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Compare GWI and Zoomph 
At a Glance
Market Segments
Mid-Market (44.8% of reviews)
Small-Business (39.1% of reviews)
Entry-Level Pricing
Free 1 Users Per Month
Talk to Us
GWI
Star Rating
(166)4.4 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Users Per Month
Browse all 3 pricing plansZoomph
Star Rating
(24)4.5 out of 5
Market Segments
Small-Business (39.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Talk to Us
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that GWI excels in user-friendliness, with many users highlighting its intuitive interface that makes it easy to drill down into specific data for custom audiences. This ease of use is a significant advantage for teams looking to quickly access insights without a steep learning curve.
- Users say that Zoomph provides exceptional audience analytics, allowing for a deeper understanding of assets and effective brand partnerships. Reviewers appreciate the platform's ability to calculate the value of client deliverables, which is particularly beneficial for agencies managing multiple accounts.
- According to verified reviews, GWI's extensive coverage of metrics and markets is a standout feature, enabling users to find the information they need across various demographics and regions. This comprehensive data access is crucial for businesses aiming to tailor their strategies effectively.
- Reviewers mention that while Zoomph has a slightly higher score in terms of support quality, GWI's support is still highly regarded. Users appreciate the responsiveness and helpfulness of the Zoomph team, which enhances the overall experience when navigating the platform.
- G2 reviewers highlight that Zoomph's setup process is more challenging compared to GWI, which boasts a smoother implementation experience. Users have noted that GWI's onboarding process is straightforward, making it easier for teams to get started quickly.
- Users report that while both platforms have their strengths, GWI's free entry-level pricing is a significant draw for many businesses, especially in the mid-market segment. In contrast, Zoomph's pricing model requires direct communication, which may deter some potential users looking for immediate access.
Pricing
Entry-Level Pricing
GWI
FREE
Free
1 Users Per Month
Grab quick insights on the fly, nice and easy
- Get instant insights with our AI assistant, GWI Spark
- Enjoy up to 20 prompts per month
- Dive deeper in just one click
Zoomph
MARKETING
Talk to Us
Social monitoring & activations for real-time marketing
- UNLIMITED USERS
- 100 Social Feeds
- 5 Workflows for Automation
Free Trial
GWI
Free Trial is available
Zoomph
No trial information availableRatings
Meets Requirements
8.2
156
8.7
21
Ease of Use
8.2
157
8.8
21
Ease of Setup
8.8
129
7.9
12
Ease of Admin
8.8
68
9.4
12
Quality of Support
9.2
146
9.4
20
Has the product been a good partner in doing business?
9.1
70
10.0
12
Product Direction (% positive)
9.0
155
9.4
20
Features by Category
Audiences
8.7
149
Not enough data
Feature Not Available
Not enough data
7.9
146
Not enough data
7.9
146
Not enough data
Data Analysis
7.0
146
Not enough data
7.4
146
Not enough data
7.3
146
Not enough data
7.8
147
Not enough data
Administration
6.0
134
Not enough data
Feature Not Available
Not enough data
7.4
141
Not enough data
Agentic AI - Audience Intelligence Platforms
5.8
11
Not enough data
4.7
10
Not enough data
5.2
10
Not enough data
5.8
10
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Sponsorship Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Channel Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
GWI and Zoomph are categorized as Audience Intelligence Platforms
Reviews
Reviewers' Company Size
GWI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoomph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.1%
Market Research
4.9%
Entertainment
4.3%
Sports
3.7%
Online Media
3.7%
Other
30.2%
Marketing and Advertising
26.1%
Sports
8.7%
Non-Profit Organization Management
8.7%
Hospitality
8.7%
Higher Education
8.7%
Other
39.1%
Alternatives
Discussions
GWI has no discussions with answers
Does Zoomph have logo detection on photos and videos?
1 Comment
Official Response from Zoomph
Yes - Zoomph is able to capture brand exposure through images and videosRead more
Does Zoomph have Instagram Stories?
1 Comment
Official Response from Zoomph
Yes, Zoomph is able to pull Instagram Stories and provide reporting.Read more
Can Zoomph provide media valuation for impressions and engagement?
1 Comment
Official Response from Zoomph
Absolutely, Zoomph provides real-time reporting with dynamic media valuation Read more
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