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At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bing Ads
Star Rating
(379)3.5 out of 5
Market Segments
Small-Business (52.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Bing AdsGoogle Ads
Star Rating
(1,992)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ads excels in Paid Keyword Optimization with a score of 8.5, while Bing Ads trails behind at 7.5, indicating that Google provides more effective tools for optimizing keyword performance.
- Reviewers mention that Google Ads offers superior Ad Creation and Editing features, scoring 8.2 compared to Bing Ads' 7.4, making it easier for users to create compelling ads quickly.
- G2 users highlight the advanced Targeting Options in Google Ads, which scored 8.2, allowing for more precise audience targeting compared to Bing Ads' score of 6.8, which limits targeting capabilities.
- Users on G2 appreciate Google Ads' robust Ad and Conversion Tracking with a score of 8.4, while Bing Ads' score of 7.1 suggests less effective tracking features, impacting users' ability to measure campaign success.
- Reviewers say that Google Ads provides better Budget Execution & Monitoring tools, scoring 8.0, which helps users manage their budgets more effectively than Bing Ads, which scored 7.2.
- Users report that Google Ads has a higher Quality of Support rating at 7.4, compared to Bing Ads' 6.9, indicating that users find Google Ads more reliable when seeking assistance.
Pricing
Entry-Level Pricing
Bing Ads
No pricing availableGoogle Ads
No pricing availableFree Trial
Bing Ads
No trial information availableGoogle Ads
No trial information availableRatings
Meets Requirements
7.4
314
8.7
1,692
Ease of Use
7.2
315
7.5
1,696
Ease of Setup
7.4
156
7.3
893
Ease of Admin
7.3
150
7.8
857
Quality of Support
6.9
288
7.4
1,580
Has the product been a good partner in doing business?
6.9
148
8.1
838
Product Direction (% positive)
6.0
310
7.7
1,672
Features by Category
Campaign Management & Optimization
7.5
251
8.5
1386
7.0
240
7.8
1320
7.4
244
8.2
1367
7.0
200
8.0
1149
6.4
174
7.3
999
6.7
202
7.7
1121
6.8
240
8.2
1342
6.0
171
6.9
873
7.2
216
8.1
1120
6.7
166
8.0
998
7.2
240
8.0
1340
Analytics & Administration
7.1
242
8.4
1376
6.6
220
7.9
1240
6.9
242
8.2
1354
Platform
6.7
144
7.9
879
7.1
217
7.9
1229
7.0
211
7.8
1231
7.7
229
8.4
1264
7.4
241
8.6
1344
7.0
187
8.5
1104
7.0
186
8.2
1079
7.1
156
8.4
963
Categories
Categories
Shared Categories
Bing Ads and Google Ads are categorized as Paid Search Advertising
Unique Categories
Bing Ads has no unique categories
Google Ads has no unique categories
Reviews
Reviewers' Company Size
Bing Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.6%
Information Technology and Services
5.8%
Computer Software
4.9%
Retail
4.7%
Internet
4.7%
Other
47.4%
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.7%
Internet
3.9%
Retail
2.9%
Other
51.6%
Alternatives
Discussions
When is it beneficial to use one over the other?
1 Comment
RZ
When you find relevant images and more in-depth of information about the things that you are looking for. Google tend to do a great job in the recommended...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
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