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Compare Instapage and Unbounce Landing Pages 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (59.7% of reviews)
Entry-Level Pricing
$79.00 Per Month
$74.00 Per Month
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansUnbounce Landing Pages
Star Rating
(384)4.3 out of 5
Market Segments
Small-Business (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
$74.00 Per Month
Free Trial is available
Browse all 4 pricing plansInstapage vs Unbounce Landing Pages
When assessing the two solutions, reviewers found Instapage easier to use, set up, and administer. However, reviewers preferred doing business with Unbounce Landing Pages overall.
- Instapage and Unbounce Landing Pages both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Instapage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Unbounce Landing Pages over Instapage.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Unbounce Landing Pages
Build
$74.00
Per Month
Easily build and launch high-converting landing pages for any campaign
- Landing page builder
- Unlimited landing pages, popups, and sticky bars
- Form builder
Free Trial
Instapage
Free Trial is available
Unbounce Landing Pages
Free Trial is available
Ratings
Meets Requirements
8.5
419
8.5
325
Ease of Use
9.0
419
8.6
325
Ease of Setup
9.0
234
8.7
186
Ease of Admin
8.9
228
8.6
174
Quality of Support
8.7
390
8.4
287
Has the product been a good partner in doing business?
8.5
216
8.8
171
Product Direction (% positive)
7.8
400
8.4
306
Features by Category
Design and Customization
Not enough data
7.6
21
Not enough data
7.7
24
Not enough data
8.3
24
Not enough data
7.7
25
Campaigns
Not enough data
7.4
16
Not enough data
7.6
13
Not enough data
8.5
21
Not enough data
7.1
21
Integrations
Not enough data
8.0
23
Not enough data
6.7
11
Not enough data
6.9
14
Not enough data
7.2
13
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.2
135
|
Verified
8.8
69
|
Verified
8.1
133
|
Verified
7.7
69
|
Verified
7.9
122
|
Verified
7.4
67
|
Verified
7.8
125
|
Verified
7.7
62
|
Verified
Page Optimization
8.4
119
|
Verified
8.9
66
|
Verified
7.9
133
|
Verified
8.0
70
|
Verified
7.2
119
|
Verified
7.6
62
|
Verified
6.8
99
|
Verified
6.4
57
|
Verified
Integrations
6.6
59
|
Verified
7.1
34
|
Verified
7.5
87
|
Verified
7.9
50
|
Verified
8.6
127
|
Verified
8.6
66
|
Verified
Generative AI
6.4
27
5.8
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.7
45
7.8
22
6.1
28
6.9
15
8.5
55
8.1
27
Experimental Design
8.1
40
8.0
23
8.2
38
7.8
23
7.8
42
8.1
24
Analytics
7.4
53
7.1
25
7.7
48
5.9
15
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Categories
Categories
Shared Categories
Instapage and Unbounce Landing Pages are categorized as Landing Page Builders and A/B Testing
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unbounce Landing Pages
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Marketing and Advertising
29.9%
Computer Software
13.1%
Internet
7.2%
Information Technology and Services
6.7%
Financial Services
4.3%
Other
38.9%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
What is unbounce used for?
3 Comments
FR
Unbounce is used to build landing pages - these are web pages that can be embedded under an existing domain/website but they serve a single purpose: for the...Read more
What is Unbouncepages?
2 Comments
LF
It is a marketing tool that makes easy create, manage and measure landing pages, and is capable to connect with other tools.Read more
What’s a unique visitor?
1 Comment
NS
This is how Unbounce counts visitors: "Unbounce uses a Page Visitor cookie, named ubvs, to track page traffic. The cookie uniquely (but anonymously)...Read more
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