Skip to Navigation
Skip to Navigation
G2 - Business Software Reviews
Search software
Software
Expand/Collapse Software
AI Agents
Services
Expand/Collapse Services
G2 for Business
Expand/Collapse vendor
For Marketers
Enhance your G2 profile and reach in-market buyers
For Sales
Find, engage, and convert in-market buyers
For Services
Reach companies that need you, when they’re ready to buy
For Investments
Gain access to real-time software trends
For Developers
Use our Developer Portal to test API data
Deals
Leave a Review
Join or Log In
Search
Search Software and Services
Expand/Collapse
Home
...
Supply Side Platforms (SSP)
360 Polaris
Google Ad Manager
360 Polaris-vs-Google Ad Manager
Compare 360 Polaris and Google Ad Manager
Social Share Options
All Categories
Supply Side Platform (SSP)
All Reviewers
Small-Business Reviewers
Mid-Market Reviewers
Large Enterprise Reviewers
Save to Research Board
Featured Products
Sponsored
Opti Digital
4.6/5
(23)
Visit Website
At a Glance
Pricing
Ratings
Features
Reviews
Alternatives
Discussions
Add Product
360 Polaris
(10)
4.0
out of
5
360 Polaris
By
Improve Digital
Google Ad Manager
(234)
4.2
out of
5
Google Ad Manager
By
Google
At a Glance
Star Rating
(10)
4.0
out of
5
(234)
4.2
out of
5
Market Segments
Mid-Market (50.0% of reviews)
Information
Mid-Market (42.0% of reviews)
Information
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
360 Polaris
Star Rating
(10)
4.0
out of
5
Market Segments
Mid-Market (50.0% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about 360 Polaris
Google Ad Manager
Star Rating
(234)
4.2
out of
5
Market Segments
Mid-Market (42.0% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad Manager
360 Polaris vs Google Ad Manager
Reviewers felt that Google Ad Manager meets the needs of their business better than 360 Polaris.
When comparing quality of ongoing product support, reviewers felt that 360 Polaris is the preferred option.
For feature updates and roadmaps, our reviewers preferred the direction of 360 Polaris over Google Ad Manager.
Pricing
Entry-Level Pricing
360 Polaris
No pricing available
Google Ad Manager
No pricing available
Free Trial
360 Polaris
No trial information available
Google Ad Manager
No trial information available
Ratings
Meets Requirements
7.6
7
8.6
210
Ease of Use
7.9
7
7.8
207
Ease of Setup
Not enough data
7.6
106
Ease of Admin
Not enough data
7.9
97
Quality of Support
7.6
7
7.0
192
Has the product been a good partner in doing business?
Not enough data
7.9
95
Product Direction (% positive)
8.3
7
7.7
204
Features by Category
App Monetization Platforms
Hide 21 Features
Show 21 Features
Not enough data
Not enough data
Platform - App Monetization Platforms
Automated Tools
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
In-App Purchases
Not enough data
Not enough data
Reporting & Dashboards
Not enough data
Not enough data
A/B Testing
Not enough data
Not enough data
AI Algorithms
Not enough data
Not enough data
Integration APIs
Not enough data
Not enough data
Fraud Prevention
Not enough data
Not enough data
Cross-Platform Support
Not enough data
Not enough data
Payment Integration
Not enough data
Not enough data
User Data Analysis
Not enough data
Not enough data
Subscription Management
Not enough data
Not enough data
Performance Analytics
Not enough data
Not enough data
Multiple Monetization Models
Not enough data
Not enough data
Advertising - App Monetization Platforms
Ad Exchange
Not enough data
Not enough data
Offerwall
Not enough data
Not enough data
Bidding
Not enough data
Not enough data
Ad Mediation
Not enough data
Not enough data
Ad Formats
Not enough data
Not enough data
Ad Optimization
Not enough data
Not enough data
Publisher Ad Server
Hide 20 Features
Show 20 Features
Not enough data
8.8
11
Ad Serving & Management - Publisher Ad Server
Real-Time Bidding (RTB) Support
Not enough data
8.3
(won by default)
7
Ad Delivery Optimization & Management
Not enough data
9.5
(won by default)
7
Ad Inventory Management
Not enough data
9.6
(won by default)
8
Dynamic Ad Placement
Not enough data
9.0
(won by default)
7
Ad Tag Management
Not enough data
9.0
(won by default)
8
Targeting & Personalization - Publisher Ad Server
Geo-Targeting
Not enough data
9.5
(won by default)
7
A/B Testing for Ads
Not enough data
9.5
(won by default)
7
Multi-Device & Cross-Platform Delivery
Not enough data
8.8
(won by default)
7
Audience Targeting
Not enough data
9.0
(won by default)
7
Frequency Capping
Not enough data
8.9
(won by default)
6
Contextual Targeting
Not enough data
8.9
(won by default)
6
Monetization & Reporting - Publisher Ad Server
Header Bidding Support
Not enough data
9.2
(won by default)
6
Ad Revenue Share & Payout Management
Not enough data
9.2
(won by default)
6
Revenue Forecasting
Not enough data
8.3
(won by default)
6
Performance & Engagement Analytics
Not enough data
9.4
(won by default)
8
Agentic AI - Publisher Ad Server
Autonomous Task Execution
Not enough data
8.0
(won by default)
5
Multi-step Planning
Not enough data
7.7
(won by default)
5
Cross-system Integration
Not enough data
7.5
(won by default)
6
Adaptive Learning
Not enough data
8.1
(won by default)
6
Proactive Assistance
Not enough data
8.6
(won by default)
6
Supply Side Platform (SSP)
Hide 12 Features
Show 12 Features
7.8
7
8.2
73
Agentic AI - Supply Side Platform (SSP)
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
SSP Functionality
SSP Functionality
8.0
5
8.2
(won by 0.2)
53
SSP
Ad Unit Availability
8.0
5
8.2
(won by 0.2)
54
Impression Targeting
8.3
5
8.6
(won by 0.3)
50
Floor Price
6.0
5
8.1
(won by 2.1)
46
Advertiser Restrictions
8.0
(won by 0.3)
5
7.7
50
Bid Reporting
8.6
(won by 0.4)
6
8.2
47
Categories
Categories
Shared Categories
360 Polaris
Google Ad Manager
360 Polaris and Google Ad Manager are categorized as
Supply Side Platform (SSP)
Unique Categories
360 Polaris has no unique categories
Google Ad Manager is categorized as
App Monetization Platforms
and
Publisher Ad Server
Reviews
Reviewers' Company Size
360 Polaris
Small-Business
(50 or fewer emp.)
10.0%
Mid-Market
(51-1000 emp.)
50.0%
Enterprise
(> 1000 emp.)
40.0%
Google Ad Manager
Small-Business
(50 or fewer emp.)
36.7%
Mid-Market
(51-1000 emp.)
42.0%
Enterprise
(> 1000 emp.)
21.2%
Small-Business
(50 or fewer emp.)
10.0%
36.7%
Mid-Market
(51-1000 emp.)
50.0%
42.0%
Enterprise
(> 1000 emp.)
40.0%
21.2%
Reviewers' Industry
360 Polaris
Information Technology and Services
30.0%
Retail
10.0%
Online Media
10.0%
Management Consulting
10.0%
Information Services
10.0%
Other
30.0%
Google Ad Manager
Marketing and Advertising
40.6%
Publishing
6.6%
Internet
6.1%
Broadcast Media
4.4%
Newspapers
4.4%
Other
38.0%
Alternatives
360 Polaris Alternatives
33Across
Add 33Across
Sharethrough
Add Sharethrough
WideOrbit
Add WideOrbit
PayTunes
Add PayTunes
See all alternatives
Google Ad Manager Alternatives
OpenX
Add OpenX
PubMatic
Add PubMatic
Equativ
Add Equativ
Magnite, for Sellers
Add Magnite, for Sellers
See all alternatives
Discussions
360 Polaris Discussions
360 Polaris has no discussions with answers
See all discussions
Google Ad Manager Discussions
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.
Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenue
Read more
How do I use Google Ad Manager?
1 Comment
AD
Using Ad manager we can easily manage our ads
Read more
See all discussions
Ask 360 Polaris a Question
Contact 360 Polaris
Ask Google Ad Manager a Question
Contact Google Ad Manager
Spotlight Categories
Operational Risk Management Software
Social Media Management Tools
Third Party & Supplier Risk Management Software
Affiliate Marketing Software
At a Glance
Pricing
Ratings
Features
Reviews
Alternatives
Discussions
Add Product
360 Polaris
Google Ad Manager
Hunting for software
insights
?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
G2 - Business Software Reviews
Create an account
Already have an account?
Log in
G2 - Business Software Reviews
Create an account
Already have an account?
Log in
or continue with
LinkedIn
Google
Google
By proceeding, you agree to our
Terms of Use
and
Privacy Policy
Add more products
Search for Software and Services
Suggested Products
Google AdMob
(69)
4.3
out of
5
Add
OpenX
(19)
3.2
out of
5
Add
Magnite, for Sellers
(20)
3.2
out of
5
Add
PubMatic
(11)
3.2
out of
5
Add
Google Tag Manager
(427)
4.6
out of
5
Add