Best SMS Marketing Software - Page 52

How Many SMS Marketing Software Products Does G2 Track?

Total Products under this Category: 800

Category Stats (Nov 2026)

  • Average Rating: 4.51/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Netcapz (+5.26%) - Among all products in this category, Netcapz recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank SMS Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 98,500+ Authentic Reviews
  • 800+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for SMS Marketing Software

G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence

Highlighted products: Attentive, Insider One, Braze, Birdeye, SlickText, Textedly, Klaviyo, and Sinch Engage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=sinch-engage)

WASAB AI

Built for ecommerce that live on WhatsApp. Team Inbox, auto-replies with AI with zero markup fee

Who Is the Company Behind WASAB AI?

  • Seller: MTLabs
  • Year Founded: 2020
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

WA Self Sender

WA Self Sender is a Chrome extension for sending bulk and customized messages on WhatsApp Web.

Who Is the Company Behind WA Self Sender?

WASender

WASender lets businesses send personalized bulk WhatsApp messages in just a few clicks—no coding, no setup hassle. Used by 500,000+ users, it’s the easiest way to generate leads, follow up faster, and scale outreach directly from your browser.

Who Is the Company Behind WASender?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Wati

Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified. SOC 2 Compliant.

Average Rating: 4.6/5.0

Total Reviews: 498

How Do G2 Users Rate Wati?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Wati?

  • Seller: Wati
  • Company Website:
  • Year Founded: 2020
  • HQ Location: Hong Kong, HK
  • LinkedIn® Page: www.linkedin.com
    291 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Education Management, Information Technology and Services
  • Company Size: 73% Small, 20% Medium

What Do G2 Reviewers Say About Wati?

AI-generated summary from verified user reviews

Pros
  • Users find Wati to have an easy-to-use interface, simplifying automation and enhancing overall productivity in conversations.
  • Users value Wati for its simple automation features, transforming lead management and enhancing sales efficiency on WhatsApp.
  • Users commend Wati's excellent customer support, enhancing their experience with timely assistance and effective communication tools.
  • Users love the easy setup of Wati, allowing swift integration and immediate productivity within 24 hours.
  • Users value the user-friendly dashboard and effective automation features of Wati for streamlined communication and engagement.
Cons
  • Users find the cost of Wati services to be expensive, particularly for messaging and higher package options.
  • Users find the cost of messaging Egyptian numbers quite high and suggest it should vary by country.
  • Users find the pricing issues of Wati to be high, affecting their overall satisfaction and campaign efficiency.
  • Users note the missing features in Wati, such as limited customization, analytics depth, and API support.
  • Users find that poor customer support hinders timely issue resolution and complicates setup processes with integrations.

What Are Recent G2 Reviews of Wati?

What Are G2 Users Discussing About Wati?

WatzBOT

Who Is the Company Behind WatzBOT?

  • Seller: WEBMAC
  • Year Founded: 2020
  • HQ Location: Coimbatore, IN
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

WavesFlo

WavesFlo is an enterprise-oriented WhatsApp operations platform that helps businesses centralize, manage, and scale their communication across multiple WhatsApp numbers, conversations, and groups from a single workspace. Designed for businesses with distributed sales teams, multiple branches, dealer networks, distributors, and customer-facing operations, WavesFlo transforms fragmented WhatsApp activity into a structured and manageable business operation. The platform enables organizations to connect their existing WhatsApp numbers through linked devices while continuing to use their numbers on their phones. Teams can manage conversations through a unified inbox, assign chats to employees, collaborate using internal notes, configure role-based permissions, and maintain visibility across departments and locations. WavesFlo combines several capabilities in one platform: • Multi-Number Management: Connect and manage multiple existing WhatsApp numbers from a centralized workspace. • Unified Team Inbox: Consolidate conversations, assign ownership, manage customer enquiries, and coordinate team responses. • WhatsApp Group Management: Organize, monitor, and manage business communication across dealer, distributor, reseller, and customer groups. • Campaign Management: Create, schedule, personalize, and manage WhatsApp campaigns for contacts and groups, with approval workflows, pacing controls, and campaign analytics. • CRM & Sales Management: Manage leads, contacts, opportunities, sales pipelines, activities, and follow-ups while integrating with existing CRM systems. • Helpdesk & Ticketing: Convert customer issues into trackable tickets with assignments, SLA policies, escalation workflows, and team performance reporting. • AI-Powered Communication: Generate context-aware responses and campaign content using company-specific information, with configurable AI assistance and automated replies. • Automation & Integrations: Connect WhatsApp operations with external CRMs, spreadsheets, automation platforms, APIs, webhooks, and AI agents. • Analytics & Governance: Gain visibility into conversations, campaign performance, team activity, delivery events, permissions, and communication workflows. Unlike conventional WhatsApp marketing tools focused primarily on broadcasts and chatbots, WavesFlo focuses on helping organizations manage the entire operational layer of their WhatsApp ecosystem. WavesFlo enables businesses to retain their existing WhatsApp numbers and groups while introducing centralized visibility, accountability, collaboration, automation, and control. WavesFlo — Every WhatsApp number. Every team. One operating platform.

Who Is the Company Behind WavesFlo?

Wavix

Wavix offers reliable, multi-channel communication environment at scale. Quickly set up voice and messaging using API or GUI.

Who Is the Company Behind Wavix?

  • Seller: Wavix
  • Year Founded: 2018
  • HQ Location: Amsterdam, NL
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

WAX

WAX helps businesses turn WhatsApp, RCS and SMS into a high-performing channel for marketing, sales and customer relationships. More than 600 companies use WAX in e-commerce, retail, banking and insurance, real estate and other sectors to reach their customers on the messaging apps they use every day. As an official Meta and Google partner, WAX gives brands reliable access to WhatsApp Business and RCS (Rich Communication Services), along with the expertise to get the most out of both. Campaigns – Send personalised broadcasts with images, videos, carousels and buttons to segmented audiences, and track opens, clicks and conversions for each campaign. Automations – Build flows without code for onboarding, abandoned carts, appointment and document reminders, lead qualification, post-purchase follow-ups, loyalty and win-back, all triggered by customer behaviour. WAX AI – An AI agent that uses customer, product and order data to give personalised advice, recommend products, take orders and resolve support requests, 24/7, and hands over to your team when needed. Conversations – Handle two-way conversations at scale in a shared inbox and route them to the right team, with sync to your helpdesk. Audience growth – Collect compliant opt-ins on your website, in store or branch, with QR codes and at checkout. Integrations – Connect WAX to your e-commerce platform, CRM, helpdesk and the rest of your stack to sync customer data in real time. Analytics – Measure the impact of every campaign and automation, from engagement to revenue. From launch to scale, WAX’s team supports every client on strategy, message templates and best practices, so that messaging becomes a channel with open rates far above email and measurable business results.

Who Is the Company Behind WAX?

  • Seller: WAX
  • Year Founded: 2023
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    42 employees on LinkedIn®

WAZZUP

Your business uses WhatsApp to communicate with clients? Connect it to your CRM in 5 minutes without developers and magic! With Wazzap selling in instant messengers will finally be convenient and there will be no more mess in messages! Write new contacts first directly from CRM Don’t wait your client to write first, with Wazzup you can start new conversations in CRM in 2 clicks. All messengers functionality in your CRM window Not just simple messages synchronization - use all messengers benefits while working in CRM from emoticons and attachments up to group chats. Keep in touch with your chats in any way you want You can answer your customers in any way which is the most comfortable for you at the moment: - in HubSpot by opening a window with chats; - from the contact and deal cards; - from your phone by installing the mobile app; - from your personal Wazzup account. One integration for all messengers Connect WhatsApp, Instagram and Telegram to HubSpot and use all messengers from one window. Easy setup in 5 minutes Add Wazzup to your CRM, choose employees' roles, stage of funnel where to create new deals, how to distribute them between managers and you’re ready to start. Basically you’ll have 3 roles: - Sales Reps: see only messengers from their customers and can get new customers; - Managers: don't receive new requests, see all chats and can write to any client if necessary; - Quality Control: correspondence of all managers but will not be able to write to any client. Speed up your communication with messages templates Templates will help save time and eliminate mistakes on the part of managers when answering frequently asked questions. In addition, so that you do not manually attach the same file each time, you can attach it once when creating or editing a template. Stable connection 24/7/365 When working in Open Channels, messages are first processed by our service, and then by HubSpot. In the event of an CRM failure, we will not be able to influence the operation of the service in any way. When working in the Wazzup chat, only we are engaged in message processing. This increases the stability of the service and therefore the likelihood of downtime for the sales department decreases. Answer your clients at any time with auto-responses Autoresponders, unlike salespeople, do not ask for food and always work. That's why Wazzup robots can be trusted for: - Notifying them of off-hours; - Greeting a new customer; - Answering a missed call on WhatsApp. Automate your work in messengers With Wazzup you can you can use all automation tools right in CRM: - Automate your whole sales funnel with chat bots; - Send out mailings to clients via the WABA channel; - Send auto-messages when a lead or deal is created or moves on to new funnel stages. Messengers cross-cutting analytics: Wazzup transfers client’s identifier to CRM, and from CRM information about the client will go to Google Analytics. You will find out from which advertising source the performance rating of your advertising channels came.

Who Is the Company Behind WAZZUP?

WDC Studio | SMS Marketing

Send easily SMS message to your customers! Powerful messages delivered straight to your customers' phones! Create impactful campaigns with SMS Marketing to boost sales and brand awareness. Recommended WDC Studio services to maximize your SMS Marketing experience: 4609 Connector, SMS Segmentation Center, URL Shortener

Who Is the Company Behind WDC Studio | SMS Marketing?

  • Seller: WDC Studio
  • Year Founded: 2019
  • HQ Location: East Brunswick, US
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®
  • Ownership: Eren YALCINDAG ,Ahmet Taha YALCINDAG

WhatCounts

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

Average Rating: 3.4/5.0

Total Reviews: 14

How Do G2 Users Rate WhatCounts?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind WhatCounts?

  • Seller: Zeta Global
  • Year Founded: 2007
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Company Size: 71% Medium, 21% Large

What Are Recent G2 Reviews of WhatCounts?

What Are G2 Users Discussing About WhatCounts?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 14, 2026