Compare Dynamics 365 Marketing and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Dynamics 365 Marketing
Star Rating
(161)4.3 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingSalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Dynamics 365 Marketing vs Salesforce Data 360 (formerly Data Cloud)
When assessing the two solutions, reviewers found Dynamics 365 Marketing easier to use and set up. However, Salesforce Data 360 (formerly Data Cloud) is easier to administer. Reviewers also preferred doing business with Salesforce Data 360 (formerly Data Cloud) overall.
- Reviewers felt that Salesforce Data 360 (formerly Data Cloud) meets the needs of their business better than Dynamics 365 Marketing.
- When comparing quality of ongoing product support, reviewers felt that Salesforce Data 360 (formerly Data Cloud) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Salesforce Data 360 (formerly Data Cloud) over Dynamics 365 Marketing.
Pricing
Entry-Level Pricing
Dynamics 365 Marketing
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Dynamics 365 Marketing
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.2
115
9.0
91
Ease of Use
8.1
115
8.0
169
Ease of Setup
8.1
54
7.4
142
Ease of Admin
8.5
40
8.6
43
Quality of Support
8.1
111
8.6
87
Has the product been a good partner in doing business?
8.7
36
9.3
42
Product Direction (% positive)
8.5
102
9.0
89
Features by Category
Email Marketing
8.4
57
Not enough data
8.1
57
Not enough data
8.2
56
Not enough data
8.1
53
Not enough data
Online Marketing
8.3
53
Not enough data
8.4
50
Not enough data
7.7
51
Not enough data
7.6
49
Not enough data
8.0
51
Not enough data
Lead Management
8.0
54
Not enough data
8.1
53
Not enough data
8.1
55
Not enough data
7.7
53
Not enough data
7.4
51
Not enough data
7.5
50
Not enough data
7.6
52
Not enough data
8.2
55
Not enough data
Campaign Management
7.8
52
Not enough data
7.8
52
Not enough data
8.2
51
Not enough data
7.8
49
Not enough data
Social
7.4
50
Not enough data
7.5
49
Not enough data
7.7
51
Not enough data
7.5
51
Not enough data
7.5
50
Not enough data
Reporting & Analytics
8.2
52
Not enough data
7.7
49
Not enough data
7.8
50
Not enough data
7.5
50
Not enough data
7.1
48
Not enough data
Platform
7.9
37
Not enough data
8.1
35
Not enough data
8.1
36
Not enough data
8.2
35
Not enough data
8.1
36
Not enough data
8.0
36
Not enough data
7.6
36
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
39
Not enough data
7.5
38
Not enough data
7.5
38
Not enough data
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
Not enough data
8.9
30
Not enough data
9.2
32
Not enough data
8.6
30
Not enough data
9.1
30
Intelligence
Not enough data
8.6
29
Not enough data
8.9
29
Not enough data
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Marketing Operations
8.0
59
Not enough data
8.4
61
Not enough data
8.1
61
Not enough data
8.3
62
Not enough data
7.9
60
Not enough data
7.8
57
Not enough data
Campaign Activity
8.3
62
Not enough data
8.3
62
Not enough data
8.0
61
Not enough data
7.9
61
Not enough data
7.9
61
Not enough data
8.1
59
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamics 365 Marketing and Salesforce Data 360 (formerly Data Cloud) share no categories
Unique Categories
Dynamics 365 Marketing is categorized as Marketing Automation and Marketing Analytics
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Customer Data Platform (CDP), Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
20.8%
Marketing and Advertising
11.1%
Computer Software
8.3%
Higher Education
3.5%
Electrical/Electronic Manufacturing
3.5%
Other
52.8%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
Does Microsoft Dynamics have marketing automation?
3 Comments
KK
YesRead more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What are the features of Microsoft Dynamics 365?
1 Comment
MH
Simple layout, seamless, flexibility and deep customer insightRead more
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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