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Compare 360 Polaris and Google Ad Manager 
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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (42.3% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
360 Polaris
Star Rating
(10)4.0 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about 360 PolarisGoogle Ad Manager
Star Rating
(230)4.2 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in its "Impression Targeting" feature, scoring 8.5, which allows for more precise audience segmentation compared to 360 Polaris, which scored 8.3. Reviewers mention that this capability significantly enhances campaign effectiveness.
- Reviewers say that Google Ad Manager's "Floor Price" functionality, with a score of 8.0, provides better control over ad pricing compared to 360 Polaris, which scored only 6.0. Users on G2 highlight that this feature helps maximize revenue potential.
- G2 users mention that the "Bid Reporting" feature in 360 Polaris is superior, scoring 8.6 against Google Ad Manager's 8.0. Reviewers say that this allows for more detailed insights into bidding strategies, which is crucial for optimizing ad spend.
- Users say that Google Ad Manager has a slight edge in "Ease of Use" with a score of 7.7, while 360 Polaris scored 7.9. However, reviewers mention that the overall user experience in 360 Polaris feels more intuitive, especially for new users.
- Reviewers mention that Google Ad Manager's "Quality of Support" is rated at 7.0, which is lower than 360 Polaris's 7.6. Users report that 360 Polaris offers more responsive customer service, which can be a deciding factor for businesses needing reliable support.
- Users on G2 report that both platforms are strong in "SSP Functionality," with Google Ad Manager scoring 8.1 and 360 Polaris at 8.0. However, reviewers say that Google Ad Manager's comprehensive features make it a more robust choice for larger ad operations.
Pricing
Entry-Level Pricing
360 Polaris
No pricing availableGoogle Ad Manager
No pricing availableFree Trial
360 Polaris
No trial information availableGoogle Ad Manager
No trial information availableRatings
Meets Requirements
7.6
7
8.6
206
Ease of Use
7.9
7
7.8
203
Ease of Setup
Not enough data
7.6
102
Ease of Admin
Not enough data
7.9
95
Quality of Support
7.6
7
7.0
188
Has the product been a good partner in doing business?
Not enough data
7.8
93
Product Direction (% positive)
8.3
7
7.6
201
Features by Category
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
8.8
7
Targeting & Personalization - Publisher Ad Server
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Monetization & Reporting - Publisher Ad Server
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Agentic AI - Publisher Ad Server
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.0
5
8.2
52
SSP
8.0
5
8.2
53
8.3
5
8.6
50
6.0
5
8.0
45
8.0
5
7.6
49
8.6
6
8.2
46
Categories
Categories
Shared Categories
360 Polaris and Google Ad Manager are categorized as Supply Side Platform (SSP)
Unique Categories
360 Polaris has no unique categories
Google Ad Manager is categorized as App Monetization Platforms and Publisher Ad Server
Reviews
Reviewers' Company Size
360 Polaris
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
30.0%
Retail
10.0%
Online Media
10.0%
Management Consulting
10.0%
Information Services
10.0%
Other
30.0%
Marketing and Advertising
40.9%
Publishing
6.7%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.3%
Discussions
360 Polaris has no discussions with answers
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
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