Zoomph Reviews & Product Details

Zoomph Overview

What is Zoomph?

Zoomph's help you measure the value of sponsorships and understand your audience as an end-to-end platform for audience intelligence and sponsorship evaluation.

Zoomph Details
Website
Discussions
Zoomph Community
Languages Supported
English
Product Description

Zoomph is a world-class audience data and activations platform, designed to give marketers a real-world understanding of their consumers. By streamlining data from social media and proprietary datasets, Zoomph gives you a deep, intricate view of the different personalities in your target audience.


Seller Details
Seller
Zoomph
Company Website
Year Founded
2014
HQ Location
Reston, VA
Twitter
@Zoomph
7,562 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
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Zoomph Reviews

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Vice President, Digital and Programming
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Zoomph's sponsorship value metric is now considered "gospel" in the industry. Zoomph's formula that measures value for sponsored content on social (video and copy) is a key driver in delivering an ROI for one of the most important facets in the industry -- partnerships. After every milestone event in any major sport (Draft, Schedule Release, etc.), Zoomph publishes the top teams in relation to sponsorship value. That report alone captures the attention of Leagues, Clubs, and partners all at once. Review collected by and hosted on G2.com.

What do you dislike?

It's hard to describe what to "dislike" about Zoomph. Their customer service, custom reports, and "prove it" mentality makes them a necessary partner to have for any club. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Showing return on investment for our partners, key social listening (volume and sentiment analysis) are two areas that Zoomph helps us solve for our clients and key stakeholders. Review collected by and hosted on G2.com.

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AH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I think it does an excellent job of pulling content in and finding user-generated content. It's allowed us to cast a wider, more general net to discover content and members of our community. I always like the customizability of the various ways to display the content so if one doesn't quite fit you can adjust it. It's also one of the few tools that allow us to recycle mentions so if a feed is no longer relevant or has pulled in a lot of unrelated content you don't lose those mentions. Review collected by and hosted on G2.com.

What do you dislike?

It can be difficult to search through and clean up things that are irrelevant or need to be managed. The analytics section can be a little clunky and difficult to interpret. It's can also be challenging to export reports and share the data with members of our team who don't need a seat or access. I also wish it was easier to see the page/embed you're customizing as you build it vs. making tweaks and then seeing what it looks like. It would be helpful to have more clarity about what the elements are and what adjusting them will do to the overall design. It's generally just guessing right now, especially when you don't use the same embed each time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're casting a larger net to capture user-generated content and making it accessible to folks who don't have the various social platforms. It's been an awesome way to discover stories and other leads past the videos and photos our audience shares. We've also used it to collect content and engage users who are not on traditional social platforms. Review collected by and hosted on G2.com.

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Content + Communications Captain
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The customer support from the Zoomph side is ABOVE AND BEYOND. Zara has been nothing short of a godsend, going as far as pulling over on the side of the freeway and using her phone as a hot spot when an after hours client event went awry and we received word just before guests began to arrive. While our primary purpose has been for visual presentations of social content, Zara has been helping us to better understand the full functionality of the platform and provide some strategic tips and tricks based on our desired outcomes, which we're both anxious and excited to implement. Review collected by and hosted on G2.com.

What do you dislike?

Feeling like there's so much more we could be doing and aren't currently utilizing. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As mentioned previously, our primary use case has been with the visual displays - being able to pull in hashtag content onto reader boards for individual events or restaurant initiatives, as well as the additional insights that the social listening feeds provide based on these visual presentations, which helps us really make the case for our efforts exerted in the social space. Review collected by and hosted on G2.com.

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Digital Communications Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Not only is the platform great and very user friendly, but the Zoomph team is amazing! (s/o Amir & Zara) They go above and beyond to make sure your company is using Zoomph to its fullest. We have been using Zoomph for quite a few years now, and it's always a favorite at conferences. Review collected by and hosted on G2.com.

What do you dislike?

There really aren't any dislikes! For an organization our size, we can't afford any add-ons, but we are very happy with what we have. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do it! You won't regret it. We know more about our audience than ever before! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Zoomph for two things- our social media campaigns throughout the year and for each conference. By using Zoomph, we have really been able to show our board the impact social media has at our conferences, and the impact our organization has in the industry throughout the year. It's a great tool! Review collected by and hosted on G2.com.

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Digital Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Although we purchased this product exclusively for its social wall visual, it was amazing to see that it can be a great tool for social listening if the user sets it up right. Review collected by and hosted on G2.com.

What do you dislike?

I can't think of much that I didn't like about it. Perhaps it could have offered a little more customization for branding or design on the visual display, although truly we had no issues with a lack thereof. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Feel free to look at other options and weigh them, but I think you'd be hard-pressed to find a platform that combines both the visual presentation (meant for live events) and the more technical, filter-driven social listening functions as well as Zoomph does. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Zoomph allowed us to get people ENGAGED at our events. People already love taking photos and sharing them on twitter at our Conferences, but having a huge screen where users can see their social posts show up in minutes (or less) added an element of excitement that wasn't there before, and it was clear that our attendees wanted to post more on social media just so that they could come back and see it on the wall visual. Review collected by and hosted on G2.com.

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Co-founder / Board Member
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I've been using zoomph since 2014-ish to help provide agencies, brands, companies and businesses the missing link between them and their customers. Through Zoomph, we can empower agencies the capability to manage their client's expectation by providing concrete engagement data for every campaign across channels. Brand can have an easy access to their targeted influencers and reward loyal customers on social media.

Notable Features:

1. Competitor Analysis

2. Customizable Visuals

3. Geolocation / heatmaps

4. Moderate/Curate feeds with filtering rules

5. Content and Influencer Discovery

6. Content, Audience, Geo and Platform Insights

7. Microsite Creator for each campaign

8. Workflows for each campaigns

9. Polling

10. Consent to UCG's

and more! Review collected by and hosted on G2.com.

What do you dislike?

I would say wishlist rather than dislike.

Expansion of their API and customizable visuals

Flexible pricing plans

Additional marketing support materials for partners and resellers

Extension of api/data access outside social media sphere Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Start by the user/brand/agencies/campaigns objectives then followed by the output required.

There are so many platforms out there that I've used and it just happened that zoomph is what fits my needs while balancing from pricing, output delivery, flexibility/adaptability for each implementations etc.

There are no perfect ultimate software program or platform, but we can help these companies improve their system through honest reviews experienced by co-users like you and me. So good job, g2crowd team for this amazing review site. Been using this since the beta stage. :) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Through Zoomph, I am able to help address and solve lost engagements and valuable data insights for each social media campaigns for agencies, brands, companies and businesses.

Help the brand's customers to seamlessly interact with each other visually through customized themed designs.

Help provide real-time analytics and engagements which is very critical today Review collected by and hosted on G2.com.

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US
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The Zoomph platform is simple but powerful. The user interface is easy to understand, even for a beginner, and makes it easy to find the insights you are after. Additionally, Zoomph's customer service is 2nd to none and the team is always there to assist when needed. Review collected by and hosted on G2.com.

What do you dislike?

There's not a lot to dislike about this tool, but the more social APIs they can bring in, the more value we can extract. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Zoomph has enabled us to understand social audiences at a much deeper level than ever before. Beyond standard demographics, Zoomph helps us understand passion points, trends, brand affinities and psychographic traits that enable us to make informed marketing decisions. Review collected by and hosted on G2.com.

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Digital Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We use Zoomph to help monitor and display user social posts for a particular hashtag during our events. The platform is simple and straightforward, and it's easy to moderate the tweets. Review collected by and hosted on G2.com.

What do you dislike?

I don't dislike anything so far -- I have a feeling the tool is more powerful than how we use it, so I'm excited to dive a little deeper into it's potential uses. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I recommend demoing it! We have been pleased with how it works for our needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The platform is much simpler and less expensive than TintUp, which we had used previously. Our needs our simple and this platform is straightforward, which is great. It's also nice to be able to downlaod a report of all the user engagement with our hashtags during the events. Review collected by and hosted on G2.com.

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AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Their live-event, big-screen displays look great, and Zoomph offers a number of customization options that are very easy to figure out. They also have very quick and helpful customer service. Review collected by and hosted on G2.com.

What do you dislike?

It can be difficult to determine what it and isn't included in each level of subscription. A few times, we've thought our account included something, only to realize that we're stuck in a pinch because we got it wrong. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We love using Zoomph; it looks great on the big-screen, and their team is responsive and easy to work with. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've primarily used Zoomph for big-screen displays at live events, showing conference attendees' tweets & Instagram photos from the front of major amphitheaters. Review collected by and hosted on G2.com.

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UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Customer service. Our Zoomph representatives were available to us 24/7. Review collected by and hosted on G2.com.

What do you dislike?

Technical issues. This was a rare event. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Zoomph during our graduation activities, and we have seen it be very successful in generating excitement from our community around the event. We were also happy that we were able to design the interface. Lastly, when there was a technical issue the day of the event, around 7:30am EST time, we had contacted our Zoomph representative around 4:30am PST, and they were still completely available to us. Review collected by and hosted on G2.com.

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UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Zoomph makes it easy to find and sort through customer photos and comments. Review collected by and hosted on G2.com.

What do you dislike?

The tags can be a little annoying to create. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helps remove the burden of creating in-house content and is a great way to create brand awareness through a hashtag campaign. Review collected by and hosted on G2.com.

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UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Its light faster and have what i need too Review collected by and hosted on G2.com.

What do you dislike?

the interface is too polluted and too slow Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

none yet Review collected by and hosted on G2.com.

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Managing Partner
Entertainment
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I have heard a lot about this social media company "zoomph" that helps you analyze how your marketing efforts are doing on the world wide web. I have seen there logo on TV during Redskins games, Giants games and so on. I had my marketing director look more into them and we decided to sign up. Currently we are using it every day and are getting a much better understanding of our social media efforts. I highly recommend zoomph to anyone who wants to increase their online presence. Especially for those that are paying for advertisements on various social media platforms. Its easy to use and extremely helpful! Review collected by and hosted on G2.com.

What do you dislike?

Honestly I cant think of a thing I dislike about it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do the trial version, once you do it you will be hooked. It does take a few hours of solid playing around with the product and learning how to use it. Once you put the time into it you will be very satisfied. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

What keywords to use. We pay for all sorts of online advertising and zoomph allows us to know what hashtags and keywords to use to market to the right people. Review collected by and hosted on G2.com.

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Digital Media Analyst
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like how Zoomph works easily with Google Chromecast on your phone and on the TV that you are projecting to. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes the feeds can have glitches and not update the way that you'd like them to. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I heard that there are new updates available with Zoomph that are being released in mid April 2016. It'd be great to see what these new features look like and how to use them properly before launching the service at your next event. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are making social media more visual for our sales team. By projecting social media mentions at our events through Zoomph it encourages more people to engage. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's a solidly designed product. The interface is clean and it's great for a single brand user managing a medium sized business. Review collected by and hosted on G2.com.

What do you dislike?

It's way over priced. While not bad for a small account, it's not scalably priced. The user management is also not really there to make it a valid tool for a marketing company to use with multiple clients. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Look at sparkle. Io Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I was looking for a product to track and display social media posts around particular brands. Review collected by and hosted on G2.com.

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Response from 📈 Amir Zonozi of Zoomph

Really appreciate your feedback, thank you for complimenting our website, and sharing opportunities of improvement. I also wanted to note that we do offer agency accounts for people that manage multiple accounts, and which will offer you more user management as well.

If you were interested in utilizing this feature - simply reach out to us at info@zoomph.com and we would be happy to guide you.

For a more price conscious solution, we do our our campaign subscription, which provides you 30 days of access or an annual package which provides 20% off.

Manager, Social Media
Hospitality
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

There are other vendors out there that are built to help companies aggregate user generated content, but what I found most attractive about Zoomph initially was their reporting. It is robust, simple and easily manipulated. Review collected by and hosted on G2.com.

What do you dislike?

Doesn't advance publish to social channels. Doesn't really monitor Facebook except for your own page Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed a visualization software to enable us to post user generated content on our website and on the big screen at sports events and concerts. Visualization templates they have are nice looking but the analytics function is what sets it apart. We now use this platform for social listening as well as visualization because the analytics help us understand volume, word clouds, commonly used hashtags and identify influencers. Review collected by and hosted on G2.com.

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Science Education Fellow
Philanthropy
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

We came to Zoomph with a challenge - to modify their robust social media platform to act as a database and data processing tool for trail camera images for an lion conservation project in Africa. The team was extremely professional and innovative throughout the process. I worked most closely with Thomas (product officer) and Lee (developer) and they are both responsive and eager to find good solutions to any challenges that came up. The platform that they customized for us is exactly what we envisioned and even comes with some additional tools for data visualization that we didn't request but which are extremely valuable for the scientists working with the data. From start to finish, the Zoomph team was easy to work with and I had full confidence in their ability to deliver a high quality product on time and within budget. Review collected by and hosted on G2.com.

What do you dislike?

I'm hard-pressed to think of something that I don't like. In terms of working with the team and the final product, there is truly nothing that I didn't like. When we discussed the project, we decided to modify the existing Zoomph platform rather than build a custom platform for our needs. That had pros and cons. The obvious pros were that there was already a tested infrastructure developed, so overhead was relatively low and the project could be done on a short timeline. The con was that there were a few instances where the functionality we wanted to develop was restricted by the existing infrastructure but the team always came up with solutions that met our needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are solving the issue of how to store and process a large number of images (hundreds of thousands) and all of the associated metadata in a way that allows scientists to access the data in a user-friendly way. We have already experienced the benefits of having the photos in a searchable database to easily find photos that we are interested in. We also processed the first large batch of photos and exported the image references and metadata for use in a successful citizen science platform. We are looking forward to getting the animal ID data back from the citizen science platform and linking it back into the Zoomph database. Review collected by and hosted on G2.com.

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Legal Assistant in the Juvenile Division
Legal Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

What I like best about Zoomph is their ability to take my vision time and time again and make it a reality. For two occasions now my company has worked closely with Zoomph to make the best possible experience for our events. I had a lot of questions when we first met because I wanted to understand their services at their maximum. The first event they worked with us, I gave them ideas and wanted to see how we could incorporate social media to not only tell people about the event, but have them interact while attending. Doing the call to action customized collage, we did just that!! The event was a success and amazed everyone. Review collected by and hosted on G2.com.

What do you dislike?

There truly isn't anything I dislike about this company. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Just do it! Allow yourself to express everything you want to be done and Zoomph will work with your vision and make it a reality. Sometimes even better than you could have imagined it! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The business problem aspect that my committee was having was trying to reach out to a larger demographic. My idea was to get more people not only aware of the cause and event but also get people motivated to want to attend and make it hands on. The benefits I have realized is that not only in person, but on social media we were able to connect with people all around the country. It wasn't just the cause that attracted people to join, but how Zoomph helped us promote the cause and properly reach out to people! Review collected by and hosted on G2.com.

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Director, Digital Strategy
Consumer Electronics
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The interface is VERY easy to use and the team is very responsive and there to help you get the best experience with the product. This is our 3rd year using them and each year the program gets better and better! Review collected by and hosted on G2.com.

What do you dislike?

I dislike that this section has a 40 character minimum because all I wanted to type was "absolutely nothing" Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are trying to bring tweets to life and "greet" VIPs via Twitter at our events. Zoomph 100% solved that problem year after year. Review collected by and hosted on G2.com.

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Chief Correspondent / Team Leader
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Speed and accuracy: Zoomph's Z scores are one of the most accurate social sentiment tools I know and we have used it in many of our stories, most recently to cover the Climate Talks in Paris. Zoomph is also very good at tailoring the content to client's needs and they are very responsive. Review collected by and hosted on G2.com.

What do you dislike?

Platform, interface: Zoomph's interface can be difficult to use for first-timers because it not very self-explanatory. Fortunately, there was always a Zoomph staff available to ask questions online and offline. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Zoomph's influencer has significantly improved our coverage of COP21. It provides an instant reaction to events as they happen which is crucial for any live coverage. I would strongly recommend this product to media outlets. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Instant reaction on social media: As a news organization, we have been able to deliver instant reaction to major events using Zoomph's Influencer. Review collected by and hosted on G2.com.

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Research and Digital Communications Coordinator
Non-Profit Organization Management
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The customer service we have had from rep Giuliana has been fantastic. I have called and emailed her with questions several times and she always responds quickly. The Zoomph team has been great in helping with our association's transition from one team member to the next using their platform. Review collected by and hosted on G2.com.

What do you dislike?

As a new Zoomph administrator, I found that the Zoomph platform is not as user-friendly for a first-time administrator as I would prefer. However, after having our rep walk me through it, I have found Zoomph to be fairly easy to use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We primarily use Zoomph during our midyear and annual conferences to keep our members in sync with our social media presence. Zoomph has been a huge help in this effort. Review collected by and hosted on G2.com.

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Do you work for Zoomph?