis is a freelance writer for G2. She also specializes in being a digital marketing consultant, focusing in on-page SEO, copy, and content writing. She works with SMEs and creative businesses that want to be more intentional with their digital strategies and grow organically on channels they own. As a Brit now living in the USA, you'll usually find her drinking copious amounts of tea in her cherished Anne Boleyn mug while watching endless reruns of Parks and Rec.

Identity and Access Management Software

This list shows the top software that mention identity and access management most on G2.

Entra ID is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications.

The JumpCloud Directory Platform reimagines the directory as a complete platform for identity, access, and device management.

Knowing your customer is no longer a nice-to-have, but a business imperative. Optimize registration and login experiences across devices and channels while protecting your customers and your business against identity fraud and theft. SAP Customer Identity helps turn unknown online visitors into known, loyal customers.

WSO2 Identity Server, part of WSO2’s CIAM suite, is the market’s leading open-source CIAM solution. It provides modern identity and access management capabilities that can be easily built into your organization’s customer experience (CX) mobile apps or websites, or even deployed to fulfill workforce IAM requirements.

Okta is The World’s Identity Company™. As the leading independent Identity partner, we free everyone to safely use any technology — anywhere, on any device or app. The most trusted brands trust Okta to enable secure access, authentication, and automation. With flexibility and neutrality at the core of our Okta Workforce Identity and Customer Identity Clouds, business leaders and developers can focus on innovation and accelerate digital transformation, thanks to customizable solutions and more than 7,000 pre-built integrations. We’re building a world where Identity belongs to you. Learn more at okta.com.

Extend enterprise security & compliance to all public and private cloud apps with secure single sign-on (SSO), multi-factor authentication & user provisioning.

ForgeRock provides an identity platform to helps global brands, enterprises and government entities build secure, customer-facing relationships across any app, device or thing, user can use online identities to grow revenue, extend reach and launch new business models, and the company.

AWS Identity and Access Management (IAM) is a web service that enables you to securely control access to AWS services and resources. It allows you to manage permissions, ensuring that only authenticated and authorized users can access specific resources. IAM provides the infrastructure necessary to control authentication and authorization for your AWS accounts. Key Features and Functionality: - Centralized Access Control: Manage all users and their permissions from a single place, allowing for streamlined administration of access rights. - Granular Permissions: Define precise permissions for users, specifying which actions they can perform on which resources, facilitating the principle of least privilege. - Identity Federation: Allow users who already have passwords elsewhere—for example, in your corporate network or with an internet identity provider—to access your AWS account. - Multi-Factor Authentication (MFA): Enhance security by requiring users to provide additional verification beyond just a password, such as a code from a configured device. - Temporary Security Credentials: Grant temporary security credentials for workloads that access your AWS resources using IAM, reducing the risk associated with long-term credentials. Primary Value and Problem Solved: IAM addresses the critical need for secure and efficient access management within AWS environments. By providing centralized control over user identities and permissions, IAM helps organizations enforce security policies, comply with regulatory requirements, and minimize the risk of unauthorized access. It enables the implementation of fine-grained access controls, ensuring that users and applications have only the permissions necessary to perform their tasks, thereby enhancing overall security posture.

Ping Identity (NYSE: PING) offers intelligent identity capabilities such as single sign-on and multi-factor authentication for workforce, customer and partner use cases.'

Layer7 SiteMinder allows you to automate access to all applications through a single, secure logon.

Provides identity-as-a-service (IDaaS) for every user, including single sign-on (SSO), risk-based multi-factor authentication (MFA), adaptive access, user lifecycle management, and identity analytics

Akku is a powerful, flexible enterprise cloud security solution created to enable enterprises manage identity and access across their cloud environment. With a range of versatile features, Akku is an Identity and Access Management (IAM) solution that helps improve data security, privacy, standards compliance and productivity.

Google Cloud Identity Platform is a customer identity and access management (CIAM) solution that enables organizations to integrate secure, scalable authentication and user management into their applications. Designed to enhance user experience and security, it allows developers to focus on building their apps while leveraging Google's robust infrastructure for identity services. Key Features and Functionality: - Authentication as a Service: Offers customizable sign-up and sign-in services with SDKs for Android, iOS, and web platforms, simplifying development and administrative tasks. - Broad Protocol Support: Supports various authentication methods, including SAML, OIDC, email/password, social logins, phone authentication, and custom authentication, providing flexible integration options. - Multi-Tenancy: Allows the creation of distinct user and configuration silos within a single instance, catering to different customers, business units, or subsidiaries. - Intelligent Account Protection: Integrates with Google's threat intelligence to detect compromised accounts and offers multi-factor authentication (MFA) methods, such as SMS, to safeguard against phishing attacks. - Enterprise Support and SLA: Provides technical support and a 99.95% service level agreement (SLA), ensuring reliability for critical applications. Primary Value and User Solutions: Identity Platform addresses the need for secure and efficient user authentication in applications. By offering a comprehensive suite of identity management features, it helps organizations protect user accounts, prevent unauthorized access, and scale their applications confidently on Google Cloud's infrastructure. This solution enables developers to implement robust authentication mechanisms without the complexity of building them from scratch, thereby accelerating development timelines and enhancing overall application security.

Auth0 is a cloud service that provides a set of unified APIs and tools that enables single sign-on and user management for any application, API or IoT device, it allows connections to any identity provider from social to enterprise to custom username/password databases.

Teleport is purpose-built for infrastructure use cases and implements trusted computing at scale, with unified cryptographic identities for humans, machines and workloads, endpoints, infrastructure assets, and AI agents. Our identity-everywhere approach vertically integrates access management, zero trust networking, identity governance, and identity security into a single platform, eliminating overhead and operational silos.

Frontegg is a platform for SaaS companies, offering out-of-the-box Enterprise-Readiness products for very quick integration as features into an existing SaaS web application. Frontegg components are all customer-facing and include the UI, backend, and Data layers.  The feature-set includes Granular Roles & Permissions, SAML and SSO, Audit logs, Reports, Notification center, and more. The integration of a feature is very quick and shouldn't take more than a few hours of work from a full stack developer.

AWS Resource Access Manager is a service that enables you to securely share your AWS resources across multiple AWS accounts or within your AWS Organization. By allowing centralized creation and management of resources, RAM eliminates the need to duplicate resources in each account, thereby reducing operational overhead and costs. It leverages existing AWS Identity and Access Management policies and Service Control Policies to govern access, ensuring consistent security and compliance across shared resources. Key Features and Functionality: - Simplified Resource Sharing: Easily share resources such as Amazon VPC subnets, AWS Transit Gateways, and Amazon Route 53 Resolver rules across AWS accounts without duplication. - Centralized Management: Manage shared resources from a central account, streamlining operations and maintaining consistent configurations. - Fine-Grained Permissions: Utilize AWS-managed and customer-managed permissions to grant precise access rights, adhering to the principle of least privilege. - Integration with AWS Organizations: Share resources seamlessly within your AWS Organization or Organizational Units , enhancing collaboration and resource utilization. - Comprehensive Visibility: Monitor shared resources and access activities through integration with Amazon CloudWatch and AWS CloudTrail, ensuring transparency and auditability. Primary Value and Problem Solved: AWS RAM addresses the challenges of managing and sharing resources in multi-account AWS environments. By enabling centralized resource creation and secure sharing, it reduces the need for redundant resources, thereby lowering costs and operational complexity. The service ensures that access controls are consistently applied across shared resources, enhancing security and compliance. Additionally, RAM's integration with AWS Organizations and IAM allows for streamlined governance and management, facilitating efficient collaboration across teams and accounts.