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Compare Google Analytics 360 and Google Tag Manager 
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At a Glance
Market Segments
Small-Business (50.4% of reviews)
Small-Business (53.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in real-time reporting with a score of 8.9, while Google Tag Manager shines in real-time insights with a score of 8.8, indicating that both tools provide timely data but focus on different aspects of reporting.
- Reviewers mention that Google Analytics 360 offers robust custom reports and dashboards with a score of 8.7, which allows for tailored data visualization, whereas Google Tag Manager's dashboard feature scores even higher at 9.0, suggesting a more user-friendly interface for tracking events.
- G2 users highlight that Google Tag Manager has superior custom event tracking capabilities, scoring 9.1 compared to Google Analytics 360's 8.6, making it a preferred choice for users needing detailed event tracking without extensive coding.
- Users on G2 report that Google Analytics 360 provides better user segmentation with a score of 9.0, which is crucial for targeted marketing efforts, while Google Tag Manager's segmentation feature scores slightly lower at 8.7, indicating a potential gap in advanced segmentation capabilities.
- Reviewers say that Google Tag Manager's API / integrations score of 8.8 outperforms Google Analytics 360's 8.5, suggesting that users find it easier to integrate with other tools and platforms, enhancing overall functionality.
- Users report that Google Analytics 360 has a higher score for quality of support at 8.0 compared to Google Tag Manager's 7.1, indicating that users may find more reliable assistance when using Google Analytics 360 for troubleshooting and guidance.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
Google Analytics 360
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
8.8
447
9.2
336
Ease of Use
8.1
450
7.9
337
Ease of Setup
8.0
195
7.9
197
Ease of Admin
8.4
188
8.3
191
Quality of Support
8.0
406
7.1
275
Has the product been a good partner in doing business?
8.4
184
8.1
166
Product Direction (% positive)
8.4
431
8.8
327
Features by Category
Metrics
8.7
324
9.0
206
8.5
332
8.9
205
8.5
322
8.7
199
8.6
304
9.1
231
8.4
298
9.0
237
8.4
304
8.4
182
8.2
303
8.3
179
8.4
310
9.1
223
8.2
286
8.6
184
Reporting
Feature Not Available
Feature Not Available
8.6
310
8.4
165
8.4
279
8.0
156
8.5
296
Feature Not Available
8.4
290
Feature Not Available
8.2
268
8.6
169
8.7
311
Feature Not Available
Other
8.5
300
8.6
183
8.4
305
8.5
167
8.3
290
8.3
164
8.6
302
9.0
195
8.5
267
8.8
155
8.2
248
7.9
122
8.3
266
8.1
149
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
243
8.8
157
8.2
243
8.7
172
8.6
293
9.0
215
8.6
293
9.1
223
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Marketing and Advertising
34.1%
Computer Software
9.1%
Information Technology and Services
8.6%
Internet
6.1%
Retail
3.0%
Other
39.1%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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