Best Sales Coaching Software - Page 21

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Fathom

Fathom, the #1-rated AI meeting partner, captures what matters in every conversation and turns it into momentum for what comes next. Now part of Superhuman. ● Meeting Capture: Bot-based or fully Bot-Free - join with a visible notetaker or record silently, your choice, on every call. Bot-Free available on Mac today; Windows coming soon. ● Mobile: iOS app ● Meeting Intelligence: Ask Fathom instantly answers questions across your entire meeting history. Trackers proactively alert you when topics you care about come up. And Fathom's MCP integration brings your meeting context directly into Claude and ChatGPT, plus syncs with your CRM and productivity tools. Recognition: Named to G2's 2026 Best Software Awards Top 100 and HubSpot's 2025 Most Used App of the Year. Outcome: Fathom turns meetings into a searchable, connected knowledge base - teams spend less time on admin and more time acting on what was decided, with the intelligence to back it up.

Average Rating: 5.0/5.0

Total Reviews: 7,119

How Do G2 Users Rate Fathom?

  • Ease of Use: 9.7/10 (Category avg: 9.2/10)
  • Knowledge Base: 8.5/10 (Category avg: 8.9/10)
  • Leaderboard: 7.8/10 (Category avg: 8.8/10)
  • Playbook Creation: 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Fathom?

  • Seller: Superhuman
  • Company Website:
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    7,182 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 78% Small, 20% Medium

What Do G2 Reviewers Say About Fathom?

AI-generated summary from verified user reviews

Pros
  • Users love the simple setup and seamless integration of Fathom across various meeting platforms, enhancing productivity.
  • Users praise Fathom for its incredible accuracy in note-taking, enhancing engagement and efficiency during meetings.
  • Users appreciate the helpfulness of Fathom, enabling productive meetings with automatic note-taking and efficient task assignments.
  • Users appreciate the ease of use of Fathom, enjoying its intuitive interface and efficient navigation for productivity.
  • Users value the accuracy and efficiency of Fathom's note-taking, enhancing focus during meetings and facilitating recaps.
Cons
  • Users face challenges with meeting report accuracy, along with limitations on advanced features in the free version.
  • Users experience recording issues with Fathom, including inaccurate transcripts and unnecessary constant recording.
  • Users find the missing features in Fathom hinder usability, particularly concerning call attribution and transcript visibility.
  • Users face call attribution issues that hinder reporting and tracking of important call details during unscheduled meetings.
  • Users express frustration with constant recording limitations that affect meeting setup and participation flexibility.

What Are Recent G2 Reviews of Fathom?

Updated August 2026.

How Many Sales Coaching Software Products Does G2 Track?

Total Products under this Category: 302

Category Stats (Nov 2026)

  • Average Rating: 4.62/5 (↓0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Rapport (+3.64%) - Among all products in this category, Rapport recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Sales Coaching Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 111,200+ Authentic Reviews
  • 302+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Sales Coaching Software

G2 Grid® for Sales Coaching Software plotting products by satisfaction and market presence

Highlighted products: Gong, Salesforce Sales Cloud, Fathom, Mindtickle, Second Nature AI, Nooks, GTM Studio - Powered by ZoomInfo, and Substrata.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-coaching/grids.json?focus%5B%5D=gong&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=fathom-video&focus%5B%5D=mindtickle&focus%5B%5D=second-nature-ai&focus%5B%5D=nooks&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=substrata-substrata)

Zenarate

Zenarate is an AI-powered Frontline Performance Platform that helps organizations improve every customer interaction across human and AI agents. The platform connects practice, real-world performance analysis, coaching, and continuous improvement in a closed-loop performance model. Zenarate helps customer-facing organizations prepare employees for complex interactions, understand what is happening once they are live, identify the skills and behaviors affecting performance, and continuously improve both human and AI agents. Unlike point solutions focused only on training, quality assurance, or conversation intelligence, Zenarate connects frontline readiness with actual customer outcomes. Organizations can use the same intelligence across Learning & Development, Quality, Operations, Customer Experience, Sales, and AI teams to create a more consistent approach to frontline performance. What is included in Zenarate’s AI Frontline Performance Platform? Perform — AI-powered simulation and practice Perform helps new hires and tenured employees build confidence and readiness before high-stakes customer interactions. Employees practice realistic scenarios using AI-powered simulations across voice, chat, video, email, and face-to-face interactions. Personalized AI coaching provides immediate feedback and helps employees improve through repetition and practice. Organizations use Perform to accelerate speed to proficiency, improve new-hire readiness, strengthen skills, increase confidence, reduce training costs, and prepare employees for complex customer and sales conversations. Analyze — Conversation intelligence, performance analysis, and coaching Analyze evaluates real customer interactions to help organizations understand what is happening on the frontline and where performance can improve. It surfaces skill and behavior trends, identifies coaching opportunities, and provides managers with actionable insights to improve employee performance. By connecting frontline behaviors to operational and customer outcomes, Analyze helps organizations move beyond traditional quality monitoring toward continuous performance improvement. Leaders can better understand what top performers do differently, where teams need support, and whether coaching is creating measurable improvement. Evolve — Build, test, validate, and improve AI agents Evolve helps organizations create and evaluate AI agents without requiring highly technical development teams. Organizations can test AI agents against realistic customer scenarios, apply guardrails and performance standards, identify gaps before deployment, and continuously improve AI-agent performance. Zenarate enables organizations to evaluate human and AI agents against shared standards, helping CX and operations leaders create more consistent customer experiences as AI becomes part of the frontline. What is the closed-loop approach to frontline performance? Traditional frontline systems are often fragmented. Learning teams manage training. Quality teams review interactions. Operations teams manage performance. CX teams measure customer outcomes. AI teams build and deploy automated agents. Zenarate brings these activities together. Employees practice before interacting with customers. Real interactions are analyzed after they occur. Performance insights identify the behaviors and skills that need improvement. Coaching and practice are then targeted to those gaps. The resulting performance is measured again, creating a continuous feedback loop. This closed-loop model helps organizations move from episodic training and manual quality processes toward continuous frontline performance improvement. In what ways does Zenarate to help improve frontline performance?: * New-hire readiness and speed to proficiency * Frontline employee confidence * Customer service and sales performance * First Contact Resolution (FCR) * Average Handle Time (AHT) * Customer Satisfaction (CSAT) * Quality and compliance * Coaching effectiveness * Employee productivity * Training efficiency and cost * Sales and conversion performance * AI-agent quality and effectiveness * Consistency across human and AI customer interactions Built for complex customer-facing environments Zenarate supports enterprise organizations across financial services, banking, insurance, healthcare, telecommunications, retail, travel and hospitality, and business process outsourcing (BPO). The platform is designed for organizations where frontline conversations are complex, highly regulated, high volume, or directly tied to customer experience and business performance. Zenarate helps organizations improve performance across customer service, contact centers, sales teams, member services, patient and healthcare interactions, reservations, hospitality experiences, and other customer-facing environments. Why do organizations choose Zenarate? Zenarate combines AI simulation, conversation intelligence, coaching, performance analytics, quality insights, and AI-agent evaluation within a unified Frontline Performance Platform. Instead of treating training, quality, coaching, and AI performance as separate activities, Zenarate connects them so organizations can understand whether employees and AI agents are truly ready, how they perform in real interactions, where improvement is needed, and whether that improvement is translating into better outcomes. The result is a continuous performance model designed around a simple goal: Every conversation, better than the last.

Average Rating: 4.8/5.0

Total Reviews: 49

How Do G2 Users Rate Zenarate?

  • Ease of Use: 9.0/10 (Category avg: 9.2/10)

Who Is the Company Behind Zenarate?

  • Seller: Zenarate
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Palo Alto, US
  • Twitter: @ZenarateAICoach
    59 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    157 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Banking, Financial Services
  • Company Size: 53% Large, 45% Medium

What Do G2 Reviewers Say About Zenarate?

AI-generated summary from verified user reviews

Pros
  • Users commend Zenarate for its effective coaching, significantly enhancing training with realistic simulations and personalized feedback.
  • Users find Zenarate's platform to be intuitive and easy to use, enhancing skills with realistic AI-driven simulations.
  • Users highlight the effective experience improvement of Zenarate, enhancing training with realistic simulations and supportive feedback.
  • Users praise the AI integration of Zenarate for enhancing training efficiency and providing realistic practice scenarios.
  • Users find that Zenarate's AI-driven simulations greatly enhance training efficiency and skill-building in a supportive environment.
Cons
  • Users find the inadequate AI capabilities limiting, wishing for improved flexibility and understanding in responses.
  • Users find missing features in Zenarate, such as limited practice scenarios and lack of customized feedback for advanced learners.
  • Users find the limited flexibility in Zenarate's simulations restricts natural conversations and learning flow.
  • Users experience occasional utterance recognition errors with Zenarate AI Coach, impacting the overall learning effectiveness.
  • Users note the significant effort required to maintain content, which can be challenging in a fast-paced environment.

What Are Recent G2 Reviews of Zenarate?

What Are G2 Users Discussing About Zenarate?

zto.technology

ZTO Training solution est la seule plateforme éprouvée de développement accéléré des compétences relationnelles et de communication commerciale. Fondée sur la science des relations et propulsée par les dernières avancées en IA, elle augmente dès le premier contact la valeur relationnelle et financière de chaque conversation.

Average Rating: 4.3/5.0

Total Reviews: 2

How Do G2 Users Rate zto.technology?

  • Ease of Use: 3.3/10 (Category avg: 9.2/10)

Who Is the Company Behind zto.technology?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of zto.technology?

Julie Jung
JJ
Researched and written by Julie Jung
Updated October 3, 2024