# Carta, EquityList vs Vestd Comparison | | Carta | EquityList | Vestd | |---|---|---|---| | **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 4.8 out of 5 | | **Total Reviews** | 228 | 117 | 44 | | **Largest Market Segment** | Mid-Market (48.2% of reviews) | Small-Business (52.6% of reviews) | Small-Business (85.7% of reviews) | | **Entry Level Price** | Free 25 Stakeholders Per Year | No pricing available | £25.00 Per Month | --- ## Top Pros & Cons ### Carta Pros: - Ease of Use (26 reviews) - Equity Management (24 reviews) Cons: - Expensive (12 reviews) - Onboarding Issues (9 reviews) ### EquityList Pros: - Ease of Use (13 reviews) - Equity Management (7 reviews) Cons: - Limited Features (2 reviews) - UX Improvement (2 reviews) ### Vestd **Not enough data** --- ## Ratings Comparison | Rating | Carta | EquityList | Vestd | |---|---|---|---| | **Meets Requirements** | 8.7 (167 reviews) | 9.0 (99 reviews) | 9.5 (31 reviews) | | **Ease of Use** | 8.6 (180 reviews) | 9.0 (102 reviews) | 9.4 (32 reviews) | | **Ease of Setup** | 7.9 (138 reviews) | 8.9 (88 reviews) | 8.8 (19 reviews) | | **Ease of Admin** | 8.4 (106 reviews) | 9.0 (87 reviews) | 9.2 (16 reviews) | | **Quality of Support** | 8.2 (147 reviews) | 9.6 (99 reviews) | 9.9 (31 reviews) | | **Has the product been a good partner in doing business?** | 8.4 (100 reviews) | 9.2 (83 reviews) | 9.8 (15 reviews) | | **Product Direction (% positive)** | 7.9 (159 reviews) | 9.8 (100 reviews) | 9.2 (28 reviews) | --- ## Pricing ### Carta #### Entry-Level Pricing Plan: Carta Launch Price: Free 25 Stakeholders Per Year Description: Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/ Key Features: - Cap table management - Securities issuance - Exercising and repurchasing [Browse all 4 editions](https://www.g2.com/products/carta-carta/pricing) #### Free Trial Yes ### EquityList #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Vestd #### Entry-Level Pricing Plan: Essentials Price: £25.00 Per Month Description: For businesses of all sizes needing simple digital equity management. Key Features: - Company secretarial functionality - Cap table management - Issue shares and record share movements [Browse all 3 editions](https://www.g2.com/products/vestd/pricing) #### Free Trial No --- ## Features Comparison By Category ### Equity Management | Product | Score | Reviews | |---|---|---| | **Carta** | 8.3/10 | 127 | | **EquityList** | 8.7/10 | 78 | | **Vestd** | 9.6/10 | 14 | #### Platform Basics | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **Reporting** | 8.2 (108 reviews) | 8.8 (73 reviews) | 9.7 (11 reviews) | #### Platform Data | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **Visualization** | 8.3 (115 reviews) | 9.0 (74 reviews) | 9.4 (13 reviews) | | **Platform Search** | 8.0 (106 reviews) | 8.7 (77 reviews) | Feature Not Available | | **Dashboard** | 8.6 (117 reviews) | 9.3 (77 reviews) | 9.6 (13 reviews) | #### Platform Content | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **File Sharing** | 8.1 (90 reviews) | 8.6 (73 reviews) | 9.2 (11 reviews) | #### Platform Additional Functionality | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **Cap Table** | 8.9 (110 reviews) | 8.8 (75 reviews) | 9.9 (13 reviews) | | **409a** | 8.7 (88 reviews) | 8.0 (61 reviews) | Feature Not Available | | **Equity Governance** | 8.7 (97 reviews) | 8.7 (67 reviews) | 9.9 (13 reviews) | #### Agentic AI - Equity Management | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | Not enough data | ### Venture Capital Management | Product | Score | Reviews | |---|---|---| | **Carta** | N/A | N/A | | **EquityList** | N/A | N/A | | **Vestd** | N/A | N/A | #### Investment Management | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **Investment Portfolio Management** | Not enough data | Not enough data | Not enough data | | **Investment Analytics** | Not enough data | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | Not enough data | | **Cap Table Management** | Not enough data | Not enough data | Not enough data | #### Fund Management | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **Deal Flow Management** | Not enough data | Not enough data | Not enough data | | **Limited Partner Management** | Not enough data | Not enough data | Not enough data | | **Fund Administration** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Venture Capital Management | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Compensation Planning | Product | Score | Reviews | |---|---|---| | **Carta** | N/A | N/A | | **EquityList** | N/A | N/A | | **Vestd** | N/A | N/A | #### Platform - Compensation Planning | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **Compensation Budgeting** | Not enough data | Not enough data | Not enough data | | **Merit Cycle Planning** | Not enough data | Not enough data | Not enough data | | **Pay Transparency** | Not enough data | Not enough data | Not enough data | | **Automated Compliance** | Not enough data | Not enough data | Not enough data | | **Reward Structuring** | Not enough data | Not enough data | Not enough data | | **Compensation History** | Not enough data | Not enough data | Not enough data | #### Additional Features - Compensation Planning | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **Reporting Capabilities** | Not enough data | Not enough data | Not enough data | | **Workflow Automation** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | ### Accounting & Finance | Product | Score | Reviews | |---|---|---| | **Carta** | N/A | N/A | | **EquityList** | N/A | N/A | | **Vestd** | N/A | N/A | #### Agentic AI - Accounting & Finance | Feature | Carta | EquityList | Vestd | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Equity Management Software](https://www.g2.com/categories/equity-management) **Unique to Carta (2):** [Compensation Planning Software](https://www.g2.com/categories/compensation-planning), [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management) --- ## Reviewer Demographics ### By Company Size | Segment | Carta | EquityList | Vestd | |---|---|---|---| | **Small-Business** | 46.0% | 52.6% | 85.7% | | **Mid-Market** | 48.2% | 43.1% | 14.3% | | **Enterprise** | 5.8% | 4.3% | 0% | ### By Industry #### Carta - **Computer Software:** 30.8% - **Financial Services:** 12.5% - **Information Technology and Services:** 8.0% - **Internet:** 5.4% - **Accounting:** 4.9% - **Computer & Network Security:** 3.1% - **Biotechnology:** 2.7% - **Hospital & Health Care:** 2.2% - **Marketing and Advertising:** 1.8% - **Automotive:** 1.3% - **Other:** 27.2% #### EquityList - **Financial Services:** 15.5% - **Information Technology and Services:** 13.8% - **Computer Software:** 9.5% - **Biotechnology:** 5.2% - **Health, Wellness and Fitness:** 5.2% - **Manufacturing:** 5.2% - **Logistics and Supply Chain:** 3.4% - **Electrical/Electronic Manufacturing:** 2.6% - **Apparel & Fashion:** 1.7% - **Entertainment:** 1.7% - **Other:** 36.2% #### Vestd - **Computer Software:** 26.2% - **Staffing and Recruiting:** 7.1% - **Education Management:** 7.1% - **Information Technology and Services:** 7.1% - **Marketing and Advertising:** 4.8% - **Management Consulting:** 4.8% - **Food Production:** 4.8% - **Food & Beverages:** 4.8% - **Aviation & Aerospace:** 2.4% - **Computer Games:** 2.4% - **Other:** 28.6% --- ## Alternatives ### Alternatives to Carta - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews) - [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews) - [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews) - [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews) - [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews) - [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews) - [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews) - [Fidelity Private Shares](https://www.g2.com/products/fidelity-private-shares/reviews) — 4.8/5 stars (33 reviews) - [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews) - [UKG Pro](https://www.g2.com/products/ukg-pro/reviews) — 4.3/5 stars (2188 reviews) ### Alternatives to EquityList - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews) - [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4031 reviews) - [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews) - [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews) - [Eqvista](https://www.g2.com/products/eqvista/reviews) — 5.0/5 stars (184 reviews) - [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews) - [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews) - [trica equity](https://www.g2.com/products/trica-equity/reviews) — 4.4/5 stars (49 reviews) - [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews) - [Xumane Equity](https://www.g2.com/products/xumane-equity/reviews) — 5.0/5 stars (65 reviews) ### Alternatives to Vestd - [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews) - [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews) - [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews) - [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews) - [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews) - [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4031 reviews) - [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews) - [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews) - [Eqvista](https://www.g2.com/products/eqvista/reviews) — 5.0/5 stars (184 reviews) --- ## Top Discussions ### Carta - Title: [How much does Carta cost?](https://www.g2.com/discussions/pricing-341d6925-e7fb-45cb-b809-15b4448e29f0) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it..." - Title: [What does Carta company do?](https://www.g2.com/discussions/what-does-carta-company-do) — 1 comment > **Top comment:** "The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying..." - Title: [What was your experience during the public listing event (IPO)? Any issues with the platform?](https://www.g2.com/discussions/what-was-your-experience-during-the-public-listing-event-ipo-any-issues-with-the-platform) — 1 comment, 1 upvote > **Top comment:** "No issues whatsoever." ### EquityList No discussions available for this product. ### Vestd No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/carta-carta-vs-equitylist-vs-vestd)