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At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Small-Business (61.4% of reviews)
Entry-Level Pricing
Contact Us
Free 5 Clients
Adverity
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansTapClicks
Star Rating
(338)4.3 out of 5
Market Segments
Small-Business (61.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Clients
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that TapClicks excels in its Pre-built Connectors with a score of 9.2, making it easier to integrate with various data sources, while Adverity's score of 8.7 indicates it has fewer pre-built options, which can lead to more manual setup.
- Reviewers mention that TapClicks offers superior Data Cleaning capabilities with a score of 8.4, which helps ensure data accuracy, whereas Adverity's score of 8.0 suggests it may not be as robust in this area, potentially affecting data quality.
- G2 users highlight that Adverity shines in Multichannel Tracking with a score of 9.0, allowing for comprehensive campaign insights across various platforms, while TapClicks scores slightly lower at 8.9, indicating it may not provide as seamless an experience.
- Users on G2 report that TapClicks has a more user-friendly Dashboard experience with a score of 6.9, compared to Adverity's lower score of 6.5, suggesting that users may find TapClicks easier to navigate for quick insights.
- Reviewers say that Adverity's Predictive Analytics features, scoring 7.4, are less effective than TapClicks' 7.8, indicating that users may find TapClicks provides better forecasting capabilities for their marketing efforts.
- Users report that TapClicks has a higher score in Quality of Support at 8.7 compared to Adverity's 9.0, suggesting that while both offer good support, Adverity may have a slight edge in customer service responsiveness and effectiveness.
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
TapClicks
TapClicks - TapFree
Free
5 Clients
With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks
Free Trial
Adverity
Free Trial is available
TapClicks
Free Trial is available
Ratings
Meets Requirements
8.6
216
8.5
258
Ease of Use
7.9
218
8.5
258
Ease of Setup
7.5
163
7.7
177
Ease of Admin
8.0
143
8.5
168
Quality of Support
8.9
211
8.7
243
Has the product been a good partner in doing business?
8.9
141
9.1
163
Product Direction (% positive)
8.8
210
8.8
241
Features by Category
Metrics
7.8
32
Not enough data
7.5
31
Not enough data
7.4
29
Not enough data
7.7
31
Not enough data
7.4
31
Not enough data
7.6
26
Not enough data
7.8
23
Not enough data
8.0
31
Not enough data
7.3
28
Not enough data
Reporting
7.3
34
Not enough data
7.8
30
Not enough data
7.3
30
Not enough data
7.1
31
Not enough data
7.0
25
Not enough data
7.6
24
Not enough data
8.1
22
Not enough data
Other
6.4
29
Not enough data
7.2
25
Not enough data
6.7
25
Not enough data
8.5
29
Not enough data
8.4
26
Not enough data
7.0
21
Not enough data
6.9
24
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.0
36
Not enough data
6.7
31
Not enough data
7.4
37
Not enough data
7.6
37
Not enough data
Functionality
7.6
26
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.1
26
Not enough data
7.7
25
Not enough data
6.9
25
Not enough data
Diverse Extraction Points
7.6
26
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
75
Not enough data
7.9
69
Not enough data
Functionality
8.9
96
Not enough data
8.4
97
Not enough data
8.5
98
Not enough data
9.0
98
Not enough data
8.4
95
Not enough data
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
76
|
Verified
8.2
134
|
Verified
8.8
98
|
Verified
8.8
169
|
Verified
7.9
67
|
Verified
8.2
135
|
Verified
8.5
86
|
Verified
8.8
156
|
Verified
7.9
37
8.2
49
7.4
26
8.3
21
Campaign Activity
8.7
85
|
Verified
8.6
172
|
Verified
Feature Not Available
9.1
184
|
Verified
8.4
64
|
Verified
8.1
116
|
Verified
8.9
82
|
Verified
8.9
154
|
Verified
8.1
64
|
Verified
8.2
119
|
Verified
Feature Not Available
7.8
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adverity and TapClicks are categorized as ETL Tools, Marketing Analytics, and E-Commerce Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Google Workspace for Marketing, Digital Analytics, and Data Extraction
TapClicks has no unique categories
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TapClicks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.2%
Information Technology and Services
5.2%
Online Media
3.6%
Consumer Goods
3.6%
Telecommunications
2.4%
Other
28.0%
Marketing and Advertising
72.2%
Broadcast Media
2.5%
Hospitality
2.2%
Information Technology and Services
1.6%
Retail
1.3%
Other
20.3%
Discussions
Where is the data stored?
2 Comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 Comments
BA
Hire them! Read more
Why do I need a professional service when I can build my own API connection?
2 Comments
BA
Adverity is easier than build your own API connectionRead more
Do you have custom reporting?
1 Comment
Official Response from TapClicks
Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at...Read more
Are you a truly Unified Marketing Platform?
1 Comment
Official Response from TapClicks
Yes! TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing...Read more
What is TapClicks used for?
1 Comment
Official Response from TapClicks
TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for...Read more
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