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Compare Outbrain Direct Response by Teads and UpContent 
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At a Glance
Market Segments
Mid-Market (54.4% of reviews)
Small-Business (78.1% of reviews)
Entry-Level Pricing
No pricing available
$15.00 Per Month
Outbrain Direct Response by Teads
Star Rating
(91)3.4 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Outbrain Direct Response by TeadsUpContent
Star Rating
(293)4.4 out of 5
Market Segments
Small-Business (78.1% of reviews)
Pros & Cons
Entry-Level Pricing
$15.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Outbrain's Quality of Support is significantly lower than UpContent's, with a score of 6.7 compared to UpContent's impressive 9.6, indicating that users may struggle to get timely assistance when needed.
- Reviewers mention that UpContent excels in Content Creation Tools with a score of 8.9, while Outbrain lags behind at 7.6, suggesting that users find UpContent's features more robust and user-friendly for creating engaging content.
- G2 users highlight that UpContent's Ease of Setup is rated at 8.8, making it a more straightforward choice for new users compared to Outbrain's 7.5, which may require more time and effort to get started.
- Users on G2 emphasize that UpContent's Content Curation capabilities are superior, scoring 8.8 versus Outbrain's 7.6, indicating that users find it easier to gather and manage relevant content effectively with UpContent.
- Reviewers say that Outbrain's Product Direction score of 4.6 raises concerns about its future development, while UpContent's score of 8.6 suggests a more promising trajectory, which may influence long-term investment decisions.
- Users report that UpContent's Customization features are highly rated at 8.9, allowing for tailored solutions, whereas Outbrain's score of 8.0 indicates less flexibility, which could be a drawback for users seeking personalized experiences.
Pricing
Entry-Level Pricing
Outbrain Direct Response by Teads
No pricing availableUpContent
Sharer
$15.00
Per Month
Source compelling, curated content for your digital marketing strategy
- Unlimited users
- 10 custom topics
- 1 collection
Free Trial
Outbrain Direct Response by Teads
No trial information availableUpContent
Free Trial is available
Ratings
Meets Requirements
7.1
84
8.8
225
Ease of Use
7.8
84
8.4
228
Ease of Setup
7.5
42
8.7
129
Ease of Admin
7.9
42
8.9
112
Quality of Support
6.7
75
9.6
209
Has the product been a good partner in doing business?
6.7
40
9.6
112
Product Direction (% positive)
4.6
80
8.7
225
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
9.5
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.0
7
Not enough data
10.0
7
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Discovery
Not enough data
8.4
94
Not enough data
8.5
100
Not enough data
8.4
99
Not enough data
8.3
20
Content Curation
Not enough data
8.6
74
Not enough data
8.7
94
Not enough data
8.8
93
Not enough data
7.3
21
Content Distribution
Not enough data
8.7
83
Not enough data
8.4
76
Not enough data
8.7
77
Not enough data
8.5
85
Not enough data
7.2
20
Agentic AI - Content Curation
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
8.1
6
Not enough data
7.2
6
Not enough data
6.4
6
Not enough data
6.1
6
Content Creation
Not enough data
9.3
29
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
7.9
19
|
Verified
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
7.1
30
8.5
65
Categories
Categories
Shared Categories
Outbrain Direct Response by Teads and UpContent are categorized as Content Distribution
Unique Categories
Outbrain Direct Response by Teads is categorized as Native Advertising and Retargeting
UpContent is categorized as Content Experience Platforms and Content Curation
Reviews
Reviewers' Company Size
Outbrain Direct Response by Teads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UpContent
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.6%
Internet
13.3%
Computer Software
6.7%
Information Technology and Services
5.6%
Publishing
4.4%
Other
34.4%
Marketing and Advertising
22.6%
Information Technology and Services
7.9%
Financial Services
6.1%
Computer Software
4.3%
Internet
3.6%
Other
55.6%
Discussions
What is outbrain amplify?
1 Comment
AR
Amplify is Outbrain dashboard that allows advertises to connect with one-third of the world's consumers engaging with content on the open web.Read more
What is outbrain used for?
1 Comment
AR
Outbrain's AI-based performance platform shows your content to consumers based on their interests in a non-intrusive way while they read premium news sites.Read more
How much does outbrain cost?
1 Comment
AR
We are sorry for the late reply. Outbrain runs on a Cost-Per-Click, or CPC, pricing model. You will be charged for the number of clicks each campaign...Read more
Is it possible to embed the curated content on our site?
2 Comments
LC
Yes, they have completely custom code snippets that can match styles, fonts and change layouts.Read more
Where does UpContent get its content?
1 Comment
Official Response from UpContent
UpContent gets its content from millions of blog and news content providers across the internet using our own proprietary crawling and filtering algorithms....Read more
Why should I share someone else’s content?
1 Comment
Official Response from UpContent
There are a variety of goals you can achieve through curating outside content. A successful curation strategy can help you:
- Create opportunities to...Read more
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