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At a Glance
Market Segments
Small-Business (63.7% of reviews)
Small-Business (88.0% of reviews)
Entry-Level Pricing
Free
$65.00 Per Month
Ahrefs
Star Rating
(616)4.5 out of 5
Market Segments
Small-Business (63.7% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 6 pricing plansMorningscore
Star Rating
(26)4.5 out of 5
Market Segments
Small-Business (88.0% of reviews)
Entry-Level Pricing
$65.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ahrefs excels in SEO Auditing with a score of 8.7, providing comprehensive insights into website performance, while Morningscore, with a score of 8.2, offers a more basic level of auditing that some users find less detailed.
- Reviewers mention that Ahrefs' Link Building tools are highly effective, scoring 9.2, which users appreciate for their ability to identify high-quality backlink opportunities. In contrast, Morningscore's link building features, scoring 8.1, are seen as less robust, leading to mixed reviews about their effectiveness.
- G2 users highlight that Morningscore shines in Ease of Use with a score of 9.6, making it particularly appealing for small businesses or users new to SEO tools. Ahrefs, while powerful, has a slightly lower score of 8.8, indicating a steeper learning curve for some users.
- Users on G2 report that Morningscore's Quality of Support is exceptional, scoring 9.9, with many reviewers praising the responsiveness and helpfulness of the support team. Ahrefs, with a score of 8.3, has received feedback indicating that support could be improved.
- Reviewers mention that Ahrefs provides superior Keyword Research capabilities, scoring 8.7, which users find invaluable for developing effective SEO strategies. Morningscore, with a score of 8.4, offers solid keyword research tools but lacks some of the advanced features that Ahrefs users appreciate.
- Users say that Morningscore's Ease of Setup is a standout feature, scoring a perfect 10.0, which is particularly beneficial for users who want to get started quickly. Ahrefs, while powerful, has a score of 9.0, indicating that some users may face challenges during the initial setup process.
Pricing
Entry-Level Pricing
Ahrefs
Ahrefs Webmaster Tools
Free
Free lifetime plan for any website owner to monitor their website health, keywords, backlinks, and website sessions.
- Site Explorer
- Site Audit
- Website Analytics
Morningscore
Growth
$65.00
Per Month
For the small business that is new to SEO and want to market itself cheaply and effectively.
All essential features are included.
- 200 Keywords
- 5 Websites
- 2 users
Free Trial
Ahrefs
Free Trial is available
Morningscore
Free Trial is available
Ratings
Meets Requirements
9.0
489
8.5
24
Ease of Use
8.8
495
9.6
24
Ease of Setup
8.9
232
10.0
10
Ease of Admin
8.8
181
10.0
10
Quality of Support
8.3
408
9.9
22
Has the product been a good partner in doing business?
8.7
174
9.5
10
Product Direction (% positive)
8.9
464
9.5
24
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
96
Not enough data
8.3
102
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
88
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
96
Not enough data
8.3
99
Not enough data
SEO Auditing & Monitoring
8.3
195
Feature Not Available
8.8
180
Not enough data
8.6
179
Feature Not Available
8.5
178
Not enough data
Agentic AI - SEO Tools
7.1
16
Not enough data
7.2
16
Not enough data
7.7
16
Not enough data
6.9
16
Not enough data
7.0
16
Not enough data
7.5
16
Not enough data
7.6
16
Not enough data
SEO Content & Rankings
9.1
386
8.1
19
8.8
377
8.4
21
8.5
356
8.8
21
7.8
181
Not enough data
8.1
168
Not enough data
SEO Reporting
9.0
376
8.2
19
8.2
201
Not enough data
7.9
183
Not enough data
Feature Not Available
Not enough data
Generative AI
6.2
68
Not enough data
6.2
67
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
89
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.0
82
Not enough data
Feature Not Available
Not enough data
7.0
72
Not enough data
Feature Not Available
Not enough data
8.9
90
Not enough data
Agentic AI - Content Analytics
7.0
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Morningscore are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
Morningscore has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Morningscore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.2%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.6%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
24.0%
Leisure, Travel & Tourism
8.0%
Information Technology and Services
8.0%
Consumer Services
8.0%
Automotive
8.0%
Other
44.0%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Morningscore has no discussions with answers
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