# GRIN vs influence.co Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GRIN excels in customer support, with users praising the team's knowledge and helpfulness in navigating the platform. This contrasts with influence.co, where users have noted a lack of support options, which can be a drawback for those needing assistance.
- **Users say** that GRIN offers robust tracking features, allowing for detailed content management and influencer selection. Reviewers appreciate the ability to label and filter content effectively, which enhances campaign organization. In comparison, while influence.co provides a wide range of influencers, some users feel it lacks the same depth in content tracking capabilities.
- **Reviewers mention** that GRIN's user interface is intuitive, making it easier for influencers to place orders and access their codes. This ease of use is highlighted as a significant advantage over influence.co, where some users have found the interface less straightforward despite its extensive reach.
- **According to verified reviews** , GRIN's analytics features are highly regarded, with users appreciating the accessibility of conversion data and content archiving. This level of insight is less emphasized in influence.co, where users enjoy the platform's networking capabilities but may miss out on detailed analytics.
- **G2 reviewers highlight** that GRIN has a strong market presence and a wealth of user feedback, with a significantly higher number of reviews compared to influence.co. This suggests a more established and trusted platform, which can be reassuring for potential buyers.
- **Users report** that while influence.co is great for connecting with brands and other influencers, it may not meet the same level of operational needs as GRIN, particularly for those looking for comprehensive campaign management tools. The focus on collaboration and job opportunities is a plus, but it may not suffice for users needing more in-depth marketing analytics.



| | GRIN | influence.co | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 483 | 17 | 
| **Largest Market Segment** | Small-Business (66.8% of reviews) | Small-Business (70.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### GRIN

Pros:
- Influencer Management (39 reviews)
- Ease of Use (24 reviews)

Cons:
- Technical Issues (16 reviews)
- Poor Customer Support (13 reviews)

### influence.co

Pros:
- Ease of Use (1 reviews)
- Helpful (1 reviews)

Cons:
- Brand Challenges (1 reviews)

---
## Ratings Comparison
| Rating | GRIN | influence.co | 
|---|---|---|
  | **Meets Requirements** | 8.6 (411 reviews) | 7.8 (9 reviews) | 
  | **Ease of Use** | 8.4 (414 reviews) | 8.8 (10 reviews) | 
  | **Ease of Setup** | 8.1 (236 reviews) | Not enough data | 
  | **Ease of Admin** | 8.6 (163 reviews) | Not enough data | 
  | **Quality of Support** | 9.2 (411 reviews) | 8.3 (9 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (163 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 9.2 (390 reviews) | 5.3 (10 reviews) | 

---
## Pricing

### GRIN

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### influence.co

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **GRIN** | 8.1/10 | 365 |
| **influence.co** | 7.4/10 | 10 |

#### Influencer Marketing

| Feature | GRIN | influence.co | 
|---|---|---|
| **Influencer Recruitment** | 8.0 (350 reviews) ✓ Verified | 6.9 (6 reviews) ✓ Verified | 
| **Influencer Scoring** | 7.6 (311 reviews) ✓ Verified | 7.2 (6 reviews) ✓ Verified | 
| **Audience Analysis** | 7.9 (328 reviews) ✓ Verified | 7.9 (7 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.1 (334 reviews) ✓ Verified | 7.9 (7 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.6 (349 reviews) ✓ Verified | 6.9 (6 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 8.0 (320 reviews) ✓ Verified | Not enough data | 
| **Content Approval** | 8.0 (315 reviews) ✓ Verified | 7.0 (5 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.2 (337 reviews) ✓ Verified | 7.8 (6 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.2 (341 reviews) ✓ Verified | Not enough data | 
| **Data Importing and Exporting Tools** | 8.4 (330 reviews) ✓ Verified | 7.8 (6 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | 
| **Influencer Compensation** | 8.3 (254 reviews) ✓ Verified | Not enough data | 
| **Social Commerce** | Feature Not Available | Not enough data | 
| **E-Commerce Integration** | 8.4 (254 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | GRIN | influence.co | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)




---
## Reviewer Demographics

### By Company Size

| Segment | GRIN | influence.co | 
|---|---|---|
| **Small-Business** | 66.8% | 70.6% | 
| **Mid-Market** | 31.3% | 23.5% | 
| **Enterprise** | 1.9% | 5.9% | 

### By Industry

#### GRIN

- **Consumer Goods:** 18.1%
- **Apparel & Fashion:** 17.7%
- **Health, Wellness and Fitness:** 12.7%
- **Marketing and Advertising:** 12.5%
- **Food & Beverages:** 9.8%
- **Retail:** 7.7%
- **Cosmetics:** 5.6%
- **Luxury Goods & Jewelry:** 1.7%
- **Consumer Electronics:** 1.5%
- **Primary/Secondary Education:** 1.0%
- **Other:** 11.9%

#### influence.co

- **Health, Wellness and Fitness:** 23.5%
- **Leisure, Travel & Tourism:** 17.6%
- **Consumer Goods:** 11.8%
- **Apparel & Fashion:** 11.8%
- **Media Production:** 5.9%
- **Electrical/Electronic Manufacturing:** 5.9%
- **Cosmetics:** 5.9%
- **Consumer Services:** 5.9%
- **Consumer Electronics:** 5.9%
- **Business Supplies and Equipment:** 5.9%

---
## Alternatives

### Alternatives to GRIN

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2227 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (569 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (427 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (407 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (254 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)

### Alternatives to influence.co

- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (427 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (569 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2227 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (407 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)
- [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (377 reviews)

---
## Top Discussions

### GRIN

- Title: [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) — 3 comments
  > **Top comment:** "Grin is a web based database and influencer management tool that allows businesses to search for, prospect, communicate with and recruit influencers and..."
- Title: [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) — 3 comments
  > **Top comment:** "Grin is a tool used to search for, communicate with and keep organized content creators working on brand campaigns  across all social media platforms. Grin..."
- Title: [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) — 2 comments
  > **Top comment:** "Influencer marketing software helps brands manage relationships with influencers and creators across all social media platforms.  As a brand scales and..."
- Title: [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) — 2 comments
  > **Top comment:** "Lean on your CSM as much as possible! They can help you strategize and streamline based on your needs! "

### influence.co

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/grin-vs-influence-co-influence-co)