Dotdigital Bewertungen & Produktdetails

I love how easy it is to create highly designed, technical emails without having to mess around with code. From the first time I used it, I found the editor brilliant, and it completely changed how I design and build emails. I can integrate Nifty Images elements easily to add creative, dynamic touches, and using the dynamic blocks within the editor is fantastic too.

It’s also great how straightforward it is to train other team members on the platform thanks to its intuitive UI/UX. The collaboration features for email campaigns, forms, and more are really beneficial for efficiency.

Since using Dotdigital, the speed at which we can turnaround campaigns for clients has improved massively, allowing us to continue improving and building the best campaigns possible. Bewertung gesammelt von und auf G2.com gehostet.

Sometimes there are glitches that halt my work. For example, a campaign won’t save for an unknown reason, or images won’t upload to the image bank—again, with no explanation for why this happens.

There have also been times when a couple of team members are in the same campaign at the same time, and one person ends up saving over the other’s progress, which causes work to be lost. It would be helpful if the platform could notify us when someone else is in a campaign at the same time. Bewertung gesammelt von und auf G2.com gehostet.

Enterprise scalability with built-in integrations as well as API extensibility. The multi-channel capabilities, segmentation, and automation interfaces really make DotDigital a fantastic CRM system. The team is solution-oriented and the platform reflects that. Plus, the white glove support is unparalleled with BOTH AI and real humans available to jump in and help. Bewertung gesammelt von und auf G2.com gehostet.

Lack of mobile app, or mobile browser capabilities for last-minute fixes, or checking in on analytics. It would also be great if a contact record could have a unique contact ID that has email, phone or other records attached, rather than have the email or phone be a unique identifier for each contact. Bewertung gesammelt von und auf G2.com gehostet.

All the different options available to you & the ease of use. The drag and drop interface for example has saved me a lot of time each week.

They also add in a lot of integrations consistently, making sure the platform is up to date with new marketing trends.

I particularly like the new Winston AI bot they have added in, which gives useful recommendations. Bewertung gesammelt von und auf G2.com gehostet.

One thing I would say I dislike is only having 150 campaigns available in one page n the reports section. When it comes to reporting on overall open rates etc, and there's more than 150 emails sent in a date range, it can be annoying. Bewertung gesammelt von und auf G2.com gehostet.

Was mir an Dotdigital am besten gefällt, ist, wie zugänglich und intuitiv die Plattform ist – man muss kein Marketingexperte sein, um schnell loszulegen. Der Drag-and-Drop-E-Mail-Builder und die klare Navigation machen es jedem im Team leicht, ohne eine steile Lernkurve einzusteigen.

Die Segmentierung ist für mich ein echtes Highlight. Es ist einfach, Ihre Zielgruppe basierend auf Kaufverhalten, Engagement-Level, Demografie oder benutzerdefinierten Datenfeldern zu unterteilen – alles ohne eine einzige Zeile Code schreiben zu müssen. Sie können wirklich präzise Segmente in nur wenigen Klicks erstellen, was bedeutet, dass Kampagnen gezielt und relevant wirken, anstatt generisch.

Die Magento-Integration ist nahtlos, was einen großen Unterschied macht. Kunden- und Bestelldaten werden automatisch synchronisiert, sodass Sie Automatisierungen basierend auf realen Kaufaktivitäten auslösen können – E-Mails zu abgebrochenen Warenkörben, Nachkauf-Flows, Rückgewinnungskampagnen – alles zieht Live-Daten direkt aus Ihrem Shop. Es beseitigt die manuelle Arbeit und hält alles verbunden. Bewertung gesammelt von und auf G2.com gehostet.

Die Hauptbereiche, in denen ich denke, dass es Raum für Verbesserungen gibt, sind die SMS-Erfahrung und die Berichtsdashboards. Die SMS-Funktionalität wirkt im Vergleich zur E-Mail-Seite etwas unterentwickelt; sie könnte intuitiver und besser in den gesamten Kampagnen-Workflow integriert werden, sodass sie wie eine nahtlose Erfahrung und nicht wie ein separates Add-on wirkt.

Die Dashboards sind nützlich, können sich aber manchmal etwas umständlich anfühlen. Ich würde mir mehr Flexibilität wünschen, wie man seine Berichte anzeigen und anpassen kann. Die Möglichkeit, die für Sie wichtigsten Metriken auf eine klarere, visuellere Weise abzurufen, würde einen echten Unterschied darin machen, wie schnell Sie auf Erkenntnisse reagieren können. Bewertung gesammelt von und auf G2.com gehostet.

I like the possibility of creating great segmentation to send more targeted emails to my database, plus the design element Dotdigital has to offer, it has enabled us to create on brand engaging emails that have generated a much better response. The updated AI features have also had an improvement on email campaigns that have been sent and we have seen an increase in the performance of Dotdigital. Bewertung gesammelt von und auf G2.com gehostet.

Honestly, there aren't many things I dislike, I would say I wish I had more control of the email designs. Bewertung gesammelt von und auf G2.com gehostet.

Dot Digital war von Anfang an ausgezeichnet. Nachdem ich zuvor bei Marie Curie und jetzt bei Sue Ryder mit ihnen gearbeitet habe, finde ich sie durchweg gut. Der Kundensupport von unserem Account-Manager Tom war großartig, und die Online-Chat-Funktion sorgt dafür, dass ich nie stecken bleibe. Dot Digital ist einfach zu bedienen, ich nutze es täglich. Es ist auch großartig, dass es einfach zu implementieren und einfach mit anderen Plattformen zu integrieren ist. Nachdem ich zuvor Mailchimp verwendet habe, übertrifft dieses System es. Bewertung gesammelt von und auf G2.com gehostet.

Es fehlen einige wichtige Elemente in den Designs, und es scheint, dass anstelle des tatsächlichen Nachdenkens über die Benutzererfahrung das große Ganze berücksichtigt wurde. Dazu gehören Dinge wie das Chat-Symbol, das Daten in der unteren rechten Ecke eines Berichts blockiert, und die SMS-Berichterstattung über ein Google Sheet, um nur ein paar Beispiele zu nennen. Bewertung gesammelt von und auf G2.com gehostet.

I really like that Dotdigital is easy to use, and it has a lot of integrations available which makes it quite versatile. It's quite technical in how things connect, allowing you to understand the connections and the time it takes for flows to populate. The data management is really robust, and they have strong privacy protocols. The platform also includes a great RFM analysis tool, which I appreciate as it's free with the platform. Additionally, Dotdigital is like a graduated version of Mailchimp with more automation and data analytics, and the support from the Dotdigital team is really robust, which is second to none. The initial setup was very easy for my team. Bewertung gesammelt von und auf G2.com gehostet.

I think they were pretty late to the SMS game, and so the SMS function feels a little bit slower than other platforms such as klaviyo and Attentive. They also don't have an inbuilt pop-up form, and you need a third party for that, which can be another cost added to the platform, and it would be better if everything was in one place. Bewertung gesammelt von und auf G2.com gehostet.

I use Dotdigital for all our mass emails, automated emails and journeys, forms, surveys, and integration with our Shopify store. I find it to be a one-stop shop for engaging our supporters digitally. It holds all our information and streamlines our communications, keeping us consistent with templates and allowing automation and integration with our websites. I like how it makes a smoother journey for our supporters. The UX of editing and creating emails is much better than other platforms I've used. The help and support are also very good. I enjoy mapping out visual journeys. Bewertung gesammelt von und auf G2.com gehostet.

Reporting for journeys is difficult when monitoring monthly trends. Exporting engagement data against individuals is impossible. Permission control on users is limited, it would be nice to block permissions to certain data fields. Forms are basic, for example, there are no address verification options and validation of data. Bewertung gesammelt von und auf G2.com gehostet.

I find Dotdigital incredibly valuable for our email marketing needs. The platform makes it simple to build emails, and we've managed to create a consistent-looking email newsletter thanks to the use of Custom Blocks. The audience segments feature is particularly useful, as we've been able to make detailed segments based on interests or previous clicks, which has boosted our remarketing efforts and increased open and click-to-open rates. The triggered emails feature is superbly useful for us, especially as we use it for transactional emails whenever a donation is made through our integrated payment portal. Overall, these features make Dotdigital stand out to me. Our account manager, Sean Ardley, has been brilliant throughout our time with him - exceptionally helpful and always answers queries promptly. Bewertung gesammelt von und auf G2.com gehostet.

I would like to see more customization on the Email Dashboard so I can see charts/graphs on the metrics we specifically find useful at our charity. Though, admittedly this could be a knowledge gap on my part. Bewertung gesammelt von und auf G2.com gehostet.

What I like best about Dotdigital is how intuitive and flexible the platform is for managing email and marketing automation. It makes it easy to build, schedule, and personalise campaigns without needing a lot of technical expertise. The segmentation tools are particularly strong, allowing us to target the right audiences with relevant messaging, which has noticeably improved engagement.

I also really value the level of support provided by the Dotdigital team. They’re responsive, knowledgeable, and proactive in helping us get the most out of the platform. The integrations with other systems we use are smooth, which helps streamline our workflow and saves time across campaigns.

Overall, it’s a reliable, user-friendly platform that supports both day-to-day marketing needs and more advanced campaign strategies. Bewertung gesammelt von und auf G2.com gehostet.

The reporting and analytics, although useful, can sometimes feel limited or not as intuitive as they could be, particularly when trying to extract more detailed insights or build custom reports. Additionally, certain interface elements can feel slightly dated, and navigating between different sections isn’t always as seamless as it could be. Bewertung gesammelt von und auf G2.com gehostet.