Compare Amazon QuickSight and Looker 
At a Glance
Market Segments
Small-Business (40.9% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
$3.00 1 user per month
No pricing available
Amazon QuickSight
Star Rating
(688)4.3 out of 5
Market Segments
Small-Business (40.9% of reviews)
Pros & Cons
Entry-Level Pricing
$3.00 1 user per month
Browse all 4 pricing plansLooker
Star Rating
(1,613)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amazon QuickSight excels in integration capabilities, particularly within the Amazon ecosystem. Users appreciate how easily it connects with services like Amazon RDS and Redshift, allowing for seamless dashboard creation and data analysis.
- Users say Looker stands out for its customization options and user-friendly interface. Reviewers highlight its ability to create interactive reports with various charts and graphs, making it a favorite for those needing detailed visualizations for client presentations.
- According to verified reviews, Amazon QuickSight's AI-powered features significantly enhance user experience. The integration of Amazon Q allows for quick generation of executive summaries and data stories, streamlining the analytics process for users dealing with complex datasets.
- Reviewers mention that Looker provides a strong collaboration experience, enabling users to easily share insights with team members. This feature is particularly beneficial for e-commerce professionals tracking sales performance and trends over time.
- G2 reviewers highlight that while both platforms are user-friendly, Amazon QuickSight has a slight edge in ease of setup. Users find it quick to implement, which is crucial for businesses looking to get up and running with analytics without extensive delays.
- Users report that Looker has a higher overall satisfaction score despite its lower G2 score compared to QuickSight. Many users appreciate its robust reporting capabilities and the ability to create meaningful dashboards, indicating a strong alignment with user needs in the mid-market segment.
Pricing
Entry-Level Pricing
Amazon QuickSight
Reader
$3.00
1 user per month
- Readers in QuickSight can explore interactive dashboards, receive email reports, and download data.
Looker
No pricing availableFree Trial
Amazon QuickSight
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.2
603
8.7
1,104
Ease of Use
8.5
613
8.3
1,109
Ease of Setup
8.4
411
8.2
587
Ease of Admin
8.2
219
8.3
432
Quality of Support
8.4
565
8.6
942
Has the product been a good partner in doing business?
8.3
212
8.9
410
Product Direction (% positive)
8.8
579
8.7
1,036
Features by Category
Reports
8.2
412
|
Verified
8.6
665
|
Verified
8.0
401
|
Verified
8.2
617
|
Verified
8.3
413
|
Verified
8.2
661
|
Verified
8.2
391
|
Verified
8.3
529
|
Verified
8.4
411
|
Verified
8.7
665
|
Verified
Self Service
8.0
408
|
Verified
8.4
623
|
Verified
8.2
405
|
Verified
8.6
639
|
Verified
8.2
396
|
Verified
8.4
612
|
Verified
8.0
401
|
Verified
8.1
616
|
Verified
8.1
388
|
Verified
8.3
590
|
Verified
7.8
382
|
Verified
7.7
501
|
Verified
Advanced Analytics
8.0
381
|
Verified
7.6
430
|
Verified
8.4
405
|
Verified
8.4
632
|
Verified
8.1
380
|
Verified
8.0
514
|
Verified
Building Reports
8.1
350
|
Verified
8.3
385
|
Verified
8.0
348
|
Verified
8.4
398
|
Verified
7.9
337
|
Verified
8.1
356
|
Verified
8.0
333
|
Verified
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.2
412
|
Verified
8.6
665
|
Verified
8.0
401
|
Verified
8.2
617
|
Verified
8.3
413
|
Verified
8.2
661
|
Verified
8.2
391
|
Verified
8.3
529
|
Verified
8.4
411
|
Verified
8.7
665
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
8.2
412
|
Verified
8.6
665
|
Verified
8.0
401
|
Verified
8.2
617
|
Verified
8.3
413
|
Verified
8.2
661
|
Verified
8.2
391
|
Verified
8.3
529
|
Verified
8.4
411
|
Verified
8.7
665
|
Verified
Data Preparation
8.0
365
|
Verified
8.3
286
|
Verified
8.1
355
|
Verified
8.3
264
|
Verified
Data Modeling and Blending
8.2
373
|
Verified
8.5
312
|
Verified
8.3
375
|
Verified
8.7
330
|
Verified
8.1
366
|
Verified
8.3
312
|
Verified
Generative AI
7.9
221
7.1
89
8.0
222
7.1
87
Agentic AI - Analytics Platforms
7.6
59
7.3
41
7.3
59
7.4
40
7.7
58
7.4
40
7.5
57
7.1
40
7.7
59
7.4
41
7.5
56
7.5
40
7.8
58
7.7
39
Self Service
8.0
408
|
Verified
8.4
623
|
Verified
8.2
405
|
Verified
8.6
639
|
Verified
8.2
396
|
Verified
8.4
612
|
Verified
8.0
401
|
Verified
8.1
616
|
Verified
8.1
388
|
Verified
8.3
590
|
Verified
7.8
382
|
Verified
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
8.0
53
8.1
39
7.9
53
8.2
37
7.8
52
7.7
35
8.1
55
8.3
43
Advanced Analytics
8.0
381
|
Verified
7.6
430
|
Verified
8.4
405
|
Verified
8.4
632
|
Verified
8.1
380
|
Verified
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
8.1
58
7.7
45
8.0
52
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
8.1
51
8.2
41
7.9
52
7.2
35
8.1
51
7.4
36
Agentic AI Capabilities - Analytics Platforms
7.9
52
7.2
35
7.8
53
7.5
36
8.1
52
7.7
35
7.7
48
7.4
35
Personalized Intelligence - Analytics Platforms
7.6
50
7.6
35
7.8
51
7.3
36
7.6
50
7.6
35
Building Reports
8.1
350
|
Verified
8.3
385
|
Verified
8.0
348
|
Verified
8.4
398
|
Verified
7.9
337
|
Verified
8.1
356
|
Verified
8.0
333
|
Verified
8.1
329
|
Verified
Reports
8.2
412
|
Verified
8.6
665
|
Verified
8.0
401
|
Verified
8.2
617
|
Verified
8.3
413
|
Verified
8.2
661
|
Verified
8.2
391
|
Verified
8.3
529
|
Verified
8.4
411
|
Verified
8.7
665
|
Verified
Self Service
8.0
408
|
Verified
8.4
623
|
Verified
8.2
405
|
Verified
8.6
639
|
Verified
8.2
396
|
Verified
8.4
612
|
Verified
8.0
401
|
Verified
8.1
616
|
Verified
8.1
388
|
Verified
8.3
590
|
Verified
7.8
382
|
Verified
7.7
501
|
Verified
Building Reports
8.1
350
|
Verified
8.3
385
|
Verified
8.0
348
|
Verified
8.4
398
|
Verified
7.9
337
|
Verified
8.1
356
|
Verified
8.0
333
|
Verified
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Statistical Tool
7.8
125
Not enough data
8.1
125
Not enough data
8.1
125
Not enough data
Data Analysis
8.6
126
Not enough data
8.5
125
Not enough data
Decision Making
8.3
126
Not enough data
8.3
128
Not enough data
8.6
126
Not enough data
8.3
123
Not enough data
Generative AI
8.2
93
Not enough data
8.1
92
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Amazon QuickSight and Looker are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Amazon QuickSight is categorized as Predictive Analytics
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Amazon QuickSight
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
17.2%
Information Technology and Services
14.9%
Financial Services
7.8%
Consulting
4.3%
Computer & Network Security
4.0%
Other
52.0%
Computer Software
11.6%
Information Technology and Services
11.2%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Discussions
How does AWS QuickSight work?
2 Comments
MS
It is similar to any other Business intelligence tool, initially we need to have some training on the outer layout and some EXD function for advanced...Read more
What is Amazon QuickSight?
2 Comments
MS
If you're looking for a powerful, cloud-based business intelligence service, Amazon QuickSight deserves serious consideration. With this innovative tool, you...Read more
Is AWS QuickSight free?
2 Comments
MS
No it's not free you need to pay the subscription fee if you are purchasing for any organization or behalf of organization. Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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