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At a Glance
Market Segments
Small-Business (40.0% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Analytics Toolkit
Star Rating
(22)4.3 out of 5
Market Segments
Small-Business (40.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Analytics ToolkitGoogle Analytics
Star Rating
(6,616)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Sessions - Digital Analytics metric with a score of 9.0, indicating a robust ability to track user sessions effectively, while Analytics Toolkit follows closely with a score of 8.8, showing it also performs well but may lack some advanced tracking features.
- Reviewers mention that Google Analytics offers superior Real-Time Reporting capabilities, scoring 8.8 compared to Analytics Toolkit's 8.5, which allows businesses to monitor user activity as it happens, a critical feature for time-sensitive campaigns.
- G2 users highlight that Analytics Toolkit shines in Custom Reports and Dashboards, achieving a score of 8.9, which is higher than Google Analytics' 8.5, suggesting that users find it easier to create tailored reports that meet their specific needs.
- Users on G2 indicate that Google Analytics has a slight edge in Conversions with a score of 8.6, while Analytics Toolkit scores 8.8, showing that both tools are effective but Analytics Toolkit may provide better insights into conversion metrics.
- Reviewers mention that Google Analytics has a more extensive user base, reflected in its Total Number of Reviews at 6151, compared to Analytics Toolkit's 19, suggesting a more established reputation and community support for troubleshooting and best practices.
- Users say that while both tools offer Custom Event Tracking, Google Analytics scores 8.4 and Analytics Toolkit scores slightly higher at 8.5, indicating that users may find Analytics Toolkit's event tracking features more flexible or user-friendly.
Pricing
Entry-Level Pricing
Analytics Toolkit
No pricing availableGoogle Analytics
No pricing availableFree Trial
Analytics Toolkit
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.3
16
9.0
5,508
Ease of Use
8.4
16
7.8
5,539
Ease of Setup
Not enough data
7.9
2,743
Ease of Admin
8.0
5
8.2
2,602
Quality of Support
8.1
15
7.5
4,585
Has the product been a good partner in doing business?
Not enough data
8.3
2,383
Product Direction (% positive)
7.8
16
8.5
5,386
Features by Category
Metrics
8.8
14
9.0
4016
8.7
14
8.8
3996
8.7
14
8.7
3935
8.7
14
8.6
3616
8.5
14
8.4
3386
8.2
14
8.4
3594
8.0
14
8.5
3640
8.8
14
8.6
3706
7.6
12
8.2
3296
Reporting
8.5
14
Feature Not Available
8.1
14
8.5
3541
8.2
11
8.2
3251
8.2
12
8.4
3494
8.6
12
8.5
3433
8.6
11
8.3
3111
8.9
12
8.5
3659
Other
8.2
14
8.5
3682
8.6
13
8.5
3496
7.9
13
8.3
3288
8.5
13
8.7
3427
8.1
9
8.5
2697
8.0
11
8.0
2424
8.5
11
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Administration
8.7
10
8.5
2619
8.5
9
8.2
2330
8.9
14
8.9
3457
8.5
11
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Metrics
Not enough data
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
Analytics Toolkit and Google Analytics are categorized as Digital Analytics
Unique Categories
Analytics Toolkit is categorized as A/B Testing
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Analytics Toolkit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.0%
Information Technology and Services
10.0%
Fund-Raising
10.0%
Computer Software
10.0%
Retail
5.0%
Other
50.0%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Analytics Toolkit has no discussions with answers
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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