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Compare Intuit Mailchimp Email Marketing and SparkPost 
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At a Glance
Market Segments
Small-Business (71.7% of reviews)
Small-Business (49.3% of reviews)
Entry-Level Pricing
$0.00
$20 per month
Intuit Mailchimp Email Marketing
Star Rating
(12,842)4.3 out of 5
Market Segments
Small-Business (71.7% of reviews)
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSparkPost
Star Rating
(73)4.0 out of 5
Market Segments
Small-Business (49.3% of reviews)
Entry-Level Pricing
$20 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Intuit Mailchimp excels in "Email and Mobile Preview" with a score of 8.9, allowing for a more visually appealing and user-friendly email design process, while SparkPost's score of 7.7 indicates room for improvement in this area.
- Reviewers mention that SparkPost shines in "High-Volume Sending" with a score of 9.4, making it a preferred choice for businesses that require robust email delivery capabilities, whereas Intuit Mailchimp's score of 8.7 is still strong but not as high.
- G2 users highlight that Intuit Mailchimp's "Building and Personalizing Emails" feature scores 8.7, providing a more intuitive interface for creating customized emails, while SparkPost's lower score of 6.4 suggests that users may find it less flexible in this regard.
- Users on G2 report that Intuit Mailchimp's "Quality of Support" is rated at 8.0, indicating a generally positive experience with customer service, while SparkPost's score of 7.6 suggests that users may encounter more challenges when seeking assistance.
- Reviewers mention that SparkPost's "Manage Email Deliverability" feature scores 9.2, which is crucial for ensuring emails reach their intended recipients, while Intuit Mailchimp's score of 8.6, although good, does not match SparkPost's performance in this critical area.
- Users say that Intuit Mailchimp's "Campaign Performance" reporting feature scores 8.8, providing valuable insights into email effectiveness, while SparkPost's significantly lower score of 5.5 indicates that users may find its reporting capabilities lacking.
Pricing
Entry-Level Pricing
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
SparkPost
STARTER
$20
per month
OVERAGE:
$1.00 / thousand
- 50,000 emails/month
- OVERAGE: $1.00 / thousand
Free Trial
Intuit Mailchimp Email Marketing
Free Trial is available
SparkPost
Free Trial is available
Ratings
Meets Requirements
8.7
11,035
8.2
63
Ease of Use
8.7
11,102
8.6
62
Ease of Setup
8.6
5,193
8.3
41
Ease of Admin
8.7
5,103
7.9
41
Quality of Support
8.0
8,402
7.7
59
Has the product been a good partner in doing business?
8.6
4,627
7.5
40
Product Direction (% positive)
7.8
10,780
8.1
61
Features by Category
Email Marketing
8.9
8661
|
Verified
Not enough data
8.3
8791
|
Verified
Not enough data
8.7
7876
|
Verified
Not enough data
8.7
8837
|
Verified
Not enough data
9.0
8711
|
Verified
Not enough data
8.6
8341
|
Verified
Not enough data
8.4
6414
|
Verified
Not enough data
8.4
1348
|
Verified
Not enough data
8.1
1119
|
Verified
Not enough data
Reporting & Analytics
8.3
4834
|
Verified
Not enough data
8.6
7685
|
Verified
Not enough data
Generative AI
7.3
169
Not enough data
7.3
168
Not enough data
Agentic AI - Email Marketing
7.5
55
Not enough data
7.4
57
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
8.0
58
Not enough data
Integration
8.5
3421
|
Verified
Not enough data
8.3
2356
|
Verified
Not enough data
8.2
2164
|
Verified
Not enough data
8.1
556
|
Verified
Not enough data
8.3
674
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
Administration
8.2
77
7.1
23
7.8
66
6.5
18
8.1
68
8.6
20
8.5
67
7.1
18
8.2
68
7.8
28
8.1
68
8.1
30
Integrations
8.3
62
8.5
27
8.6
61
8.5
26
9.0
76
8.9
29
8.0
55
7.7
22
Platform
8.5
60
8.9
27
8.5
56
8.5
26
8.4
50
8.7
26
8.4
77
8.2
30
8.7
69
8.5
29
8.6
87
8.2
30
8.1
65
8.3
25
8.8
87
8.5
32
Diagnosis
8.3
469
6.1
11
8.5
513
6.3
13
8.4
174
6.7
13
8.6
553
7.2
12
Tracking
8.8
672
8.3
14
8.5
593
7.2
10
8.6
709
7.1
11
8.6
664
7.9
11
8.5
617
6.8
13
Reporting
8.8
726
5.7
12
8.6
572
5.6
12
8.7
594
6.1
12
8.4
548
6.0
13
Agentic AI - Email Deliverability
6.5
18
Not enough data
6.5
18
Not enough data
6.5
17
Not enough data
6.4
18
Not enough data
6.6
17
Not enough data
Grammar
8.7
19
Not enough data
8.9
19
Not enough data
8.8
19
Not enough data
Formatting
8.3
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
Content
8.8
19
Not enough data
8.6
19
Not enough data
8.8
19
Not enough data
Product Type
8.8
19
Not enough data
8.6
19
Not enough data
Generative AI
8.8
18
Not enough data
8.4
18
Not enough data
Platform Basics
8.7
33
Not enough data
8.3
34
Not enough data
8.8
34
Not enough data
8.9
37
Not enough data
8.6
34
Not enough data
Platform Data
8.9
36
Not enough data
8.8
35
Not enough data
8.7
34
Not enough data
Agentic AI - Email Testing
7.3
16
Not enough data
7.3
17
Not enough data
7.2
17
Not enough data
7.4
17
Not enough data
7.5
17
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.5
12
Customizations
Not enough data
8.1
16
Not enough data
8.3
13
Not enough data
8.1
14
Not enough data
7.8
13
Not enough data
8.2
11
Generative AI
Not enough data
Not enough data
Categories
Categories
Shared Categories
Intuit Mailchimp Email Marketing and SparkPost are categorized as Email Deliverability and Transactional Email
Unique Categories
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant, Email Marketing, and Email Testing
SparkPost is categorized as Email Tracking
Reviews
Reviewers' Company Size
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SparkPost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.4%
Internet
19.7%
Information Technology and Services
11.3%
Computer Software
9.9%
Financial Services
8.5%
Higher Education
4.2%
Other
46.5%
Alternatives
Discussions
What is the best alternative to Mailchimp?
9 Comments
SA
I would say Brevo is a good alternativeRead more
What kind of platform is Mailchimp?
6 Comments
TT
Mailchimp is an email marketing and automation platform.Read more
What is the best way to implement Mailchimp with Wordpress to get maximum email subscribers?
4 Comments
RS
If you're using an organic way to collect emails, you can use any of the pop software's available in the marketplace such as optinmonk or poptin. If you have...Read more
How much does SparkPost cost?
1 Comment
Official Response from SparkPost
SparkPost offers a free test account and a variety of plans to fit sending needs based on volume, starting at $20 / month.Read more
How can I stay aware of outages?
1 Comment
Official Response from SparkPost
We’re proud of SparkPost’s uptime and reliability. We’ve built a fully cloud-based system that scales instantly—and with full elasticity and redundancy. That...Read more
How do I find out what happened to my messages?
1 Comment
Official Response from SparkPost
Detailed information on message delivery and engagement is available through real-time webhooks. In addition, information is available on a pull-basis...Read more
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