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Compare Carta Software and EquityList 
Featured Products
At a Glance
Market Segments
Mid-Market (48.0% of reviews)
Small-Business (52.6% of reviews)
Entry-Level Pricing
Free 25 Stakeholders Per Year
No pricing available
Carta
Star Rating
(223)4.4 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 25 Stakeholders Per Year
Free Trial is available
Browse all 4 pricing plansEquityList
Star Rating
(117)4.7 out of 5
Market Segments
Small-Business (52.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about EquityListSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Carta excels in providing a comprehensive equity management solution, with users highlighting its ability to manage cap tables and employee option grants seamlessly. The platform's clean user interface and integration options with HRIS systems make it a favorite for those needing reliable data access.
- Users say that EquityList stands out for its user-friendly design, making it particularly appealing for small businesses and ESOPs. Reviewers appreciate the intuitive dashboard and the instant support they receive, which helps them stay organized and efficient in their equity management tasks.
- According to verified reviews, Carta has a higher overall satisfaction score, indicating that users feel more confident in its capabilities. Many users emphasize the importance of having a reliable source of truth for equity ownership, which Carta provides effectively.
- Reviewers mention that while EquityList offers excellent support and ease of use, it may not match the extensive features and integrations that Carta provides. Users have noted that Carta's ability to quickly issue grants and track vesting is a significant advantage for companies managing complex equity structures.
- G2 reviewers highlight that both platforms have strong reporting capabilities, but EquityList edges out with slightly better visualization tools. Users find that the reporting features in EquityList help them stay organized and informed, which is crucial for small businesses managing their equity.
- Users report that while Carta has a robust feature set, some find it challenging to set up compared to EquityList, which is praised for its straightforward onboarding process. This ease of setup can be a deciding factor for smaller companies looking for a quick and efficient solution.
Pricing
Entry-Level Pricing
Carta
Carta Launch
Free
25 Stakeholders Per Year
Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/
- Cap table management
- Securities issuance
- Exercising and repurchasing
EquityList
No pricing availableFree Trial
Carta
Free Trial is available
EquityList
Free Trial is available
Ratings
Meets Requirements
8.8
163
9.0
99
Ease of Use
8.6
176
9.0
102
Ease of Setup
7.9
134
8.9
88
Ease of Admin
8.4
106
9.0
87
Quality of Support
8.2
145
9.6
99
Has the product been a good partner in doing business?
8.4
100
9.2
83
Product Direction (% positive)
8.0
156
9.8
100
Features by Category
Platform Basics
8.2
107
8.8
73
Platform Data
8.3
113
9.0
74
8.0
104
8.7
77
8.7
114
9.3
77
Platform Content
8.1
90
8.6
73
Platform Additional Functionality
8.9
108
8.8
75
8.7
88
8.0
61
8.7
97
8.7
67
Agentic AI - Equity Management
7.6
26
Not enough data
Platform - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Features - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Carta
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
EquityList
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
29.5%
Financial Services
12.7%
Information Technology and Services
8.2%
Internet
5.5%
Accounting
5.0%
Other
39.1%
Financial Services
15.5%
Information Technology and Services
13.8%
Computer Software
9.5%
Manufacturing
5.2%
Health, Wellness and Fitness
5.2%
Other
50.9%
Alternatives
Discussions
How much does Carta cost?
2 Comments
Official Response from Carta
Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it...Read more
What was your experience during the public listing event (IPO)? Any issues with the platform?
1 Comment
PN
No issues whatsoever.Read more
What does Carta company do?
1 Comment
YK
The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying...Read more
EquityList has no discussions with answers
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