WhatCounts Reviews & Product Details

You don't have to be an expert to build and deploy ad campaigns or email blasts. Very simple to use. If you have a new reporter making the jump to digital editor, this is ideal for them to use. It also gives you a simple way to connect to contests, making it easy to record and store data about new signups. Also works well with our social media. Review collected by and hosted on G2.com.

The product is in the middle of an upgrade and can be unavailable at times. Once the upgrade is complete, the digital version should be back to normal. Review collected by and hosted on G2.com.

Has a wide variety of targeting and segmenting abilities. Review collected by and hosted on G2.com.

Not intuitive at all. Way over thought: takes many clicks to do simple tasks. Seems to use general email terms incorrectly so difficult to find what you are looking for. Expensive. Review collected by and hosted on G2.com.

The HTML preview and ability to edit directly to the preview is helpful. Review collected by and hosted on G2.com.

The search function is very particular, and the HTML text area could have more features. Review collected by and hosted on G2.com.

The Lifecycle Marketing feature as well as the drag and drop template editor make it great and easy to create emails and set automatic campaigns up. Review collected by and hosted on G2.com.

It seems as if they are sometimes features behind other companies. Review collected by and hosted on G2.com.

Pretty easy to work with. Easy to create segments. Review collected by and hosted on G2.com.

You can only do so much in regards to the actual email creative. Can't get too fancy. Review collected by and hosted on G2.com.

I like the preview of each email newsletter. The thumbnails show a miniature version. Easy to download stats. Review collected by and hosted on G2.com.

The newsletter test and real emails sometimes lag for hours. Review collected by and hosted on G2.com.

The is good for managing email distribution and mailing lists. Review collected by and hosted on G2.com.

No free trial or mobile application available. Review collected by and hosted on G2.com.

The product is easy to use and it works with other platforms Review collected by and hosted on G2.com.

Would like more tutorials about the product Review collected by and hosted on G2.com.

Most of the features of upper-tier ESPs at a fraction of the price. Review collected by and hosted on G2.com.

A lot more self-case and feeding than a hosted ESP. Cost is a bargain, but support and feature set definitely suffer from being low-cost alternative. Review collected by and hosted on G2.com.

WhatCounts and Publicaster are extremely user friendly. I rarely have to bring in my own HTML files, I just design right in their easy to use templates. They go above and beyond to teach people how to properly use email as a marketing tool. The blogs they write, the website, the customer service team and their own emails are a perfect example of a company that has chosen a consistent "voice" and a "tone" to use in all of their media. As a marketer and email expert, I look to WhatCounts as a resource for information and as an example of a company that uses best practices. The list I use has over 2 million names on it and I have never had a problem -- not even once-- sending through the Publicaster System. Review collected by and hosted on G2.com.

I love everything about WhatCounts and Publicaster. I wouldn't change a thing. I even like the little fun facts they show you while you are waiting for the screen to change. Kudos on a job well done! Review collected by and hosted on G2.com.