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Compare BrightEdge and SpyFu 
Featured Products
At a Glance
Market Segments
Enterprise (39.9% of reviews)
Small-Business (73.0% of reviews)
Entry-Level Pricing
No pricing available
$39.00 Per Month
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeSpyFu
Star Rating
(516)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrightEdge excels in providing a comprehensive suite of SEO tools, with users highlighting features like the data cube that consolidates insights into one platform, making it easier to manage SEO efforts effectively.
- Users say that SpyFu offers great value for those on a budget, with many praising its user-friendly dashboard and affordability compared to more expensive competitors like Ahrefs and SEMrush, making it a solid choice for small businesses.
- According to verified reviews, BrightEdge stands out for its exceptional customer support, with users appreciating the personal touch during onboarding that helps them navigate the platform smoothly and efficiently.
- Reviewers mention that while SpyFu is effective for keyword research and competitor analysis, it may not provide the same depth of insights as BrightEdge, which users feel is crucial for larger enterprises looking for detailed SEO strategies.
- Users highlight that BrightEdge's implementation process is straightforward, with many noting that the intuitive onboarding wizard significantly reduces the learning curve, allowing teams to get up and running quickly.
- G2 reviewers indicate that while SpyFu has a loyal user base that appreciates its functionality, the platform's limitations in advanced features may lead some users to seek more robust solutions like BrightEdge as their SEO needs grow.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableSpyFu
Basic
$39.00
Per Month
SpyFu stand-alone subscription
- Unlock full access to all PRO Tools
- Unlimited keywords & domain results
- Unlimited data exports
Free Trial
BrightEdge
No trial information availableSpyFu
No trial information availableRatings
Meets Requirements
8.8
630
8.9
429
Ease of Use
8.0
639
8.8
436
Ease of Setup
8.2
342
9.1
266
Ease of Admin
8.5
253
9.0
261
Quality of Support
9.3
621
9.0
334
Has the product been a good partner in doing business?
9.1
265
9.3
254
Product Direction (% positive)
9.2
626
8.3
422
Features by Category
SEO Auditing & Monitoring
8.3
412
7.8
51
8.6
406
8.6
29
8.6
408
8.0
29
8.5
406
7.9
28
Agentic AI - SEO Tools
8.1
62
Not enough data
7.9
60
Not enough data
7.7
59
Not enough data
7.9
59
Not enough data
7.8
58
Not enough data
7.9
58
Not enough data
7.9
59
Not enough data
SEO Content & Rankings
7.1
467
8.1
236
9.0
556
9.0
320
8.9
530
8.6
267
8.0
371
6.9
46
8.7
402
8.0
29
SEO Reporting
8.7
554
9.2
312
8.6
421
8.8
56
8.5
419
7.9
54
7.8
320
7.8
40
Generative AI
7.9
218
5.8
10
8.0
214
6.0
10
Platform Basics
Not enough data
8.7
22
Not enough data
7.9
24
Not enough data
8.7
30
Platform Data
Not enough data
6.7
19
Not enough data
8.7
26
Not enough data
8.3
27
Not enough data
7.7
21
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
9.0
24
Not enough data
9.0
24
Not enough data
Sentiment & Brand Analysis
8.8
24
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.3
24
Not enough data
8.4
24
Not enough data
AI Content Optimization
8.4
22
Not enough data
8.8
23
Not enough data
Reporting & Alerts
7.6
22
Not enough data
8.8
25
Not enough data
Categories
Categories
Shared Categories
BrightEdge and SpyFu are categorized as SEO Tools
Unique Categories
BrightEdge is categorized as Answer Engine Optimization (AEO)
SpyFu is categorized as Paid Search Intelligence
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SpyFu
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.6%
Marketing and Advertising
40.3%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.1%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
How to be a software developer for SpyFu?
1 Comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
What’s the best way to use competitor research for SEO?
1 Comment
MS
There are a number of ways to use competitive info from SpyFu for SEO:
1. Review a competitor's keywords - where do your keywords or your client's...Read more
How do I sort keywords by location?
1 Comment
MH
Search on youtube........
also you can visit https://tech-tweet.comRead more
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