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Compare Bing Ads and BrightEdge 
Featured Products
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Enterprise (39.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bing Ads
Star Rating
(379)3.5 out of 5
Market Segments
Small-Business (52.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Bing AdsBrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeBing Ads vs BrightEdge
When assessing the two solutions, reviewers found BrightEdge easier to use, set up, and administer. Reviewers also preferred doing business with BrightEdge overall.
- Reviewers felt that BrightEdge meets the needs of their business better than Bing Ads.
- When comparing quality of ongoing product support, reviewers felt that BrightEdge is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BrightEdge over Bing Ads.
Pricing
Entry-Level Pricing
Bing Ads
No pricing availableBrightEdge
No pricing availableFree Trial
Bing Ads
No trial information availableBrightEdge
No trial information availableRatings
Meets Requirements
7.4
314
8.8
630
Ease of Use
7.2
315
8.0
639
Ease of Setup
7.4
156
8.2
342
Ease of Admin
7.3
150
8.5
253
Quality of Support
6.9
288
9.3
621
Has the product been a good partner in doing business?
6.9
148
9.1
265
Product Direction (% positive)
6.0
310
9.2
626
Features by Category
Campaign Management & Optimization
7.5
251
Not enough data
7.0
240
Not enough data
7.4
244
Not enough data
7.0
200
Not enough data
6.4
174
Not enough data
6.7
202
Not enough data
6.8
240
Not enough data
6.0
171
Not enough data
7.2
216
Not enough data
6.7
166
Not enough data
7.2
240
Not enough data
Analytics & Administration
7.1
242
Not enough data
6.6
220
Not enough data
6.9
242
Not enough data
Platform
6.7
144
Not enough data
7.1
217
Not enough data
7.0
211
Not enough data
7.7
229
Not enough data
7.4
241
Not enough data
7.0
187
Not enough data
7.0
186
Not enough data
7.1
156
Not enough data
SEO Auditing & Monitoring
Not enough data
8.3
412
Not enough data
8.6
406
Not enough data
8.6
408
Not enough data
8.5
406
Agentic AI - SEO Tools
Not enough data
8.1
62
Not enough data
7.9
60
Not enough data
7.7
59
Not enough data
7.9
59
Not enough data
7.8
58
Not enough data
7.9
58
Not enough data
7.9
59
SEO Content & Rankings
Not enough data
7.1
467
Not enough data
9.0
556
Not enough data
8.9
530
Not enough data
8.0
371
Not enough data
8.7
402
SEO Reporting
Not enough data
8.7
554
Not enough data
8.6
421
Not enough data
8.5
419
Not enough data
7.8
320
Generative AI
Not enough data
7.9
218
Not enough data
8.0
214
AI Visibility & Tracking
Not enough data
9.0
24
Not enough data
9.0
24
Sentiment & Brand Analysis
Not enough data
8.8
24
Not enough data
Feature Not Available
Competitive Benchmarking
Not enough data
8.3
24
Not enough data
8.4
24
AI Content Optimization
Not enough data
8.4
22
Not enough data
8.8
23
Reporting & Alerts
Not enough data
7.6
22
Not enough data
8.8
25
Categories
Categories
Shared Categories
Bing Ads and BrightEdge share no categories
Unique Categories
Bing Ads is categorized as Paid Search Advertising
BrightEdge is categorized as Answer Engine Optimization (AEO) and SEO Tools
Reviews
Reviewers' Company Size
Bing Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.6%
Information Technology and Services
5.8%
Computer Software
4.9%
Retail
4.7%
Internet
4.7%
Other
47.4%
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.6%
Discussions
When is it beneficial to use one over the other?
1 Comment
RZ
When you find relevant images and more in-depth of information about the things that you are looking for. Google tend to do a great job in the recommended...Read more
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
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