# Best Sales Engagement Software - Page 13

## How Many Sales Engagement Software Products Does G2 Track?

**Total Products under this Category:** 321

### Category Stats (Jul 2026)

- **Average Rating:** 4.55/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Tuco AI (+11.12%) - Among all products in this category, Tuco AI recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Sales Engagement Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 146,600+ Authentic Reviews
- 321+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Sales Engagement Software
 ![G2 Grid® for Sales Engagement Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-engagement/grids.png?focus%5B%5D=6227&focus%5B%5D=506&focus%5B%5D=19743&focus%5B%5D=577&focus%5B%5D=24724&focus%5B%5D=91817&focus%5B%5D=166877&focus%5B%5D=1188166)

Highlighted products: HubSpot Sales Hub, Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, GTM Workspace - Powered by ZoomInfo, Gong, lemlist, Instantly, and Nooks.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-engagement/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=apollo-io&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=gong&focus%5B%5D=lemlist&focus%5B%5D=instantly&focus%5B%5D=nooks)

**Sponsored**

### SAP Sales Cloud

SAP Sales Cloud is a cutting-edge sales automation platform / CRM that helps organizations make intelligent selling simple, through connection, insight, and adaptability. Leveraging SAP Sales Cloud, organizations can connect and optimize sales processes. Connect data and sales processes: Unite data, processes, and people to deliver effective sales engagements that drive revenue and customer loyalty Leverage insight to accelerate sales: Guide sales actions through intelligent recommendations that remove guesswork and help sellers focus on the right business Adapt and capture new opportunities: Provide the flexibility to overcome challenges and unique requirements as they shift with new market opportunities

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1400&secure%5Bchosen_at%5D=2026-07-31T22%3A26%3A14Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=509&secure%5Bresource_id%5D=1400&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-engagement%3Fpage%3D13&secure%5Btoken%5D=dd3e85196d4363abbe46a718d69ffecc6b2b4c8cb2aba2cd3576020770482c73&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fproducts%2Fcrm%2Fsales-cloud.html&secure%5Burl_type%5D=paid_promos)

### [ezTask.io](https://www.g2.com/products/eztask-io/reviews)

ezTask.io is a Sales automation platform which focuses on using automation to reduce non-productive tasks and efforts incurred by the field sales team in capturing operations information in the CRM. EzTask.io enhances the productivity of the field sales team up to 30%. The product is available in web, ios and android platforms.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate ezTask.io?

- **Workflow Performance:** 10.0/10 (Category avg: 8.6/10)
- **Workflow Management:** 10.0/10 (Category avg: 8.8/10)
- **Other Outreach Options :** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind ezTask.io?

- **Seller:** [Appiva Software](https://www.g2.com/sellers/appiva-software)
- **HQ Location:** N/A
- **Twitter:** @appivasoft  
172 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of ezTask.io?

**["One of the best software for lead management system"](https://www.g2.com/survey_responses/eztask-io-review-7133889)**

**Rating:** 5.0/5.0 stars

_— Krishna P._

[Read full review](https://www.g2.com/survey_responses/eztask-io-review-7133889)

**["One of the best software for lead management system"](https://www.g2.com/survey_responses/eztask-io-review-6937076)**

**Rating:** 5.0/5.0 stars

_— Kumari S._

[Read full review](https://www.g2.com/survey_responses/eztask-io-review-6937076)

### [Firstlines](https://www.g2.com/products/firstlines/reviews)

Firstlines is a LinkedIn automation tool that helps founders, sales teams, and recruiters scale outreach without the steep learning curve. Instead of complex flowcharts, we use a simple linear sequence builder to launch campaigns in under two minutes. Import leads from LinkedIn, Sales Navigator, or CSV files, set personalized connection requests and follow-ups, and let the tool handle the manual clicking. We prioritize account health with safety limits that mimic human activity, ensuring you scale without triggering spam filters. With a dedicated Smart Inbox to manage replies, Firstlines turns cold outreach into a consistent pipeline of booked meetings.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Firstlines?

- **Workflow Performance:** 10.0/10 (Category avg: 8.6/10)
- **Workflow Management:** 10.0/10 (Category avg: 8.8/10)
- **Other Outreach Options :** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Firstlines?

- **Seller:** [Firstlines.ai](https://www.g2.com/sellers/firstlines-ai)
- **Year Founded:** 2025
- **HQ Location:** Hong Kong, HK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec06d3c4a82e283f7923799c98909478ebd96438a5b96b1793c166bf26b8def2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffirstlinesai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Firstlines?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Firstlines, finding its interface intuitive and campaigns straightforward to implement.
- Users love the **clean and intuitive interface** of Firstlines, making campaign implementation efficient and straightforward.
- Users appreciate the **simplicity of automation** with Firstlines, effectively enhancing their LinkedIn outreach efforts.
- Users appreciate the **easy implementation** of Firstlines, finding it straightforward to set up and manage campaigns.
- Users love the **clean and intuitive interface** of Firstlines, making campaign management straightforward and efficient.

##### Cons

- Users note the **limited integrations** , wishing for more compatibility options like a native HubSpot integration.

#### What Are Recent G2 Reviews of Firstlines?

**["Effortless LinkedIn Outreach Automation That Delivers"](https://www.g2.com/survey_responses/firstlines-review-12071071)**

**Rating:** 5.0/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/firstlines-review-12071071)

**["Great LinkedIn Automation with Simple and clean UI"](https://www.g2.com/survey_responses/firstlines-review-12074727)**

**Rating:** 5.0/5.0 stars

_— Youssef E._

[Read full review](https://www.g2.com/survey_responses/firstlines-review-12074727)

### [Funnelfly Sales Automation](https://www.g2.com/products/funnelfly-sales-automation/reviews)

Funnelfly is exactly what your startup needs to consistently communicate with your leads and convert them to paying customers. The Funnelfly platform makes it easier for startup founders or non-technical marketers to close more deals and grow faster through quick onboarding, email copy templates, and easy integrations. Automate the entire sales journey and reduce the amount of workload on a small team.  Marketers can track how their leads are progressing in the Sales Pipeline, which also has CRM capabilities. Developing and deploying the ideal customer journey is simplified with Growth Tracks. They provide pre-developed automated email marketing campaigns that are sent from your Gmail with the right message at the right time to your leads. Funnelfly keeps all sales and marketing tasks in one place so startups can focus on growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Funnelfly Sales Automation?

- **Workflow Management:** 5.0/10 (Category avg: 8.8/10)
- **Other Outreach Options :** 3.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Funnelfly Sales Automation?

- **Seller:** [Funnelfly](https://www.g2.com/sellers/funnelfly)
- **HQ Location:** Birmingham, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee2a8372e2f55f5e5bf42754aa8e23f7703dcc61cb38e9cebc788154817d841a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F19133968&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Funnelfly Sales Automation?

**["Funnelfly - an end to end sales automation tool"](https://www.g2.com/survey_responses/funnelfly-sales-automation-review-9532663)**

**Rating:** 4.0/5.0 stars

_— Devyani G._

[Read full review](https://www.g2.com/survey_responses/funnelfly-sales-automation-review-9532663)

**["Lead and account management made easy - Funnelfly Automation"](https://www.g2.com/survey_responses/funnelfly-sales-automation-review-9566721)**

**Rating:** 4.0/5.0 stars

_— Manu D._

[Read full review](https://www.g2.com/survey_responses/funnelfly-sales-automation-review-9566721)

### [HotHawk](https://www.g2.com/products/hothawk/reviews)

HotHawk is a cold email sequencer for serious B2B outbound teams and agencies. Send at volume, then capture every reply in a Master Inbox that catches the forwarded, CC'd and out-of-office replies your old sequencer never sees, and route each one to the right person automatically.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate HotHawk?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Workflow Management:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HotHawk?

- **Seller:** [HotHawk](https://www.g2.com/sellers/hothawk)
- **Year Founded:** 2024
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=18e5dea7f5134c8008b5f53813f6042ef06aa2c91f0cc90466942ca9fb769a1f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhothawk&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of HotHawk?

**["Perfect All-in-One Tool for Email Campaigns and Reply Management"](https://www.g2.com/survey_responses/hothawk-review-13096068)**

**Rating:** 5.0/5.0 stars

_— Richard H._

[Read full review](https://www.g2.com/survey_responses/hothawk-review-13096068)

**["Instant Email Replies and an Easy-to-Use CRM That Set the Standard"](https://www.g2.com/survey_responses/hothawk-review-13095797)**

**Rating:** 5.0/5.0 stars

_— Bojan N._

[Read full review](https://www.g2.com/survey_responses/hothawk-review-13095797)

### [Pepsales AI](https://www.g2.com/products/pepsales-ai/reviews)

Pepsales is the AI platform of choice for B2B sales teams looking to shorten sales cycles, improve deal qualification, and consistently hit revenue targets. Powered by real-time conversation intelligence, Pepsales gives sales leaders and account executives the insights and guidance they need to close more deals, faster. By analyzing calls, meetings, and prospect conversations across Zoom, Google Meet, and Microsoft Teams, Pepsales delivers live coaching, qualification scorecards, and AI-driven action items, so every rep runs a winning sales process. It seamlessly integrates with CRMs like Salesforce, HubSpot, Zoho, and Pipedrive, automatically syncing summaries, insights, and next steps to keep your pipeline moving. Whether you're scaling MEDDPICC, BANT, or any other sales methodology, Pepsales helps you implement it at scale with consistency. Top Sales teams at companies like Spyne, Rocketium, Spotdraft, and Hubilo trust Pepsales to turn conversations into conversions and sales data into strategy. To learn more, visit www.pepsales.ai

**Average Rating:** 4.7/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Pepsales AI?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)

#### Who Is the Company Behind Pepsales AI?

- **Seller:** [Pepsales AI](https://www.g2.com/sellers/pepsales-ai)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4a173480c6a107705b703d9c9398cf03faedbe47b9bd8ade95d61c1faaa07f63&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpep-sales%2F&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 83% Small, 17% Medium

#### What Do G2 Reviewers Say About Pepsales AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **time-saving capabilities** of Pepsales AI, allowing for quicker insights and efficient coaching processes.
- Users value the **accuracy of insights** provided by Pepsales AI, enhancing deal qualification and coaching efficiency.
- Users praise the **efficiency** of Pepsales AI, enabling quicker discovery calls and streamlined coaching processes.
- Users value the **real-time insights** from Pepsales AI, enabling smarter calls and efficient qualifications effortlessly.
- Users appreciate the **Blockers feature** of Pepsales AI, which aids in identifying potential issues and streamlining demos.

#### What Are Recent G2 Reviews of Pepsales AI?

**["A great asset for anyone in sales"](https://www.g2.com/survey_responses/pepsales-ai-review-11169130)**

**Rating:** 5.0/5.0 stars

_— Ritik R._

[Read full review](https://www.g2.com/survey_responses/pepsales-ai-review-11169130)

**["A must have for modern sales teams"](https://www.g2.com/survey_responses/pepsales-ai-review-11370536)**

**Rating:** 5.0/5.0 stars

_— Dinesh G._

[Read full review](https://www.g2.com/survey_responses/pepsales-ai-review-11370536)

### [SalesOcean](https://www.g2.com/products/salesocean/reviews)

SalesOcean is a lead generation platform that empowers sales teams to organise the outbound lead generation process. Structure and efficiency are the tools SalesOcean wants to bring to all sales teams in the B2B market. The platform is built on 3 pillars; Organise, Automate, and Analyse. We want to create an optimal workflow for sales teams so they can focus on generating new business. Curious about our solutions and features? https://salesocean.io

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind SalesOcean?

- **Seller:** [SalesOcean](https://www.g2.com/sellers/salesocean)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 50% Medium

#### What Are Recent G2 Reviews of SalesOcean?

**["Well organised and automated"](https://www.g2.com/survey_responses/salesocean-review-5330678)**

**Rating:** 4.5/5.0 stars

_— Ahemad H._

[Read full review](https://www.g2.com/survey_responses/salesocean-review-5330678)

**["Organization to the max"](https://www.g2.com/survey_responses/salesocean-review-7655741)**

**Rating:** 5.0/5.0 stars

_— Samuel B._

[Read full review](https://www.g2.com/survey_responses/salesocean-review-7655741)

#### What Are G2 Users Discussing About SalesOcean?

- [What is SalesOcean used for?](https://www.g2.com/discussions/what-is-salesocean-used-for)

### [SendBuzz](https://www.g2.com/products/sendbuzz-sendbuzz/reviews)

SendBuzz is a multi-channel cold outreach platform that help businesses convert their prospects into buyers. SendBuzz provides custom flow sequences, where business owners and marketers can automate their marketing and sales outreach on email, WhatsApp, Social Media, Text messages, and more.

**Average Rating:** 4.6/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate SendBuzz?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)

#### Who Is the Company Behind SendBuzz?

- **Seller:** [SendBuzz](https://www.g2.com/sellers/sendbuzz)
- **Year Founded:** 2022
- **HQ Location:** Indianapolis, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=364911de87df8268de9945e0346b7ac4999e165d993b3846d6410b0cc3f0ac01&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsendbuzz&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About SendBuzz?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SendBuzz to have an **easy-to-use interface** , simplifying cold email outreach and team management.
- Users value the **easy integration** of SendBuzz with HubSpot, making campaigns seamless and efficient for their sales efforts.
- Users value the **customizability** of SendBuzz, enhancing their cold mail outreach and team management.
- Users highlight the **easy-to-use features** of SendBuzz, enhancing cold email marketing engagement and campaign effectiveness.
- Users find **Quick Setup** of SendBuzz impressive, achieving full implementation in under a week with ease.

##### Cons

- Users find the **learning curve steep** , taking time to adapt to SendBuzz's extensive features and technicalities.

#### What Are Recent G2 Reviews of SendBuzz?

**["Apollo Killer is here"](https://www.g2.com/survey_responses/sendbuzz-review-10982161)**

**Rating:** 4.5/5.0 stars

_— Janet B._

[Read full review](https://www.g2.com/survey_responses/sendbuzz-review-10982161)

**["Loving the inbox rotation feature on SendBuzz"](https://www.g2.com/survey_responses/sendbuzz-review-8739549)**

**Rating:** 5.0/5.0 stars

_— Bhavin M._

[Read full review](https://www.g2.com/survey_responses/sendbuzz-review-8739549)

### [Slashexperts](https://www.g2.com/products/slashexperts/reviews)

SlashExperts is a peer-to-conversation platform that helps B2B companies accelerate revenue by connecting prospective buyers with customer advocates. It acts as a bridge between marketing and sales teams, allowing them to leverage the power of peer recommendations to build trust, shorten sales cycles, and influence pipeline according to the company website.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Slashexperts?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Other Outreach Options :** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Slashexperts?

- **Seller:** [Slashexperts](https://www.g2.com/sellers/slashexperts)
- **Year Founded:** 2024
- **HQ Location:** San Francisco , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39ca0d84c596c373b0423e24c4b5db91b8b39809aee2f187d9290befcbebbb14&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fslashexperts&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Slashexperts?

**["Solid platform"](https://www.g2.com/survey_responses/slashexperts-review-12671840)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/slashexperts-review-12671840)

**["Helps Streamline our References"](https://www.g2.com/survey_responses/slashexperts-review-11398952)**

**Rating:** 5.0/5.0 stars

_— Jerry H._

[Read full review](https://www.g2.com/survey_responses/slashexperts-review-11398952)

### [Syndie.io](https://www.g2.com/products/syndie-io/reviews)

At Syndie, we’re redefining sales automation with AI-powered tools designed to make outreach smarter, faster, and more human-like. Starting with LinkedIn Our platform helps businesses and professionals: - Automate LinkedIn actions like likes, comments, messages, connection requests, InMails, and follow-ups—all while staying compliant with LinkedIn’s terms. - Personalize outreach with AI-generated messages that feel authentic and tailored to each recipient. - Optimize campaigns with advanced lead filtering and analytics to target the right prospects. What sets us apart? Human-like behavior: Our AI mimics natural interactions, reducing the risk of being flagged. Advanced features: From AI post commenting to predictive analytics, we’re pushing the boundaries of what LinkedIn automation can do. Transparency: Built on open-source AI, Syndie is designed to be trustworthy and effective. PS : We are building in public, everything you can find right on my profile. Whether you’re a startup, a recruiter, broker, a thought leader, or a sales professional, Syndie helps you focus on building relationships—not managing tedious outreach. Our AI analyzes your prospect's profile, activity, and interests to craft personalized messages that feel genuine and relevant. It maintains a human-like pace of engagement and adapts its communication style based on your settings and the prospect's profile. Syndie is designed with LinkedIn's terms of service in mind. We use ethical automation practices, maintain safe engagement limits, and include random delays between actions to ensure your account's safety.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Syndie.io?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Workflow Performance:** 5.0/10 (Category avg: 8.6/10)
- **Workflow Management:** 5.0/10 (Category avg: 8.8/10)
- **Other Outreach Options :** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Syndie.io?

- **Seller:** [Upturn Consultancy](https://www.g2.com/sellers/upturn-consultancy)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Syndie.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of implementation** of Syndie.io, finding it simple and effective to navigate and use.
- Users love the **simplicity** of Syndie.io, finding it easy to navigate and highly effective.
- Users appreciate the **simplicity and effectiveness** of Syndie.io, finding it easy to navigate and use.
- Users enjoy the **navigation ease** of Syndie.io, finding it simple and effective for their needs.
- Users appreciate the **simplicity and ease of use** of Syndie.io, making the integration process smooth and effective.

#### What Are Recent G2 Reviews of Syndie.io?

**["Automate with ease"](https://www.g2.com/survey_responses/syndie-io-review-10916818)**

**Rating:** 5.0/5.0 stars

_— Neil M._

[Read full review](https://www.g2.com/survey_responses/syndie-io-review-10916818)

**["Game-Changer for LinkedIn Outreach - Highly Recommend!"](https://www.g2.com/survey_responses/syndie-io-review-11385335)**

**Rating:** 5.0/5.0 stars

_— Sean Michael M._

[Read full review](https://www.g2.com/survey_responses/syndie-io-review-11385335)

### [Whali](https://www.g2.com/products/whali/reviews)

Whali is an AI-powered cold outreach platform that automates lead generation, individual enrichment, and personalised email writing. Users search 275M+ professional profiles, and the AI researches each recipient's career path, education, and LinkedIn activity before generating a unique cold email. Automated follow-ups, open tracking, and reply management are built in via Gmail and Outlook integration. Whali users achieve 30%+ reply rates on cold outreach, compared to the 5-8% industry average. The platform reduces per-lead research time from 30 minutes to under 2 minutes. Founded in London in 2025, Whali serves students, graduates, and professionals targeting roles in finance, consulting, private equity, tech, and beyond.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Whali?

- **Workflow Performance:** 10.0/10 (Category avg: 8.6/10)
- **Workflow Management:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Whali?

- **Seller:** [Whali Technologies](https://www.g2.com/sellers/whali-technologies)
- **HQ Location:** London, United Kingdom
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7c67b5646d1200af1ff6f193c7dd131afb31834b6a91c45fcd3030d6fa6fc1a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwhali-co-uk%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®
- **Ownership:** Private

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Whali?

**["Landed 3 interviews in a week with AI-powered cold emails"](https://www.g2.com/survey_responses/whali-review-12481832)**

**Rating:** 5.0/5.0 stars

_— Jolie M._

[Read full review](https://www.g2.com/survey_responses/whali-review-12481832)

**["The Best Cold Email Tool for Landing Internships"](https://www.g2.com/survey_responses/whali-review-12489842)**

**Rating:** 5.0/5.0 stars

_— ali e._

[Read full review](https://www.g2.com/survey_responses/whali-review-12489842)

### [Accent Technologies](https://www.g2.com/products/accent-technologies/reviews)

Sharper sales execution with data-driven sale enablement. Accent Technologies gives reps the tools and insight they need for strong sales enablement. Total content centralization, easy content management, intelligent opportunity scoring and visualization, dynamic recommendations based on the sales situation, real-time activity tracking, and analytics and insight into buyer interests all combine to give enterprise B2B sales teams a scientific approach to strategically improving sales and accelerating win rates.

**Average Rating:** 4.4/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Accent Technologies?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)

#### Who Is the Company Behind Accent Technologies?

- **Seller:** [Accent Technologies](https://www.g2.com/sellers/accent-technologies)
- **Year Founded:** 1990
- **HQ Location:** Melbourne, FL
- **Twitter:** @Accent\_Tech  
688 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5ec4929f1b01cb88127c42d6f0f9355ee47c14bd9568aa24dfb9ad107934c9cf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37002&secure%5Burl_type%5D=linkedin_company_website)  
125 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services
- **Company Size:** 59% Large, 28% Medium

#### What Are Recent G2 Reviews of Accent Technologies?

**["Easy and Accessible"](https://www.g2.com/survey_responses/accent-technologies-review-5233264)**

**Rating:** 4.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/accent-technologies-review-5233264)

**["Accent Technologies is an A+ partner across the board!"](https://www.g2.com/survey_responses/accent-technologies-review-4373175)**

**Rating:** 5.0/5.0 stars

_— Gina G._

[Read full review](https://www.g2.com/survey_responses/accent-technologies-review-4373175)

#### What Are G2 Users Discussing About Accent Technologies?

- [What is Accent Technologies used for?](https://www.g2.com/discussions/what-is-accent-technologies-used-for)

### [Airborne App](https://www.g2.com/products/airborne-app/reviews)

Airborne is a sales Engagement platform purpose-built for agencies. Airborne allows agencies to effectively manage their clients outbound campaigns and simplify their workflow.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Airborne App?

- **Seller:** [airborneapp.com](https://www.g2.com/sellers/airborneapp-com)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Airborne App?

**["One of the coolest sales engagement and automation tools out there!"](https://www.g2.com/survey_responses/airborne-app-review-5329401)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/airborne-app-review-5329401)

#### What Are G2 Users Discussing About Airborne App?

- [What is Airborne App used for?](https://www.g2.com/discussions/airborne-app-what-is-airborne-app-used-for)
- [What is Airborne App used for?](https://www.g2.com/discussions/what-is-airborne-app-used-for)

### [Aritic Sales CRM](https://www.g2.com/products/aritic-sales-crm/reviews)

Boost your sales process by streamlining your entire sales funnel within Aritic CRM. Know which prospect has the highest conversion value. Manage your contacts based on their sales stage, behavior, and buying intent. Distribute and divide tasks automatically and monitor the entire process until a deal is won or lost.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Aritic Sales CRM?

- **Workflow Performance:** 10.0/10 (Category avg: 8.6/10)
- **Workflow Management:** 10.0/10 (Category avg: 8.8/10)
- **Other Outreach Options :** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Aritic Sales CRM?

- **Seller:** [Aritic](https://www.g2.com/sellers/aritic)
- **Year Founded:** 2015
- **HQ Location:** Bangalore, IN
- **Twitter:** @ariticdotcom  
857 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7aac6507fc9b7c6afdd58288acc8cdd92a9d0c69933b0eb39d1acabc1c1fbf2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fariticdotcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of Aritic Sales CRM?

**["Aritic Sales CRM Review"](https://www.g2.com/survey_responses/aritic-sales-crm-review-6638928)**

**Rating:** 5.0/5.0 stars

_— Shakthivel R._

[Read full review](https://www.g2.com/survey_responses/aritic-sales-crm-review-6638928)

**["Aritic Sales CRM Review"](https://www.g2.com/survey_responses/aritic-sales-crm-review-7168456)**

**Rating:** 4.5/5.0 stars

_— Ratiranjan N._

[Read full review](https://www.g2.com/survey_responses/aritic-sales-crm-review-7168456)

### [Cadence](https://www.g2.com/products/ringover-cadence/reviews)

Cadence by Ringover is the prospecting tool which enables you to contact more prospects and achieve your goals. It simplifies, organizes and automates all tasks associated with prospecting, while also seamlessly integrating with your CRM and the tools you use on a daily basis (Cloud-based telephony solution, email, and more!). Thanks to its ultra-intuitive interface, you teams can manage all their sales channels via a single tool, making them more productive in their daily work. You can also be sure that all working methods are unified, so that every team is using the top-performing multi-channel prospecting sequences. Key features: - Automatically generated list of daily tasks, per employee - Collection of templates - Emails, SMS, LinkedIn messages, call scripts... - Synchronization with the CRM, updating information on prospects in real time - Integration with your telephony to make calls in one click - Simple creation of multi-channel prospecting sequences - Automated actions - Less manual tasks, to save time - Advanced statistics on activity and performance

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Cadence?

- **Workflow Performance:** 8.3/10 (Category avg: 8.6/10)
- **Workflow Management:** 10.0/10 (Category avg: 8.8/10)
- **Other Outreach Options :** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Cadence?

- **Seller:** [Ringover](https://www.g2.com/sellers/ringover)
- **Year Founded:** 2018
- **HQ Location:** Montrouge
- **Twitter:** @ringoverapp  
832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4b6dd570ba6676db5ed66b5b814255501bd2a91c2db023b16edb3740fd5048e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fringover-france%2F&secure%5Burl_type%5D=linkedin_company_website)  
283 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Cadence?

**["Increases productivity and sales team engagement"](https://www.g2.com/survey_responses/cadence-review-8290112)**

**Rating:** 4.5/5.0 stars

_— Gagan R._

[Read full review](https://www.g2.com/survey_responses/cadence-review-8290112)

### [ClientCircle](https://www.g2.com/products/clientcircle/reviews)

ClientCircle is a leading insurance marketing automation platform in the U.S. Our software helps insurance agents manage the complete customer journey. From prospecting to sales to retention—we help our customers do it all.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind ClientCircle?

- **Seller:** [ClientCircle](https://www.g2.com/sellers/clientcircle)
- **HQ Location:** Des Moines, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e223b6cee563fee114e873b2912f8e9453862d33c08c3c3838b37c4b15af82b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclient-circle%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Do G2 Reviewers Say About ClientCircle?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **client interaction highly beneficial** , enabling tailored communication and effective monitoring of insurance connections.
- Users find **targeted communication** with clients via ClientCircle to be useful for managing insurance connections effectively.
- Users find ClientCircle enhances **customer engagement** through targeted communication tailored to individual client needs.
- Users enjoy the **ease of communication** with clients through tailored, timely interactions via ClientCircle.
- Users find ClientCircle's **ease of use** enhances client communication, making it tailored and efficient for monitoring connections.

##### Cons

- Users point out the **insufficient data** provided in reporting features, limiting their ability to analyze client behavior effectively.
- Users find a **lack of information** in ClientCircle's reporting features, hindering deeper insights into client behavior.
- Users find the **reporting features lacking** , yearning for deeper insights into client behavior for better analysis.
- Users find the **reporting features lacking** , desiring deeper insights into client behavior beyond basic metrics.

#### What Are Recent G2 Reviews of ClientCircle?

**["Excellent "](https://www.g2.com/survey_responses/clientcircle-review-874378)**

**Rating:** 5.0/5.0 stars

_— Allie M._

[Read full review](https://www.g2.com/survey_responses/clientcircle-review-874378)

**["Use of lead nurturing techniques such as automation"](https://www.g2.com/survey_responses/clientcircle-review-10030740)**

**Rating:** 4.0/5.0 stars

_— Getinet T._

[Read full review](https://www.g2.com/survey_responses/clientcircle-review-10030740)

- [‹ Prev‹ Prev](/categories/sales-engagement?order=g2_score&page=12#product-list)
- [1](/categories/sales-engagement?order=g2_score#product-list)
- [2](/categories/sales-engagement?order=g2_score&page=2#product-list)
- …
- [9](/categories/sales-engagement?order=g2_score&page=9#product-list)
- [10](/categories/sales-engagement?order=g2_score&page=10#product-list)
- [11](/categories/sales-engagement?order=g2_score&page=11#product-list)
- [12](/categories/sales-engagement?order=g2_score&page=12#product-list)
- 13
- [14](/categories/sales-engagement?order=g2_score&page=14#product-list)
- [15](/categories/sales-engagement?order=g2_score&page=15#product-list)
- [16](/categories/sales-engagement?order=g2_score&page=16#product-list)
- [17](/categories/sales-engagement?order=g2_score&page=17#product-list)
- …
- [21](/categories/sales-engagement?order=g2_score&page=21#product-list)
- [22](/categories/sales-engagement?order=g2_score&page=22#product-list)
- [Next ›Next ›](/categories/sales-engagement?order=g2_score&page=14#product-list)

Spotlight Categories

[Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

[Environmental Health and Safety Software](https://www.g2.com/categories/environmental-health-and-safety)

[Virtual Data Room Software](https://www.g2.com/categories/virtual-data-room-vdr)

[Restaurant POS Systems](https://www.g2.com/categories/restaurant-pos)

[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

Similar Categories

- [AI Sales Roleplay Tools](/categories/ai-sales-roleplay-tools)
- [Conversation Intelligence](/categories/conversation-intelligence)
- [Digital Sales Room](/categories/digital-sales-room)
- [Email Tracking](/categories/email-tracking)

- [Lead-to-Account Matching and Routing](/categories/lead-to-account-matching-and-routing)
- [Outbound Call Tracking](/categories/outbound-call-tracking)
- [Sales Coaching](/categories/sales-coaching)
- [Sales Enablement](/categories/sales-enablement)

- [Salesforce CRM Document Generation](/categories/salesforce-crm-document-generation)
- [Sales Performance Management](/categories/sales-performance-management)
- [Sales Planning](/categories/sales-planning)
- [Sales Training and Onboarding](/categories/sales-training-and-onboarding)

[Browse Sales Engagement Themes](/categories/sales-engagement/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated October 3, 2024

Sales engagement software streamlines the sales process through integrations with sales communication channels and tools, management of sales messaging and materials, and automation of tasks, messages and workflows. This software enables companies to combine their sales and marketing efforts to create personalized and automated sales journeys; these can include emails, calls, social posts, meetings, and text messages.

By standardizing both messaging and the overall sales experience, teams can report on the effectiveness of specific messaging and tactics while also reducing administrative tasks for sales representatives. Sales engagement software will integrate with existing sales solutions, such as a team’s [CRM software](https://www.g2.com/categories/crm), [email software](https://www.g2.com/categories/email), [email tracking software](https://www.g2.com/categories/email-tracking), [outbound call tracking software](https://www.g2.com/categories/outbound-call-tracking), [sales intelligence software](https://www.g2.com/categories/sales-intelligence) or [lead intelligence providers](https://www.g2.com/categories/lead-intelligence), and [sales enablement software](https://www.g2.com/categories/sales-enablement) for content management, among others.

To qualify for inclusion in the Sales Engagement category, a product must:

- Be a sales-facing product meant for daily use by sales representatives 
- Integrate sales communication channels (email, calls, social, etc.) within one cohesive platform
- Manage standardized sales content such as email templates, call scripts, presentations, social posts, and other marketing materials 
- Automate multichannel communication sequences and workflows 
- Provide analytics or insights into sales performance 

Show More

* * *

## How Do You Choose the Right Sales Engagement Software?

### What You Should Know About Sales Engagement Software

### **Sales Engagement software buying insights at a glance**

[Sales Engagement Software ](https://www.g2.com/categories/sales-engagement)helps sales teams manage and enhance interactions with prospects and customers across multichannel touchpoints, such as email, phone, CRM, and content systems. These platforms typically integrate with CRMs, email, calling tools, unified communications, lead management, and more to centralize communication, automate customer outreach, and streamline sales productivity. The highest-rated sales engagement software unified communications lead management solutions are designed to improve workflow and personalize engagement to increase conversion and retention rates.

Most Sales Engagement platforms are priced per user monthly or annually, averaging approximately $71 per user/month when billed annually, or $853/year, with free plans available for small teams and enterprise solutions reaching up to $3,960 per user/year. Based on G2 reviews, sales teams evaluate Sales Engagement Software by comparing CRM integrations, email and call automation, workflow management, reporting capabilities, ease of use, and pricing.

If you’re evaluating Sales Engagement software, consider your organization’s size, sales process complexity, integration needs, pricing transparency, onboarding support, and AI capabilities. Essential questions include:

- How accurate and frequently updated is the contact and company data?
- What onboarding, training, or support resources are included in the subscription?
- What integrations are available with CRMs, dialers, and content tools?
- How customizable are workflows, cadences, and multichannel engagement features?
- Does the platform provide AI assistance for outreach optimization and lead prioritization?

G2’s top-rated Sales Engagement systems currently include Salesforce Sales Cloud, HubSpot Sales Hub, ZoomInfo Sales, Apollo.io, and ActiveCampaign.

### **What is Sales Engagement Software?**

G2 defines [Sales Engagement software](https://www.g2.com/categories/sales-engagement) as a tool designed to help sales teams interact with prospects and customers throughout the buyer’s journey. A typical sales engagement platform enables users to interconnect email, content management systems, phone conversations, CRMs, and other sales tools. This allows them to house all customer data and communication in one central location, making prospecting and engagement with customers more efficient, streamlined, and personal.

Sales Engagement Software, sometimes called Sales Engagement Platform (SEP), works alongside existing Customer Relationship Management (CRM) systems to simplify sales processes, improve productivity, and personalize customer interactions. 

The global sales engagement software market is projected to grow from $5.5 billion in 2023 to $12.1 billion by 2030, expanding at a compound annual growth rate (CAGR) of 11.8% during the forecast period. ([Source 1](https://www.verifiedmarketresearch.com/product/sales-engagement-software-market/))

On G2, the Sales Engagement Software category currently features 208 products and has amassed 4,673 verified user reviews in the past 12 months. ([Source 2](https://documentation.g2.com/docs/research-scoring-methodologies))

### What are the top-reviewed Sales Engagement software on G2?

G2 ranks the top sales engagement software using a [proprietary algorithm](https://documentation.g2.com/docs/research-scoring-methodologies) that combines real-user satisfaction scores with product popularity based on review data. Below are the five highest-rated Sales Engagement solutions in this category on G2:

#### [1. Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews)

- Number of Reviews: 3071
- Satisfaction: 99
- Market Presence: 99
- G2 Score: 99

#### [2. HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)

- Number of Reviews: 3304
- Satisfaction: 97
- Market Presence: 90
- G2 Score: 94

#### [3. ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews)

- Number of Reviews: 1267
- Satisfaction: 97
- Market Presence: 85
- G2 Score: 91

#### [4. Apollo.io](https://www.g2.com/products/apollo-io/reviews)

- Number of Reviews: 4442
- Satisfaction: 100
- Market Presence: 73
- G2 Score: 86

#### [5. ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

- Number of Reviews: 3345
- Satisfaction: 96
- Market Presence: 72
- G2 Score: 84

These rankings are determined by combining verified user ratings and publicly available web search popularity data:

- The **Satisfaction Score** measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations. ([Source 2](https://documentation.g2.com/docs/research-scoring-methodologies))
- The **Market Presence Score** measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence. ([Source 2](https://documentation.g2.com/docs/research-scoring-methodologies))
- G2 ranks products using a unique scoring system called the **G2 Score** , calculated from real user reviews, online data, and social signals. These scores make it easier to compare and evaluate different software products within each G2 category. ([Source 2](https://documentation.g2.com/docs/research-scoring-methodologies))

### **Sales Engagement software pricing and cost considerations**

Sales Engagement software pricing considers a variety of strategic, technical, and customer-centric factors when it comes to cost. These factors could include: vendor cost, feature complexity, number of seats (seat-based pricing model), usage limits, deployment, target market, competitive benchmarking, ROI positioning, and contract terms. 

Pricing categories typically include:

- Free-tiers (and free trials): Offers basic sales engagement features suitable for small teams, startups, and personal use. Free versions may have limited automation needs.
- Entry-Level and Mid-Market tiers: Features moderate functionality and aims to meet customer needs. Typically follows a per-user or subscription model, catering to growing businesses.
- Enterprise-Level Tiers: Highly customizable, robust platforms with advanced analytics, reporting, support, deployment services, and security compliance for large organizations.

Most sales engagement platforms are priced per user (seat–based) per month, though annual billing is often available at a discount. According to G2 data covering 45 sales engagement products across 126 pricing editions, the average annual license cost is approximately $853, or about $71.08 per user per month when billed annually. While some vendors offer [free versions](https://www.g2.com/categories/sales-engagement/free), premium or enterprise-grade sales engagement solutions can reach up to $3,960 per user per year.

Organizations should evaluate the Total Cost of Ownership (TCO) when investing in sales engagement software, taking into account key expenses such as onboarding and rep enablement, ongoing user training, CRM and third-party tool integrations, and access to premium support services. Additional costs may arise from advanced feature add-ons (e.g., AI automation, predictive analytics), communication usage limits (e.g., call credits or email volume), and customization for enterprise-scale deployments.

### **Types of Sales Engagement Software on G2**

G2 offers a variety of sales engagement software and products based on functionality and focus areas. Here are some key types to consider:

- [AI Sales Assistance](https://www.g2.com/categories/ai-sales-assistant): Utilizes AI technology to enhance sales activities through features like AI-driven insights and automation.
- [CRM](https://www.g2.com/categories/crm) Integration: Integrates with CRM systems to offer a unified view and improve the sales process with seamless data sharing.
- [Email Tracking](https://www.g2.com/categories/email-tracking): Enables email tracking to monitor and analyze how recipients engage with your communications.
- [Lead Intelligence](https://www.g2.com/categories/lead-intelligence): Provides insights about leads to improve targeting and engagement strategies.
- [Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking): Helps track and manage outbound calls as part of your sales process.
- [Sales Analytics](https://www.g2.com/categories/sales-analytics): Offers analytical tools to help understand sales metrics, performance, and customer data.

### **Top Sales Engagement Software features rated by G2 reviewers**

Sales engagement software can support a wide range of sales team activities, but not every platform is the same. Depending on your organization and team strategy, it’s important to evaluate the features offered for each software product. Here is a list of top features, according to G2 reviewers:

- Multichannel outreach: Engage prospects through email, phone, SMS, and social media, all from a single platform.
- Email tracking & automation: Automate personalized email cadences, and track opens, clicks, and replies to optimize messaging.
- Sales dialer & voice integration: Call prospects directly from the platform with click-to-dial, call recording, and voicemail drop functionality.
- Calendar integration: Schedule meetings seamlessly by syncing with calendars like Google or Outlook.
- Sales workflows: Create structured sales sequences with task automation and branching logic based on prospect behavior.
- CRM integration: Sync data bi-directionally with CRMs like Salesforce or HubSpot to personalize outreach using real-time insights.
- Lead prioritization & scoring: Rank prospects by likelihood to convert based on firmographic and behavioral data.
- AI recommendations: Use AI to suggest the best time, channel, or message for engaging each prospect based on past interactions.
- Sales coaching & insights: Provide reps with feedback and performance insights to improve messaging, technique, and productivity.
- Performance analytics: Track outreach effectiveness by channel, team member, campaign, and customer segment.
- Content management: Store approved templates, scripts, and assets for consistent, on-brand communication across the sales team.
- Generative AI capabilities: Draft personalized emails or sales messages using AI text generation based on prompts or CRM context.
- Integration capabilities: Connect with sales CRMs, communication tools, and marketing platforms to create a seamless sales tech stack.

### **Top Sales Engagement Software benefits identified by G2 reviewers**

Based on G2 reviewers, there are several benefits when utilizing sales engagement software, which include:

**Ease of Use:** Users frequently highlight that the platforms are intuitive and simple to navigate, reducing onboarding time and improving adoption.

“_It helps your data stick to one place and has great compatibility to be used with various other applications directly (ease of integration). Beyond this, it also ensures that you can create the dashboards as per your requirements. You also get to keep visibility of the deals that are being worked upon by your subordinates._” - [Akshay B, Enterprise Implementation Mgr.](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10704516)

**High-Quality Data Access:** G2 reviewers value the accuracy, depth, and availability of contact and company data, often mentioning better lead targeting and research.

“_The app team has exceeded our expectations in terms of functionality and onboarding support. The best features of the platform so far include being able to see which companies are visiting key pages on our website, being able to update our existing CRM database, and automating our go-to-market business development strategies. The sales process was top notch (we strive to emulate it ourselves), and the onboarding process helped our team maximize the value from the platform. Even though we are in early days, the preliminary results are impressive with more qualified sales opportunities in our pipeline_.” - [Greg S, CEO.](https://www.g2.com/products/zoominfo-sales/reviews/zoominfo-sales-review-10978988)

**Time Savings:** Automation of outreach, simplified workflows, and quicker access to data streamline daily sales tasks.

“_The built-in meeting scheduler – I use this all the time. It syncs with my Outlook calendar and saves so much time when booking calls. I don’t have to go back and forth on availability anymore. Templates for emails – This was a game-changer for me. I can write a message once, save it, and reuse it with a few tweaks. It’s a huge time-saver, especially when I’m reaching out to a lot of people. Real-time activity feed – I like being able to see who’s opening emails or visiting the site. It gives me a better idea of who’s interested without being too pushy._” - [Avon Y, Marketing Associate.](https://www.g2.com/products/hubspot-sales-hub/reviews/hubspot-sales-hub-review-11036035)

**Sales Outreach Tools:** Sales engagement software emphasizes the strength of outreach features like automated cadences and multichannel touchpoints.

“_This tool provided a much-needed insight into our service market buyer intent search activity and the key decision makers in those organizations. I typically use this program daily, and it is always open in my browser. It integrated well into our Hubspot CRM and Outlook email_.” - [Harry A, National Sales Director.](https://www.g2.com/products/zoominfo-sales/reviews/zoominfo-sales-review-11017063)

### **Top Sales Engagement software challenges identified by G2 reviewers**

While there are several benefits of sales engagement software, users can encounter challenges that can impact usability, effectiveness, and return on investment (ROI). Analyzing thousands of G2 reviews shows persistent challenges, including data reliability issues, UX friction points, feature constraints, and onboarding difficulties. Below, we break down the most frequently reported obstacles:

**1. Data accuracy and reliability issues** : Reviewers often express frustration with outdated or inconsistent contact data, which undermines outreach efforts and affects conversion rates.

- **Questions to ask your Sales Engagement software vendor** : How often is your contact data refreshed and validated? Do you provide transparency into data sources or offer data enrichment capabilities?
- **How to overcome this challenge** : Look for vendors who offer real-time data validation features. Ask about data update frequencies and test sample records for accuracy before committing.

**2. Steep learning curve for advanced users** : Even when some tools offer intuitive interfaces for basic tasks, users frequently mention advanced features or workflow customization requiring time to master.

- **Questions to ask your Sales Engagement software vendor** : What onboarding, training, or certification resources are available? How do you support teams during the implementation phase? 
- **How to overcome this challenge:** Select a vendor that offers guided onboarding, help documentation, tutorials, and live support. Consider platforms with role-based UX customization for varying experience levels.

**3. Limited feature flexibility** : Several users report a desire for more customizable workflows or enhanced multichannel features. Rigid systems can restrict how teams engage prospects.

- **Questions to ask your Sales Engagement software vendor** : Can users customize sequences, cadences, or outreach logic? What’s your product roadmap for expanding multichannel capabilities?
- **How to overcome this challenge:** Look for sales engagement software that often announces frequent feature releases or transparent timelines. Ask about community-driven updates or custom development options for enterprise clients.

**4. Inconsistent performance and occasional bugs** : Some reviewers mention platform slowdowns, glitches, or UX quirks that disrupt daily productivity, particularly with large data sets or integrations.

- **Questions to ask your Sales Engagement software vendor** : What uptime do you guarantee, and how are performance issues resolved? Can you share recent improvements or bug-fix logs?
- **How to overcome this challenge:** Evaluate platforms through trials and request SLAs. Favor vendors with dedicated success teams and visible issue-tracking or changelogs.

**5. Integration complexity or limitations** : While sales engagement platforms aim to be the center of outreach operations, CRM and tool integration challenges are a common complaint among G2 reviewers.

- **Questions to ask your Sales Engagement software vendor** : What integrations are native, and which require third-party connectors? Do you support custom integrations or offer technical implementation help?
- **How to overcome this challenge:** Seek platforms with app integrations to your core CRM, email, and dialer stack. Clarify whether support is available for integration setup or troubleshooting.

### **What is Sales Engagement software used for?**

Based on thousands of G2 reviews, sales engagement software is primarily used for lead discovery, automating personalized outreach, enhancing lead quality, and improving overall sales productivity. Here is a detailed breakdown of these uses:

- **Lead discovery:** Users rely on sales engagement tools to identify and find potential customers. Platforms often provide verified contact data and company insights, helping sales teams build targeted lists of high-quality leads.
- **Automated outreach and sequencing:** Sales reps frequently use these platforms to create multistep outreach sequences that span email, phone, LinkedIn, and SMS. 
- **Time-saving and productivity gains:** Reviewers highlight the significant time savings from automated tasks, scheduled cadences, and centralized dashboards. This allows teams to focus more on selling and less on administrative work.
- **Data insights:** Users value the ability to access real-time information about buyer behavior, account intent signals, and contact activity within the same platform.
- **Improving outreach quality and conversion:** By using engagement analytics (e.g., open rates, reply rates, call connects), teams can test messaging, optimize cadences, and increase the likelihood of securing meetings and moving deals forward.

### **Who uses Sales Engagement software?**

There are a variety of job roles for which sales engagement software is used. Analyzing G2 reviewer demographics, typical users include CEOs, owners, founders, account executives, directors, and managers. Common industries where this software has been used include computer software, IT services, marketing and advertising, financial services, and staffing/recruiting services.

### Highest Rated Sales Engagement Software for Unified Communications and Lead Management

The highest rated sales engagement software unified communications lead management tools help sales teams manage outreach, lead activity, calling, CRM updates, pipeline visibility, and customer communication in one place. Based on G2 reviews, these tools are recognized for lead tracking, CRM integration, multichannel engagement, workflow automation, and sales productivity:

- [**HubSpot Sales Hub**](https://www.g2.com/products/hubspot-sales-hub/reviews) **:** Centralizes sales engagement, CRM activity, lead management, email tracking, calling, pipeline updates, and automation. It is a strong fit for teams that want sales outreach and customer communication managed from one connected system.
- [**Apollo.io**](https://www.g2.com/products/apollo-io/reviews) **:** Supports lead management, contact discovery, email outreach, calling, CRM syncing, and outbound prospecting. It is well-suited for sales teams that need both engagement tools and prospect data in one platform.
- [**Nooks**](https://www.g2.com/products/nooks/reviews) **:** Helps teams improve sales communication through calling workflows, AI dialers, coaching, and prospect engagement. It is a strong option for outbound teams that rely heavily on live conversations and coordinated sales activity.

### Best Sales Engagement Software for Multi-Channel Leads

The best sales engagement software for multi-channel leads helps teams reach prospects across email, phone, LinkedIn, sequences, CRM workflows, and automated follow-ups. Based on G2 reviews, these tools are recognized for multichannel outreach, campaign tracking, prospect engagement, and workflow efficiency:

- [**lemlist**](https://www.g2.com/products/lemlist/reviews) **:** Supports personalized email outreach, LinkedIn touches, campaign tracking, sequences, and lead engagement workflows. It is a strong fit for teams focused on scalable outbound campaigns across multiple channels.
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) **:** Combines prospect data, email sequencing, calling, lead lists, and CRM integrations. It is well-suited for sales teams that want to source, contact, and manage leads from one platform.
- [**Instantly**](https://www.g2.com/products/instantly/reviews) **:** Helps teams run email outreach campaigns, manage lead lists, automate follow-ups, and scale outbound prospecting. It is a strong option for teams that prioritize fast campaign setup and email-led engagement.

### Sales Engagement Software With Reliable Calling Systems, According to User Reviews

Sales engagement software with reliable calling systems helps outbound teams manage calls, dialers, follow-ups, call tracking, coaching, and prospect conversations more efficiently. Based on G2 reviews, these tools are recognized for calling workflows, dialer performance, call visibility, and sales productivity:

- [Nooks](https://www.g2.com/products/nooks/reviews) **:** Offers AI-powered calling workflows, parallel dialing, call coaching, and outbound productivity tools. It is a strong fit for sales teams that depend on high-volume calling and live prospect conversations.
- [**Vanillasoft**](https://www.g2.com/products/vanillasoft/reviews) **:** Supports call prioritization, lead routing, cadence management, and inside sales calling workflows. It is well-suited for teams that need structured calling processes and consistent follow-up.
- [**Close**](https://www.g2.com/products/close/reviews) **:** Combines calling, SMS, email, CRM, pipeline management, and sales automation. It is a strong option for teams that want calling and deal management in one sales engagement platform.

### Largest B2B Lead Database: Sales Engagement Platforms for Outbound Prospecting

Sales engagement platforms with large B2B lead databases help sales teams find verified contacts, enrich lead lists, access emails and direct dials, and launch outbound campaigns faster. Based on G2 reviews, these tools are recognized for prospecting data, contact accuracy, lead enrichment, outbound workflows, and campaign execution:

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) **:** Provides a large B2B contact database, verified emails, direct dials, lead filters, sequencing, and CRM integrations. It is a strong fit for outbound teams that need prospecting data and engagement tools together.
- [**GTM Workspace - Powered by ZoomInfo**](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) **:** Offers company intelligence, contact data, buyer insights, and go-to-market prospecting capabilities. It is well-suited for teams that need broad B2B data coverage and targeted outbound planning.
- [**Clodura.AI**](https://www.g2.com/products/clodura-ai/reviews) **:** Supports B2B lead discovery, verified emails, direct dials, intent signals, and prospecting workflows. It is a strong option for teams looking to identify high-intent leads and improve outbound targeting.

### Sales Engagement Platforms With Multi-Channel Outreach for Small Sales Teams

Sales engagement platforms with multi-channel outreach for small sales teams help lean teams automate follow-ups, manage lead activity, personalize outreach, and reach prospects across email, phone, LinkedIn, and CRM workflows. Based on G2 reviews, these tools are recognized for ease of use, automation, campaign management, CRM visibility, and scalable outreach:

- [**lemlist**](https://www.g2.com/products/lemlist/reviews) **:** Helps small teams manage personalized outbound campaigns across email and LinkedIn with automated sequences and tracking. It is a strong fit for lean sales teams that need scalable outreach without complex setup.
- [**HubSpot Sales Hub**](https://www.g2.com/products/hubspot-sales-hub/reviews) **:** Combines CRM, email tracking, calling, pipeline management, automation, and reporting in one system. It is well-suited for small teams that want a simple, centralized sales engagement workflow.
- [**Smartlead**](https://www.g2.com/products/smartlead/reviews) **:** Supports email outreach, campaign automation, inbox management, and lead follow-up workflows. It is a strong option for small outbound teams that need to scale email engagement efficiently.

### **Common Sales Engagement software integrations**

We analyzed extensive user-review data to identify common software categories users frequently integrate with sales engagement software:

- **Customer Relationship Management (**[CRM](https://www.g2.com/categories/crm)**) systems**: These are the most essential integrations for sales engagement tools, enabling two-way sync between outreach activity and customer records.
- **Email and Calendar Platforms** : Sales Engagement integration with [email](https://www.g2.com/categories/email) and [calendars](https://www.g2.com/categories/calendar-software) is crucial for automating and scheduling meetings with customers.
- **Dialers and** [VoIP Tools](https://www.g2.com/categories/voip-providers?): Some platforms can integrate with native dialers and Voice over Internet Protocol (VoIP) features to sync call logs, recordings, and call outcomes.
- **Sales Intelligence and** [Data Providers](https://www.g2.com/categories/web-data-providers): These integrations allow users to enrich contact data and access buyer insights without switching platforms.
- **Document & Content Management Tools** : Some sales engagement platforms integrate with [content management systems](https://www.g2.com/categories/content-management) to include sales collateral in sequences or track content engagement.
- [Marketing Automation Platforms](https://www.g2.com/categories/marketing-automation): These integrations help unify the sales and marketing funnel, especially for lead handoffs and lifecycle tracking.

### **Future of Sales Engagement Software**

**Real-Time AI Assistance in Sales Interactions** : Companies are deploying AI assistants to support sales representatives during live customer interactions. These assistants provide real-time information and suggestions, improving response times and enabling reps to focus more on consultative selling.

**Integration of Buyer Intent Data** : Modern sales engagement tools are incorporating buyer intent signals to identify and prioritize prospects who are actively researching relevant products or services. This integration enables sales teams to engage with potential customers at the optimal time, enhancing conversion rates.

**Consolidation of Sales Tech Tools** : There's a growing trend towards unifying various sales tools into comprehensive platforms that offer functionalities like revenue operations, conversation intelligence, and predictive analytics. ([Source 3](https://research.g2.com/insights/salestech-trends-2024))

### Sources

1. [Verified Market Research. _Sales Engagement Platform Market Size And Forecast_ (2023–2030).](https://www.verifiedmarketresearch.com/product/sales-engagement-software-market/)
2. **G2 reviews data:** G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read [G2’s full scoring methodology](https://documentation.g2.com/docs/research-scoring-methodologies) **.**
3. [**2024 Trends: Consolidation in SalesTech to Drive Sales Execution**](https://research.g2.com/insights/salestech-trends-2024)