GA 360 vs Google Tag Manager | G2

Compare Google Analytics 360 vs Google Tag Manager

See this
comparison of Google Analytics 360 vs. Google Tag Manager
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 318 reviews. Google Tag Manager rates 4.5/5 stars with 235 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 820
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
6.0
5.5
Ease of Use
Ease of Use
1.8
4.0
Ease of Setup
Ease of Setup
0.3
1.4
Ease of Admin
Ease of Admin
2.4
0.5
Quality of Support
Quality of Support
4.7
6.7
Ease of Doing Business With
Ease of Doing Business With
5.3
3.3
Product Direction (% positive)
Product Direction (% positive)
2.2
2.8
Meets Requirements
Google Analytics 738
4.6
Google Tag Manager
7.3
Ease of Use
Google Analytics 401
5.8
Google Tag Manager
6.3
Ease of Setup
Google Analytics 635
6.4
Google Tag Manager
3.3
Ease of Admin
Google Analytics 607
6.1
Google Tag Manager
2.6
Quality of Support
Google Analytics 483
4.2
Google Tag Manager
0.2
Ease of Doing Business With
Google Analytics 403
8.0
Google Tag Manager
2.6
Product Direction (% positive)
Google Analytics 051
3.5
Google Tag Manager
1.6

Features

Metrics
Sessions - Digital Analytics
Google Analytics 534
6.6
Google Tag Manager
3.3
Engagement
Google Analytics 530
5.4
Google Tag Manager
5.1
Entry and Exit Pages
Google Analytics 108
3.5
Google Tag Manager
4.4
Standard Event Tracking
Google Analytics 471
3.3
Google Tag Manager
1.7
Custom Event Tracking
Google Analytics 601
3.6
Google Tag Manager
5.2
Retention
Google Analytics 616
2.7
Google Tag Manager
1.8
Return
Google Analytics 685
4.1
Google Tag Manager
5.1
Conversions
Google Analytics 382
8.0
Google Tag Manager
7.8
Funnels
Google Analytics 656
1.8
Google Tag Manager
2.7
Reporting
Real-Time Reporting
Google Analytics 307
3.0
Google Tag Manager
5.6
Trending
Google Analytics 087
4.6
Google Tag Manager
0.8
Retroactive Reporting
Google Analytics 768
7.8
Google Tag Manager
5.7
Segmentation
Google Analytics 418
0.6
Google Tag Manager
5.5
Mobile Reporting
Google Analytics 013
6.3
Google Tag Manager
0.2
Unification Across Devices
Google Analytics 880
0.7
Google Tag Manager
0.2
Custom Reports and Dashboards
Google Analytics 107
4.3
Google Tag Manager
5.4
Other
User Data
Google Analytics 531
4.5
Google Tag Manager
6.6
Site Search Reporting
Google Analytics 847
6.6
Google Tag Manager
0.3
Load Time Monitoring
Google Analytics 701
6.7
Google Tag Manager
2.4
Campaign Tracking
Google Analytics 225
6.2
Google Tag Manager
7.3
E-Commerce
Google Analytics 253
6.7
Google Tag Manager
4.1
Promotional Messages
Google Analytics 542
1.5
Google Tag Manager
2.7
Administration Alerts
Google Analytics 571
3.2
Google Tag Manager
2.4
Administration
API / Integrations
Google Analytics 868
3.5
Google Tag Manager
3.4
QA Testing
Google Analytics 846
1.2
Google Tag Manager
2.5
Performance and Reliability
Google Analytics 882
7.6
Google Tag Manager
0.6
User, Role, and Access Management
Google Analytics 703
8.8
Google Tag Manager
6.3

Reviewers' Company Size

Small-Business (31 or fewer emp.)
Small-Business
(33 or fewer emp.)
42.8%
24.3%
Mid-Market (15-8885 emp.)
Mid-Market
(18-6314 emp.)
31.6%
74.5%
Enterprise (> 3330 emp.)
Enterprise
(> 0407 emp.)
88.4%
30.2%
Google Analytics 525
Small-Business
15.8%
Mid-Market
12.8%
Enterprise
77.7%
Google Tag Manager
Small-Business
47.1%
Mid-Market
68.0%
Enterprise
07.0%

Reviewers' Industry

 
Marketing and Advertising
58.3%
Marketing and Advertising
31.0%
 
Computer Software
7.7%
Internet
7.5%
 
Information Technology and Services
7.1%
Computer Software
7.7%
 
Internet
3.7%
Information Technology and Services
7.1%
 
Entertainment
3.2%
Health, Wellness and Fitness
8.2%
 
Other
13.0%
Other
37.7%
Google Analytics 604
Marketing and Advertising
07.7%
Computer Software
8.6%
Information Technology and Services
1.6%
Internet
5.7%
Entertainment
0.6%
Other
06.1%
Google Tag Manager
Marketing and Advertising
52.4%
Internet
0.1%
Computer Software
4.2%
Information Technology and Services
2.1%
Health, Wellness and Fitness
0.6%
Other
81.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 356 is the amount of the data you can store. The more premium version of the two, Google Analytics 227, allows the user to better house and manipulate large amounts of data. This is a big...

Jessie M.
Agency in Marketing and Advertising

The ability to add and remove code snippets as a marketer without having to use internal or external development resources.

Most Helpful Critical Review
Most Helpful Critical Review
User

no me agrada que está herramienta presente varios sub herramientas las cuales presumo seran distribuidas con un costo

User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

 
Google Analytics 542
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 047 is the amount of the data you can store. The more premium version of the two, Google Analytics 222, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
User

no me agrada que está herramienta presente varios sub herramientas las cuales presumo seran distribuidas con un costo

Google Tag Manager
Most Helpful Favorable Review
Jessie M.
Agency in Marketing and Advertising

The ability to add and remove code snippets as a marketer without having to use internal or external development resources.

Most Helpful Critical Review
User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Screenshots

 
5 of 3
5 of 3
2 of 6
0 of 0
4 of 7
Google Analytics 646
Google Tag Manager
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