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Compare Instapage and Leadpages 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (89.6% of reviews)
Entry-Level Pricing
$79.00 Per Month
Starting at $37.00 Per Month
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansLeadpages
Star Rating
(229)4.3 out of 5
Market Segments
Small-Business (89.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $37.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Leadpages excels in its drag-and-drop functionality, scoring 9.4, which allows for easy page customization. In contrast, Instapage, while still strong at 9.2, is noted for having a slightly less intuitive interface.
- Reviewers mention that Leadpages offers a wider variety of templates (8.9) compared to Instapage (8.0), making it easier for users to find a design that fits their needs without starting from scratch.
- G2 users highlight Leadpages' superior WYSIWYG editor, which received a perfect score of 10.0, allowing for seamless visual editing. Instapage, however, scored 8.8, indicating that while it is effective, it may not be as user-friendly for those who prioritize visual editing.
- Users on G2 report that Leadpages provides better A/B testing capabilities with a score of 8.0, while Instapage shines with a higher score of 8.5, indicating that users find it easier to conduct experiments and analyze results on Instapage.
- Reviewers mention that Leadpages has a more robust email marketing integration score of 8.8 compared to Instapage's 7.5, suggesting that users find it easier to connect their email marketing tools with Leadpages for better campaign management.
- Users say that Leadpages offers superior customer support, scoring 9.4, which is a significant advantage for those who may need assistance. Instapage, while still providing good support, scored lower at 8.6, indicating that users may experience longer wait times or less comprehensive help.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Leadpages
Standard Annual
Starting at $37.00
Per Month
Start for free with our entry level plan, perfect for those in their first year of business.
- Website Builder Included
- Unlimited Landing Pages, Pop-Ups, Alert Bars
- Unlimited Conversions
Free Trial
Instapage
Free Trial is available
Leadpages
Free Trial is available
Ratings
Meets Requirements
8.5
419
8.6
183
Ease of Use
9.0
419
8.6
183
Ease of Setup
9.0
234
8.2
66
Ease of Admin
8.9
228
8.5
61
Quality of Support
8.7
390
8.7
164
Has the product been a good partner in doing business?
8.5
216
8.5
60
Product Direction (% positive)
7.8
400
7.6
173
Features by Category
Page Customization
9.2
135
|
Verified
9.2
76
|
Verified
8.1
133
|
Verified
8.7
76
|
Verified
7.9
122
|
Verified
7.5
60
|
Verified
7.8
125
|
Verified
8.0
70
|
Verified
Page Optimization
8.4
119
|
Verified
7.8
56
|
Verified
7.9
133
|
Verified
9.0
73
|
Verified
7.2
119
|
Verified
8.2
65
|
Verified
6.8
99
|
Verified
7.9
63
|
Verified
Integrations
6.6
59
|
Verified
7.7
45
|
Verified
7.5
87
|
Verified
8.6
71
|
Verified
8.6
127
|
Verified
9.0
71
|
Verified
Generative AI
6.4
27
6.3
21
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.7
45
10.0
10
6.1
28
Feature Not Available
8.5
55
9.9
13
Experimental Design
8.1
40
Feature Not Available
8.2
38
9.3
7
7.8
42
9.3
9
Analytics
7.4
53
8.8
12
7.7
48
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
9.0
27
7.1
7
9.3
27
8.6
7
8.9
20
7.6
7
9.1
22
Growth
7.1
7
Feature Not Available
8.8
7
8.8
26
7.9
7
8.7
25
6.7
7
8.2
19
7.6
7
9.6
23
Content
7.9
7
8.9
25
8.1
7
Feature Not Available
8.3
7
Feature Not Available
8.6
6
Feature Not Available
Support
8.6
6
9.4
28
Categories
Categories
Shared Categories
Instapage and Leadpages are categorized as Landing Page Builders, A/B Testing, and Website Builder
Unique Categories
Instapage is categorized as Personalization and Heatmap Tools
Leadpages has no unique categories
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leadpages
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Marketing and Advertising
16.3%
Health, Wellness and Fitness
12.2%
Professional Training & Coaching
7.2%
Management Consulting
6.3%
E-Learning
5.9%
Other
52.0%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
Can I get a refund if I decide I don't want Leadpages?
1 Comment
BS
During your free trial, you are able to cancel at any time and not be charged. If you are charged and you realize you don't want to continue with your...Read more
When is the right time to start using Leadpages with my business?
1 Comment
Official Response from Leadpages
The best time for you to use Leadpages is when you're ready. If you're not quite sure if Leadpages is the right fit for your business you can always sign up...Read more
Will I have to pay for any landing page templates or other features once I become a Leadpages member?
1 Comment
Official Response from Leadpages
Great question!
No, you will not have to pay for any landing page or website templates once you become a member. They are all free and easily accessible.Read more
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