# Funnel vs Platformly Comparison

| | Funnel | Platformly | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 165 | 108 | 
| **Largest Market Segment** | Small-Business (50.9% of reviews) | Small-Business (91.3% of reviews) | 
| **Entry Level Price** | Starting at $400.00 | $0 month | 

---
## Top Pros & Cons

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Platformly

Pros:
- Business Growth (1 reviews)
- Business Support (1 reviews)

Cons:
- Performance Issues (1 reviews)
- Slow Loading (1 reviews)

---
## Ratings Comparison
| Rating | Funnel | Platformly | 
|---|---|---|
  | **Meets Requirements** | 8.8 (142 reviews) | 9.2 (99 reviews) | 
  | **Ease of Use** | 8.5 (145 reviews) | 8.3 (98 reviews) | 
  | **Ease of Setup** | 8.8 (104 reviews) | 8.1 (56 reviews) | 
  | **Ease of Admin** | 8.9 (95 reviews) | 8.8 (53 reviews) | 
  | **Quality of Support** | 9.1 (139 reviews) | 9.3 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (94 reviews) | 9.3 (52 reviews) | 
  | **Product Direction (% positive)** | 8.7 (143 reviews) | 9.9 (95 reviews) | 

---
## Pricing

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Platformly

#### Entry-Level Pricing

Plan: Starter

Price: $0 month

Description: All Platformly features available with such limitations: 10,000 emails/mo, 1 dashboard, 1 domain, 5 integrations, 10,000 link vists/mo,  10,000 page visits/mo + the price for the number of contacts you have (starts at $19/mo for 1000 contacts)


[Browse all 3 editions](https://www.g2.com/products/platformly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Platformly** | N/A | N/A |

#### Sales Force Automation

| Feature | Funnel | Platformly | 
|---|---|---|
| **Contact & Account Management** | Not enough data | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | Not enough data | 
| **Task / Activity Management** | Not enough data | Not enough data | 
| **Territory & Quota Management** | Not enough data | Not enough data | 
| **Desktop Integration** | Not enough data | Not enough data | 
| **Product & Price List Management** | Not enough data | Not enough data | 
| **Quote & Order Management** | Not enough data | Not enough data | 
| **Customer Contract Management** | Not enough data | Not enough data | 

#### Marketing Automation

| Feature | Funnel | Platformly | 
|---|---|---|
| **Email Marketing** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Marketing ROI Analytics** | Not enough data | Not enough data | 

#### Customer Support

| Feature | Funnel | Platformly | 
|---|---|---|
| **Case Management** | Not enough data | Not enough data | 
| **Customer Support Portal** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Call Center Features** | Not enough data | Not enough data | 
| **Support Analytics** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Funnel | Platformly | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 

#### Mobile & Social

| Feature | Funnel | Platformly | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Not enough data | 
| **Social Network Integration** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

#### Platform

| Feature | Funnel | Platformly | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Document & Content Mgmt.** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Integration

| Feature | Funnel | Platformly | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Funnel | Platformly | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Funnel | Platformly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | N/A | N/A |
| **Platformly** | 8.6/10 | 79 |

#### Email Marketing

| Feature | Funnel | Platformly | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.7 (73 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.0 (72 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.6 (71 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.9 (70 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Funnel | Platformly | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.4 (65 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.1 (54 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 7.9 (39 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.4 (58 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 8.2 (50 reviews) ✓ Verified | 

#### Lead Management

| Feature | Funnel | Platformly | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.7 (66 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 9.0 (12 reviews) | 
| **Segmentation** | Not enough data | 9.0 (68 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 8.7 (51 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.6 (58 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.6 (57 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | 8.8 (59 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Funnel | Platformly | 
|---|---|---|
| **Program Management** | Not enough data | 8.3 (55 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | 8.8 (11 reviews) | 

#### Social

| Feature | Funnel | Platformly | 
|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Funnel | Platformly | 
|---|---|---|
| **Basic Reporting** | Not enough data | 9.0 (68 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.8 (57 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 8.7 (46 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 8.7 (46 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Funnel | Platformly | 
|---|---|---|
| **Customization ** | Not enough data | 8.6 (43 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.8 (41 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 9.0 (37 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | 9.0 (41 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Funnel | Platformly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Funnel | Platformly | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.7 (39 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 9.0 (39 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (35 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.8/10 | 85 |
| **Platformly** | N/A | N/A |

#### Metrics

| Feature | Funnel | Platformly | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (70 reviews) | Not enough data | 
| **Engagement** | 8.9 (68 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (46 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.9 (45 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.6 (44 reviews) | Not enough data | 
| **Retention** | 8.5 (56 reviews) | Not enough data | 
| **Return** | 8.8 (56 reviews) | Not enough data | 
| **Conversions** | 9.1 (71 reviews) | Not enough data | 
| **Funnels** | 9.0 (43 reviews) | Not enough data | 

#### Reporting

| Feature | Funnel | Platformly | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (49 reviews) | Not enough data | 
| **Trending** | 8.8 (43 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.7 (62 reviews) | Not enough data | 
| **Segmentation** | 8.7 (52 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (40 reviews) | Not enough data | 
| **Unification Across Devices** | 8.1 (55 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (70 reviews) | Not enough data | 

#### Other

| Feature | Funnel | Platformly | 
|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 
| **Campaign Tracking** | 8.9 (73 reviews) | Not enough data | 
| **E-Commerce** | 8.9 (59 reviews) | Not enough data | 
| **Promotional Messages** | Feature Not Available | Not enough data | 
| **Administration Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Funnel | Platformly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Funnel | Platformly | 
|---|---|---|
| **API / Integrations** | 8.9 (72 reviews) | Not enough data | 
| **QA Testing** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 9.1 (75 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (75 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.4/10 | 24 |
| **Platformly** | N/A | N/A |

#### Management

| Feature | Funnel | Platformly | 
|---|---|---|
| **Reporting** | 8.3 (20 reviews) | Not enough data | 
| **Auditing** | 7.0 (18 reviews) | Not enough data | 

#### Functionality

| Feature | Funnel | Platformly | 
|---|---|---|
| **Extraction** | 8.8 (19 reviews) | Not enough data | 
| **Transformation** | 8.5 (20 reviews) | Not enough data | 
| **Loading** | 8.8 (20 reviews) | Not enough data | 
| **Automation** | 8.8 (20 reviews) | Not enough data | 
| **Scalability** | 8.6 (20 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnel** | 8.0/10 | 99 |
| **Platformly** | 9.0/10 | 37 |

#### Marketing Operations

| Feature | Funnel | Platformly | 
|---|---|---|
| **ROI Tracking** | 8.3 (76 reviews) ✓ Verified | 9.0 (32 reviews) ✓ Verified | 
| **Data Collection** | 9.0 (87 reviews) ✓ Verified | 9.0 (31 reviews) ✓ Verified | 
| **Customer Insights** | 7.7 (43 reviews) | 8.7 (25 reviews) ✓ Verified | 
| **Multi-User Access** | 8.4 (75 reviews) ✓ Verified | 8.8 (27 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (47 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | Funnel | Platformly | 
|---|---|---|
| **Campaign Insights** | 8.5 (81 reviews) ✓ Verified | 9.3 (32 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (84 reviews) ✓ Verified | 9.5 (32 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.2 (68 reviews) ✓ Verified | 8.9 (25 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (84 reviews) ✓ Verified | 8.6 (29 reviews) ✓ Verified | 
| **Brand Optimization** | 7.8 (41 reviews) | 8.9 (25 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.6 (41 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Funnel | Platformly | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Funnel (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Platformly (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [CRM Software](https://www.g2.com/categories/crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnel | Platformly | 
|---|---|---|
| **Small-Business** | 50.9% | 91.3% | 
| **Mid-Market** | 43.5% | 6.7% | 
| **Enterprise** | 5.6% | 1.9% | 

### By Industry

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Platformly

- **Marketing and Advertising:** 31.7%
- **Information Technology and Services:** 9.9%
- **E-Learning:** 7.9%
- **Computer Software:** 5.9%
- **Internet:** 5.0%
- **Design:** 4.0%
- **Accounting:** 3.0%
- **Retail:** 3.0%
- **Real Estate:** 3.0%
- **Education Management:** 3.0%
- **Other:** 23.8%

---
## Alternatives

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (312 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)

### Alternatives to Platformly

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- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1189 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (367 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5424 reviews)

---
## Top Discussions

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Platformly

- Title: [Can we integrate with Bigmarker, and Create a own survey forms](https://www.g2.com/discussions/can-we-integrate-with-bigmarker-and-create-a-own-survey-forms) — 1 comment, 1 upvote
  > **Top comment:** "Platform.ly has webhooks. I am not familiar with Bigmaker but if it supports webhooks or Zapier you can connect them for sure. Platform.ly doesn't have..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnel-vs-platformly)