Best Retail Execution Software - Page 5

AI Shelf Recognition

AI Shelf Recognition by SSBS is an innovative, scalable Image Recognition solution designed for FMCG brands. It leverages AI and Augmented Reality (AR) to automate store audits and streamline data collection. At its core, AI Shelf Recognition by SSBS relies on advanced computer vision and neural networks to automatically detect and identify SKUs, prices, equipment, competitor products, and POS materials on retail shelves. Augmented Reality enhances this process through real-time camera visualization, enabling store audits to be completed quickly and with the highest possible level of accuracy and quality. AI Shelf Recognition by SSBS delivers over 97% recognition accuracy, real-time insights, and instant mobile KPIs, empowering teams to make fast, data-driven decisions. It reduces manual errors, improves field team efficiency, and integrates seamlessly with existing SFA or other Retail Execution systems. The solution also ensures fast deployment, short neural network training cycles, and high adaptability to specific business requirements. With AI Shelf Recognition by SSBS, FMCG brands can collect data across both on- and off-trade channels, operating smoothly in online and offline modes on Android and iOS devices. AI Shelf Recognition can be implemented either as a standalone solution or as part of a broader AI-driven ecosystem offered by SSBS. When integrated with other systems, it enables FMCG companies to achieve up to 100% data accuracy across business functions in near real time. SSBS solutions have already been successfully implemented and are trusted by leading CPG companies worldwide, including AB InBev, Nestlé, Kimberly-Clark, Unilever, Mars, and Reckitt.

Asseco Platform

Asseco Platform Sales & Retail Execution is a mobile sales force automation system for FMCG manufacturers and their field teams. Representatives plan visits, take orders, run in-store audits, execute promotions and follow guided selling scenarios on a tablet or a phone, online and offline. Managers get territory planning, KPI tracking, coaching workflows and route optimisation. The system covers modern trade, traditional trade, HoReCa and van sales, and connects to the rest of the Asseco Platform ecosystem: shelf image recognition, distributor sell-out data, trade terms and settlement. 125 000+ users across the Asseco Platform, deployed in 74 countries, 450+ FMCG deployments, 30+ years in consumer goods. Gartner named Asseco a Representative Vendor in the 2025 Market Guide for Retail Execution Management in FMCG. POI awarded the platform 9 Best-in-Class distinctions in 2025. ISO/IEC 27001:2022 certified. Used by Nestlé, Coca-Cola, Heineken, Mars, Bacardi, L'Oréal, Johnson & Johnson and Dr. Oetker.

Atobi

Atobi is the retail activation platform for brands and retailers, from sell-in to sell-out. Most tools stop at one company's wall. Brands can train their own field force but not the store staff who actually sell their product inside retail partners. Retailers juggle one brand portal per supplier, and staff ignore most of them. Atobi operates across that boundary: one platform where brands and retailers activate the same store staff, at scale. For brands: reach, train and activate store staff across every retailer that carries your product. Launch campaigns with deadlines, tasks and photo-verified execution. Localize once with AI translation and ship to every market. Tie activation to sell-out with POS data integration. For retailers: enable store staff across every brand you carry. Training, campaigns, task execution, compliance and recognition in one app, replacing the LMS-plus-comms-plus-audit tool stack. Turn brand-funded activation into a revenue line. How it works: build content in Article Studio (training, quizzes, checklists, campaigns), target it by store, role or market, unlock it step by step with Journeys, and track completion, compliance photos and engagement in real-time dashboards. Achievements, competitions and certificates keep store staff coming back. Atobi is live in 30+ countries across thousands of stores, with sporting goods, consumer electronics and audiology as lead verticals. Atobi-reported results across deployments: 19.6% average sales increase in Atobi stores vs control, 155,000+ completed trainings and campaign actions, 65% staff engagement.

Botree SFA

Botree SFA is the industry-leading sales force automation software designed to improve overall revenue and sales operations efficiency for brands across industries like FMCG, consumer durables, and OTC pharma.

BrandBuddy- Instore Promoter App

Heera Software is a trusted provider of SaaS-based, enterprise-grade Distributor Management Systems and Sales Force Automation solutions tailored for the B2B sector. With over 25 years of experience spanning FMCG, CPG, construction, chemicals, retail, and lifestyle sectors, Heera offers platforms that support both rural and urban markets in streamlining sales and optimising route-to-market. BrandBuddy by Heera Software is a dedicated in-store promoter management platform built for brands that rely on strong in-store retail execution. This in-store retail execution platform combines attendance tracking, task management, order capture, performance monitoring and more advanced features in one unified platform. The Heera in-store promoter app also serves as a complete operational engine, ensuring secure, reliable, and efficient execution of campaigns at the point of sale. It connects planning and field activity through geo-verified attendance, store-specific task execution, order punching, & combines attendance tracking, task management, order capture, performance monitoring, and more advanced features that serve as a complete operational engine, ensuring detailed promoter-level reporting through an intuitive mobile interface. Key capabilities include: - Geo-fenced attendance for accurate promoter presence tracking - Store-specific task creation with real-time execution monitoring - Barcode-enabled sales order punching - Centralised dashboards offering consolidated store and promoter performance - Flexible team structures with role-based access controls - Leave and attendance management for streamlined approvals, workforce availability tracking, geo-tagged regularisations, and improved promoter punctuality Designed for brands that prioritise consistent retail execution, BrandBuddy gives teams the tools to manage promoters effectively & elevate in-store performance.

CIS Companion Rep

CIS Companion Rep is a sales force automation and retail execution solution designed to help organizations manage field sales and merchandising activities more effectively. It helps teams track customer visits, merchandising tasks, in-store execution, and other day-to-day field activities tied to sales performance and customer presence. CIS Companion Rep also benefits from Companion AI, an artificial intelligence functionality developed by CIS to help organizations anticipate order patterns, support product recommendations, and make more informed product decisions. In the market, CIS Companion Rep is valuable for organizations that need better visibility into field sales work and a more structured way to manage execution at customer locations.

CIS Station Charter

CIS Station Charter is a passenger transportation management solution designed to support charter fleet operations and trip planning activities. It helps organizations manage planning, driver assignment, payroll coordination, accounting-related workflows, and other operational tasks tied to charter transport services. In the market, CIS Station Charter is valuable for transport organizations that want a more centralized way to manage charter services, reduce administrative friction, and improve operational visibility across each trip lifecycle.

Connected Workforce Platform

A Unified Store-Ops Platform. One Platform. Every Shift, Shelf, and Store in Sync. Replace point tools with one plan that flows from forecast to budget to schedule to execution. When labor, fresh, tasks, and food safety share a single demand signal, stores run calm, compliant, and on plan. We help you run great stores with confidence.

DigitCooler

DigitCooler is a Smart Vision Cooler that allows customer to grab-and-go using cutting-edge Computer Vision, Artificial Intelligence, and IoT-enabled Weight Sensors. Just tap your credit card, open the cooler door, grab, close the door, and go. It detects exactly what you pick up or put back in real time, charging you for the items you take. DigitCooler offer a fully autonomous and intelligent solution for unattended retails.

eCOS

Externis is the publisher of eCOS®, a SaaS suite specifically designed for sales teams and category managers working with brands and retailers across the retail sector (supermarkets, hospitality, pharmacies, etc.). With nearly 25 years of industry expertise, this suite combines three innovative, pioneering software solutions, developed using the latest technologies.

EdgeCG

EdgeCG is a powerful engine that enables managers to direct retail field efforts, drive productivity and track field activities. Integrated analytics and reporting tools enable managers to meet all their retail execution, direct store delivery and reporting needs with a single system.

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eLeader Retail Portal

Personalized b2b application, through which customers themselves are actively completing activities in the field that you designate. It will support your representatives in: → placing orders, service orders or complaints → effective communication → effective marketing and use of loyalty programs → obtaining current information from the market → analysis of reports eLeader Retail Portal is a solution with an intuitive interface and a number of UX solutions accelerating the implementation of the required activities. We are guided by the idea of “straight to the point”. This goal is even better use of resources and contacts, i.e. optimization of marketing strategy and communication. eLeader Retail Portal will support your customers by providing them with information about the current offer, prices, and discounts, as tailored to their needs as if it was offered by the representative in person. Your customers will fulfill their order directly from the catalog, order a service, invite a merchandiser, and even submit a complaint via a nerve-soothing form in a comfortable environment. With eLeader Retail Portal the store manager will order services without the need to fill out multiple paper forms, reports, and credentials. By giving your Customers control over the processes of ordering service technicians, processing complaints, and equipment deliveries, you’ll make it easier for them to do their own work, thanks to which they will become more attached to you and your services. Your customers will have an insight into your employees’ schedule placing – the calendar management in the application means much less tension when making appointments and managing time. Surveys, enriched with conditional logic and attractive visuals gives a quick orientation in the current situation. If you ask the store about the status of the exhibition, you will receive first-hand complete information. eLeader Shelf Recognition AI will increase credibility and analytical skills. You will receive exposure photos from all over the market. You will be surprised how insightful and inspiring is automatic shelf analysis thanks to use of AI. Reporting Share the data the customers by providing order history, sales trends, visit plans and product rotation. Make your client the hero of your CRM! Talk to your customers by sending them messages and share with them all information about your offer. Provide them with the information they need to make decisions before everyone. Decision makers’ smartphones will display PUSH notifications about the selected content, which guarantees that no promotional action will go unnoticed. Adjust the content and form of communication to the appropriate segment, and customer profile, by the requirements of seasonality and your trade-marketing strategy. An informed customer is a well-cared customer – that’s why he will choose you from others. eLeader Retail Portal is a new platform between stores and suppliers. Ensuring that you are always close to your contractors is an alternative way to build relationships with existing and new customers. → Elements of online and offline sales in one mobile application will provide systematic and automated customer retention. → Advisors will get a more time to focus on important topics and will be able to advise better. → When planning visits, you will simultaneously plan an ‘injection’ of information directly into the smartphones of contractors, who will help Customers ordering and initiating other matters – at a convenient time of 24/7. → Implementing promotions and reaching specialty stores will speed up significantly. → By gaining full attention and commitment of people deciding about the presence of your products on the shelves, you will present your offer more effectively. → If the store understands its interest in perfect product exposure and proper stocking, it will provide you with a lot of important information about the market, shelf status, competition activities and Perfect Store status. You are the success factor for your Customers If you help them offer the right products at well-matched prices, the order basket will be filled with your items. Give them the convenience of ordering, completing surveys, analyzing promotional offers, and even making complaints forms at a convenient time, and you will help them make the most of their time at work. By the way, you will bring a lot of peace to their lives, allowing you to track the status of orders and other matters online without the need to wait for an update. They will feel appreciated if they are the first to know about promotional campaigns and be able to prepare a shelf for new products, displays and promotional items. Make each one a winner by introducing loyalty programs in which there are no losers and the fight is fought only and the size of the prize. If you want to deepen relations with Customers using advanced strategy elements, with eLeader Retail portal you can also: ✔ Provide users with exclusive content. ✔ Prioritize matters initiated through the portal. ✔ Create special actions only for users of the system. ✔ Grant a special discount for orders placed through the portal.

Experience This

Experience This is the only platform that automates booking, management and measurement across all on-trade brand activation types for FMCG and drinks brands — consolidating experiential events, POS distribution, staff advocacy, sampling and digital promotions into one centralised system. Built over 12 years from direct feedback from leading drinks brands, the platform replaces spreadsheets, email chains and disconnected tools with automated workflows, live dashboards and always-on ROI tracking. Key capabilities include: Automated booking, briefing and approval flows Dynamic target lists based on customer segmentation Live field visibility and execution tracking Sales data integration via upload or API Centralised asset management with future forecasting Automated ROI reporting and feedback capture Trusted by Diageo, Guinness, Smirnoff, Tanqueray and Captain Morgan across the UK and Ireland.

eyos connect

Get more returns from your transaction data by connecting your store to greater opportunities, better promotions, and higher sales - at absolutely no cost.