Users report that Google Ad Manager excels in its SSP functionality, particularly highlighting the "Impression Targeting" feature, which received a score of 8.5, making it a preferred choice for advertisers looking for precise audience targeting.
Reviewers mention that Epom Apps, while scoring lower in overall ratings, offers a user-friendly interface that makes setup and administration straightforward, with a consistent ease of use score of 7.7, which appeals to small businesses.
G2 users indicate that Google Ad Manager's "Bid Reporting" feature, rated at 8.0, provides comprehensive insights that help advertisers optimize their campaigns effectively, a feature that many find indispensable.
Users on G2 highlight that Epom Apps has a strong focus on small business needs, with a higher percentage of reviews from this segment (58.3%), suggesting that it tailors its features to meet the specific demands of smaller enterprises.
Reviewers say that Google Ad Manager's "Advertiser Restrictions" feature, rated at 7.5, allows for greater control over ad placements, which is crucial for brands concerned about their advertising environment.
Users report that while both platforms have similar ease of use scores, Google Ad Manager's overall product direction score of 7.5 indicates a more positive outlook for future updates and enhancements compared to Epom Apps' score of 6.5, suggesting a more robust roadmap ahead.
Pricing
Entry-Level Pricing
Epom Apps
No pricing available
Google Ad Manager
No pricing available
Free Trial
Epom Apps
No trial information available
Google Ad Manager
No trial information available
Ratings
Meets Requirements
8.3
9
8.6
207
Ease of Use
7.7
10
7.8
204
Ease of Setup
Not enough data
7.6
103
Ease of Admin
Not enough data
7.9
96
Quality of Support
7.2
9
7.0
189
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