Compare Instapage and Leadpages 
Featured Products
At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (89.7% of reviews)
Entry-Level Pricing
$79.00 Per Month
Starting at $99.00 Per Month
Instapage
Star Rating
(520)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansLeadpages
Star Rating
(231)4.3 out of 5
Market Segments
Small-Business (89.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00 Per Month
Browse all 3 pricing plansInstapage vs Leadpages
When assessing the two solutions, reviewers found Instapage easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Leadpages meets the needs of their business better than Instapage.
- When comparing quality of ongoing product support, Instapage and Leadpages provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Instapage over Leadpages.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Leadpages
Grow
Starting at $99.00
Per Month
Start for free with our entry level plan, perfect for those in their first year of business.
- Website Builder Included
- Unlimited Landing Pages, Pop-Ups, Alert Bars
- Unlimited Conversions
Free Trial
Instapage
Free Trial is available
Leadpages
Free Trial is available
Ratings
Meets Requirements
8.4
422
8.6
185
Ease of Use
9.0
422
8.6
185
Ease of Setup
9.0
237
8.2
68
Ease of Admin
8.9
230
8.5
63
Quality of Support
8.7
393
8.7
165
Has the product been a good partner in doing business?
8.5
218
8.5
61
Product Direction (% positive)
7.8
402
7.6
175
Features by Category
Page Customization
9.2
135
|
Verified
9.2
77
|
Verified
8.1
132
|
Verified
8.7
78
|
Verified
7.9
122
|
Verified
7.5
61
|
Verified
7.8
124
|
Verified
8.0
70
|
Verified
Page Optimization
8.4
119
|
Verified
7.8
57
|
Verified
7.9
133
|
Verified
9.0
75
|
Verified
7.2
118
|
Verified
8.2
65
|
Verified
6.7
99
|
Verified
7.9
64
|
Verified
Integrations
6.6
58
|
Verified
7.7
45
|
Verified
7.5
86
|
Verified
8.6
71
|
Verified
8.6
126
|
Verified
9.0
72
|
Verified
Generative AI
6.4
26
6.3
21
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.7
45
10.0
10
6.1
28
Feature Not Available
8.5
55
9.9
13
Experimental Design
8.1
40
Feature Not Available
8.2
38
9.3
7
7.8
42
9.3
9
Analytics
7.4
53
8.8
12
7.7
48
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.1
6
8.9
28
7.2
6
9.3
27
8.9
6
9.0
21
7.8
6
9.1
23
Growth
7.2
6
Feature Not Available
9.2
6
8.8
26
8.1
6
8.7
25
6.7
6
8.2
19
7.8
6
9.6
23
Content
7.8
6
8.9
25
8.1
6
Feature Not Available
8.3
6
Feature Not Available
8.7
5
Feature Not Available
Support
8.7
5
9.4
29
Categories
Categories
Shared Categories
Instapage and Leadpages are categorized as Landing Page Builders, A/B Testing, and Website Builder
Unique Categories
Instapage is categorized as Personalization and Heatmap Tools
Leadpages has no unique categories
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leadpages
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
28.7%
Computer Software
7.6%
Information Technology and Services
5.2%
Real Estate
5.0%
Financial Services
4.6%
Other
48.8%
Marketing and Advertising
17.0%
Health, Wellness and Fitness
12.1%
Professional Training & Coaching
7.2%
Management Consulting
6.3%
E-Learning
5.8%
Other
51.6%
Alternatives
Discussions
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
This company is horrible
1 Comment
BS
Hi Selina - I apologize for the delay in response here on G2 as this discussion board was overlooked by our team.
Your tickets were responded to within 24...Read more
Can I use Leadpages to publish pages to my existing site?
1 Comment
BS
In most cases, yes.
Landing pages built with Leadpages can be published to a subdomain of your existing site (sub.yourdomain.com), or within a WordPress...Read more
Will I have to pay for any landing page templates or other features once I become a Leadpages member?
1 Comment
Official Response from Leadpages
Great question!
No, you will not have to pay for any landing page or website templates once you become a member. They are all free and easily accessible.Read more
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