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Compare Bing Ads and Google Ads 
Featured Products
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bing Ads
Star Rating
(379)3.5 out of 5
Market Segments
Small-Business (52.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Bing AdsGoogle Ads
Star Rating
(1,996)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Ads excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Bing Ads. Users appreciate the platform's accurate targeting capabilities and the ability to track conversions in real time, making it a preferred choice for lead generation.
- Users say that Google Ads offers a more intuitive user experience, with many highlighting the transparent analytics that allow for detailed performance tracking. In contrast, while Bing Ads is noted for its easy navigation, it lacks the same level of detailed insights that users find valuable.
- Reviewers mention that Google Ads provides a robust set of features for campaign management, including PMAX campaigns that enhance brand awareness. On the other hand, Bing Ads is recognized for its lower CPC and unique placements, but it may not offer the same breadth of features for optimizing campaigns.
- According to verified reviews, Google Ads shines in its ease of use and setup, with users praising the intuitive onboarding process. Bing Ads, while also user-friendly, has received mixed feedback regarding its setup, indicating that some users may face challenges during initial configuration.
- G2 reviewers highlight the quality of support provided by Google Ads, which is rated higher than that of Bing Ads. Users appreciate the responsive assistance available, while Bing Ads users have expressed a desire for improved support options to address their needs more effectively.
- Users note that Google Ads is particularly effective for businesses looking to scale, with features like advanced targeting options and portfolio bid optimization. Conversely, while Bing Ads offers some unique advantages, it may not match the scalability and comprehensive tools that Google Ads provides for growing businesses.
Pricing
Entry-Level Pricing
Bing Ads
No pricing availableGoogle Ads
No pricing availableFree Trial
Bing Ads
No trial information availableGoogle Ads
No trial information availableRatings
Meets Requirements
7.4
314
8.7
1,695
Ease of Use
7.2
315
7.5
1,699
Ease of Setup
7.4
156
7.3
896
Ease of Admin
7.3
150
7.8
859
Quality of Support
6.9
288
7.4
1,583
Has the product been a good partner in doing business?
6.9
148
8.1
840
Product Direction (% positive)
6.0
310
7.7
1,675
Features by Category
Campaign Management & Optimization
7.5
251
8.5
1389
7.0
240
7.8
1322
7.4
244
8.2
1369
7.0
200
8.0
1151
6.4
174
7.3
1000
6.7
202
7.7
1122
6.8
240
8.2
1345
6.0
171
6.9
874
7.2
216
8.1
1122
6.7
166
8.0
999
7.2
240
8.0
1342
Analytics & Administration
7.1
242
8.4
1379
6.6
220
7.9
1241
6.9
242
8.2
1357
Platform
6.7
144
7.9
881
7.1
217
7.9
1230
7.0
211
7.8
1232
7.7
229
8.4
1265
7.4
241
8.6
1345
7.0
187
8.5
1105
7.0
186
8.2
1080
7.1
156
8.4
964
Categories
Categories
Shared Categories
Bing Ads and Google Ads are categorized as Paid Search Advertising
Unique Categories
Bing Ads has no unique categories
Google Ads has no unique categories
Reviews
Reviewers' Company Size
Bing Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.6%
Information Technology and Services
5.8%
Computer Software
4.9%
Retail
4.7%
Internet
4.7%
Other
47.4%
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
3.9%
Retail
2.9%
Other
51.6%
Alternatives
Discussions
When is it beneficial to use one over the other?
1 Comment
RZ
When you find relevant images and more in-depth of information about the things that you are looking for. Google tend to do a great job in the recommended...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
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