Compare Google Analytics 360 and Google Tag Manager 
Featured Products
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (54.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Google Tag Manager
Star Rating
(425)4.6 out of 5
Market Segments
Small-Business (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerGoogle Analytics 360 vs Google Tag Manager
When assessing the two solutions, reviewers found Google Analytics 360 easier to use, set up, and administer. Reviewers also preferred doing business with Google Analytics 360 overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than Google Analytics 360.
- When comparing quality of ongoing product support, reviewers felt that Google Analytics 360 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Tag Manager over Google Analytics 360.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
Google Analytics 360
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
8.8
450
9.2
348
Ease of Use
8.1
453
8.0
349
Ease of Setup
8.0
199
7.9
209
Ease of Admin
8.4
189
8.3
193
Quality of Support
8.0
409
7.1
286
Has the product been a good partner in doing business?
8.5
185
8.1
168
Product Direction (% positive)
8.4
434
8.9
338
Features by Category
Metrics
8.7
325
9.0
213
8.5
333
8.9
210
8.5
323
8.7
204
8.6
305
9.2
239
8.4
299
9.0
245
8.4
304
8.4
187
8.2
303
8.3
184
8.4
311
9.1
232
8.2
287
8.6
189
Reporting
Feature Not Available
Feature Not Available
8.6
310
8.4
169
8.4
279
8.1
160
8.5
297
Feature Not Available
8.4
291
Feature Not Available
8.2
268
8.6
173
8.6
314
Feature Not Available
Other
8.5
301
8.6
188
8.4
306
8.5
171
8.3
291
8.3
169
8.6
304
9.0
202
8.5
267
8.8
160
8.2
248
8.0
126
8.3
266
8.2
153
Agentic AI - Digital Analytics
Not enough data
5.7
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.7
5
Administration
8.5
246
8.8
161
8.2
243
8.7
177
8.6
294
9.0
219
8.6
293
9.1
228
User Identification
9.1
112
Not enough data
9.0
109
Not enough data
9.0
104
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
110
Not enough data
8.9
103
Not enough data
9.0
109
Not enough data
8.8
104
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Marketing and Advertising
34.1%
Computer Software
8.8%
Information Technology and Services
8.6%
Internet
5.9%
Financial Services
3.2%
Other
39.5%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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