# GRIN vs Upfluence Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GRIN excels in overall user satisfaction, reflected in its higher G2 Score, which indicates a more favorable perception among users compared to Upfluence. This is supported by a larger volume of reviews, providing a more reliable insight into user experiences.
- **Users say** that Upfluence offers a more intuitive onboarding experience, with recent feedback highlighting the helpfulness of their customer service during the setup process. One user mentioned that "Sarah was super helpful with onboarding!" which suggests a strong support system for new users.
- **Reviewers mention** that GRIN's team is particularly knowledgeable and supportive, making it easier for users to navigate the platform. Users appreciate the ease with which influencers can place orders and access their codes, enhancing the overall user experience.
- **According to verified reviews** , Upfluence shines in its advanced filtering and AI tools, which help users efficiently source creators. One user noted that "the filters and AI tools have helped source creators efficiently," indicating a strong feature set for influencer recruitment.
- **Users highlight** that GRIN provides robust tracking options for content, allowing for effective organization and management of influencer campaigns. The ability to label and sort content with tags was particularly praised, making it easier to select influencers for upcoming campaigns.
- **Reviewers indicate** that while Upfluence has a slight edge in user-generated content management and collaboration features, GRIN still offers solid capabilities in these areas. However, Upfluence's higher scores in these specific features suggest it may be more suited for users prioritizing content management.



| | GRIN | Upfluence | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 483 | 140 | 
| **Largest Market Segment** | Small-Business (66.8% of reviews) | Small-Business (68.3% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $478.00 1 Search and Contact Module Per Month | 

---
## Top Pros & Cons

### GRIN

Pros:
- Influencer Management (42 reviews)
- Ease of Use (31 reviews)

Cons:
- Technical Issues (19 reviews)
- Poor Customer Support (13 reviews)

### Upfluence

Pros:
- Campaign Management (4 reviews)
- Customer Support (3 reviews)

Cons:
- Initial Complexity (2 reviews)
- Authentication Issues (1 reviews)

---
## Ratings Comparison
| Rating | GRIN | Upfluence | 
|---|---|---|
  | **Meets Requirements** | 8.6 (411 reviews) | 8.8 (118 reviews) | 
  | **Ease of Use** | 8.4 (414 reviews) | 8.8 (119 reviews) | 
  | **Ease of Setup** | 8.1 (236 reviews) | 8.7 (57 reviews) | 
  | **Ease of Admin** | 8.6 (163 reviews) | 8.7 (50 reviews) | 
  | **Quality of Support** | 9.2 (411 reviews) | 9.3 (116 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (163 reviews) | 8.8 (48 reviews) | 
  | **Product Direction (% positive)** | 9.2 (390 reviews) | 8.7 (105 reviews) | 

---
## Pricing

### GRIN

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Upfluence

#### Entry-Level Pricing

Plan: Modular Custom Pricing

Price: Starting at $478.00 1 Search and Contact Module Per Month

Description: Scale effectively with tailored modules that maximize value and ROI as your business evolves.

Key Features:
- Search and Contact

[Learn more about Upfluence](https://www.g2.com/products/upfluence/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **GRIN** | N/A | N/A |
| **Upfluence** | 9.3/10 | 35 |

#### Identify

| Feature | GRIN | Upfluence | 
|---|---|---|
| **Blogger Database** | Not enough data | 9.1 (33 reviews) | 
| **Blogger Search Engine** | Not enough data | 9.3 (34 reviews) | 
| **Selection Criteria** | Not enough data | 9.2 (33 reviews) | 

#### Manage

| Feature | GRIN | Upfluence | 
|---|---|---|
| **Import/Export** | Not enough data | 9.2 (30 reviews) | 
| **Automatic Follow-up** | Not enough data | 9.4 (12 reviews) | 
| **Multichannel Outreach** | Not enough data | 9.0 (28 reviews) | 
| **Product Tracking** | Not enough data | 9.3 (25 reviews) | 
| **Content Scheduling** | Not enough data | 9.7 (13 reviews) | 

#### Results

| Feature | GRIN | Upfluence | 
|---|---|---|
| **Curation** | Not enough data | 9.5 (13 reviews) | 
| **Reports and Visualization** | Not enough data | 9.4 (29 reviews) | 
| **Campaign Analytics** | Not enough data | 9.4 (27 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **GRIN** | 8.1/10 | 365 |
| **Upfluence** | 9.0/10 | 86 |

#### Influencer Marketing

| Feature | GRIN | Upfluence | 
|---|---|---|
| **Influencer Recruitment** | 8.0 (350 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 
| **Influencer Scoring** | 7.6 (311 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Audience Analysis** | 7.9 (328 reviews) ✓ Verified | 8.9 (86 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.1 (334 reviews) ✓ Verified | 8.8 (85 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.6 (349 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 8.0 (320 reviews) ✓ Verified | 9.4 (54 reviews) | 
| **Content Approval** | 8.0 (315 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.2 (337 reviews) ✓ Verified | 9.1 (75 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.2 (341 reviews) ✓ Verified | 9.0 (74 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.4 (330 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Feature Not Available | 9.2 (41 reviews) ✓ Verified | 
| **Influencer Compensation** | 8.3 (254 reviews) ✓ Verified | 9.1 (42 reviews) | 
| **Social Commerce** | Feature Not Available | 8.9 (19 reviews) | 
| **E-Commerce Integration** | 8.4 (254 reviews) ✓ Verified | 9.1 (25 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | GRIN | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Upfluence (1):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)


---
## Reviewer Demographics

### By Company Size

| Segment | GRIN | Upfluence | 
|---|---|---|
| **Small-Business** | 66.8% | 68.3% | 
| **Mid-Market** | 31.3% | 21.6% | 
| **Enterprise** | 1.9% | 10.1% | 

### By Industry

#### GRIN

- **Consumer Goods:** 18.1%
- **Apparel & Fashion:** 17.7%
- **Health, Wellness and Fitness:** 12.7%
- **Marketing and Advertising:** 12.5%
- **Food & Beverages:** 9.8%
- **Retail:** 7.7%
- **Cosmetics:** 5.6%
- **Luxury Goods & Jewelry:** 1.7%
- **Consumer Electronics:** 1.5%
- **Primary/Secondary Education:** 1.0%
- **Other:** 11.9%

#### Upfluence

- **Marketing and Advertising:** 18.1%
- **Health, Wellness and Fitness:** 6.5%
- **Retail:** 6.5%
- **Consumer Goods:** 6.5%
- **Apparel & Fashion:** 5.8%
- **Internet:** 4.3%
- **Information Technology and Services:** 3.6%
- **Entertainment:** 3.6%
- **Public Relations and Communications:** 3.6%
- **Computer Software:** 2.9%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to GRIN

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (571 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (427 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (410 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (255 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)

### Alternatives to Upfluence

- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (410 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (571 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (427 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (273 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (255 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)

---
## Top Discussions

### GRIN

- Title: [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) — 3 comments
  > **Top comment:** "Grin is a web based database and influencer management tool that allows businesses to search for, prospect, communicate with and recruit influencers and..."
- Title: [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) — 3 comments
  > **Top comment:** "Grin is a tool used to search for, communicate with and keep organized content creators working on brand campaigns  across all social media platforms. Grin..."
- Title: [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) — 2 comments
  > **Top comment:** "Influencer marketing software helps brands manage relationships with influencers and creators across all social media platforms.  As a brand scales and..."
- Title: [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) — 2 comments
  > **Top comment:** "Lean on your CSM as much as possible! They can help you strategize and streamline based on your needs! "

### Upfluence

- Title: [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) — 1 comment *(includes official response)*
  > **Top comment:** "An influencer marketing platform is a software solution designed to facilitate the process of connecting brands with social media influencers for marketing..."
- Title: [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "You can a software like torleado https://torleado.com to search for influencers for free!"
- Title: [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes, payments for influencers can be sent directly from the platform. All currencies are supported. You can also edit W9 forms (U.S. only). 
"
- Title: [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign...."
- Title: [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/grin-vs-upfluence)