# Google Analytics 360 vs Google Tag Manager Comparison --- ## AI Generated Summary - **G2 reviewers report** that Google Analytics 360 excels in handling large-scale, complex data with impressive speed and accuracy. Users appreciate its advanced reporting capabilities and access to unsampled data, which are crucial for in-depth analysis and segmentation. - **Users say** Google Tag Manager offers remarkable flexibility and speed, allowing marketing teams to deploy and manage tracking codes and conversion events without needing constant developer support. This ease of use is highlighted by reviewers who find it super simple to manage all Google tags in one place. - **Reviewers mention** that Google Analytics 360 provides a diverse range of functions, making it a reliable choice for businesses looking for comprehensive insights into user behavior. The advanced event-based tracking in GA4 is particularly noted for its effectiveness in capturing detailed user interactions. - **According to verified reviews** , Google Tag Manager is praised for its straightforward setup and modification processes. Users find it easy to implement changes quickly, which enhances their ability to adapt tracking strategies on the fly. - **G2 reviewers highlight** that while Google Analytics 360 has a slightly higher quality of support, Google Tag Manager still provides adequate assistance, though some users feel it could improve in this area. This difference may influence teams that require more hands-on support during implementation. - **Users report** that both tools cater well to small businesses, but Google Tag Manager has a slight edge in user satisfaction ratings, particularly for its ease of use and helpfulness in tracking and reporting. This makes it a strong contender for teams looking for a user-friendly solution. | | Google Analytics 360 | Google Tag Manager | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | | **Total Reviews** | 598 | 437 | | **Largest Market Segment** | Small-Business (50.2% of reviews) | Small-Business (54.2% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Google Analytics 360 Pros: - Insights (6 reviews) - Easy Integrations (5 reviews) Cons: - Learning Curve (4 reviews) - Cluttered Interface (2 reviews) ### Google Tag Manager Pros: - Ease of Use (5 reviews) - Easy Integrations (3 reviews) Cons: - Complexity (1 reviews) - Event Management (1 reviews) --- ## Ratings Comparison | Rating | Google Analytics 360 | Google Tag Manager | |---|---|---| | **Meets Requirements** | 8.8 (451 reviews) | 9.2 (354 reviews) | | **Ease of Use** | 8.1 (454 reviews) | 8.0 (356 reviews) | | **Ease of Setup** | 8.0 (200 reviews) | 8.0 (216 reviews) | | **Ease of Admin** | 8.4 (189 reviews) | 8.3 (193 reviews) | | **Quality of Support** | 8.0 (410 reviews) | 7.1 (291 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 8.1 (168 reviews) | | **Product Direction (% positive)** | 8.4 (435 reviews) | 8.8 (343 reviews) | --- ## Pricing ### Google Analytics 360 #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Google Tag Manager #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.4/10 | 379 | | **Google Tag Manager** | 8.7/10 | 286 | #### Metrics | Feature | Google Analytics 360 | Google Tag Manager | |---|---|---| | **Sessions - Digital Analytics** | 8.7 (325 reviews) | 9.0 (220 reviews) | | **Engagement** | 8.5 (333 reviews) | 8.9 (215 reviews) | | **Entry and Exit Pages** | 8.5 (323 reviews) | 8.8 (207 reviews) | | **Standard Event Tracking** | 8.6 (305 reviews) | 9.2 (244 reviews) | | **Custom Event Tracking** | 8.4 (299 reviews) | 9.1 (251 reviews) | | **Retention** | 8.4 (304 reviews) | 8.4 (187 reviews) | | **Return** | 8.2 (303 reviews) | 8.3 (184 reviews) | | **Conversions** | 8.4 (311 reviews) | 9.1 (237 reviews) | | **Funnels** | 8.2 (288 reviews) | 8.6 (191 reviews) | #### Reporting | Feature | Google Analytics 360 | Google Tag Manager | |---|---|---| | **Trending** | 8.6 (310 reviews) | 8.4 (169 reviews) | | **Retroactive Reporting** | 8.4 (279 reviews) | 8.1 (160 reviews) | | **Segmentation** | 8.5 (297 reviews) | Feature Not Available | | **Mobile Reporting** | 8.4 (291 reviews) | Feature Not Available | | **Unification Across Devices** | 8.2 (268 reviews) | 8.6 (173 reviews) | | **Custom Reports and Dashboards** | 8.6 (315 reviews) | Feature Not Available | #### Other | Feature | Google Analytics 360 | Google Tag Manager | |---|---|---| | **User Data** | 8.5 (301 reviews) | 8.6 (189 reviews) | | **Site Search Reporting** | 8.4 (306 reviews) | 8.5 (171 reviews) | | **Load Time Monitoring** | 8.3 (291 reviews) | 8.3 (169 reviews) | | **Campaign Tracking** | 8.6 (304 reviews) | 9.0 (203 reviews) | | **E-Commerce** | 8.5 (267 reviews) | 8.8 (162 reviews) | | **Promotional Messages** | 8.2 (248 reviews) | 8.0 (126 reviews) | | **Administration Alerts** | 8.3 (266 reviews) | 8.2 (153 reviews) | #### Agentic AI - Digital Analytics | Feature | Google Analytics 360 | Google Tag Manager | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.7 (5 reviews) | | **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | | **Proactive Assistance** | Not enough data | 7.0 (5 reviews) | | **Decision Making** | Not enough data | 7.7 (5 reviews) | #### Administration | Feature | Google Analytics 360 | Google Tag Manager | |---|---|---| | **API / Integrations** | 8.5 (246 reviews) | 8.8 (161 reviews) | | **QA Testing** | 8.2 (243 reviews) | 8.7 (177 reviews) | | **Performance and Reliability** | 8.6 (295 reviews) | 9.0 (219 reviews) | | **User, Role, and Access Management** | 8.6 (293 reviews) | 9.1 (229 reviews) | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.8/10 | 131 | | **Google Tag Manager** | N/A | N/A | #### User Identification | Feature | Google Analytics 360 | Google Tag Manager | |---|---|---| | **Demographics** | 9.1 (112 reviews) | Not enough data | | **User Segmentation** | 9.0 (109 reviews) | Not enough data | | **Geolocation** | 9.0 (104 reviews) | Not enough data | #### Tracking & Reporting | Feature | Google Analytics 360 | Google Tag Manager | |---|---|---| | **Custom Event Tracking** | 8.9 (99 reviews) | Not enough data | | **Real-Time Insights** | 8.8 (110 reviews) | Not enough data | | **Attribution** | 8.9 (103 reviews) | Not enough data | | **Dashboard** | 9.0 (109 reviews) | Not enough data | | **User Path Tracking** | 8.8 (104 reviews) | Not enough data | | **User Activity History** | 8.8 (101 reviews) | Not enough data | #### Metrics | Feature | Google Analytics 360 | Google Tag Manager | |---|---|---| | **Engagement** | 9.0 (33 reviews) | Not enough data | | **Exit Tracking** | 8.6 (33 reviews) | Not enough data | | **Retention** | 8.6 (34 reviews) | Not enough data | | **Return** | 8.5 (33 reviews) | Not enough data | | **Conversions** | 8.6 (33 reviews) | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.7/10 | 36 | | **Google Tag Manager** | N/A | N/A | #### Metrics | Feature | Google Analytics 360 | Google Tag Manager | |---|---|---| | **Engagement** | 9.0 (33 reviews) | Not enough data | | **Exit Tracking** | 8.6 (33 reviews) | Not enough data | | **Retention** | 8.6 (34 reviews) | Not enough data | | **Return** | 8.5 (33 reviews) | Not enough data | | **Conversions** | 8.6 (33 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Google Analytics 360 (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Unique to Google Tag Manager (1):** [Tag Management Systems](https://www.g2.com/categories/tag-management-systems) --- ## Reviewer Demographics ### By Company Size | Segment | Google Analytics 360 | Google Tag Manager | |---|---|---| | **Small-Business** | 50.2% | 54.2% | | **Mid-Market** | 31.0% | 35.3% | | **Enterprise** | 18.8% | 10.5% | ### By Industry #### Google Analytics 360 - **Marketing and Advertising:** 20.7% - **Information Technology and Services:** 6.2% - **Computer Software:** 5.1% - **Education Management:** 3.1% - **Retail:** 3.1% - **Internet:** 2.9% - **Higher Education:** 2.5% - **Real Estate:** 2.2% - **Hospital & Health Care:** 2.2% - **Entertainment:** 2.0% - **Other:** 50.2% #### Google Tag Manager - **Marketing and Advertising:** 33.4% - **Computer Software:** 8.9% - **Information Technology and Services:** 8.7% - **Internet:** 5.8% - **Financial Services:** 3.4% - **Retail:** 3.1% - **Health, Wellness and Fitness:** 2.2% - **Consumer Goods:** 1.7% - **Apparel & Fashion:** 1.4% - **Automotive:** 1.4% - **Other:** 30.0% --- ## Alternatives ### Alternatives to Google Analytics 360 - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2921 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1365 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1793 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (742 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (633 reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (655 reviews) ### Alternatives to Google Tag Manager - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2921 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1365 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) — 4.5/5 stars (49 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (633 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1793 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2217 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) --- ## Top Discussions ### Google Analytics 360 - Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote > **Top comment:** "good work" - Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes > **Top comment:** "Setup mode" - Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote > **Top comment:** "Using the social network for advertising" - Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company." - Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote > **Top comment:** "i liked this website " ### Google Tag Manager - Title: [What is the difference between Google Analytics and Google Tag Manager?](https://www.g2.com/discussions/what-is-the-difference-between-google-analytics-and-google-tag-manager) — 4 comments > **Top comment:** "Google analytics we can check the performance of website like number of users visiting our website , bounce rate, conversions, sessions, etc. In Google tag..." - Title: [How does Google Tag Manager integrate with Google Analytics?](https://www.g2.com/discussions/how-does-google-tag-manager-integrate-with-google-analytics) — 1 comment > **Top comment:** "Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-google-tag-manager)