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Compare Informatica Master Data Management - Identity Resolution and LiveRamp 
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At a Glance
Market Segments
Enterprise (47.1% of reviews)
Enterprise (51.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Informatica Master Data Management - Identity Resolution
Star Rating
(17)4.5 out of 5
Market Segments
Enterprise (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informatica Master Data Management - Identity ResolutionLiveRamp
Star Rating
(114)4.2 out of 5
Market Segments
Enterprise (51.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LiveRampSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that LiveRamp excels in its Multi-Touch Attribution capabilities, scoring 7.4, which allows for a more nuanced understanding of customer interactions across various channels. In contrast, Informatica's offerings in this area are less robust, leading to a lower user satisfaction.
- Reviewers mention that LiveRamp's Ease of Setup is rated at 7.7, indicating a smoother onboarding process compared to Informatica's higher score of 8.8, which suggests that while Informatica may take longer to set up, it ultimately provides a more comprehensive initial configuration experience.
- G2 users highlight that LiveRamp's Data Collection feature scores 7.9, which is competitive, but Informatica shines with a higher score in Customer Insights at 7.9, indicating that users find Informatica more effective in deriving actionable insights from collected data.
- Users on G2 report that LiveRamp's Campaign Insights feature, rated at 7.6, provides valuable feedback on campaign performance, but Informatica's Custom Reporting at 7.5 is seen as more flexible, allowing users to tailor reports to their specific needs.
- Reviewers mention that LiveRamp's Data Transport feature scores 7.7, which is satisfactory, but Informatica's higher score in Security Tools indicates a stronger emphasis on data protection, which is crucial for organizations handling sensitive information.
- Users say that while LiveRamp offers decent Integrations at 7.7, Informatica's extensive CRM Integration capabilities are often highlighted as a key differentiator, making it a preferred choice for businesses looking to streamline their customer relationship management processes.
Pricing
Entry-Level Pricing
Informatica Master Data Management - Identity Resolution
No pricing availableLiveRamp
No pricing availableFree Trial
Informatica Master Data Management - Identity Resolution
No trial information availableLiveRamp
No trial information availableRatings
Meets Requirements
8.8
13
8.4
63
Ease of Use
8.3
14
8.0
62
Ease of Setup
8.7
14
7.6
33
Ease of Admin
Not enough data
7.8
33
Quality of Support
8.1
13
8.2
58
Has the product been a good partner in doing business?
Not enough data
8.7
35
Product Direction (% positive)
10.0
12
7.5
57
Features by Category
Attribution Modeling
Not enough data
6.3
8
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
5.7
7
Not enough data
Feature Not Available
Not enough data
5.3
6
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
6.4
6
Not enough data
6.3
5
Not enough data
6.9
7
Not enough data
Feature Not Available
Reporting
Not enough data
7.4
9
Not enough data
7.6
7
Not enough data
7.1
7
Centralized computation
Not enough data
Not enough data
Localized computation
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Informatica Master Data Management - Identity Resolution and LiveRamp are categorized as Identity Resolution
Unique Categories
Informatica Master Data Management - Identity Resolution has no unique categories
LiveRamp is categorized as Data Clean Room and Attribution
Reviews
Reviewers' Company Size
Informatica Master Data Management - Identity Resolution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LiveRamp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
23.5%
Marketing and Advertising
17.6%
Computer Software
17.6%
Consulting
5.9%
Retail
5.9%
Other
29.4%
Marketing and Advertising
38.2%
Retail
7.8%
Financial Services
6.9%
Computer Software
5.9%
Information Technology and Services
3.9%
Other
37.3%
Alternatives
Discussions
Informatica Master Data Management - Identity Resolution has no discussions with answers
LiveRamp has no discussions with answers
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