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# GRIN vs Upfluence Comparison - What are their main differences?

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GRINUpfluence[+ Add Product](#)

Pricing

**GRIN**
No pricing available

**Upfluence**
Free Trial

**Starting at $478.00** 1 Search and Contact Module Per Month · Modular Custom Pricing

**Pricing Insights**
from reviews

Time to Implement

**GRIN**
1 monthFaster

Based on 91 responses

**Upfluence**
2 months

Based on 26 responses

Return on Investment

**GRIN**
13 months

Based on 80 responses

**Upfluence**
12 months1 month sooner

Based on 18 responses

Perceived Cost

**GRIN**
$$$$$

**Upfluence**
$$$$$

Average Discount

**GRIN**
9%

**Upfluence**
36%27% more

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

 ![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")

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**Pros & Cons**
from reviews

**GRIN**
[
Influencer Management (42)
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487308&qs=pros-and-cons#reviews)[
Ease of Use (31)
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487420&qs=pros-and-cons#reviews)[
Technical Issues (19)
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487531&qs=pros-and-cons#reviews)[
Poor Customer Support (13)
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487442&qs=pros-and-cons#reviews)

**Upfluence**
[
Campaign Management (4)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770650&qs=pros-and-cons#reviews)[
Customer Support (3)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770305&qs=pros-and-cons#reviews)[
Initial Complexity (2)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770209&qs=pros-and-cons#reviews)[
Authentication Issues (1)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770145&qs=pros-and-cons#reviews)

Integrations

**GRIN**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b832fe9bb15e5e18b6852a303b57d40/box.jpg "Product Avatar Image")

Box

](https://www.g2.com/products/box/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_20c010d5090054533c1b561ee4a019f9/dropbox.png "Product Avatar Image")

Dropbox

](https://www.g2.com/products/dropbox/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image")

Salesforce B2C Commerce

](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[
View all
](https://www.g2.com/products/grin/integrations)

**Upfluence**
Not enough data

Screenshots

**GRIN**
No screenshot available

**Upfluence**
 ![Upfluence screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/160018/ecommerce.png)

**Ratings**
from reviews

Meets Requirements

**GRIN**

8.6

8.6411

**Upfluence**

8.8

8.8118

Ease of Use

**GRIN**

8.4

8.4414

**Upfluence**

8.8

8.8119

Ease of Setup

**GRIN**

8.1

8.1236

**Upfluence**

8.7

8.757

Ease of Admin

**GRIN**

8.6

8.6163

**Upfluence**

8.7

8.750

Quality of Support

**GRIN**

9.2

9.2411

**Upfluence**

9.3

9.3116

Has the product been a good partner in doing business?

**GRIN**

9.0

9.0163

**Upfluence**

8.8

8.848

Product Direction (% positive)

**GRIN**

9.2

9.2390

**Upfluence**

8.7

8.7105

**Features**
ratings from reviews

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

8.1

365

9.0

86

Influencer Marketing

Influencer Recruitment

8.0

350

|

Verified

8.9(won by 0.9)

82

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Scoring

7.6

311

|

Verified

8.9(won by 1.3)

84

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Audience Analysis

7.9

328

|

Verified

8.9(won by 1.0)

86

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Segmentation

8.1

334

|

Verified

8.8(won by 0.7)

85

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Collaboration

8.6

349

|

Verified

9.0(won by 0.4)

79

|

Verified

User-Generated Content (UGC) Management

8.0

320

|

Verified

9.4(won by 1.4)

54

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Content Approval

8.0

315

|

Verified

9.2(won by 1.2)

71

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Analytics

8.2

337

|

Verified

9.1(won by 0.9)

75

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting and Dashboards

8.2

341

|

Verified

9.0(won by 0.8)

74

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Importing and Exporting Tools

8.4

330

|

Verified

9.0(won by 0.6)

71

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Compensation

8.3

254

|

Verified

9.1(won by 0.8)

42

 (There is a greater than 0.5 difference between this product's rating and its competitors)

E-Commerce Integration

8.4

254

|

Verified

9.1(won by 0.7)

25

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Whitelisting

Feature Not Available

9.2(won by default)

41

|

Verified

Social Commerce

Feature Not Available

8.9(won by default)

19

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Blogger Outreach[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

9.3

35

Identify

Blogger Database

Not enough data

9.1(won by default)

33

Blogger Search Engine

Not enough data

9.3(won by default)

34

Selection Criteria

Not enough data

9.2(won by default)

33

Manage

Import/Export

Not enough data

9.2(won by default)

30

Automatic Follow-up

Not enough data

9.4(won by default)

12

Multichannel Outreach

Not enough data

9.0(won by default)

28

Product Tracking

Not enough data

9.3(won by default)

25

Content Scheduling

Not enough data

9.7(won by default)

13

Results

Curation

Not enough data

9.5(won by default)

13

Reports and Visualization

Not enough data

9.4(won by default)

29

Campaign Analytics

Not enough data

9.4(won by default)

27

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")](https://www.g2.com/products/grin/reviews)

GRIN

Small-Business(50 or fewer emp.)

66.8%

Mid-Market(51-1000 emp.)

31.3%

Enterprise(\> 1000 emp.)

1.9%

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)

Upfluence

Small-Business(50 or fewer emp.)

68.3%

Mid-Market(51-1000 emp.)

21.6%

Enterprise(\> 1000 emp.)

10.1%

Small-Business

(50 or fewer emp.)

66.8%

68.3%

Mid-Market

(51-1000 emp.)

31.3%

21.6%

Enterprise

(\> 1000 emp.)

1.9%

10.1%

Reviewers' Industry

[![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")](https://www.g2.com/products/grin/reviews)
GRIN

Consumer Goods

18.1%

Apparel & Fashion

17.7%

Health, Wellness and Fitness

12.7%

Marketing and Advertising

12.5%

Food & Beverages

9.8%

Other

29.3%

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)
Upfluence

Marketing and Advertising

18.1%

Health, Wellness and Fitness

6.5%

Retail

6.5%

Consumer Goods

6.5%

Apparel & Fashion

5.8%

Other

56.5%

FAQs

## GRIN vs Upfluence FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Upfluence vs GRIN?

Upfluence stands out for its higher G2 rating and slightly stronger reviewer sentiment on setup and support, while GRIN is noted for influencer management at scale.

| [Upfluence](https://www.g2.com/products/upfluence/reviews) | [GRIN](https://www.g2.com/products/grin/reviews) |
| --- | --- |
| 4.6/5 (140 reviews) | 4.5/5 (483 reviews) |
| Small-Business | Small-Business |
| 8.7 | 8.1 |
| 9.3 | 9.2 |
| Campaign Management | Influencer Management |

### How do the pricing models of Upfluence and GRIN compare?

Upfluence is rated higher for value, with reviewers expressing more satisfaction with its pricing than GRIN.

- **Upfluence:** Reviewers note that pricing can be high for smaller businesses, but many describe the value as justified by the platform's capabilities and ROI tracking.
- **GRIN:** Recent reviews mention that the price is high and that additional fees can accumulate, with some reviewers citing cost as a reason for switching.
- **Switching-reason:** Several reviewers mention switching from Upfluence to alternatives like Levanta due to perceived complexity and cost, while GRIN reviewers cite high pricing and contract rigidity as switching factors.

### What are the best alternatives to Upfluence and GRIN?

The top three alternatives to Upfluence and GRIN are impact.com, Sprout Social Influencer Marketing, and CreatorIQ.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Upfluence](https://www.g2.com/products/upfluence/reviews) | 4.6/5 (140 reviews) | Small-Business | Pricing can be high for smaller businesses | Campaign Management |
| [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | Price is high and billed for everything | Influencer Management |
| [impact.com](https://www.g2.com/products/impact-com/reviews) | 4.4/5 (2404 reviews) | Small-Business | — | Affiliate and partnership management |
| [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | 4.3/5 (413 reviews) | Mid-Market | — | Social media integration |
| [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | — | Influencer discovery and analytics |

### Which Influencer Marketing Platforms features should I prioritize when comparing Upfluence and GRIN?

Buyers comparing Upfluence and GRIN should prioritize campaign management, influencer management, integrations, analytics/reporting, and onboarding/support.

- **Campaign management:** Upfluence (4 all-time mentions), GRIN (20 all-time mentions)
- **Influencer management:** Upfluence (1 all-time mention), GRIN (42 all-time mentions)
- **Integrations:** Upfluence (1 recent mention), GRIN (9 all-time mentions)
- **Analytics/reporting:** Upfluence (1 all-time mention), GRIN (12 all-time mentions for metrics tracking)
- **Onboarding/support:** Upfluence (3 all-time mentions for customer support, 2 for training), GRIN (25 all-time mentions for customer support)

### What are the pros and cons of Upfluence vs GRIN?

Upfluence's headline strength is campaign management and support, while GRIN excels in influencer management and ease of use at scale.

- **Upfluence strengths:** Campaign management (4 all-time mentions), customer support (3), sales increase (3), communication (2), helpful (2), metrics tracking (2), options variety (2), training (2), analytics (1), ease of use (1), easy integrations (1), engagement (1), filtering features (1), influencer management (1), intuitive (1)
- **Upfluence trade-offs:** Initial complexity (2), authentication issues (1), complexity (1), limited data (1)
- **GRIN strengths:** Influencer management (42), ease of use (31), customer support (25), helpful (22), UGC management (21), campaign management (20), organization (16), intuitive (15), success achievement (14), metrics tracking (12), setup ease (11), payout efficiency (10), time-saving (10), easy integrations (9), user experience (9)
- **GRIN trade-offs:** Technical issues (19), poor customer support (13), poor reporting (11), slow loading (11), complexity (9)

### Is Upfluence or GRIN better for small businesses?

Upfluence and GRIN are both primarily used by small businesses, but Upfluence receives stronger small-business reviewer sentiment for onboarding and support.

- **Upfluence:** Largest segment is Small-Business; reviewers highlight easy onboarding, helpful support, and campaign management efficiency for small teams.
- **GRIN:** Largest segment is Small-Business; reviewers note ease of use and influencer management at scale, but also mention higher pricing and some complexity for small teams.

### Which Influencer Marketing Platforms platform has better integrations?

GRIN is more frequently cited for integrations, with reviewers mentioning a broader range of connected tools.

- **Upfluence:** Reviewers mention integration with Shopify and Klaviyo in recent reviews, with positive sentiment for e-commerce connectivity.
- **GRIN:** Reviewers mention integrations with Dropbox (2 all-time mentions), Shopify, and WooCommerce, with 9 all-time mentions for easy integrations.

### How do Upfluence and GRIN compare on customer support?

Upfluence and GRIN are rated in near-parity for Quality of Support, with Upfluence at 9.3 and GRIN at 9.2.

- **Upfluence:** Reviewers consistently praise onboarding, live Q&A, and responsive chat support, with 3 all-time mentions for customer support and 2 for training.
- **GRIN:** Reviewers highlight helpful and knowledgeable support, but also note occasional slow response times and technical issues, with 25 all-time mentions for customer support and 13 for poor customer support.

### Which is easier to implement, Upfluence or GRIN?

Upfluence scores higher on Ease of Setup (8.7 vs 8.1), with reviewers describing a smoother onboarding experience than GRIN.

- **Upfluence:** Reviewers describe onboarding as easy and intuitive, with multiple mentions of helpful setup guidance and a straightforward process for small teams.
- **GRIN:** Reviewers note that setup is generally straightforward but can be more complex for larger inventories or when migrating existing programs, with some citing a learning curve and technical challenges.

Alternatives

**GRIN Alternatives**

 ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com")

[
impact.com
](/products/impact-com/reviews)

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![Influential powered by Captiv8](https://images.g2crowd.com/uploads/product/hd_favicon/1ac051a18f0ed02b3fce008e11a90b3c/influential-powered-by-captiv8.svg "Influential powered by Captiv8")

[
Influential powered by Captiv8
](/products/influential-powered-by-captiv8/reviews)

 ![Later Influence](https://images.g2crowd.com/uploads/product/hd_favicon/0599d27ad039d49d75800d94c6696916/later-influence.svg "Later Influence")

[
Later Influence
](/products/later-influence/reviews)

**Upfluence Alternatives**

 ![Sprout Social Influencer Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/9c7644dda45ba15962b5e6b08e47dc9f/sprout-social-influencer-marketing.svg "Sprout Social Influencer Marketing")

[
Sprout Social Influencer...
](/products/sprout-social-influencer-marketing/reviews)

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![#paid](https://images.g2crowd.com/uploads/product/hd_favicon/6da1977c835218b580269b56a9e6f1d6/paid-paid.svg "#paid")

[
#paid
](/products/paid-paid/reviews)

 ![Traackr](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr")

[
Traackr
](/products/traackr/reviews)