Introducing G2.ai, the future of software buying.Try now
Compare Instapage and Unbounce Landing Pages 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
GetResponse
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Omniconvert
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Claspo
Visit Website
At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (59.7% of reviews)
Entry-Level Pricing
$79.00 Per Month
$74.00 Per Month
Instapage
Star Rating
(508)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansUnbounce Landing Pages
Star Rating
(384)4.3 out of 5
Market Segments
Small-Business (59.7% of reviews)
Entry-Level Pricing
$74.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Unbounce excels in its drag-and-drop functionality, scoring 8.8, which allows for easy page customization. In contrast, Instapage shines even brighter with a score of 9.2, making it a preferred choice for those who prioritize intuitive design.
- Reviewers mention that Unbounce offers a solid selection of pre-designed templates, scoring 7.5, but Instapage outperforms with a score of 8.0, providing users with more visually appealing and diverse options to choose from.
- G2 users highlight that Unbounce's A/B testing capabilities are robust, scoring 8.9, which is slightly higher than Instapage's score of 8.5. This makes Unbounce a strong contender for users focused on optimizing conversion rates through testing.
- Users on G2 report that Instapage's customer support is slightly better, with a quality of support score of 8.6 compared to Unbounce's 8.5. This could be a deciding factor for users who value responsive and helpful customer service.
- Reviewers mention that Unbounce's AI/Machine Learning features score 6.9, indicating room for improvement, while Instapage's score of 6.4 suggests it may not be the best option for users looking for advanced AI capabilities.
- Users say that both platforms offer good mobile optimization, but Instapage edges out with a score of 8.1 compared to Unbounce's 8.0, making it a better choice for those focused on mobile user experience.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Unbounce Landing Pages
Build
$74.00
Per Month
Easily build and launch high-converting landing pages for any campaign
- Landing page builder
- Unlimited landing pages, popups, and sticky bars
- Form builder
Free Trial
Instapage
Free Trial is available
Unbounce Landing Pages
Free Trial is available
Ratings
Meets Requirements
8.5
418
8.5
325
Ease of Use
9.0
418
8.6
325
Ease of Setup
9.0
233
8.7
186
Ease of Admin
8.9
227
8.6
174
Quality of Support
8.7
389
8.4
287
Has the product been a good partner in doing business?
8.5
215
8.8
171
Product Direction (% positive)
7.8
399
8.4
306
Features by Category
Design and Customization
Not enough data
7.6
21
Not enough data
7.7
24
Not enough data
8.3
24
Not enough data
7.7
25
Campaigns
Not enough data
7.4
16
Not enough data
7.6
13
Not enough data
8.5
21
Not enough data
7.1
21
Integrations
Not enough data
8.0
23
Not enough data
6.7
11
Not enough data
6.9
14
Not enough data
7.2
13
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.2
134
|
Verified
8.8
69
|
Verified
8.1
132
|
Verified
7.7
69
|
Verified
7.9
121
|
Verified
7.4
67
|
Verified
7.8
124
|
Verified
7.7
62
|
Verified
Page Optimization
8.4
118
|
Verified
8.9
66
|
Verified
8.0
132
|
Verified
8.0
70
|
Verified
7.2
118
|
Verified
7.6
62
|
Verified
6.8
99
|
Verified
6.4
57
|
Verified
Integrations
6.6
59
|
Verified
7.1
34
|
Verified
7.5
87
|
Verified
7.9
50
|
Verified
8.6
126
|
Verified
8.6
66
|
Verified
Generative AI
6.4
27
5.8
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.6
44
7.8
22
6.1
28
6.9
15
8.5
54
8.1
27
Experimental Design
8.1
40
8.0
23
8.2
38
7.8
23
7.8
42
8.1
24
Analytics
7.4
53
7.1
25
7.8
47
5.9
15
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Categories
Categories
Shared Categories
Instapage and Unbounce Landing Pages are categorized as Landing Page Builders and A/B Testing
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unbounce Landing Pages
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
28.9%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.9%
Financial Services
4.7%
Other
48.6%
Marketing and Advertising
29.9%
Computer Software
13.1%
Internet
7.2%
Information Technology and Services
6.7%
Financial Services
4.3%
Other
38.9%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
What is unbounce used for?
3 Comments
FR
Unbounce is used to build landing pages - these are web pages that can be embedded under an existing domain/website but they serve a single purpose: for the...Read more
What is Unbouncepages?
2 Comments
LF
It is a marketing tool that makes easy create, manage and measure landing pages, and is capable to connect with other tools.Read more
What’s a unique visitor?
1 Comment
NS
This is how Unbounce counts visitors: "Unbounce uses a Page Visitor cookie, named ubvs, to track page traffic. The cookie uniquely (but anonymously)...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
