# WhatCounts Reviews **Vendor:** Zeta Global **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 3.4/5.0 **Total Reviews:** 14 ## About WhatCounts WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages. ## WhatCounts Reviews ### 1. Simple to use, good for new trainees **Rating:** 3.0/5.0 stars **Reviewed by:** Brian C. | Independent Business Owner, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2017 **What do you like best about WhatCounts?** You don't have to be an expert to build and deploy ad campaigns or email blasts. Very simple to use. If you have a new reporter making the jump to digital editor, this is ideal for them to use. It also gives you a simple way to connect to contests, making it easy to record and store data about new signups. Also works well with our social media **What do you dislike about WhatCounts?** The product is in the middle of an upgrade and can be unavailable at times. Once the upgrade is complete, the digital version should be back to normal **What problems is WhatCounts solving and how is that benefiting you?** Much better than our previous eblast partner, able to manage our subscriber base for eblasts, organize them and use whatcounts to send out tailored emails, specifically geared toward unique likes/dislikes of our readers ### 2. WhatCounts Not Great Email Marketing Solution **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about WhatCounts?** Has a wide variety of targeting and segmenting abilities. **What do you dislike about WhatCounts?** Not intuitive at all. Way over thought: takes many clicks to do simple tasks. Seems to use general email terms incorrectly so difficult to find what you are looking for. Expensive. **Recommendations to others considering WhatCounts:** Unless this product has a feature you really need, try another solution **What problems is WhatCounts solving and how is that benefiting you?** Marketing to opt in list. No benefits realized, only costs. ### 3. Functions well for designers, but could be improved **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2018 **What do you like best about WhatCounts?** The HTML preview and ability to edit directly to the preview is helpful. **What do you dislike about WhatCounts?** The search function is very particular, and the HTML text area could have more features. **What problems is WhatCounts solving and how is that benefiting you?** Organization of content is generally the greatest benefit that I have experienced. ### 4. Email Marketing Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about WhatCounts?** The Lifecycle Marketing feature as well as the drag and drop template editor make it great and easy to create emails and set automatic campaigns up. **What do you dislike about WhatCounts?** It seems as if they are sometimes features behind other companies. **What problems is WhatCounts solving and how is that benefiting you?** The ability to save time by using lifecycle marketing and creating automatic rules to deploy emails. ### 5. Great tool for email marketing beginner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about WhatCounts?** Pretty easy to work with. Easy to create segments. **What do you dislike about WhatCounts?** You can only do so much in regards to the actual email creative. Can't get too fancy. **Recommendations to others considering WhatCounts:** Dreamweaver experience is helpful. Utilize spam checking tools when creating email subjects. **What problems is WhatCounts solving and how is that benefiting you?** I was able to precisely target those who were interested in our products, based on open rate, click through rate, etc. ### 6. Easily customizable, deployment sometimes delayed **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2017 **What do you like best about WhatCounts?** I like the preview of each email newsletter. The thumbnails show a miniature version. Easy to download stats. **What do you dislike about WhatCounts?** The newsletter test and real emails sometimes lag for hours. **Recommendations to others considering WhatCounts:** Easy to use **What problems is WhatCounts solving and how is that benefiting you?** Trying to solve lag issues and making it easier to search for data. Benefits include customizable newsletter templates and ease of communication. ### 7. Good for Monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about WhatCounts?** The is good for managing email distribution and mailing lists. **What do you dislike about WhatCounts?** No free trail or mobile application available. **What problems is WhatCounts solving and how is that benefiting you?** I have been able to monitor open and clicks on email and ad distribution. ### 8. Crowd Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Wireless | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2017 **What do you like best about WhatCounts?** The product is easy to use and it works with other platfoms **What do you dislike about WhatCounts?** Would like more tutorials about the product **What problems is WhatCounts solving and how is that benefiting you?** Organizational problems. ### 9. Appliance is the way to go for low-cost ESP **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2017 **What do you like best about WhatCounts?** Most of the features of upper-tier ESPs at a fraction of the price. **What do you dislike about WhatCounts?** A lot more self-case and feeding than a hosted ESP. Cost is a bargain, but support and feature set definitely suffer from being low-cost alternative. **Recommendations to others considering WhatCounts:** Get an SLA in place for support response. **What problems is WhatCounts solving and how is that benefiting you?** Email newsletter and bulk sending engine for high volumes and multiple brands. ### 10. My absolute favorite Email Service Provider a company that truly practices what they preach. **Rating:** 5.0/5.0 stars **Reviewed by:** Sheri L. | Marrketing & Personal Assistant to President, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2016 **What do you like best about WhatCounts?** WhatCounts and Publicaster are extremely user friendly. I rarely have to bring in my own HTML files, I just design right in their easy to use templates. They go above and beyond to teach people how to properly use email as a marketing tool. The blogs they write, the website, the customer service team and their own emails are a perfect example of a company that has chosen a consistant "voice" and a "tone" to use in all of their media. As a marketer and email expert, I look to WhatCounts as a resource for information and as an example of a company that uses best practices. The list I use has over 2 million names on it and I have never had a problem -- not even once-- sending through the Publicaster System. **What do you dislike about WhatCounts?** I love everything about WhatCounts and Publicaster. I wouldn't change a thing. I even like the little fun facts they show you while you are waiting for the screen to change. Kudos on a job well done! **Recommendations to others considering WhatCounts:** Read the WhatCounts website. Sign up for the email list. They LOVE email!! WhatCounts practices what they preach. If you like what you see and read (I think you will) you should sign up! They are on the top of my list not only as an email service provider but as a "Best Practices" resource. Even the newsletter templates they provide can be used as teaching tools. **What problems is WhatCounts solving and how is that benefiting you?** When working with a list so large we worry about deliverability issues and getting blacklisted due to volume. WhatCounts was happy to work with me on a dedicated IP address and ramp-up plan to help with the transition. I couldn't have done it without the help of the customer service team. ### 11. Marketing Analyst **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2017 **What do you like best about WhatCounts?** Easy to use platform and navigation. **What do you dislike about WhatCounts?** Wasn't as robust when it came to reporting, create campaigns and segmentation. **Recommendations to others considering WhatCounts:** Do a comparison of all email platforms in your budget and see which benefits are definitely items you can or can't do without. **What problems is WhatCounts solving and how is that benefiting you?** Creating a data pool of contacts and the products or services that they are currently using or have used. ### 12. Not user friendly **Rating:** 1.0/5.0 stars **Reviewed by:** Noah S. | Digital Editor, Newspapers, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2016 **What do you like best about WhatCounts?** It has decent analytics and the ability to do A/B testing. **What do you dislike about WhatCounts?** We use this service to send out our e-mail alerts. It has all of the common benefits of your average e-mail blast provider -- analytics, a/b testing -- but many drawbacks as well. The interface is clunky and unintuitive. We frequently lose work because it crashes and doesn't have any auto-save mechanisms. The response time for support tickets is, to put it charitably, variable. It can't be used in multiple tabs. Last month they managed to get blacklisted by Google which meant our users were told they were getting malware. After one particularly egregious customer service failure I was contacted by a VP who promised to listen to how they could improve, but after a few rounds of phone tag he disappeared and hasn't replied to my subsequent emails. **What problems is WhatCounts solving and how is that benefiting you?** We use it to send out e-mails to paying subscribers. ### 13. A robust tool **Rating:** 2.5/5.0 stars **Reviewed by:** Stacy J. | Director of Marketing, Newspapers, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2016 **What do you like best about WhatCounts?** It's very robust...reporting is excellent. **What do you dislike about WhatCounts?** Not easy to master! The product is not intuitive. **Recommendations to others considering WhatCounts:** Gotta make it simpler to use! **What problems is WhatCounts solving and how is that benefiting you?** Email marketing issues...better A/B testing ### 14. WhatCounts review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fine Art | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2016 **What do you like best about WhatCounts?** Flawlessly handles highly complex email marketing campaigns. Our account rep Amy is absolutely brilliant and irreplaceable. Conditional statements in emails work exactly as described. You can choose between WC's responsive email templates or it will allow client's use of their own customized templates - this has been a necessity, since some mobile operating systems and email clients have been temperamental during testing. API for updating lists is perfect for our needs. **What do you dislike about WhatCounts?** There is nothing I see as a negative about this product. **Recommendations to others considering WhatCounts:** asdf **What problems is WhatCounts solving and how is that benefiting you?** we send about 60K emails each month. Increase in open and click through rates. Also consistent lead generation in difficult educational market. ## WhatCounts Discussions - [What is WhatCounts used for?](https://www.g2.com/discussions/what-is-whatcounts-used-for) - [View WhatCounts pricing details and edition comparison](https://www.g2.com/products/whatcounts/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+14%3A53%3A55+-0500&secure%5Bsession_id%5D=78a1c0c0-df0f-49d9-aff8-1c3abc778634&secure%5Btoken%5D=278cb3f0c481772afb96437f38a24494ee2803cd55ed37d600b2e7e24db318fd&format=llm_user) ## WhatCounts Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **SMS Platform** - Reporting - Automation - White Label - API Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration ## Top WhatCounts Alternatives - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,644 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,219 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,168 reviews)